6 Best Pipedrive Alternatives & Competitors 2022

Pipedrive is an industry leader but may not be right for some. Check our editorial review of the top Pipedrive alternatives and competitors to decide.

Pipedrive is one of the most intuitive and easy-to-use CRM built to help salespeople manage their deal pipelines. However, it doesn't offer a free tier and some advanced sales and marketing features are either missing or require an add-on purchase. If you're looking for a lower cost or more robust CRM for your specific needs, we put together an editorially-independent list of the top Pipedrive alternatives and their primary use cases.

Here are the top six Pipedrive alternatives and competitors to consider:

  • Freshsales: Best overall Pipedrive alternative for features & ease-of-use (free starting price)
  • HubSpot CRM: Best free CRM alternative with premium upgrades (free starting price)
  • Zoho CRM: Best alternative for multi-channel digital marketing & sales (free starting price)
  • Salesforce Essentials: Best alternative for complex or longer sales cycles (14-day free trial)
  • Salesflare: Best Pipedrive alternative for managing customer data (30-day free trial)
  • Insightly: Best Pipedrive alternative for project management & sales (free starting price)

If you're still unsure whether Pipedrive or an alternative is right for you, check out our Pipedrive review which includes an editorially-independent analysis and user roundup.

How We Evaluated the Best Pipedrive Alternatives & Competitors

Pipedrive is a top-of-the-line CRM, but that doesn't mean it's perfect for you. To help you compare valid alternatives, we reviewed dozens of options and scored each across six key categories to assign every potential Pipedrive alternative a score out of five. We also used these scoring categories to determine a primary use case for each and what it may do better than Pipedrive. Check out our specific evaluation criteria below:

Evaluation Criteria

we placed our emphasis on cost, a focused set of key features, and third-party integrations. We also included flexibility of customization, availability of support, and ease of use since they’re important factors in an effective CRM alternative.

Cost:
25%
Key Features:
25%
Ease of Use:
20%
Integrations:
15%
Customization:
10%
Customer Support:
5%

Note: All per-user prices are with a one-year commitment unless noted.

Although several CRMs earned top spots in our chosen categories, we found Freshsales to be the best option overall. Below, see how each option scored in terms of cost, offerings, and support.

Freshsales: Best for Features & Use

Take advantage of Freshales for advanced sales features as well as a clean sales pipeline interface.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Key Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Intuitive interface and use
  • Affordable price points
  • Advanced sales features

Cons:

  • May be too robust for some
  • The free plan lacks features
  • Missing some marketing functions

Freshsales is a great Pipedrive alternative option that strikes a balance between a lean and affordable small business solution and a feature-packed sales pipeline software. It offers a free tier with basic contact management and sales features, but upgrade into its premium tiers for robust pipeline management and access to features like AI-powered workflows and forecasting. While it lacks some marketing features, it's a good alternative to Pipedrive if you need more sales features and a clean pipeline interface.

Freshsales Pricing

  • Free Version: Support for unlimited users (pipeline view not available)
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days
  • Access to free tiers of their marketing and service platforms

Freshsales Key Features

  • Smart AI: Powered by its “Freddy” AI, it smartly analyzes every deal and helps businesses engage leads, increase customer engagement, and drive deals to closure.
  • Built in Phone & Chat: Communicate with customers and prospects using a native phone dialer as well as live chat and chatbots.
  • Integrated Web Forms: Freshsales allows teams to deliver personalized communication with custom web forms that gain insight into audience behavior and personalized journeys.
  • Simple Pipeline View: Freshsales offers a clean and intutive pipeline similar to Pipedrive, however, it isn't available in their free tier.

freshsales pipeline example

Visit Freshsales

HubSpot CRM: Best Free Option With Upgrades

HubSpot has a comprehensive free tier and provides more sales & marketing functionality in its paid plans.

