SHARE

6 Best WooCommerce CRM Software Solutions

Name: Mailchimp
Item: Mailchimp
Rating: 4.2
Author: Jen Sako

Written By

JS

Jen Sako

Jun 21, 2023

2 minute read

Selling Signals content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

A WooCommerce CRM is any plugin or software built for WordPress-based sites that allows you to manage an online store and engage with your customers. The top WooCommerce options offer seamless integration with your ecommerce platform and help you manage your contacts, track orders, accept payments, and customize workflows for your store operations. To help you find the best WooCommerce solution, we’ve evaluated six CRMs in our independent review.

Here are the six best WooCommerce CRM solutions:

Mailchimp: Best overall CRM software for WooCommerce (free starting price)
HubSpot CRM: Best free platform with premium upgrades (free starting price)
1CRM: Best WooCommerce CRM for an intuitive interface (free starting price)
Agile CRM: Best CRM software to engage with site visitors (free starting price)
Salesforce Sales Cloud: Best CRM option for customization (30-day free trial)
Keap: Best WooCommerce solution for marketing automations (14-day free trial)

At the end of our research, Mailchimp emerged as the overall winner, scoring the highest for core features and customer support. All of the CRM software evaluated are good platforms for WooCommerce and scored highly in one category or another. Below, see how each WooCommerce solution performed per category and check out their primary use cases, key features, pros and cons, and pricing plans.

Note: All per-user prices are with a one-year commitment unless noted.

Mailchimp: Best Overall WooCommerce CRM

Offers an all-in-one marketing platform for online retailers to engage with customers.

Price Range: Free to $350+ per month (30-day free trial)

Overall Rating

4.2

Cost

4.3

Core Features

4.3

Customization

3.9

Ease of Use

3.6

Customer Support

4.5

Integration

4.6

Pros

Robust email marketing
Free marketing tools
Great user support

Cons

Expensive premium tier
Limited CRM features
Clunky segmentation tools

Mailchimp is an email marketing and automation platform that helps you interact with customers and build your online presence. Within its free plan, build powerful landing pages and email campaigns with pre-built, easily customizable templates. Upgrade for automations like abandoned cart reminders or product recommendations and combine them with retargeting ads to remind your site visitors about your products when they check their social media.

While Mailchimp offers an all-in-one solution for your WooCommerce store, it has a steep learning curve, especially for beginners. If you’re someone who needs a WooCommerce software that’s easier to learn and use, try 1CRM, which won in the ease of use category.

Mailchimp CRM Pricing

Free Version: Supports 1 user
Essentials: $13+ per month for 3 users
Standard: $20+ per month for 5 users
Premium: $350+ per month for unlimited users
Free Trial: 30 days for Standard and Essentials

Mailchimp Key Features

Email Marketing: Customize pre-built templates and automate your lifecycle emails.
Landing Page Builder: Design attractive landing pages linked to your drip campaign.
Transactional Emails: Send one-to-one messages triggered by customers’ actions.
Automations: Set up abandoned carts, purchase emails, newsletter signups, and more.

HubSpot CRM: Best Free Plan With Upgrades

Provides free sales tools to manage and sync customer data, with premium upgrades available.

Price Range: Free to $1,200+ per month (Sales Hub)

Overall Rating

4.1

Cost

3.9

Core Features

4.2

Customization

3.9

Ease of Use

3.8

Customer Support

4.4

Integration

5.0

Pros

Free forever plan
Website builders
Robust email tools

Cons

Potential to be expensive
No early cancellation in contracts
Limited flexibility

HubSpot CRM is a free all-in-one tool for sales, marketing, and ecommerce management. The basic software is free and will deftly manage your email outreach, social media, and customer service. When you upgrade to Sales Hub, you can access advanced sales tools like customized reports and integrate it with Marketing Hub (sold separately) for advanced content marketing. HubSpot is a smart choice for WooCommerce stores looking for a free CRM to grow with them.

HubSpot CRM offers a robust free forever plan but its premium tiers tend to be pricey. If you’re looking for a WooCommerce solution with affordable paid plans, check out 1CRM, which won in the cost category.

