Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
Aretail CRM is software that supports customer-facing B2C sales, which tend to involve frequent repeat transactions. The best retail CRMs include a point-of-sale (POS) system and inventory management tools that analyze customers’ shopping patterns and purchase history. We evaluated the top retail CRMs that help ecommerce and brick-and-mortar stores reduce costs and satisfy customers while selling faster and smarter.
Here are the top six retail CRM software:
Retail CRMs, as industry-specific tools, need to include cash management and loyalty programs plus general CRM features like lead generation and contact management; for this reason, we took both general and industry-specific core features into account. We considered cost and ease of use to ensure the options are affordable and simplify the sales process. Next, we looked at integrations and flexible customization, with customer service rounding out our evaluation.
Note: All monthly prices are with a one-year commitment unless noted.
All of the retail CRMs we evaluated are good options that scored well in most categories. When we totaled the scores, we found that Revel offers the best overall value for those seeking a retail CRM. Check out how each option fared in terms of pricing, features, and primary use cases.
An iPad-based POS system suited for high-volume businesses in specific market segments listed on their website.
Price Range: $99 per register, per month plus additional fees
Revel Systems is an intuitive, iPad-only retail platform designed to cater to niche-specific businesses. In addition to its general features, it offers industry-specific functions for quick service, restaurants, retail, pizza shops, and coffee shops, tailoring the features and user experience to the specific needs of each type of business. If you’re a niche-specific retailer, Revel could be a great fit for you.
A cloud-based retail system that helps manage multi-location inventory online, in-store, or on the go.
Price Range: $99 to $129+ per register, per month (14-day free trial)
Vend is an easy-to-use cloud retail POS system that can be operated online or offline via the web or iPad. It offers register and cash management functions to track sales and allows businesses to see cash and inventory levels across multiple locations in real time, helping them avoid excess or out-of-stock items. This makes Vend right for small retail chain stores managing multiple locations.
A comprehensive POS system that helps retail businesses scale by attracting new customers and retaining old ones.
Price Range: $69 to $229+ per register, per month (14-day free trial)
Lightspeed is a well-integrated POS system for growing a retail business. It provides powerful analytics that help retailers understand customer behavior, enabling them to offer incentives that will appeal to them. Lightspeed retailers can create rewards and tiered loyalty programs to attract and retain these customers, which makes it best for retailers seeking a smart POS system to increase sales and customer acquisition and ultimately grow their business.
All-in-one retail POS platform for small businesses that need an integrated system of software, hardware, and card processing.
Clover is a cloud-based payment system that provides everything you need to process retail transactions. Its all-in-one retail system offers both software and hardware products, which are sold individually. This gives retailers the advantage of sourcing from one supplier, along with smooth interoperability between the products. This makes Clover good for retailers who want the convenience of buying their retail POS system from a single provider.
Provides an integrated, seamless shopping experience across sales, support, and retail supply chain operations.
Price Range: Call for quote
Zoho CRM for Retail builds on the omnichannel capabilities of Zoho, combining marketing, sales, inventory, and more so retailers can stay organized. This alignment enhances sales intelligence and forecasting and helps businesses target the customers most likely to buy and give them a seamless shopping experience. Therefore, it’s for retailers who want to leverage sales, marketing, and operations alignment to target the right customers from one platform.
Enhances digital sales with a free plan for online retail stores offering multiple payment methods and order processing.
Price Range: Free to $159 per user, per month (30-day free trial)
Bitrix24 is a general-purpose CRM that provides retailers with a free plan that provides great ecommerce features, such as fully-featured online stores. Retailers can create order pages, receive online payments, track those payments, and plan deliveries, so retail businesses that are looking for a robust free solution with the option to upgrade as they grow will get the most out of Bitrix24.
Retail management and POS hubs are multifaceted systems that operate at the intersection of inventory management, sales, and customer relationship management. An effective retail CRM can increase sales with lower customer acquisition costs. These six retail platforms combine point-of-sale operations with core CRM software features to gain valuable insights that boost customer experience, capitalize on their preferences, and strengthen customer relationships.