6 Best Ecommerce CRM Software for Sales & Marketing

See our independent editorial review on the best ecommerce CRM software for your online business, including primary use cases.

An ecommerce CRM is software that helps you understand your online customers, keep their data organized, and manage online sales or marketing activities. The most effective options offer marketing automation, so we looked at both CRMs and marketing software that help you manage leads and contacts. Then, to help you choose the best platform for you, we examined the top options and uncovered the six best and an overall winner.

Here are the six best ecommerce CRM and marketing software:

  • Zoho CRM (Overall Winner): Most customizable ecommerce CRM (free starting price)
  • Pipedrive: Best CRM for a highly visual pipeline ($14.90 starting price)
  • Marketo Engage: Best ecommerce software for marketing automation ($895 starting price)
  • HubSpot CRM: Best free CRM with premium upgrades (free starting price)
  • Shopify: Best all-in-one ecommerce platform and CRM ($29 starting price)
  • Metrilo: Best ecommerce analytics for marketers ($119 starting price)

What Is Ecommerce CRM Software?

An ecommerce CRM is an industry-specific CRM that combines sales and marketing functions to helps you attract and manage prospects through email and social media marketing, whereas a traditional CRM is more about outreach and building relationships. Ultimately, online sellers want a feature-rich CRM that helps them generate and convert online traffic through marketing automation, social media, and email drips to understand their customers’ online behavior.

How We Evaluated the Best Ecommerce CRMs

Because online sellers attract and nurture shoppers largely through marketing CRM activities, we scored each software based on features related to email marketing, lead capture, customer activity tracking, and analytics, along with the price it charges for these general features. Every store’s setup and process are unique, so we evaluated each option’s customizability and languages supported. Finally, we considered ease of use and customer service to ensure the options are truly helpful.

Evaluation Criteria

In our evaluation, we gave scores on six weighted criteria. The CRM that scored the highest amount of points was designated our overall winner and best value for features offered.

General Features:
Multiple Languages:
Customer Service:

Note: All per-user prices are with a one-year commitment unless noted.

After we added the results, a winner became clear. Zoho CRM scored the highest for pricing and customization and tied with several others in general features, advanced features, and ease of use. Now learn how all the graded CRMs fared as best ecommerce CRM solutions.

Zoho CRM: Most Customizable CRM

Zoho CRM allows for customization so it works exactly the way your business needs it.

Price Range: Free to $52 per user, per month (15- to 30-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-full star-fullstar-full Multiple Languages star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Customer Service star-fullstar-full star-fullstar-full


  • Has a free forever plan
  • Highly customizable
  • Excellent workflow automations


  • Form builder is an add-on
  • Integrating is cumbersome
  • Customer support often slow

Zoho CRM is an ultra-flexible sales software that allows ecommerce businesses to customize the way they market to, sell to, and support shoppers. Its customizable forms, reports, and dashboards help retailers capture key information from online shoppers and then track their activity effectively and target them with the right store promotions. Zoho CRM works for niche ecommerce companies that need a customized solution to manage the customer journey.

Zoho CRM Pricing

  • Free Forever: Support for 3 users
  • Standard: $14 per user
  • Professional: $23 per user
  • Enterprise: $40 per user
  • Ultimate: $52 per user
  • Free Trial: 15 days; 30 days for Ultimate tier

Zoho CRM Key Features

  • Business Integrations: Easy invoicing through Stripe, PayPal, and similar platforms.
  • Customization: Build web forms and generate custom views and layouts.
  • Automation: Segment customer lists and create marketing workflows.
  • Analytics: Turns sales performance data into insights.
  • Contact Management: Engage your customer at the optimal time.

Zoho CRM Ecommerce CRM

Visit Zoho CRM

Pipedrive: Best for a Highly Visual Pipeline

Pipedrive gives you a visual way to know exactly where customers are positioned for more focused marketing.

Price Range: $14.90 to $49.90 per user (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-full star-full General Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Multiple Languages star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full


  • Intuitive to use
  • Visual, clear pipeline
  • Analytics are easy to see


  • Can’t send email in bulk
  • Lacking some marketing automations
  • Reporting tools can be cumbersome

Pipedrive is a popular CRM with a drag-and-drop pipeline that shows where sales are sitting in the process in a single view. This means all departments of an ecommerce store can see, at a glance, all leads and contacts plus their activities and purchases. With this insight, sales and marketing can quickly target online shoppers with incentives like special offers or coupons, making Pipedrive right for retailers that like to strategize around their customers’ activity.

Pipedrive Pricing

  • Essential: $14.90 per user
  • Advanced: $24.90 per user
  • Professional: $49.90 per user
  • Free Trial: 14 days

Pipedrive Key Features

  • Sales Pipelines: Unlimited customizable, visual pipelines.
  • Supports Multiple Languages: Reach people in their local language.
  • Chatbot: Source leads from customer conversations and answer FAQs.
  • Calendar and Email Sync: Integrates with Google, iCloud, and Microsoft Office.
  • Web Forms: Online form builder captures leads from web traffic.

Pipedrive Ecommerce CRM

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Marketo Engage: Best for Marketing Automation

While not a CRM, Marketo Engage automates ecommerce sales and marketing tasks for a highly personalized buyer experience.

Price Range: $895 to $3,195 per month or call for quote

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-full star-fullstar-full General Features star-fullstar-fullstar-full star-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Multiple Languages star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full


  • Marketing products are comprehensive
  • Easy to implement and use
  • Excellent email management


  • Expensive
  • Form builder lags
  • Analytics & reporting can improve

Marketo Engage is an ecommerce platform designed to help users improve their marketing strategy. Its marketing tools automate campaigns based on your customers’ interactions with your website, then send ad messages through social media, email, and mobile apps. Marketo also uses AI to create timely content to generate web traffic, so enterprise-level ecommerce companies looking for a way to automate online customer outreach will benefit most from it.

