6 Best Retail CRM Software for 2021

In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.

Aretail CRM is software that supports customer-facing B2C sales, which tend to involve frequent repeat transactions. The best retail CRMs include a point-of-sale (POS) system and inventory management tools that analyze customers’ shopping patterns and purchase history. We evaluated the top retail CRMs that help ecommerce and brick-and-mortar stores reduce costs and satisfy customers while selling faster and smarter.

Here are the top six retail CRM software:

  • Revel Systems (Overall Winner): Best for niche-specific retailers ($99 starting price)
  • Vend: Best for inventory management across multiple locations ($99 starting price)
  • Lightspeed: Best for customer acquisition and retention ($69 starting price)
  • Clover: Best all-in-one retail POS system ($9.95 software and $69 hardware starting price)
  • Zoho CRM for Retail: Best for sales, marketing, and operations management (call for quote)
  • Bitrix24: Best free CRM for online retail stores (free starting price)

How We Evaluated the Best Retail CRMs

Retail CRMs, as industry-specific tools, need to include cash management and loyalty programs plus general CRM features like lead generation and contact management; for this reason, we took both general and industry-specific core features into account. We considered cost and ease of use to ensure the options are affordable and simplify the sales process. Next, we looked at integrations and flexible customization, with customer service rounding out our evaluation.

Evaluation Criteria

We split our evaluation into six major categories, each containing related scoring criteria. We tallied up the criteria to assign a subtotal for each category, which we then totaled to determine a final score out of five for the CRMs.

Cost:
25%
Core Features:
25%
Ease of Use:
20%
Integrations:
15%
Customization:
10%
Customer Support:
5%

Note: All monthly prices are with a one-year commitment unless noted.

All of the retail CRMs we evaluated are good options that scored well in most categories. When we totaled the scores, we found that Revel offers the best overall value for those seeking a retail CRM. Check out how each option fared in terms of pricing, features, and primary use cases.

Revel Systems: Best for Niche-Specific Retailers

An iPad-based POS system suited for high-volume businesses in specific market segments listed on their website.

Price Range: $99 per register, per month plus additional fees

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Personalized onboarding
  • Effective central console
  • In-house transaction processing

Cons:

  • High price tag
  • Difficult user interface
  • Only iOS-based systems

Revel Systems is an intuitive, iPad-only retail platform designed to cater to niche-specific businesses. In addition to its general features, it offers industry-specific functions for quick service, restaurants, retail, pizza shops, and coffee shops, tailoring the features and user experience to the specific needs of each type of business. If you’re a niche-specific retailer, Revel could be a great fit for you.

Revel Pricing

  • POS Software Costs: $99 per register, per month
  • Processing: Flat fee based on custom quote
  • Implementation Onboarding: $674 one-time fee

Revel Key Features

  • Wide Range of Advanced Capabilities: Revel streamlines retail activities with point-of-sale processes, such as table management for food service businesses.
  • Inventory Management: Provides inventory data in real time by connecting in-store and ecommerce channels.
  • Payment System Flexibility: Revel gives you the flexibility to create store credit, provide bar tabs, and split bills.
  • Data Analytics: Built-in analytics track order history and hourly sales and produce reports on payment, sales, and product mix.
  • Central Management Console: Its dashboard effectively integrates customer channels and operations in a single console.

Revel Systems Retail CRM

Visit Revel Systems

Vend: Best for Multi-Store Inventory Management

A cloud-based retail system that helps manage multi-location inventory online, in-store, or on the go.

Price Range: $99 to $129+ per register, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-full star-fullstar-full Key Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Customer Service star-fullstar-fullstar-full star-full

Pros:

  • Operating system agnostic
  • Excellent ease of use
  • Caters to retailers with multiple outlets

Cons:

  • Not ideal for food service industry
  • No on-premise deployment option
  • Lacks in-house ecommerce tools

Vend is an easy-to-use cloud retail POS system that can be operated online or offline via the web or iPad. It offers register and cash management functions to track sales and allows businesses to see cash and inventory levels across multiple locations in real time, helping them avoid excess or out-of-stock items. This makes Vend right for small retail chain stores managing multiple locations.

