7 Best HubSpot CRM Competitors & Alternatives 2021

In our independent review of HubSpot CRM competitors and alternatives, learn about the top options and their use cases.

HubSpot CRM is a sales tool built on the marketing foundation of its flagship parent company. But this marketing-forward approach might not be ideal for those who want a streamlined system focused on sales, and some competitors offer more customizable, less expensive alternatives to the premium packages provided by HubSpot’s paid plans. We’ve put together a list of the best options that are geared toward sales pipelines and processes.

Here are the top seven HubSpot competitors and alternatives:

  • Pipedrive CRM (Overall Winner): Best for ease of use ($12.50 starting price)
  • Zoho CRM: Best for omnichannel sales engagement (free starting price)
  • Copper: Best CRM for Google Workspace integration ($25 starting price)
  • Salesforce Essentials: Best for advanced features ($25 starting price)
  • Freshsales: Best for automation (free starting price)
  • Bitrix24: Best free plan with robust features (free starting price)
  • Insightly: Best CRM for project management ($25 starting price)

How We Evaluated the Best HubSpot Competitors & Alternatives

HubSpot CRM is one of the top CRMs available and does many well, so we made sure that its alternatives also hold their own, especially in terms of cost and functionality. Because of this, we focused most of our evaluation on the core features available at each pricing tier as well as overall ease of use. Other factors we considered were the range of integration options offered, the flexibility of customization, and the support provided to customers.

Evaluation Criteria

Our scoring criteria were based on six major categories. Under each category, we used a list of weighted subcriteria to target the key factors and assign each CRM a total score out of five.

Cost:
25%
Key Features:
25%
Ease of Use:
20%
Integrations:
15%
Customization:
10%
Customer Support:
5%

Note: All per-user prices are with a one-year commitment unless noted

Several CRMs performed well across various scoring criteria. However, as we tallied the results, a winner emerged both in several scoring criteria and in its overall score. That CRM was Pipedrive, which also earned the top spots for customer support and tied with others for integrations, customizations, and ease of use. Read below to learn how all the CRMs we evaluated fared as alternatives to HubSpot.

Pipedrive CRM: Best for Ease of Use

Provides a signature pipeline approach that enables sales teams to easily move leads through the sales process to deal closure.

Price Range: $12.50 to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Flexible yet focused interface
  • Effortlessly track prospects
  • Uniformly follow sales pipelines

Cons:

  • Limited feature set
  • No behavior tracking features
  • Lacks A/B testing features

Pipedrive CRM is a user-friendly CRM that provides a visual interface to simplify pipeline and lead management. This makes it easy to track sales, set up automated follow-ups, and focus more heavily on the most promising deals. The pipeline is drag-and-drop, and Pipedrive offers a knowledge base to help users learn and implement the software. Pipedrive is ideal for those who want a simplified way to see and manage their pipeline from start to finish.

Pipedrive CRM Pricing

  • Essential: $12.50 per user, per month
  • Advanced: $24.90 per user, per month
  • Professional: $49.90 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days

Pipedrive CRM Key Features

  • Simplicity and Ease: User interface with Kanban-style simplicity to set up and organize sales pipelines with ease.
  • Schedule Sales Activities: Pipedrive schedules sales activities effectively, enhancing the ability to close deals.
  • Sales Funnel and Pipeline Efficiency: Customizable pipeline stages with visual processes to improve sales efficiency.
  • Easy Progress Tracking: Ability to monitor sales pipelines, plus a deal rotting feature that notifies when a deal stays idle.
  • Deal Management: Provides a complete picture of each deal for quicker action on promising leads.

Pipedrive Hubspot Competitor

Visit Pipedrive CRM

Zoho CRM: Best for Omnichannel Sales

Allows small to midsize businesses to reach and engage with leads through multiple channels.

