In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
An ecommerce CRM is software that helps you understand your online customers, keep their data organized, and manage online sales or marketing activities. The most effective options offer marketing automation, so we looked at both CRMs and marketing software that help you manage leads and contacts. Then, to help you choose the best platform for you, we examined the top options and uncovered the six best and an overall winner.
Here are the six best ecommerce CRM and marketing software:
An ecommerce CRM is an industry-specific CRM that combines sales and marketing functions to helps you attract and manage prospects through email and social media marketing, whereas a traditional CRM is more about outreach and building relationships. Ultimately, online sellers want a feature-rich CRM that helps them generate and convert online traffic through marketing automation, social media, and email drips to understand their customers’ online behavior.
Because online sellers attract and nurture shoppers largely through marketing CRM activities, we scored each software based on features related to email marketing, lead capture, customer activity tracking, and analytics, along with the price it charges for these general features. Every store’s setup and process are unique, so we evaluated each option’s customizability and languages supported. Finally, we considered ease of use and customer service to ensure the options are truly helpful.
Note: All per-user prices are with a one-year commitment unless noted.
After we added the results, a winner became clear. Zoho CRM scored the highest for pricing and customization and tied with several others in general features, advanced features, and ease of use. Now learn how all the graded CRMs fared as best ecommerce CRM solutions.
Zoho CRM allows for customization so it works exactly the way your business needs it.
Price Range: Free to $52 per user, per month (15- to 30-day free trial)
Zoho CRM is an ultra-flexible sales software that allows ecommerce businesses to customize the way they market to, sell to, and support shoppers. Its customizable forms, reports, and dashboards help retailers capture key information from online shoppers and then track their activity effectively and target them with the right store promotions. Zoho CRM works for niche ecommerce companies that need a customized solution to manage the customer journey.
Pipedrive gives you a visual way to know exactly where customers are positioned for more focused marketing.
Price Range: $14.90 to $49.90 per user (14-day free trial)
Pipedrive is a popular CRM with a drag-and-drop pipeline that shows where sales are sitting in the process in a single view. This means all departments of an ecommerce store can see, at a glance, all leads and contacts plus their activities and purchases. With this insight, sales and marketing can quickly target online shoppers with incentives like special offers or coupons, making Pipedrive right for retailers that like to strategize around their customers’ activity.
While not a CRM, Marketo Engage automates ecommerce sales and marketing tasks for a highly personalized buyer experience.
Price Range: $895 to $3,195 per month or call for quote
Marketo Engage is an ecommerce platform designed to help users improve their marketing strategy. Its marketing tools automate campaigns based on your customers’ interactions with your website, then send ad messages through social media, email, and mobile apps. Marketo also uses AI to create timely content to generate web traffic, so enterprise-level ecommerce companies looking for a way to automate online customer outreach will benefit most from it.
The best free sales tool available to help ecommerce teams manage their activity, with upgrades for more functionality.
Price Range: Free to $1,200 per month (Sales Hub)
HubSpot CRM is a free all-in-one sales, marketing, and contact management solution with available upgrades. The free plan offers valuable ecommerce marketing tools (e.g., email marketing, ad management) and sales tools (e.g., chat bots) to engage with online shoppers. Retailers can upgrade to Sales Hub for features like Stripe integration and multiple currencies, so HubSpot CRM is great for stores that need a free option with the ability to upgrade later.
HubSpot CRM is also rated one of our top CRM ecommerce software for WordPress. Check out our article on the best WooCommerce CRMs for more info.
The Shopify platform has a built-in contact management system to help people open and grow online businesses.
Price Range: $29 to $299 per month for 2 to 15 users (14-day free trial)
Shopify is an ecommerce platform focused on helping launch online businesses, with no coding or design skills required. One of the many tools Shopify offers is a simple native CRM for seamless management of customer information, email marketing, cart recovery, reporting, and more. Shopify is good for online store owners who prefer to maintain their ecommerce functions and customer database in one software solution to save time and stay organized.
Metrilo helps ecommerce companies grow with actionable customer and marketing data.
Price Range: $119 to $299+ per month for unlimited users
Metrilo is an ecommerce growth platform for commerce brands. It gathers customer data to help stores market properly to shoppers and improve buyer retention. It also offers tools like real time analytics, list segmentation, and email marketing automations, and integrates easily with Shopify, WooCommerce, and similar ecommerce platforms. Metrilo is best for ecommerce companies that incorporate insights and performance stats into their marketing strategies.
Ecommerce platforms provide the tools needed to run a successful online B2C or B2B business. However, you also need a way to manage your growing customer database so you can understand your customer and why they buy. That’s why you need a reliable CRM to organize your customer data and automate marketing. There are many to consider, each with different strengths — our list of the best ecommerce CRM software will help you find the right one.