Read our in-depth Zoho CRM review to learn if this popular sales and marketing CRM is right for your business.
Aretail CRM is software that supports customer-facing B2C sales, which tend to involve frequent repeat transactions. The best retail CRMs include a point-of-sale (POS) system and inventory management tools that analyze customers’ shopping patterns and purchase history. We evaluated the top retail CRMs that help ecommerce and brick-and-mortar stores reduce costs and satisfy customers while selling faster and smarter.
Here are the top six retail CRM software:
Retail CRMs, as industry-specific tools, need to include cash management and loyalty programs plus general CRM features like lead generation and contact management; for this reason, we took both general and industry-specific core features into account. We considered cost and ease of use to ensure the options are affordable and simplify the sales process. Next, we looked at integrations and flexible customization, with customer service rounding out our evaluation.
Note: All monthly prices are with a one-year commitment unless noted.
All of the retail CRMs we evaluated are good options that scored well in most categories. When we totaled the scores, we found that Revel offers the best overall value for those seeking a retail CRM. Check out how each option fared in terms of pricing, features, and primary use cases.
Retail management and POS hubs are multifaceted systems that operate at the intersection of inventory management, sales, and customer relationship management. An effective retail CRM can increase sales with lower customer acquisition costs. These six retail platforms combine point-of-sale operations with core CRM software features to gain valuable insights that boost customer experience, capitalize on their preferences, and strengthen customer relationships.