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6 Best HubSpot CRM Alternatives & Competitors

Name: Zoho CRM
Item: Zoho CRM
Rating: 4.5
Author: Eze Onukwube

Written By

Eze Onukwube

Jul 5, 2023

2 minute read

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HubSpot CRM, also known as HubSpot Sales Hub, is a sales pipeline tool built on the same platform as Marketing Hub. Its free version offers a good mix of sales, marketing, and service features and integrates seamlessly within the HubSpot ecosystem. However, upgrading to advanced sales and marketing tools can be pricey for individuals and small businesses. To help you find the best alternative options, we assessed the top six CRMs in our editorial review.

Here are the top six HubSpot alternatives and competitors that may better suit your needs:

Zoho CRM: Best overall HubSpot alternative for pricing and features (free starting price)
Freshsales: Easiest to use alternative with advanced sales features (free starting price)
EngageBay: Best HubSpot CRM alternative option for user support (free starting price)
Insightly CRM: Best alternative for project management and sales (free starting price)
Bitrix24: Best HubSpot CRM alternative option for service features (free starting price)
Pipedrive: Best HubSpot CRM alternative for pipeline management (14-day free trial)

If you're still wondering whether or not HubSpot is right for you, check out our independent HubSpot CRM review. Otherwise, continue reading our top HubSpot CRM alternatives, which revealed Zoho CRM as the overall winner, clinching the top spot for customization and integration while tying for cost. To see how we evaluated each alternative option, including their primary use cases, pricing plans, and key features, jump down to our explanation.

Note: All per-user prices are with a one-year commitment unless noted.

Zoho CRM: Best Overall HubSpot Alternative

Offers advanced automation and pipeline features for multichannel marketing and sales.

Price Range: Free to $52 per user, per month (15- to 30-day free trial)

Overall Rating

4.5

Cost

5.0

Core Features

4.2

Ease of Use

4.2

Customer Support

4.2

Customizations

4.8

Integrations

5.0

Pros

Good customization & integration
Product catalogs & invoices
Social media management

Cons

UI can be difficult
Lower tier plans missing features
No native live chat or phone

Zoho CRM is a highly customizable CRM that offers a robust free plan along with upgrades at competitive prices. Sync your social media platforms to generate and interact with leads, then create attractive email campaigns for them. If you’re working in an industry-specific niche, tailor your workflows to your needs with Zoho CRM’s customizable pipelines, AI-driven sales tools, order management tools, and more, or integrate with a wealth of third-party applications.

While Zoho is a powerful CRM for marketing and sales, its user interface can be clunky and harder to use versus other options. If you're looking for an easier to use CRM with equally powerful sales features at a competitive price, check out Freshsales.

Zoho CRM Pricing

Free Version: Supports up to 2 users
Standard: $14 per user, per month
Professional: $23 per user, per month
Enterprise: $40 per user, per month
Ultimate: $52 per user, per month
Free Trial: 15 to 30 days
Access to Zoho One Marketplace Apps

Zoho CRM Key Features

Multichannel Lead Engagement: Target sales prospects across platforms and media.
AI Automation: Use intelligent workflow tools to build your sales automation processes.
Customization: Extend your CRM’s functionality with custom tools and third-party apps.
Product Management: Organize your product catalogs, purchase orders, and invoices.

Freshsales: Best for Sales Features & Ease of Use

Offers the best mix of advanced sales tools and usability when compared to HubSpot CRM.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating

4.4

Cost

4.9

Core Features

4.5

Ease of Use

4.4

Customer Support

4.1

Customizations

3.8

Integrations

3.9

Pros

Simple & clean UI
Proactive AI automation
Native phone and live chat

Cons

Missing some marketing features
Fewer native integrations
Multiple pipelines require upgrade

Freshsales is our top-rated overall CRM and a well-designed HubSpot CRM alternative, offering a free version for three users as well as premium paid tiers with advanced sales features. Its Growth tier includes basic contact management as well as a phone dialer, live chat, and SMS, and its advanced tiers include AI-driven deal and forecasting insights. You can even integrate seamlessly with its Freshdesk helpdesk, which offers a free version for up to 10 agents.

Freshsales provides the best alternative mix of sales features and usability, but it's missing some marketing features as well as sales operations features like invoicing. If these features are essential for you, check out Zoho CRM instead.

