In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
WooCommerce is the leader in WordPress ecommerce management, but its tools for managing customer relationships are not quite as advanced. To level up your online product sales, add dedicated CRM software, the best of which provide ecommerce-specific features to help you better understand your buyers. We analyzed seven WooCommerce CRM solutions to help you find one that fits your budget, size, and expertise.
Here are the seven best WooCommerce CRM solutions:
To manage customers, online sellers need an affordable ecommerce CRM for WordPress that provides features beyond WooCommerce’s basic dashboard of data and past orders. For this reason, we placed the most emphasis on pricing and features that help you understand your customers and their online buying behavior. Because your ecommerce site is built on WordPress, you’ll also want your tools to be easy to use and manage, so we looked at ease of use, as well. Analytics, customization, and customer service rounded out our evaluation.
Note: All per-user prices are with a one-year commitment unless noted.
At the end of our research, an overall winner arose with the most total points across all the criteria: Agile CRM. It also tied with other strong contenders in ease of use, customization, and customer service and scored highly in the other categories, making it a best value. Below, see how all the scored CRMs performed as relationship management systems for WooCommerce.
Offers tools to automatically email customers regarding abandoned carts, targeted promotions, and FAQ responses.
Price Range: Free to $47.99+ per user, per month
Designed to drive ecommerce through email marketing, Agile CRM offers excellent automated email tools for cart abandonment, customer support, and promotions to segmented lists. The customizable dashboard is simple and centralizes sales, marketing, and customer service email engagement efforts. This makes Agile CRM a good fit for WooCommerce teams that use or plan to use email marketing to attract shoppers and encourage them to make purchases.
Best free sales tool helping ecommerce teams manage and sync their customer data, with premium upgrades available.
Price Range: Free to $1,200+ per month (Sales Hub)
HubSpot CRM is a free all-in-one tool for sales, marketing, and ecommerce management. The basic software is free and will deftly manage your email outreach, social media, and customer service. When you upgrade to Sales Hub, you can access advanced sales tools like customized reports and integrate it with Marketing Hub (sold separately) for advanced content marketing. HubSpot is a smart choice for WooCommerce stores looking for a free CRM to grow with them.
Focuses on managing customer relationships for ecommerce businesses through its advanced tools for analytics.
Price Range: $199 to $299+ per month for unlimited users (14-day free trial)
Metrilo offers a seamless solution to managing ecommerce customers with excellent analytics and an impressive marketing suite. Online businesses can use customized reporting to track all store activity and analyze customer behavior and shopping habits. Then, boost engagement by using the insight to target specific customers with email promos. Metrilo is right for established stores wanting to drive growth through advanced data.
An established CRM packed with advanced features that are especially useful to large companies.
Price Range: $25 to $300 per user, per month (14-day free trial)
Salesforce products are packed with advanced, customizable features so it can fit nearly any type of WooCommerce store. Its data tools allow you to market to and track shoppers through their buying journey via desktop or mobile, and sales forecasting, reports, and dashboards help you monitor progress and pivot when needed. Salesforce works best for large or growing stores looking for robust sales, marketing, customer service, and tech features.
A CRM and marketing automation tool for creating sales funnels and email campaigns that works directly in WordPress.
Price Range: $20 to $80 per month for 1-25 sites
Groundhogg is a WordPress plug-in that excels in marketing functions such as funnel building and email campaigns. Start with one of their templates or create your own to generate leads and nurture them into buyers through targeting. You can also use automated email workflows to welcome new customers and recover abandoned carts, making Groundhogg best for sales teams that want to automate marketing workflows to save time capturing new prospects.
An easy to use solution for ecommerce customer management, a clean interface, good features, and automated workflows.
Price Range: $49 to $99 per month for 3-5 users (14-day free trial)
Ninjodo is ecommerce-focused and simple to use thanks to customizable forms, triggered email sequences, and project management tools that simplify welcoming new leads and customers. Its straightforward mobile app allows you to perform the same functions on the road. Ninjodo is good for small WooCommerce retailers ready to launch online products and looking for easy email sequences and workflow automation — especially those new to CRMs.
A direct WordPress plug-in that brings a full, centralized CRM solution with tons of customization options.
Price Range: Free to $17 per user, per month (14-day free trial)
Jetpack CRM is a sound WordPress option for managing buyer relationships. A few features, like shopper reporting and analytics, are native, and the basic free Jetpack plugin can be customized with 30+ extensions. These can be purchased separately or in bulk and help WooCommerce stores with analytics, email marketing, lead generation forms, payments, and more. For this reason, stores that want to build exactly what they need will like Jetpack CRM.
WooCommerce is an excellent ecommerce solution, but to fully engage your customers, you need CRM software that helps you understand who they are, how they buy, and why they buy. Your specific needs and budget should drive your purchase decision. So, use our list as a starting point, and you’ll soon have a software solution that will boost revenue while making your customers feel taken care of.