Price Range: Free to $52 per user, per month (15-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Good customization and integration
  • Comprehensive lead management
  • Effective multichannel capabilities

Cons:

  • Requires lots of customization
  • Inadequate lower budget plans
  • Not enough social integrations

Zoho CRM has a free plan along with upgrades at competitive prices, all of which enable users to reach leads in several ways. It integrates across all major social media platforms to generate and interact with leads, then it helps users continue to qualify and market to those potential customers through email campaigns. Zoho CRM is a great choice for those who currently use omnichannel marketing for lead generation or want to start doing so.

Zoho CRM Pricing

  • Free Version: Support for 3 users
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month
  • Free Trial: 15 days

Zoho CRM Key Features

  • Multichannel Touchpoints: Target sales prospects and customers across a diverse range of platforms and media.
  • Powerful Automation Tools: Workflow tools to build sales automation processes and create form builders (without writing code).
  • Inexpensive Pricing: Zoho is one of the most competitively priced CRMs, especially with regard to its rich set of features.
  • Versatility: Plenty of integrations and options to reach customers, making it useful in various companies and industries.
  • Build Strong Customer Bonds: Maintain strong customer relationships with social media integrations and multiple mediums to engage.

Visit Zoho crm

Copper: Best for Google Workspace Integration

The only CRM purposefully built for Google Workspace, Copper is familiar to Google users and easy to use.

Price Range: $25 to $119 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Key Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Lightweight and simple to use
  • Google Workspace integration
  • Provides automated data entry

Cons:

  • Less useful outside of Google
  • Irritating email notifications
  • Lack of advanced features

Copper is the only sales automation tool endorsed by Google. It’s fully compatible with Google Workspace and seamlessly integrates with products like Gmail, Google Calendar, and Google Drive. Users can also pull advanced reports from Google Sheets and analytics from Google Data Studio for a better view of their progress. Copper is ideal for business that run on Google and want an affordable option with a familiar feel and design.

Copper Pricing

  • Basic: $25 per user, per month
  • Professional: $59 per user, per month
  • Business: $119 per user, per month
  • Free Trial: 14 days

Copper Key Features

  • Powerful Integration: Syncs interactions with Gmail, suggesting contacts to be added and auto-populating them using email signatures.
  • Good for Google-Heavy Businesses: Ideal for businesses that depend heavily on Google Workspace and its affiliated products.
  • Great Lead Management: Easily follow the stages of a team’s lead management process to acquire, nurture, and convert leads to customers.
  • ROV Effectiveness: Copper provides a considerable time-to-value ratio because its automation reduces the time taken for manual data entry.

Copper Hubspot Competitor

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Salesforce Essentials: Best for Advanced Features

A trimmed-down CRM for small businesses, offering robust features at a lower price.

Price Range: $25 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Easy to set up
  • Fewer configuration needs
  • Better focused features

Cons:

  • Supports few integrations
  • Costly starting price
  • Limited capabilities

Salesforce Essentials is a top-of-the-line CRM for small businesses that want the Salesforce experience. It offers advanced features like lead assignment and routing to send new leads to the most appropriate sales rep. Once leads are captured, its built-in AI, Einstein Activity Capture, automatically syncs customer data, such as calendar invitations and email records. Teams can design dashboards, reports, and more for a custom view of their pipeline.

Salesforce Essentials Pricing

  • Single-Tier Pricing: $25 per user, per month
  • Free Trial: 14 days

Salesforce Essentials Key Features

  • Built on Salesforce Engine: Reap the advantage of Salesforce’s innovation, flexibility, and expertise in CRM development.
  • Break Down Silos: Overcome disjointed data with Einstein Activity Capture, an AI system connecting information in one place.
  • Learning and Support: Provides a fun and easy way to learn the CRM with Trailhead, a gamified and interactive platform.
  • Lead Account Management: Powerful lead management solutions (e.g., lead distribution, sales funnel stages) to build effective sales pipelines.

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Freshsales: Best for Automation

A nimble and lightweight tool that uses automation to simplify the sales process.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Simple and clean UI
  • Proactive AI automation
  • Seamless product integration

Cons:

  • Few contacts without upgrading
  • High entry-level price point
  • Lacks documentation features

Freshsales provides powerful automation to help both SMBs and enterprises be more productive. Its Freddy AI automatically identifies the best leads, forecasts sales, and live chats with prospective customers. Once the sales team secures a new customer, they can automate the onboarding process, client updates, and more. It’s a worthy option for those who want to reduce the time they spend on tedious tasks and focus more on selling.

