6 Best Pipedrive Alternatives & Competitors 2021

Pipedrive is an industry leader, but some need alternatives. Check our editorial review of the top Pipedrive alternatives and competitors.

Pipedrive is a deal-driven CRM that allows you to visualize your sales pipeline but may have limited functionality for its price. Some salespeople consider alternatives that deliver more bang for their buck, which can combine affordability with robust features that better serve their needs. To help you choose, we’ve compiled a list of the six best Pipedrive alternatives that also allow you to store, track, and manage customer interactions in a single system of record.

Here are the top six Pipedrive competitors and alternatives:

  • HubSpot CRM (Overall Winner): Best free CRM with upgrades (free starting price)
  • Zoho CRM: Best for multi-channel sales and marketing (free starting price)
  • Salesforce Essentials: Best for advanced features ($25 starting price)
  • Freshsales: Best for AI automation and personalization (free starting price)
  • Copper: Best for Google Workspace integration ($25 starting price)
  • Insightly: Best CRM for project management ($25 starting price)

How We Evaluated the Best Pipedrive Alternatives

We based our scoring criteria on our understanding of Pipedrive and its competitors to find options that offer things Pipedrive might not. Therefore, we placed our emphasis on cost, a focused set of key features, and third-party integrations. We also included flexibility of customization, availability of support, and ease of use since they’re important factors in an effective CRM alternative.

Evaluation Criteria

We based our evaluation criteria on six weighted categories made up of key subcriteria. These categories capture the factors that effectively measure a good Pipedrive alternative, and they added up to a total score for each option:

Cost:
25%
Key Features:
25%
Ease of Use:
20%
Integrations:
15%
Customization:
10%
Customer Support:
5%

Note: All per-user prices are with a one-year commitment unless noted.

Although several CRMs earned top spots in our chosen categories, we found HubSpot CRM to be the best option overall. Below, see how each option scored in terms of cost, offerings, and support.

HubSpot CRM: Best Free CRM With Upgrades

HubSpot has the most comprehensive features in a free tier and provides more functionality in its paid plans.

Price Range: Free to $1,200 per month (Sales Hub)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Key Features star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Workable free version
  • Easy to use
  • Well-designed UI

Cons:

  • Pricing steeply rises with paid plans
  • No flexible contracts on premiums
  • Only useful as an all-in-one solution

HubSpot CRM is an industry leader offering one of the most complete free options with core CRM features. In addition to its free tier, it also offers premium Sales Hub tiers you can upgrade into that include robust features and functionalities for sales, plus the ability to integrate with Marketing Hub (at an additional cost). This makes HubSpot CRM a great solution for those seeking a free Pipedrive alternative with the ability to upgrade as you scale.

HubSpot CRM Pricing

  • Free-for-Life: Unlimited users, up to 1 million contacts
  • Sales Hub Starter: $45 for 2 paid users
  • Sales Hub Professional: $450 for 5 paid users
  • Sales Hub Enterprise: $1,200 for 10 paid users

HubSpot CRM Key Features

  • Fremium Pricing Model: Although additional integrations with its sales and marketing tools cost extra, its free option beats other free offers in the market.
  • Easy to Use: Unlike most CRMs, it doesn’t require a lot of overhead training to use.
  • Robust Free Tier: HubSpot CRM boasts a deep bench of free functionalities like email tracking, ticketing, reporting dashboards, and custom properties.
  • Smart Notifications: It makes recommendations related to leads and activity by analyzing sales activities, such as storing contact data from the past 24 hours.

Hubspot Pipedrive alternatives

Visit Hubspot CRM

Zoho CRM: Best for Multi-Channel Marketing

Zoho CRM is one of the best CRMs for integration, providing a range of omnichannel interactions with customers.

Price Range: Free to $52 per user, per month (15-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Key Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Competitive feature set reasonably priced
  • Free plan available
  • Easy to use and implement

Cons:

  • Slow customer service
  • Only Professional has overflow automation
  • Initial setup requires heavy customization

Zoho CRM is a robust sales tool offering a free plan as well as four premium tiers that allow for omnichannel sales and marketing management. Specifically, Zoho CRM excels at social media and other integrations, allowing you to improve process management and lead generation through various channels. This makes Zoho CRM a great Pipedrive alternative for those who source leads via social media and other channels.

Zoho CRM Pricing

  • Free Plan: Free for up to three users
  • Standard: $14 per user
  • Professional: $23 per user
  • Enterprise: $40 per user
  • Ultimate: $52 per user
  • Free Trial: 15 days

Zoho Key Features

  • Free Version: Offers basic yet critical features ideal for small businesses.
  • Robust Feature Set: Even at its free level, Zoho provides great features at affordable prices.
  • Plenty of Customization: Zoho is versatile because it comes with many customizable options that also improve personalization.
  • AI-Driven Automation: Zia, Zoho’s AI-powered sales assistant, makes it one of the few SMB-focused CRMs that provide AI features.
  • Omnichannel: Get notified when users interact with your brand in real-time across websites, phone, email, social, and live chat.

Zoho Pipedrive alternatives

Visit Zoho CRM

Salesforce Essentials: Best for Advanced Features

This pared-down Salesforce CRM allows users to tap into the advanced functionality of enterprise-level software affordably.

Price Range: $25 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Intuitive and familiar UI
  • Access to Salesforce technology
  • Fast implementation

Cons:

  • Limited reports
  • Small business focus creates limitations
  • More costly than most competitors

Salesforce Essentials is a stripped-down version of the market-leading CRM platform, designed to allow small businesses to scale and grow with a condensed set of features. By tapping into the power of Salesforce, small businesses can leverage productivity tools like Einstein Activity Capture to automatically attach calendar events and emails to records. This CRM is great for teams looking for a feature set that’s more advanced than Pipedrive’s.

