Pipedrive vs HubSpot CRM | 2023 Comparison

HubSpot CRM does not offer a free trial for its Sales Hub, but instead has a free-for-life platform that boasts an array of sales and marketing tools. Plus, HubSpot’s free CRM has no seat limits, so it can scale with companies until they’re ready to pay for an upgrade. Speaking of upgrades, it’s easy to level up to one of HubSpot’s premium Sales Hub tiers from within its free CRM – but that can quickly become very expensive, especially for businesses with smaller budgets.

Pipedrive doesn’t have a free-for-life CRM, but it does offer a 14-day trial with every paid plan. Barring HubSpot’s free CRM, Pipedrive is a more economical choice than HubSpot Sales Hub – especially at the enterprise level, as it’s roughly $20 less per user, per month for Pipedrive Enterprise than HubSpot CRM’s equivalent. All Pipedrive subscriptions include access to over 400 app integrations, 24/7 customer support, and the option to pay annually or monthly.

HubSpot CRM is an ideal solution for companies seeking to boost their sales and marketing efforts with free tools and the ability to upgrade as they scale. Its free forever plan offers website activity tracking, list segmentation, lead generation tools, and task management features. Subscribe to its paid tiers for advanced sales features like predictive lead scoring and recurring revenue tracking, as well as marketing capabilities such as A/B testing and email campaigns.

Pipedrive’s feature set is primarily dedicated to the sales process. HubSpot CRM may have more depth thanks to its shared focus on marketing, but Pipedrive has the edge when it comes to offering unlimited contacts and visual pipelines — both of which are standard with every plan. Other core features include deal and activity reporting plus contact mapping via Google Maps. Higher-tier plans come with advanced security functions and team management tools.

HubSpot CRM is often lauded for its ease of use. A straightforward and intuitive interface makes it possible for even the least tech-savvy person to learn HubSpot CRM in little time. It also helps that HubSpot has an extensive knowledge base, an active user community, and free training and certification courses. HubSpot’s free CRM is regarded as a strong platform in its own right — but some functions are limited, and upgrading to premium plans can be pricey.

Pipedrive has a slight advantage over HubSpot CRM since it offers an even cleaner interface and a simplistic approach, which suits businesses that don’t have the bandwidth for extensive CRM training. Sales reps can organize Pipedrive’s visual kanban-style pipelines, interactive dashboards, and shared inboxes through drag-and-drop functionality. You can also access its video tutorials, webinars, and free online courses via Pipedrive Learn and Pipedrive Academy.

Pipedrive has 24/7 live chat and email support available to all of its users, as well as phone support included in its Power and Enterprise plans. To supplement those support channels, in-depth CRM implementation tutorials, troubleshooting guides, and integration information are included in its knowledge base. Pipedrive’s quality of customer help is viewed favorably overall, although several users lament a lack of timeliness in sufficiently answering queries.

HubSpot CRM offers free 24/7 live chat and email support to all of its paid Sales Hub subscribers. (Anyone with a Professional or Enterprise plan can also avail of phone support.) As if around-the-clock support weren’t enough, HubSpot’s customer service team is regarded as among the best in the industry. HubSpot’s free CRM does not include any live support options, but users can still access HubSpot’s extensive help center and active local community forums.

HubSpot CRM includes over 150 report templates as standard with every plan. These range from sales-focused CRM metrics (such as deals created and monthly revenue) to marketing-centric data (like website traffic and interactions by social network). Upgrading to either Sales Hub Professional or Enterprise will unlock access to custom reports and advanced analytics, as well as increase the total number of CRM dashboards users can create.

Pipedrive refers to its reporting as Insights and only comes with roughly a dozen default report types that are largely concentrated on deal performance, activities, and emails. However, unlike HubSpot CRM, Pipedrive’s higher-tier plans come with unlimited visual dashboards that can support up to 25 CRM reports each, as well as the ability to generate custom Insights. You can also apply custom filters to any Insights, so you can share revenue-driving data with your team.

HubSpot CRM includes automation with every paid Sales Hub plan. Users can set up as many as 1,000 workflow rules for sales activities such as deal creation, lead routing, and marketing processes like email campaigns and tracking marketing events. Workflows can be created in HubSpot CRM from scratch using its visual point-and-click interface; however, there are workflow templates available to make automating sales and marketing processes even easier.

Pipedrive, on the other hand, has a visual drag-and-drop feature that allows you to move deals, with the option to start workflows from a template or from scratch. Its interface is arguably more intuitive in its approach, and users can easily automate mundane tasks like adding lead data and pinging reps on Slack when a deal progresses. However, it doesn’t offer as many rules as HubSpot CRM, and you need add-ons like Campaigns for marketing automations.

HubSpot CRM’s mobile app is an extension of its desktop platform but with several extras baked in. HubSpot CRM mobile app features include a business card scanner, caller ID, and access to customer records from anywhere (online or offline). However, the most noteworthy function here is the HubSpot Keyboard, which syncs with a variety of third-party messaging and productivity apps to insert key contact and sales snippets straight from the CRM.

Pipedrive’s mobile app follows the lead of its full-fledged CRM counterpart with a streamlined visual interface that’s easy to navigate. One notable app-exclusive feature is Focus, which provides a general overview of daily schedules and important tasks. The Pipedrive mobile app also integrates with third-party messaging and productivity apps for a more cohesive mobile experience — and it even syncs mobile data to the desktop CRM, both offline and online.

HubSpot CRM is linked to the HubSpot App Marketplace, which is home to over 1,000 app integrations and counting. Categories span sales, marketing, productivity, finance, and customer service. Nearly 50 apps featured on the App Marketplace are available at no cost, including integrations like Zoom, Mailchimp, Slack, and WordPress. The HubSpot App Marketplace is accessible across all HubSpot CRM tiers, including HubSpot’s free CRM.

Pipedrive users can scour the Pipedrive Marketplace for third-party integrations. It currently hosts over 400 apps, ranging in categories from email marketing and analytics to lead generation and messaging. About one-fourth of those apps are free to download; those include Trello, Asana, Leadfeeder, and Microsoft Teams, among others. There’s even an integration for HubSpot for users who want to imbue Pipedrive with additional marketing automation features.