Price Range: Free to $1,200 per month

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Key Features star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Robust free version
  • Easy-to-use pipeline
  • Well-designed UI

Cons:

  • Paid plans are pricey
  • Best suited for multiple users
  • Focus is inbound sales & marketing

HubSpot CRM is an industry leader offering one of the most complete free options with core CRM features. In addition to its free tier, it also offers premium tiers you can upgrade into that include robust features and functionalities for sales, plus the ability to integrate with its marketing platform at an additional cost. This makes HubSpot CRM a great solution for those seeking a free Pipedrive alternative with an intuitive pipeline the ability to upgrade as you scale.

HubSpot CRM Pricing

  • Free-for-Life: Unlimited users, up to 1 million sales contacts
  • Sales Hub Starter: $45 for up to 2 paid users
  • Sales Hub Professional: $450 for up to 5 paid users
  • Sales Hub Enterprise: $1,200 for up to 10 paid users
  • Additional users can be purchased for an extra fee
  • Access to free tiers of its marketing and service platforms

HubSpot CRM Key Features

  • Easy to Use: Unlike many CRMs, it doesn’t require a lot of overhead training to use and offers a kanban-style pipeline.
  • Robust Free Tier: HubSpot CRM boasts a deep bench of free functionalities like email tracking, ticketing, reporting dashboards, and custom properties.
  • Integration With Other HubSpot Products: Get access to free tiers of its Marketing and Service Hubs, with the ability to upgrade into their paid tiers.
  • Sales and Marketing Automations: Automate sales and marketing tasks like lead scoring and distribution, calendar reminders, and more.

hubspot pipeline example

For a deeper comparison, check out our review of HubSpot CRM vs Pipedrive. Otherwise, visit their site below:

Visit Hubspot CRM

Zoho CRM: Best for Multi-Channel Marketing

Zoho CRM provides robust social media, email, and campaign management as well as integrations and paid add-ons.

Price Range: Free to $52 per user, per month (15- to 30-day trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Key Features star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Competitive feature set reasonably priced
  • Free plan available
  • Advanced customization fields

Cons:

  • Customer service can be slow
  • Free tier can be limited
  • Some marketing features require add-ons

Zoho CRM is a robust sales pipeline tool offering a free plan as well as four premium tiers that allow for omnichannel sales and marketing management. Specifically, Zoho CRM excels at social media and other marketing functions like email marketing management, allowing you to improve process management and lead generation through various channels. This makes Zoho CRM a great Pipedrive alternative for those who source leads via social media and other channels, however, some features may require an add-on purchase.

Zoho CRM Pricing

  • Free Plan: Support for up to three users
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month
  • Free Trial: 15 to 30 days
  • Additional sales, marketing, and service add-ons can be purchased

Zoho CRM Key Features

  • Free Version: Zoho offers a free tier basic yet critical features ideal for small businesses, such as pipeline management and customization.
  • Robust Customizations: Zoho is versatile because it comes with many customizable options such as pipeline fields and contact records.
  • AI-Driven Automation: Zia, Zoho’s AI-powered sales assistant, makes it one of the few SMB-focused CRMs that provide AI features.
  • Omnichannel Management: Get notified when users interact with your brand in real-time across websites, phone, email, social, and live chat.

Zoho Pipedrive alternatives

Visit Zoho CRM

Salesforce Essentials: Best for Complex Sales Cycles

This Salesforce CRM for small businesses allows users to manage long sales cycles with multiple pipelines and reporting.

Price Range: $25 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Intuitive and familiar UI
  • Access to Salesforce technology
  • Advanced reports & dashboards

Cons:

  • Reports require a learning curve
  • Best for B2B businesses
  • More costly than some competitors

Salesforce Essentials is the small business version of the market-leading Salesforce CRM platform designed to help B2B businesses and sales teams manage more complex sales cycles. In addition to robust pipeline management as well as a built-in dialer and call logs, Salesforce Essentials offers advanced custom reports and dashboards. While the reporting is more robust than Pipedrive, marketing features are limited and upgrading into Sales Cloud can be pricey.