HubSpot CRM Pricing

Free Version: Supports unlimited users
Sales Hub Starter: $18+ per month for 2 users
Sales Hub Professional: $450+ per month for 5 users
Sales Hub Enterprise: $1,200+ per month for 10 users

HubSpot CRM Key Features

Robust Free Plan: Attract customers and manage transactions with free sales tools.
Customer Data Syncing: Update your existing and newly created ecommerce data.
Email Marketing: Personalize and optimize your email campaigns to boost sales.
Ad Management: Segment your audience and manage ads across multiple platforms.

1CRM: Best for an Intuitive Interface

Features user-friendly tools to manage orders and daily tasks for your online store.

Price Range: Free to $34 per month for 3 to unlimited users (30-day free trial)

Overall Rating

3.9

Cost

4.8

Core Features

3.9

Customization

2.5

Ease of Use

3.8

Customer Support

3.3

Integration

4.2

Pros

Affordable premium tiers
Robust order management tools
Simple interface

Cons

Limited customization options
Laggy data syncing
Additional cost for self-serve portal

1CRM is a user-friendly cloud-based CRM that offers robust business management features for WooCommerce stores. Manage your orders in one visual dashboard and navigate through your screen using the control bar at the top to easily switch between viewing your daily activities and tracking your purchase orders. Manage your inventory from multiple stores while monitoring the movement of your shipping and receiving activities without having to open separate tabs.

Although 1CRM provides a less complicated option for managing your WooCommerce store, it has limited customization capabilities. If you’re looking for a CRM you can easily tailor to your needs, look into HubSpot CRM, which offers robust customizations and an intuitive interface.

1CRM Pricing

On-Premise Startup: Free for 3 users
Cloud Service Startup: $13 per user, per month
Cloud Service/On-Premise Startup+: $20 per user, per month
Cloud Service/On-Premise Professional: $29 per user, per month
Cloud Service/ On-Premise Enterprise: $34 per user, per month
On-Premise Perpetual License Professional: $405 per user + support and update fees
On-Premise Perpetual License Enterprise: $585 per user + support and update fees
Free Trial: 30 days

1CRM Key Features

Order Management: Track your sales order processing, invoices, deliveries, and more.
Shipping and Receiving: Monitor your inventory movements in multiple store locations.
Purchase Orders: Generate invoices and email them to your suppliers automatically.
Product Catalog: Create a digital catalog and sync it with your WooCommerce store.

Agile CRM: Best for Web Engagement

Offers robust tools to automatically engage with your customers on various platforms.

Price Range: Free to $47.99+ per user, per month

Overall Rating

3.8

Cost

4.3

Core Features

4.1

Customization

4.1

Ease of Use

2.6

Customer Support

4.0

Integration

3.1

Pros

Free plan for up to 10 users
Automatic email campaigns
Offers biennial pricing

Cons

Advanced email tools require upgrade
Third party integrations can be buggy
Limited reporting

Agile CRM is an end-to-end CRM platform that provides robust tools to engage your site visitors and turn them into paying customers. Create targeted sign-up forms, share them directly via email or embed them on your website to capture and segment your leads, then add those leads to the marketing campaigns that best fit them. You can also send personalized messages via web pop-ups that suggest promotional offers or remind leads of abandoned carts.

While Agile CRM is a good option for interacting with your site visitors, its third-party app integration isn’t the best. If you’re someone who needs a WooCommerce CRM that syncs well with other apps, check out HubSpot, which won in this category.

Agile CRM Pricing

Free Plan: Supports up to 10 users
Starter: $9.99+ per user, per month
Regular: $39.99+ per user, per month
Enterprise: $64.99+ per user, per month

Agile CRM Key Features

Engagement Boosting: Create website pop-ups to recommend products to site visitors.
Helpdesk: Provide top-notch support for your customers with automated responses.
Automated Email Campaigns: Reduce cart abandonment with robust email marketing.
Customer Data Syncing: Track your customers’ activity and order history automatically.

Salesforce: Best CRM for Customization

Helps businesses personalize customer engagement and workflows for store operations.

Price Range: $25 to $330 per user, per month (30-day free trial)

Overall Rating

3.6

Cost

2.5

Core Features

3.8

Customization

4.3

Ease of Use

3.4

Customer Support

4.3

Integration

4.6

Pros

Tools for every buying-process step
Customized reporting and analytics
Artificial intelligence tools

Cons

Expensive plans
Complicated interface
24/7 support require upgrade

Salesforce is a cloud-based CRM packed with advanced, customizable features for your WooCommerce business. Choose from different themes, layouts, and languages to design your website, product catalogs, and email campaigns based on the customer data captured from web forms on your landing pages. Then, set up personalized reminders for abandoned carts or provide shipping and delivery options for customers when they purchase your products.

