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HubSpot CRM, also known as HubSpot Sales Hub, is a sales pipeline tool built on the same platform as Marketing Hub. Its free version offers a good mix of sales, marketing, and service features and integrates seamlessly within the HubSpot ecosystem. However, upgrading to advanced sales and marketing tools can be pricey for individuals and small businesses. To help you find the best alternative options, we assessed the top six CRMs in our editorial review.
Here are the top six HubSpot alternatives and competitors that may better suit your needs:
If you're still wondering whether or not HubSpot is right for you, check out our independent HubSpot CRM review. Otherwise, continue reading our top HubSpot CRM alternatives, which revealed Zoho CRM as the overall winner, clinching the top spot for customization and integration while tying for cost. To see how we evaluated each alternative option, including their primary use cases, pricing plans, and key features, jump down to our explanation.
Note: All per-user prices are with a one-year commitment unless noted.
Offers advanced automation and pipeline features for multichannel marketing and sales.
Price Range: Free to $52 per user, per month (15- to 30-day free trial)
Zoho CRM is a highly customizable CRM that offers a robust free plan along with upgrades at competitive prices. Sync your social media platforms to generate and interact with leads, then create attractive email campaigns for them. If you’re working in an industry-specific niche, tailor your workflows to your needs with Zoho CRM’s customizable pipelines, AI-driven sales tools, order management tools, and more, or integrate with a wealth of third-party applications.
While Zoho is a powerful CRM for marketing and sales, its user interface can be clunky and harder to use versus other options. If you're looking for an easier to use CRM with equally powerful sales features at a competitive price, check out Freshsales.
Offers the best mix of advanced sales tools and usability when compared to HubSpot CRM.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales is our top-rated overall CRM and a well-designed HubSpot CRM alternative, offering a free version for three users as well as premium paid tiers with advanced sales features. Its Growth tier includes basic contact management as well as a phone dialer, live chat, and SMS, and its advanced tiers include AI-driven deal and forecasting insights. You can even integrate seamlessly with its Freshdesk helpdesk, which offers a free version for up to 10 agents.
Freshsales provides the best alternative mix of sales features and usability, but it's missing some marketing features as well as sales operations features like invoicing. If these features are essential for you, check out Zoho CRM instead.
Provides top-notch customer service via live chat, email, phone, and free onboarding process.
Price Range: Free to $110.39 per user, per month
EngageBay is an all-in-one CRM that provides accessible support solutions and has great reviews from real users. Talk to a live chat agent and ask for assistance via email 24/5 for free, then schedule a phone call with them at your convenience if you upgrade to its highest paid tier. Browse through its customer support page to access its knowledge base, articles and guides, and product videos. Then, view its comprehensive setup guides for syncing third-party apps.
While the EngageBay All-in-One package includes sales, marketing, and service tools and great customer support, you need to upgrade for robust service features. If you need a sophisticated contact center and ticket management system, try Bitrix24.
Combines marketing, sales, and projects in a unified platform that drives productivity.
Price Range: Free to $99 per user, per month (14-day free trial)
Insightly CRM provides users with features that support project management, including a visual representation of their project pipeline that their entire team can access. It offers real-time project updates that show tasks, milestones, and key metrics such as win rate and churn rate, and project reports are easy to build and share with clients. It’s best for businesses that want to streamline their workflow and keep their team and customers in the loop on projects.
While Insightly is a good option for managing your projects and sales, its free plan is barebones. If you need a free CRM with robust sales and marketing tools, check out Zoho CRM, which seamlessly integrates with Zoho Projects.
Helps you resolve requests with its powerful contact center and ticket management system.
Price Range: Free to $399 per month (30-day free trial)
Bitrix24 is a collaboration platform that allows you to unify customer communication channels and acts as a customer-facing helpdesk ticketing system for your business. Leverage its free contact center to centralize your social media platforms and multiple customer interactions in one hub. Then, automate your external customer service operations with its built-in ticketing system and communication tools for call routing, live chat, and messaging app integration.
Bitrix24 is an excellent alternative for service features but lacks marketing features in its free plan. If you’re looking for a HubSpot alternative with great built-in tools for marketing, try Zoho CRM, which is our top marketing CRM software.
Offers intuitive pipelines and a la carte feature upgrades for lead generation and nurturing.
Price Range: $14.90 to $99 per user, per month (14-day free trial)
Pipedrive is a user-friendly CRM that provides a visual interface to simplify your pipeline and lead management processes. Track new leads and visualize your entire sales cycle by customizing each deal stage with its drag-and-drop tool or use template pipelines available. Then, purchase a la carte add-ons like LeadBooster to capture high-quality leads and Campaigns to design attractive email communications once they turn into paying customers.
While Pipedrive offers a solid user interface and upgrades, it's missing a free version as well as paid tiers with robust out-of-the-box features. If you need a fully-featured free plan with robust upgrades, try Zoho CRM, which is one of our best free CRM software.
The best alternative options for HubSpot CRM have these functions:
Create contact records and automatically populate your database when you interact with your leads on various platforms like email, chat, and social media.
Capture, qualify, and nurture high-intent leads with personalized marketing strategies until they turn into paying customers.
Set up trigger-based actions for your sales and marketing processes, such as deal creation, lead scoring, drip campaigns, forecasting, and more.
Tailor your marketing campaigns with data-driven strategies through A/B testing, content generation, SEO optimization, and more.
Guide your users through setting up and using your CRM through a repository of how-to articles, app integration guides, and videos, as well as access to a community forum either directly on a website or via social media groups.
HubSpot is one of the top CRM software available, but it has its downsides. Its paid tiers can be pricey if you don't have a large team and it's missing some advanced sales and marketing features. To help identify the top alternatives and what they do best, we scored each option across six weighted categories to assign them a score out of five. Then, we picked an overall winner and considered the primary use cases for each CRM in our evaluation criteria below:
HubSpot CRM is known for its robust contact management and database of over 20 million businesses. However, more than a good lead database, salespeople need advanced sales-focused tools for nurturing client relationships. These six alternative options we’ve highlighted provide insightful and intelligent sales frameworks at affordable prices. If you’re looking for a CRM with strong core features, read our list of the best CRMs for salespeople.
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