Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
HubSpot CRM is a sales tool built on the marketing foundation of its flagship parent company. But this marketing-forward approach might not be ideal for those who want a streamlined system focused on sales, and some competitors offer more customizable, less expensive alternatives to the premium packages provided by HubSpot’s paid plans. We’ve put together a list of the best options that are geared toward sales pipelines and processes.
Here are the top seven HubSpot competitors and alternatives:
HubSpot CRM is one of the top CRMs available and does many well, so we made sure that its alternatives also hold their own, especially in terms of cost and functionality. Because of this, we focused most of our evaluation on the core features available at each pricing tier as well as overall ease of use. Other factors we considered were the range of integration options offered, the flexibility of customization, and the support provided to customers.
Note: All per-user prices are with a one-year commitment unless noted
Several CRMs performed well across various scoring criteria. However, as we tallied the results, a winner emerged both in several scoring criteria and in its overall score. That CRM was Pipedrive, which also earned the top spots for customer support and tied with others for integrations, customizations, and ease of use. Read below to learn how all the CRMs we evaluated fared as alternatives to HubSpot.
Provides a signature pipeline approach that enables sales teams to easily move leads through the sales process to deal closure.
Price Range: $12.50 to $99 per user, per month (14-day free trial)
Pipedrive CRM is a user-friendly CRM that provides a visual interface to simplify pipeline and lead management. This makes it easy to track sales, set up automated follow-ups, and focus more heavily on the most promising deals. The pipeline is drag-and-drop, and Pipedrive offers a knowledge base to help users learn and implement the software. Pipedrive is ideal for those who want a simplified way to see and manage their pipeline from start to finish.
Allows small to midsize businesses to reach and engage with leads through multiple channels.
Price Range: Free to $52 per user, per month (15-day free trial)
Zoho CRM has a free plan along with upgrades at competitive prices, all of which enable users to reach leads in several ways. It integrates across all major social media platforms to generate and interact with leads, then it helps users continue to qualify and market to those potential customers through email campaigns. Zoho CRM is a great choice for those who currently use omnichannel marketing for lead generation or want to start doing so.
The only CRM purposefully built for Google Workspace, Copper is familiar to Google users and easy to use.
Price Range: $25 to $119 per user, per month (14-day free trial)
Copper is the only sales automation tool endorsed by Google. It’s fully compatible with Google Workspace and seamlessly integrates with products like Gmail, Google Calendar, and Google Drive. Users can also pull advanced reports from Google Sheets and analytics from Google Data Studio for a better view of their progress. Copper is ideal for business that run on Google and want an affordable option with a familiar feel and design.
A trimmed-down CRM for small businesses, offering robust features at a lower price.
Price Range: $25 per user, per month (14-day free trial)
Salesforce Essentials is a top-of-the-line CRM for small businesses that want the Salesforce experience. It offers advanced features like lead assignment and routing to send new leads to the most appropriate sales rep. Once leads are captured, its built-in AI, Einstein Activity Capture, automatically syncs customer data, such as calendar invitations and email records. Teams can design dashboards, reports, and more for a custom view of their pipeline.
A nimble and lightweight tool that uses automation to simplify the sales process.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales provides powerful automation to help both SMBs and enterprises be more productive. Its Freddy AI automatically identifies the best leads, forecasts sales, and live chats with prospective customers. Once the sales team secures a new customer, they can automate the onboarding process, client updates, and more. It’s a worthy option for those who want to reduce the time they spend on tedious tasks and focus more on selling.
Bitrix24 is comprehensive, versatile CRM with a free plan that boasts robust demand generation tools and unlimited users.
Price Range: Free to $159 per user, per month (30-day free trial)
Bitrix24 offers abundant lead management tools with a generous free plan. Included in the free version are workflow automation processes to target specific audiences, qualify leads, and track deals. It also provides features not typically included in free CRMs, like integration with social media and the ability to build quotes and invoices. Businesses that need a free CRM for now with the ability to upgrade later will appreciate Bitrix24’s free features.
Insightly combines marketing, sales, and projects in a unified platform that drives productivity via project management.
Price Range: $25 to $99 per user, per month (14-day free trial)
Insightly provides users with features that support project management, including a visual representation of their pipeline that their entire team can access. It offers real-time project updates that show tasks, milestones, and key metrics such as win rate and churn rate, and project reports are easy to build and share with clients. It’s best for businesses that want to streamline their workflow and keep their team and customers in the loop on projects.
HubSpot CRM is a good choice because it works well and provides you with contact information from its database of over 20 million businesses. However, most salespeople need more than a good lead database. They also need sales-focused tools so they can spend as much time nurturing client relationships and doing what they know how to do best. These seven alternative CRM software provide insightful and intelligent sales frameworks at affordable prices.