Although Salesforce provides powerful customization capabilities, premium customer support is only offered at expensive tiers. If you need WooCommerce CRM software with 24/7 support solutions for all tiers, try Mailchimp, which won in this category.

Salesforce Pricing

Essentials: $25 per user, per month
Professional: $80 per user, per month
Enterprise: $165 per user, per month
Unlimited: $330 per user, per month
Free Trial: 30 days

Salesforce Key Features

Reports and Dashboards: Review your customer data and business stats at a glance.
Drag-and-Drop: Customize your drip campaigns and upload files quickly using this tool.
List Segmentation: Choose various tags or lists to categorize your leads or customers.
Customer Data: Track your customers’ behavior, buying habits, and communication.

Keap: Best for Marketing Automations

Provides powerful automations for managing leads and streamlining marketing efforts.

Price Range: $159 to $299+per month for 2+ users (14-day trial)

Overall Rating

3.4

Cost

2.3

Core Features

4.2

Customization

4.0

Ease of Use

2.4

Customer Support

3.9

Integration

4.4

Pros

Robust automations
Has niche-specific features
Built-in business line

Cons

Steep learning curve
No free plan
Pricey for small businesses

Keap is a small business CRM that offers advanced automations for your marketing campaigns and workflows. Send text messages and follow-up emails to potential customers as soon as they fill out a form on your website or social media. Personalize these follow-ups by tagging and segmenting your contacts to trigger automations based on their data or online activity. You can also leverage its business line to automatically reply to your customers' responses.

While Keap offers robust automations for your marketing campaigns, its steep learning curve can be challenging for beginners. If you need a WooCommerce platform that’s easier to set up and use, try 1CRM, which has an intuitive interface and solid marketing tools.

Keap Pricing

Pro: $159 per month for 2 users
Max: $229 per month for 3 users
Max Classic: Contact for quote
Free Trial: 14 days

Keap Key Features

Marketing Automation: Set up triggers using pre-built and custom automations.
Lead Capture: Collect data from your leads using landing pages and web forms.
Text Marketing: Reach engaged leads by sending personalized text messages.
Business Line: Send automatic replies or snooze calls and messages via mobile.

Top 4 WooCommerce CRM Software Features

The top options for WooCommerce platforms include these tools:

Organize your products or assemble product kits in a digital catalog so you can easily reference invoices and quotes or present information for your customers.

How We Evaluated the Best WooCommerce CRM Solutions

In our evaluation, we created a rubric with six weighted categories, each of which contained related scoring criteria based on the factors essential to WooCommerce stores. The category scores summed up to an overall score out of five, and then we named the CRM that scored the highest across all categories the winner. Finally, we assigned a primary use case to each top option.

Evaluation Criteria

Online sellers need an affordable CRM software beyond WooCommerce’s basic tools, so we placed the most emphasis on cost and features that help you understand your customers' buying behavior and let you engage with them. If your site is built on WordPress, you’ll also need robust and user-friendly tools to tailor your business, so we looked at customizations and ease of use as well. Finally, customer service and app integrations rounded out our evaluation.

Methodology weights

Cost 25%

Core Features 25%

Customization 15%

Ease of Use 15%

Customer Support 10%

Integration 10%

Bottom Line: Best WooCommerce CRM

WooCommerce is an excellent ecommerce solution, but to fully engage your customers, you need CRM software that helps you understand who they are, how they buy, and why they buy. For this reason, you need a reliable CRM that lets you interact with your customers and manage your business operations using industry-specific tools. If you don’t necessarily need a WordPress platform for your online store, you can see our list of the best ecommerce CRMs.

JS

Jen Sako

Jen is a Pittsburgh-based contributing writer for Selling Signals specializing in CRM software buyer's guides. As a freelancer, she also writes about hospitality and tourism sales, including sales and marketing tech and travel content. When she isn't on assignment, Jen catches up on her many newsletter subscriptions, watches no-code tutorials, and spends time with her family.

6 Best WooCommerce CRM Software Solutions

Top 4 WooCommerce CRM Software Features

How We Evaluated the Best WooCommerce CRM Solutions

Evaluation Criteria

Bottom Line: Best WooCommerce CRM

Jen Sako

Company

Categories