In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
HubSpot CRM — also known as HubSpot Sales Hub — is a sales pipeline tool built on the same platform as HubSpot's Marketing Hub. HubSpot CRM offers a free version that integrates with its free Marketing and Service Hub tiers; it also offers paid tiers with premium sales features. However, its paid tiers lack some sales and marketing features and they may be pricey for small teams or solo users. To help, we assessed the top alternatives to give you other options.
Here are the top six HubSpot alternatives and competitors that may better suit your needs:
If you're still wondering whether or not HubSpot is right for you, check out our independent HubSpot CRM review. Otherwise, continue reading for a complete breakdown of the top HubSpot CRM alternatives and why they might be right for you.
HubSpot is one of the top CRM options available, but it has its downsides. Its paid tiers can be pricey if you don't have a large team and its missing some advanced sales and marketing features. To help identify the top alternatives and what they do best, we scored each option across six weighted categories to assign them a score out of five. Also considered were primary use cases for each; check out our specific evaluation criteria below:
Note: All per-user prices are with a one-year commitment unless noted
Several CRMs performed well across various scoring criteria. However, as we tallied the results, a winner emerged both in several scoring criteria and in its overall score. That CRM was Zoho CRM. Read below to learn how all the CRMs we evaluated fared as valid alternatives to HubSpot.
Zoho CRM offers advanced marketing and sales pipeline features good for multichannel marketing and sales.
Price Range: Free to $52 per user, per month (15+ day trial)
Zoho CRM has a free plan along with upgrades at competitive prices, all of which enable users to reach leads in several ways. It integrates across all major social media platforms to generate and interact with leads, then it helps users continue to qualify and market to potential customers through email campaigns. It even offers purchase orders, invoicing, and advanced AI-driven sales features that help with forecasting and lead engagement.
While Zoho is a powerful CRM for marketing and sales, its user interface can be clunky and harder to use versus other options. If you're looking for an easier to use CRM with equally powerful sales features at a competitive price, check out Freshsales.
Freshsales offers the best mix of sales features, pricing, and overall ease of use when compared to HubSpot CRM.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales is a well-priced and well-designed HubSpot CRM alternative offering a free version for three users as well as premium paid tiers with advanced sales features. Its Growth tier includes basic contact management as well as a phone dialer, live chat, and SMS, and its advanced tiers include AI-driven deal and forecasting insights. You can even integrate seamlessly with its Freshdesk help desk, which offers a free tier.
Freshsales provides the best alternative mix of sales features and usability, but it's missing some marketing features as well as sales operations features like invoicing. If you need these things, check out Zoho CRM instead.
Pipedrive is an intuitive pipeline tool offering a la carte feature upgrades as well as Smart Docs document management.
Price Range: $14.90 to $99 per user, per month (14-day trial)
Pipedrive is a user-friendly CRM that provides a visual interface to simplify pipeline and lead management. It offers a la carte add on upgrades such as Lead Booster and Web Visitor you can purchase which can help you with lead generation and nurturing. You can also purchase its Smart Docs add on to access contract and document management including e-sign software at lower tiers, or get it for free at higher tiers.
While Pipedrive offers a solid user interface and upgrades, it's missing a free version as well as paid tiers with robust out of the box features. If you'd rather have these options, try Zoho CRM.
The small business version of Salesforce with multiple pipelines and advanced reporting for efficient management.
Price Range: $25 per user, per month (14-day free trial)
Salesforce Essentials is a top-of-the-line CRM for small businesses that want the Salesforce experience. It offers two separate pipelines for leads and opportunities that make it easy to manage longer or more complex sales cycles. Also included are robust reports and dashboards that you can use out of the box or customize to your specific pipeline needs. It even offers advanced features like lead assignment and routing as well as a built-in AI.
The only CRM purposefully built for Google Workspace, Copper is familiar to Google users and easy to use.
Price Range: $29 to $99 per user, per month (30-day trial)
Salesflare is a robust and intuitive sales pipeline tool that offers powerful B2B sales features good for individuals or teams. It automatically inputs lead data from publicly available information around the web and provides a visual pipeline for easy prospect management. When compared to HubSpot CRM, it offers advanced email syncing and sequencing as well as automatic reminders to help you stay on top of the top prospects.
Even though Salesflare is a great alternative to HubSpot CRM, it's missing a free tier as well as a lower-level paid option. If you need an equally visual and powerful pipeline tool with lower-tier options, check out Freshsales.
Insightly combines marketing, sales, and projects in a unified platform that drives productivity via project management.
Price Range: Free to $99 per user, per month (14-day free trial)
Insightly CRM provides users with features that support project management, including a visual representation of their project pipeline that their entire team can access. It offers real-time project updates that show tasks, milestones, and key metrics such as win rate and churn rate, and project reports are easy to build and share with clients. It’s best for businesses that want to streamline their workflow and keep their team and customers in the loop on projects.
HubSpot CRM is a good choice because it works well and provides you with contact information from its database of over 20 million businesses. However, most salespeople need more than a good lead database. They also need sales-focused tools so they can spend as much time nurturing client relationships and doing what they know how to do best. These six alternative CRM software provide insightful and intelligent sales frameworks at affordable prices.