Vend Pricing

  • Lite: $99 per register
  • Pro: $129 per register
  • Enterprise: Negotiation-based pricing
  • Free Trial: 14 days

Vend Key Features

  • Inventory Management: Centralized product catalog allows inventory management across multiple outlets, transferring products from various locations.
  • Automate Reorders: Automatically set reorder points to fill orders once items fall to a certain level of inventory.
  • Uninterrupted Service: With HTML5 browser caching, Vend works through network outages and automatically resyncs sales when back online.
  • Cash Management: Reduce register errors by tracking every one of your cash movements, and analyze totals by payment type.
  • Integrated Payments: Vend allows you to choose from a host of payment partners and therefore take advantage of the best market rates.

Vend Retail CRM

Visit Vend

Lightspeed: Best to Acquire & Retain Patrons

A comprehensive POS system that helps retail businesses scale by attracting new customers and retaining old ones.

Price Range: $69 to $229+ per register, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Key Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Free, personalized onboarding
  • Impressive ecommerce functionality
  • Targeted rewards program

Cons:

  • Only the Pro tier has analytics
  • Pricey for small businesses
  • Food service add-ons cost extra

Lightspeed is a well-integrated POS system for growing a retail business. It provides powerful analytics that help retailers understand customer behavior, enabling them to offer incentives that will appeal to them. Lightspeed retailers can create rewards and tiered loyalty programs to attract and retain these customers, which makes it best for retailers seeking a smart POS system to increase sales and customer acquisition and ultimately grow their business.

Lightspeed Pricing

  • Basic: $69 per register
  • Starter: $99 per register
  • Standard: $119 per register
  • Advanced: $169 per register
  • Pro: $229 per register
  • Enterprise: Negotiation-based pricing
  • Free Trial: 14 days

Lightspeed Key Features

  • Powerful Analytics: Analytic tools report on customer behavior and make suggestions based on insights from other retailers.
  • Great for Scalability: It’s simple enough to be embraced by small businesses yet sophisticated enough for larger-sized businesses to use.
  • Learn From Data: Smart inventory management enables businesses to learn from sales data while keeping an eye on stock levels.
  • Manage Inventory Across Channels: Lightspeed allows you to monitor inventory, providing up-to-date counts across various channels.
  • Advanced Ecommerce Solutions: A fully integrated POS solution for both contactless payments and omnichannel loyalty provisions.

Lightspeed Retail CRM

Visit lightspeed

Clover: Best All-in-One Retail POS System

All-in-one retail POS platform for small businesses that need an integrated system of software, hardware, and card processing.

Price Range: $9.95 to $39.95 per device, per month plus fees (software); $69 to $1,649 per device (hardware)

Overall Rating star-fullstar-fullstar-full star-full Cost star-full star-fullstar-fullstar-full Key Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Customer Service star-fullstar-fullstar-full star-full

Pros:

  • High degree of customization
  • Contactless and mobile payments
  • Useful, purpose-built hardware

Cons:

  • Costly proprietary hardware
  • No choice on payment processor
  • Doesn’t allow third-party hardware

Clover is a cloud-based payment system that provides everything you need to process retail transactions. Its all-in-one retail system offers both software and hardware products, which are sold individually. This gives retailers the advantage of sourcing from one supplier, along with smooth interoperability between the products. This makes Clover good for retailers who want the convenience of buying their retail POS system from a single provider.

Clover Software Pricing

  • Register Lite: $9.95 per device, per month plus 2.7% + $0.10 credit card fees
  • Register: $39.95 per device, per month plus 2.3% + $0.10 credit card fees

Clover Hardware Pricing

  • Clover Go (Card Reader): $69
  • Clover Flex: $499
  • Clover Mini: $749
  • Clover Station: $1,399
  • Clover Station Pro: $1,649

Clover Key Features

  • One-Stop-Shop Consolidation: With hardware and built-in payment processing, you don’t have to shop from different vendors.
  • Payment Convenience: Clover allows you to make payments everywhere, whether in-store, online, on the go, or even on the phone.
  • Customizable Feature Set: Providers retailers with POS systems that are customizable through scalable plans and add-on accessories.
  • Customer Management System: Offer loyalty programs to enhance customer relationships and create user profiles from payment transactions.
  • Accessible Funding: Clover Capital offers financing and easy payback terms by turning a retailer’s future credit card sales into working capital.