Marketo Engage Pricing

  • Call for a quote based on number of leads
  • Spark: $895 per month
  • Standard: $1,795 per month
  • Select: $3,195 per month

Marketo Engage Key Features

  • Marketing Automation: Generate and launch campaigns across channels.
  • Email Marketing: Engage customers via email with new offers.
  • Social Media: Reach customers with shareable content.
  • Personalization: Analyze website behavior to identify personal interests.
  • Content AI: Deliver the right content automatically.

Marketo Ecommerce CRM

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HubSpot CRM: Best Free Option With Upgrades

The best free sales tool available to help ecommerce teams manage their activity, with upgrades for more functionality.

Price Range: Free to $1,200 per month (Sales Hub)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-full Multiple Languages star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full Customer Service star-fullstar-fullstar-full star-full


  • Free plan has good functionality
  • Easy implementation
  • Convenient daily dashboard


  • Feature upgrades are pricey
  • Lacks flexibility
  • Data export is cumbersome

HubSpot CRM is a free all-in-one sales, marketing, and contact management solution with available upgrades. The free plan offers valuable ecommerce marketing tools (e.g., email marketing, ad management) and sales tools (e.g., chat bots) to engage with online shoppers. Retailers can upgrade to Sales Hub for features like Stripe integration and multiple currencies, so HubSpot CRM is great for stores that need a free option with the ability to upgrade later.

HubSpot CRM is also rated one of our top CRM ecommerce software for WordPress. Check out our article on the best WooCommerce CRMs for more info.

HubSpot CRM Pricing

  • Free Forever: Support for unlimited standard users
  • Sales Hub Starter: Starts at $45 for two paid users
  • Sales Hub Professional: Starts at $450 for five paid users
  • Sales Hub Enterprise: Starts at $1,200 for 10 paid users

HubSpot CRM Key Features

  • Email Scheduling: Send personalized emails at the optimal time.
  • Free Plan: Supports unlimited users and no credit card required.
  • Activity Tracking: Track customers visiting your website in real time.
  • Social Media Management: Publish content to your accounts and drive leads.
  • List Segmentation: Divide lists by demographic and other data for better targeting.

HubSpot CRM Ecommerce

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Shopify: Best All-in-One Ecommerce Platform & CRM

The Shopify platform has a built-in contact management system to help people open and grow online businesses.

Price Range: $29 to $299 per month for 2 to 15 users (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-full star-fullstar-full General Features star-fullstar-full star-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Multiple Languages star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full


  • Excellent customer support
  • Robust marketing tools
  • Easy to use


  • No email hosting
  • Supports multiple languages
  • No email marketing automations

Shopify is an ecommerce platform focused on helping launch online businesses, with no coding or design skills required. One of the many tools Shopify offers is a simple native CRM for seamless management of customer information, email marketing, cart recovery, reporting, and more. Shopify is good for online store owners who prefer to maintain their ecommerce functions and customer database in one software solution to save time and stay organized.

Shopify Pricing

  • Basic: $29 per month for 2 users
  • Shopify: $79 per month for 5 users
  • Advanced Shopify: $299 per month for 15 users
  • Free Trial: 14 days

Shopify Key Features

  • Marketing Reports: Generate reports for sales, marketing, and carts.
  • Customizable Websites: Create attractive online stores and blogs.
  • Unlimited Customer Data: Store as much as you need.
  • Social Media Integration: Sell through Pinterest and Amazon.
  • Customer Service: Available by phone, chat, or email 24/7.

Shopify Ecommerce CRM

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Metrilo: Best for Marketing Analytics

Metrilo helps ecommerce companies grow with actionable customer and marketing data.

Price Range: $119 to $299+ per month for unlimited users

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-full star-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Multiple Languages star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Service star-fullstar-fullstar-full star-full


  • Ecommerce-focused analytics
  • Excellent segmentation
  • All plans have unlimited users


  • Limited business integrations
  • Pricier than other options
  • CRM only included in Pro & higher

Metrilo is an ecommerce growth platform for commerce brands. It gathers customer data to help stores market properly to shoppers and improve buyer retention. It also offers tools like real time analytics, list segmentation, and email marketing automations, and integrates easily with Shopify, WooCommerce, and similar ecommerce platforms. Metrilo is best for ecommerce companies that incorporate insights and performance stats into their marketing strategies.

Metrilo Pricing

  • Essential: $119 per month for unlimited users (CRM not included)
  • Pro: $199 per month for unlimited users
  • Premium: Starts at $299 per month for unlimited users

Metrilo Key Features

  • Analytics: Automatically generates detailed metrics.
  • List Segmentation: Applies filters to create targeted lists.
  • Email Marketing: Automatically gathers feedback and recovers carts.
  • Integrations: Integrates with Shopify and WooCommerce.
  • Lead Management: Allows you to see frequent shoppers and high spenders.

Metrilo Ecommerce CRM

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Bottom Line: Best Ecommerce CRM Software

Ecommerce platforms provide the tools needed to run a successful online B2C or B2B business. However, you also need a way to manage your growing customer database so you can understand your customer and why they buy. That’s why you need a reliable CRM to organize your customer data and automate marketing. There are many to consider, each with different strengths — our list of the best ecommerce CRM software will help you find the right one.

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