In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
An ecommerce CRM is software that helps you understand your online customers, keep their data organized, and manage online sales or marketing activities. The most effective options offer marketing automation, so we looked at both CRMs and marketing software that help you manage leads and contacts. Then, to help you choose the best platform for you, we examined the top options and uncovered the six best and an overall winner.
Here are the six best ecommerce CRM and marketing software:
An ecommerce CRM is an industry-specific CRM that combines sales and marketing functions to helps you attract and manage prospects through email and social media marketing, whereas a traditional CRM is more about outreach and building relationships. Ultimately, online sellers want a feature-rich CRM that helps them generate and convert online traffic through marketing automation, social media, and email drips to understand their customers’ online behavior.
Because online sellers attract and nurture shoppers largely through marketing CRM activities, we scored each software based on features related to email marketing, lead capture, customer activity tracking, and analytics, along with the price it charges for these general features. Every store’s setup and process are unique, so we evaluated each option’s customizability and languages supported. Finally, we considered ease of use and customer service to ensure the options are truly helpful.
Note: All per-user prices are with a one-year commitment unless noted.
After we added the results, a winner became clear. Zoho CRM scored the highest for pricing and customization and tied with several others in general features, advanced features, and ease of use. Now learn how all the graded CRMs fared as best ecommerce CRM solutions.
Ecommerce platforms provide the tools needed to run a successful online B2C or B2B business. However, you also need a way to manage your growing customer database so you can understand your customer and why they buy. That’s why you need a reliable CRM to organize your customer data and automate marketing. There are many to consider, each with different strengths — our list of the best ecommerce CRM software will help you find the right one.