 

Clover Retail CRM

Visit Clover

Zoho CRM for Retail: Best for Sales, Marketing, & Operations Alignment

Provides an integrated, seamless shopping experience across sales, support, and retail supply chain operations.

Price Range: Call for quote

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Key Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-full star-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Seamless integration
  • Multi-channel capability
  • Robust features

Cons:

  • No proprietary POS software
  • Zoho Inventory is a separate product
  • Effective only for ecommerce

Zoho CRM for Retail builds on the omnichannel capabilities of Zoho, combining marketing, sales, inventory, and more so retailers can stay organized. This alignment enhances sales intelligence and forecasting and helps businesses target the customers most likely to buy and give them a seamless shopping experience. Therefore, it’s for retailers who want to leverage sales, marketing, and operations alignment to target the right customers from one platform.

Zoho CRM for Retail Pricing

  • Call for Quote

Zoho CRM for Retail Key Features

  • Omnichannel Capabilities: Use telephony to manage call analytics, and view bounce and click rates to monitor emails to customers.
  • Deliver Retail Apps: Digitize retail processes by building unique sales apps aligned to your business processes with no-code Zoho Creator.
  • Target the Right Customers: Create a mailing list for targeted campaigns to notify the right customers of special sales.
  • Seamless Integration: Retailers can use Zoho CRM’s app suite and third-party apps.
  • Built-in AI: Enhance your retail sales intelligence with predictive sales capabilities and intelligent automation.

Visit Zoho CRM for Retail

Bitrix24: Best Free CRM for Online Retail Stores

Enhances digital sales with a free plan for online retail stores offering multiple payment methods and order processing.

Price Range: Free to $159 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Key Features star-fullstar-full star-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Integrations star-fullstar-fullstar-fullstar-full Customization star-fullstar-full star-fullstar-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Several payment methods
  • Sell products without a full-fledged estore
  • Use major payment apps

Cons:

  • Not great for inventory
  • Limited ecommerce capabilities
  • Lacks POS integration

Bitrix24 is a general-purpose CRM that provides retailers with a free plan that provides great ecommerce features, such as fully-featured online stores. Retailers can create order pages, receive online payments, track those payments, and plan deliveries, so retail businesses that are looking for a robust free solution with the option to upgrade as they grow will get the most out of Bitrix24.

Bitrix24 Pricing

  • Bitrix24 Free-for-Life: Support for unlimited users
  • Basic: $39 per user, per month; 5-seat max
  • Standard: $79 per user, per month; 50-seat max
  • Professional: $159 per user, per month
  • Free Trial: 30 days

Bitrix24 Key Features

  • Ecommerce Without a Website: Bitrix24 allows you to receive payments via its CRM so you don’t need a website.
  • Payment Convenience: Bitrix24 allows you to hook up a variety of payment systems so your customers can choose the most convenient payment method.
  • Sales Process Management: From tracking payment in real time to processing sales in stages, Bitrix24 brings effectiveness to sales.
  • Effective Order Handling: Although Bitrix24 doesn’t offer great inventory management, it has effective tools for order processing and management.
  • Single Business Ecosystem: With its abundance of services, Bitrix24 strives to be the only business software your enterprise will need.

Visit Bitrix24

Bottom Line: Best Retail CRM Software

Retail management and POS hubs are multifaceted systems that operate at the intersection of inventory management, sales, and customer relationship management. An effective retail CRM can increase sales with lower customer acquisition costs. These six retail platforms combine point-of-sale operations with core CRM software features to gain valuable insights that boost customer experience, capitalize on their preferences, and strengthen customer relationships.

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