HubSpot CRM, also known as HubSpot Sales Hub, is a sales pipeline tool built on the same platform as Marketing Hub. Its free version offers a good mix of sales, marketing, and service features and integrates seamlessly within the HubSpot ecosystem. However, upgrading to advanced sales and marketing tools can be pricey for individuals and small businesses. To help you find the best alternative options, we assessed the top six CRMs in our editorial review.
Here are the top six HubSpot alternatives and competitors that may better suit your needs:
- Zoho CRM: Best overall HubSpot alternative for pricing and features (free starting price)
- Freshsales: Easiest to use alternative with advanced sales features (free starting price)
- EngageBay: Best HubSpot CRM alternative option for user support (free starting price)
- Insightly CRM: Best alternative for project management and sales (free starting price)
- Bitrix24: Best HubSpot CRM alternative option for service features (free starting price)
- Pipedrive: Best HubSpot CRM alternative for pipeline management (14-day free trial)
If you're still wondering whether or not HubSpot is right for you, check out our independent HubSpot CRM review. Otherwise, continue reading our top HubSpot CRM alternatives, which revealed Zoho CRM as the overall winner, clinching the top spot for customization and integration while tying for cost. To see how we evaluated each alternative option, including their primary use cases, pricing plans, and key features, jump down to our explanation.
Note: All per-user prices are with a one-year commitment unless noted.
Top 5 HubSpot CRM Alternatives Features
The best alternative options for HubSpot CRM have these functions:
Create contact records and automatically populate your database when you interact with your leads on various platforms like email, chat, and social media.
How We Evaluated the Best HubSpot Alternatives & Competitors
HubSpot is one of the top CRM software available, but it has its downsides. Its paid tiers can be pricey if you don't have a large team and it's missing some advanced sales and marketing features. To help identify the top alternatives and what they do best, we scored each option across six weighted categories to assign them a score out of five. Then, we picked an overall winner and considered the primary use cases for each CRM in our evaluation criteria below:
Evaluation Criteria
When evaluating the top options, we placed the most weight on cost and the features you get for the price. We also assessed the ease of use, customer support offered, level of customization, and third-party app integrations.
We considered the costs for lower tiers, free trial length, billing options, and/or free versions offered.
This assesses the effectiveness and performance of the core features of a CRM software, such as contact and lead management, demand generation tools, and automated workflows.
Here, we evaluated how comprehensive each CRM’s knowledge base, community forums, and integration setup guides were. We also considered real user reviews on Capterra, G2, and TrustRadius.
Users inevitably encounter problems, so we assessed how dedicated each product is to providing customer service via live chat, email, and phone. We also looked at feedback from verified users on sites like G2 and Capterra.
A CRM should allow businesses to reconfigure features like multiple pipelines, reports and dashboards, workflows, and drip campaigns so they’re more suitable for their sales and marketing operations.
Third-party apps are an integral part of an effective CRM’s makeup, and this criterion evaluates how well each CRM option can play well with other software.
Bottom Line: HubSpot Alternatives & Competitors
HubSpot CRM is known for its robust contact management and database of over 20 million businesses. However, more than a good lead database, salespeople need advanced sales-focused tools for nurturing client relationships. These six alternative options we’ve highlighted provide insightful and intelligent sales frameworks at affordable prices. If you’re looking for a CRM with strong core features, read our list of the best CRMs for salespeople.