Salesforce Essentials Pricing

  • Single-Tier Pricing: $25 per user, per month
  • Free Trial: 14 days

Sales Cloud Upgrade Pricing

  • Professional: $75 per user, per month
  • Enterprise: $150 per user, per month
  • Unlimited: $300 per user, per month

Salesforce Essentials Key Features

  • Manage Complex Sales Cycles: Effectively manage leads and opportunities in two separate pipelines so you never miss out on a deal.
  • Advanced Reporting Dashboards: Use out of the box reports and real-time dashboards or create your own custom reporting.
  • Productivity Features: Maximize the time of your sales reps with productivity features like calendar tasks and reminders as well as call notes and logs.
  • Advanced Functionality: Features like Einstein Activity Capture syncs all customer communications to Salesforce from Gmail or Office 365.

Salesforce Essentials CRM dashboard

For a deeper dive, read our comparison review of Salesforce vs Pipedrive or visit Salesforce directly below:

Visit Salesforce Essentials

Salesflare: Best for Customer Data

Salesflare automatically aggregates customer data and enriches contact records with info from around the web.

Price Range: $29 to $99 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-full star-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-full star-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Intuitive pipeline view
  • Automatically aggregate customer data
  • Create workflow automations

Cons:

  • Lacking an entry-level tier
  • Limited marketing features
  • Customization could improve

Salesflare is a simple and easy-to-use pipeline tool known for automatically important and consolidating customer data across your other tools as well as publicly-available data on the web. Its also known for high data integrity, meaning your data is secure and you won't create duplicate records like what sometimes happens in Pipedrive. Meetings, phone calls, and other interactions are automatically logged, and you can create workflow automations. However, its starting price may be high for some.

Salesflare Pricing

  • Growth: $29 per user, per month
  • Pro: $49 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 30 days (must complete a setup checklist for full trial)

Salesflare Key Features

  • Google Ecosystem Integration: Built on Google Cloud, you’ll see all your business interactions in apps like Gmail, Google Calendar, and Docs sync in real time.
  • Centralized Database: With all your customer data in one place, it creates effective automated tasks and visually manages pipelines so you never miss an opportunity.
  • Real-Time Communication: Get alerts when prospects and customers interact with you and your brand for efficient follow-up.
  • Sales Automations: Create a repeatable sales process that scales rapidly through Salesflare’s sales workflows and automations.

salesflare pipeline

Visit Salesflare

Insightly: Best Alternative for Project Management

Insightly CRM gives you visibility and control over the post-sale customer process with a range of project management tools.

Price Range: Free to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Key Features star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-full star-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Excellent project management tools
  • Integrates with Microsoft and Google
  • User-friendly software

Cons:

  • Customer support can be lacking
  • Extra costs for some features
  • Customizability is lacking

Insightly is a functional CRM that provides a sales pipeline as well as a separate project management pipeline with advanced project management features. These features give you the ability to track milestones, manage client processes, and optimize on-time delivery without losing data. It serves as a Pipedrive alternative for businesses needing to close deals and manage the post-sale customer relationship, such as service- or client-based companies.

Insightly Pricing

  • Free Plan: Supports up to two users
  • Plus: $29 per user, per month
  • Professional: $49 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days

Insightly Key Features

  • Built-In Workflow Automation: Increase productivity with Insightly workflow automation to keep data and tasks automatically updated.
  • Popular Integrations: Insightly’s compatibility with Google and Office 365 apps, among others, make it popular among users.
  • Project Management Capabilities: A separate project pipeline as well as project management tools enable teams to convert deals to on-time projects.
  • Marketing Campaign Management: Through Insightly Marketing, Insightly enhances its offerings by channeling its CRM data into actionable marketing campaigns.

Insightly CRM dashboard

For more information, check out our comparison guide on Insightly vs Pipedrive. Otherwise, go directly to their site below:

Visit Insightly

Bottom Line: Pipedrive Alternatives & Competitors

Customer relationships are the lifeblood of a business. More than ever, today’s customers want to have valued relationships that extend beyond sales transactions. Therefore, sales teams seek alternatives to Pipedrive CRM that provide them with the right and complementary functionality to achieve this. The six best CRM alternatives we evaluated can help you improve your sales processes to strengthen customer relationships.

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