Freshsales Pricing

Free Version: Supports up to 2 users
Growth: $15 per user, per month
Pro: $39 per user, per month
Enterprise: $69 per user, per month
Free Trial: 21 days
Integration with Freshworks' free marketing and service platform tiers

Freshsales Key Features

Customization: Tailor your pipelines and workflows to your unique sales processes.
AI-Powered Features: Forecast revenue and engage with prospects via Freddy AI.
Workflow Automations: Streamline complex tasks for lead generation and nurturing.
Communication: Talk to your prospects via built-in phone, chat, and messaging apps.

EngageBay: Best for User Support

Provides top-notch customer service via live chat, email, phone, and free onboarding process.

Price Range: Free to $110.39 per user, per month

Overall Rating

4.2

Cost

4.5

Core Features

4.0

Ease of Use

3.7

Customer Support

4.3

Customizations

4.3

Integrations

4.9

Pros

Discount for biennial pricing
Responsive user support
Intuitive interface

Cons

Phone support requires upgrade
Limited demand generation tools
Mobile app could be better

EngageBay is an all-in-one CRM that provides accessible support solutions and has great reviews from real users. Talk to a live chat agent and ask for assistance via email 24/5 for free, then schedule a phone call with them at your convenience if you upgrade to its highest paid tier. Browse through its customer support page to access its knowledge base, articles and guides, and product videos. Then, view its comprehensive setup guides for syncing third-party apps.

While the EngageBay All-in-One package includes sales, marketing, and service tools and great customer support, you need to upgrade for robust service features. If you need a sophisticated contact center and ticket management system, try Bitrix24.

EngageBay Pricing

All-in-One Free Version: Supports up to 15 users
All-in-One Basic: $13.79 per user, per month
All-in-One Growth: $59.79 per user, per month
All-in-One Pro: $110.39 per user, per month

EngageBay Key Features

Support Solutions: Access responsive 24/5 support via live chat, phone, and email.
360-Degree Contact View: Monitor your customers’ activity in one accessible platform.
Predictive Lead Score: Identify and quantify your most qualified leads automatically.
Helpdesk: Manage incidents and requests through an automated ticketing system.

Insightly: Best CRM for Project Management

Combines marketing, sales, and projects in a unified platform that drives productivity.

Price Range: Free to $99 per user, per month (14-day free trial)

Overall Rating

4.0

Cost

4.3

Core Features

4.2

Ease of Use

3.3

Customer Support

4.0

Customizations

3.8

Integrations

4.4

Pros

Efficient & easy to use
Creatively adapts to work needs
Project management capabilities

Cons

Subpar customer support
Pay extra to integrate phone
Difficult to scale

Insightly CRM provides users with features that support project management, including a visual representation of their project pipeline that their entire team can access. It offers real-time project updates that show tasks, milestones, and key metrics such as win rate and churn rate, and project reports are easy to build and share with clients. It’s best for businesses that want to streamline their workflow and keep their team and customers in the loop on projects.

While Insightly is a good option for managing your projects and sales, its free plan is barebones. If you need a free CRM with robust sales and marketing tools, check out Zoho CRM, which seamlessly integrates with Zoho Projects.

Insightly Pricing

Free: Supports up to 2 users
Plus: $25 per user, per month
Professional: $49 per user, per month
Enterprise: $99 per user, per month
Free Trial: 14 days for all paid plans

Insightly Key Features

Adaptability: Grow and expand your business with its wide range of sales functionality.
Contact Management: Send bulk emails and automate duplicate detection processes.
Task Management: Monitor team tasks via milestone tracking and calendar syncing.
Project Management: Deliver projects on time with a separate pipeline for your team.

Bitrix24: Best for Service Features

Helps you resolve requests with its powerful contact center and ticket management system.

Price Range: Free to $399 per month (30-day free trial)

Overall Rating

3.9

Cost

5.0

Core Features

3.8

Ease of Use

2.8

Customer Support

3.9

Customizations

3.5

Integrations

3.9

Pros

Free for unlimited users
Robust contact center
Team collaboration features

Cons

Free plan lacks phone support
Steep learning curve
Automations need upgrade

Bitrix24 is a collaboration platform that allows you to unify customer communication channels and acts as a customer-facing helpdesk ticketing system for your business. Leverage its free contact center to centralize your social media platforms and multiple customer interactions in one hub. Then, automate your external customer service operations with its built-in ticketing system and communication tools for call routing, live chat, and messaging app integration.

Bitrix24 is an excellent alternative for service features but lacks marketing features in its free plan. If you’re looking for a HubSpot alternative with great built-in tools for marketing, try Zoho CRM, which is our top marketing CRM software.