Freshsales Pricing

  • Free Version: Support for unlimited users
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days

Freshsales Key Features

  • Customization: Customization and personalization enable sales to interact meaningfully with customers.
  • AI-Powered: Combines the power of artificial intelligence, sales automation, and pipeline management to bring you closer to revenue-driving deals.
  • Streamlined Processes: Streamline complex tasks with automation and other sales functionality to manage marketing campaigns.
  • Improved Business Insight: Contact Lifecycle Stages and Forecasting Insights features grant insights that create unique buyer experiences.

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Bitrix24: Best Free Plan With Robust Features

Bitrix24 is comprehensive, versatile CRM with a free plan that boasts robust demand generation tools and unlimited users.

Price Range: Free to $159 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Integrations star-fullstar-fullstar-fullstar-full Customization star-fullstar-full star-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Plenty of free features
  • Free domain, website tools
  • Intuitive Kanban-style UI

Cons:

  • Improvement for simplicity
  • Expensive premium packages
  • Confusion from many features

Bitrix24 offers abundant lead management tools with a generous free plan. Included in the free version are workflow automation processes to target specific audiences, qualify leads, and track deals. It also provides features not typically included in free CRMs, like integration with social media and the ability to build quotes and invoices. Businesses that need a free CRM for now with the ability to upgrade later will appreciate Bitrix24’s free features.

Bitrix24 Pricing Upgrades

  • Bitrix24 Free-for-Life: Support for unlimited users
  • Basic: $39 per user, per month; 5-seat max
  • Standard: $79 per user, per month; 50-seat max
  • Professional: $159 per user, per month
  • Free Trial: 30 days

Bitrix24 Key Features

  • Solid Automation Features: Generous sales process automation tools, like an automatic lead assignment.
  • Advanced Features: Bitrix24 boasts advanced features like automatic client routing, rule-based lead distribution, and sales forecasting.
  • Manage Interactions: Logs all events connected with a contact so interactions can be analyzed, and shared among sales managers.
  • Multiple Lead Management Perspectives: View leads or pipeline stages either through traditional or Kanban-style interactions.

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Insightly: Best CRM for Project Management

Insightly combines marketing, sales, and projects in a unified platform that drives productivity via project management.

Price Range: $25 to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-full star-fullstar-fullstar-full Key Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Efficient and easy to use
  • Creatively adapts to work needs
  • Project management capabilities

Cons:

  • Subpar customer support
  • Extra pay to integrate phone
  • Good to start, difficult to scale

Insightly provides users with features that support project management, including a visual representation of their pipeline that their entire team can access. It offers real-time project updates that show tasks, milestones, and key metrics such as win rate and churn rate, and project reports are easy to build and share with clients. It’s best for businesses that want to streamline their workflow and keep their team and customers in the loop on projects.

Insightly Pricing

  • Plus: $25 per user, per month
  • Professional: $49 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days

Insightly Key Features

  • Adaptability: Insightly allows SMBs to grow and expand with the range of functionality they need at various stages of their existence.
  • Rich Suite of Features: Cutting-edge contact and lead management features such as mass emailing and automatic duplicate detection.
  • Visually Appealing: Insightly provides a Kanban-style interface, and this high visibility and control facilitates productivity.
  • Productivity and Project Management: Deliver projects on time with features like milestone tracking and calendar synching.

Insightly Hubspot Competitor

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Bottom Line: HubSpot Competitors & HubSpot Alternatives

HubSpot CRM is a good choice because it works well and provides you with contact information from its database of over 20 million businesses. However, most salespeople need more than a good lead database. They also need sales-focused tools so they can spend as much time nurturing client relationships and doing what they know how to do best. These seven alternative CRM software provide insightful and intelligent sales frameworks at affordable prices.

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