Salesforce Essentials Pricing

  • Single-Tier Pricing: $25 per user
  • Free Trial: 14 days

Salesforce Essentials Key Features

  • Faster Implementation: It has a simplified implementation process with in-app guidance and training features to assist in a quick setup process.
  • Focused on Small Business: It’s a custom, tailored version of Salesforce — an obvious attempt to get back to the roots of small businesses, especially with its ease of use.
  • More Affordable Pricing: Compared to Salesforce, costs are much cheaper, especially for those trying to ease their way into Salesforce.
  • Productivity Features: Addresses the needs of small businesses by automatically tracking meetings and emails and providing capable sales and customer support tools.
  • Advanced Features: Features like Einstein Activity Capture syncs all customer communications to Salesforce from Gmail or Office 365.

Salesforce Essentials CRM dashboard

Visit Salesforce Essentials

Freshsales: Best for AI Automation

AI-powered automated workflows offer customization options, personalization, and next-gen customer engagement.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Minimal onboarding required
  • Affordable price points
  • UI emphasizes selling

Cons:

  • Lacks a user forum
  • The free plan lacks reporting
  • The software can be buggy

Freshsales is an outstanding option that strikes the delicate balance between a lean and affordable small business solution and a features-heavy enterprise option. It uses powerful AI to help businesses enhance customer interactions with next-generation customer engagement tools that create automated workflows and extensive customization. Therefore, it’s a great alternative for those needing AI-enabled personalization and automation.

Freshsales Pricing

  • Free Version: Support for unlimited users
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days

Freshsales Key Features

  • Smart AI: Powered by its “Freddy” AI, it smartly analyzes every deal and helps businesses engage leads, increase customer engagement, and drive deals to closure.
  • Unified Solution: It provides a unified marketing and sales solution by breaking down internal silos, providing integrated lead scoring, and tracking user behavior.
  • Personalization: Freshsales allows teams to deliver personalized communication with custom web forms and gain insight into audience behavior and personalized journeys.

Visit Freshsales

Copper: Best CRM for Google Workspace

Copper has distinguished itself as the CRM for Google and Chrome products with its full integrations and ease of use.

Price Range: $25 to $119 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-full star-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-full star-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Smooth integration with G Suite
  • Great user interface
  • Easy to use software

Cons:

  • Integration with other apps lacking
  • Limited workflow automation
  • Lacks flexibility outside G Suite

Copper is designed for and recommended by Google, allowing users to productively leverage its Google Workspace and Chrome CRM integration. These integrations provide users with a zero learning curve by using popular tools they’re already familiar with. Copper is for those looking for an alternative to Pipedrive that is optimized for Google, using its integration to reduce repetitive tasks and data entry so they can focus on building enduring business relationships.

Copper Pricing

  • Basic: $25 per user
  • Professional: $59 per user
  • Business: $119 per user
  • Free Trial: 14 days

Copper Key Features

  • Google Ecosystem Integration: You’ll see all your business interactions in apps like Gmail, Google Calendar, and Google Docs sync in real time with your Copper account.
  • Centralized Database: With all your customer data in one place, it creates effective automated tasks and visually manages pipelines so you never miss an opportunity.
  • Real-Time Communication: Live email and activity tracking allow all your communication to unfold in real-time.
  • Eliminate Grunt Work: Create a repeatable sales process to scale rapidly through Copper’s focus on day-to-day lead generation and management.

Copper CRM Pipedrive alternatives

Visit Copper

Insightly: Best CRM for Project Management

Insightly CRM gives you visibility and control over the post-sale customer process with a range of project management tools.

Price Range: $25 to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Key Features star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-full star-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Excellent project management tools
  • Integrates with Microsoft and Google apps
  • User-friendly software

Cons:

  • Inadequate support
  • Extra support costs for leads
  • Customizability is lacking

Insightly is a functionally intuitive CRM that gives you visibility to sell smarter by going beyond the narrow view of sales transactions. It is equipped with a powerful range of features with built-in project management abilities to track milestones, manage processes, and optimize on-time delivery without losing data. It serves as a Pipedrive alternative for those who desire streamlined processes that convert deals through on-time delivery.

Insightly Pricing

  • Plus: $25 per user
  • Professional: $49 per user
  • Enterprise: $99 per user
  • Free Trial: 14 days

Insightly Key Features

  • Built-In Workflow Automation: Increase productivity with Insightly workflow automation to keep data and tasks automatically updated.
  • Popular Integrations: Insightly’s compatibility with Google and Office 365 apps make it popular among users.
  • Project Management: Productivity CRM integrations enable teams to convert deals to on-time delivery projects.
  • Marketing Campaigns: Through Insightly Marketing, Insightly enhances its offerings by channeling its CRM data into actionable marketing campaigns.

Insightly CRM dashboard

Visit Insightly

Bottom Line: Pipedrive Alternatives

Customer relationships are the lifeblood of a business. More than ever, today’s customers want to have valued relationships that extend beyond sales transactions. Therefore, sales teams seek alternatives to Pipedrive CRM that provide them with the right and complementary functionality to achieve this. The six best CRM alternatives we evaluated can help you improve your sales processes to strengthen customer relationships.

Selling Signals
Actionable advice for sales professionals
Address
355 Lexington Ave,
18th Floor,
New York, NY, 10017
COPYRIGHT SELLING SIGNALS, LLC – 2021