Bitrix24 Pricing

Free Version: Supports unlimited users
Basic: $49 per user, per month for 5 users
Standard: $99 per user, per month for 50 users
Professional: $199 per user, per month for 100 users
Ultimate: $399 per user, per month for 250 users
Free Trial: 30 days
Access to Bitrix24.Market

Bitrix24 Key Features

Telephony: Use tools like call recording, call routing, and interactive voice response.
Team Collaboration: Share group messages and video calls with your team members.
Contact Center: Organize all customer communication channels onto one dashboard.
Ticket Management: Create and prioritize tickets for queries, incidents, and more.

Pipedrive: Best for Pipeline Management

Offers intuitive pipelines and a la carte feature upgrades for lead generation and nurturing.

Price Range: $14.90 to $99 per user, per month (14-day free trial)

Overall Rating

3.7

Cost

2.4

Core Features

3.9

Ease of Use

4.1

Customer Support

3.4

Customizations

4.7

Integrations

4.2

Pros

Easy to use interface
Add-on upgrades
Esignature software & more

Cons

Limited sales feature set
Add-ons can be pricey
Missing some marketing features

Pipedrive is a user-friendly CRM that provides a visual interface to simplify your pipeline and lead management processes. Track new leads and visualize your entire sales cycle by customizing each deal stage with its drag-and-drop tool or use template pipelines available. Then, purchase a la carte add-ons like LeadBooster to capture high-quality leads and Campaigns to design attractive email communications once they turn into paying customers.

While Pipedrive offers a solid user interface and upgrades, it's missing a free version as well as paid tiers with robust out-of-the-box features. If you need a fully-featured free plan with robust upgrades, try Zoho CRM, which is one of our best free CRM software.

Pipedrive CRM Pricing

Essential: $14.90 per user, per month
Advanced: $27.90 per user, per month
Professional: $49.90 per user, per month
Power: $64.90 per user, per month
Enterprise: $99 per user, per month
Free Trial: 14 days
Pay for a la carte add-ons for sales, marketing, and more
Access to Pipedrive Marketplace

Pipedrive CRM Key Features

Visual Interface: Set up and organize sales pipelines with Kanban-style simplicity.
Activity Calendar: Close more deals by scheduling your sales activities in one place.
Progress Tracking: Monitor sales pipelines and stay updated when a deal stays idle.
Drag-and-Drop Editor: Create email campaigns or any template easily with this tool.

Top 5 HubSpot CRM Alternatives Features

The best alternative options for HubSpot CRM have these functions:

Create contact records and automatically populate your database when you interact with your leads on various platforms like email, chat, and social media.

How We Evaluated the Best HubSpot Alternatives & Competitors

HubSpot is one of the top CRM software available, but it has its downsides. Its paid tiers can be pricey if you don't have a large team and it's missing some advanced sales and marketing features. To help identify the top alternatives and what they do best, we scored each option across six weighted categories to assign them a score out of five. Then, we picked an overall winner and considered the primary use cases for each CRM in our evaluation criteria below:

Evaluation Criteria

When evaluating the top options, we placed the most weight on cost and the features you get for the price. We also assessed the ease of use, customer support offered, level of customization, and third-party app integrations.

Methodology weights

Cost 25%

Core Features 25%

Ease of Use 20%

Customer Support 10%

Customizations 10%

Integrations 10%

Bottom Line: HubSpot Alternatives & Competitors

HubSpot CRM is known for its robust contact management and database of over 20 million businesses. However, more than a good lead database, salespeople need advanced sales-focused tools for nurturing client relationships. These six alternative options we’ve highlighted provide insightful and intelligent sales frameworks at affordable prices. If you’re looking for a CRM with strong core features, read our list of the best CRMs for salespeople.

Eze Onukwube

Eze is a New Orleans-based writer, business software expert, and technologist holding a Master's Degree in communications. Apart from writing comparison guides, his multifaceted writing includes topics as wide-ranging as DevOps, cybersecurity, and more. He is a sports enthusiast who once considered a career in professional sports but says his talents never quite matched his ambitions.

6 Best HubSpot CRM Alternatives & Competitors

Top 5 HubSpot CRM Alternatives Features

How We Evaluated the Best HubSpot Alternatives & Competitors

Evaluation Criteria

Bottom Line: HubSpot Alternatives & Competitors

Eze Onukwube

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