Pipedrive is one of the most intuitive and easy-to-use CRM built to help salespeople manage their deal pipelines. However, it doesn't offer a free tier and some advanced sales and marketing features are either missing or require an add-on purchase. If you're looking for a lower cost or more robust CRM for your specific needs, we put together an editorially-independent list of the top Pipedrive alternatives and their primary use cases.
Here are the top six Pipedrive alternatives and competitors to consider:
- Freshsales: Best overall Pipedrive alternative for features & ease-of-use (free starting price)
- HubSpot CRM: Best free CRM alternative with premium upgrades (free starting price)
- Zoho CRM: Best alternative for multi-channel digital marketing & sales (free starting price)
- Salesforce Essentials: Best alternative for complex or longer sales cycles (14-day free trial)
- Salesflare: Best Pipedrive alternative for managing customer data (30-day free trial)
- Insightly: Best Pipedrive alternative for project management & sales (free starting price)
If you're still unsure whether Pipedrive or an alternative is right for you, check out our Pipedrive review which includes an editorially-independent analysis and user roundup.
How We Evaluated the Best Pipedrive Alternatives & Competitors
Pipedrive is a top-of-the-line CRM, but that doesn't mean it's perfect for you. To help you compare valid alternatives, we reviewed dozens of options and scored each across six key categories to assign every potential Pipedrive alternative a score out of five. We also used these scoring categories to determine a primary use case for each and what it may do better than Pipedrive. Check out our specific evaluation criteria below:
Evaluation Criteria
we placed our emphasis on cost, a focused set of key features, and third-party integrations. We also included flexibility of customization, availability of support, and ease of use since they’re important factors in an effective CRM alternative.
Cost Overview
This reflects the cost across each CRMs tiers, including free options and trials.
Criteria Winner: HubSpot CRM
Key Features Overview
This evaluates the performance and reliability of the core functions provided in the CRM, such as contact management, lead generation, email marketing, and automation.
Criteria Winner: Freshsales
Ease of Use Overview
As the name suggests, this is the general ease, user-friendliness, and intuitiveness with which the CRM enables even novice users to navigate.
Criteria Winner: Salesflare
Integrations Overview
Since businesses have everyday apps they already use, this measures how well the CRM is able to interact with other technologies, as well.
Criteria Winner: Multiple Winners
Customization Overview
Users and customers have come to expect a level of personalization, so a CRM should allow for such in reports, forms, pipelines, and dashboards.
Criteria Winner: HubSpot CRM, Zoho CRM
Customer Support Overview
This refers to the ability for the CRM to address customers’ pain points and needs through proactive, solution-oriented support via live chat, email, phone, and other mediums.
Criteria Winner: HubSpot CRM, Zoho CRM
Note: All per-user prices are with a one-year commitment unless noted.
Although several CRMs earned top spots in our chosen categories, we found Freshsales to be the best option overall. Below, see how each option scored in terms of cost, offerings, and support.
Bottom Line: Pipedrive Alternatives & Competitors
Customer relationships are the lifeblood of a business. More than ever, today’s customers want to have valued relationships that extend beyond sales transactions. Therefore, sales teams seek alternatives to Pipedrive CRM that provide them with the right and complementary functionality to achieve this. The six best CRM alternatives we evaluated can help you improve your sales processes to strengthen customer relationships.