Top 6 Sales Contract Templates & How to Create Your Own

Grab six free sales contract templates for different sales scenarios and learn how to craft your own reusable template from scratch.

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A sales contract template is a reusable document consisting of prewritten contractual language and blank prompts for personalization. Templates speed up the lead nurturing phase by enabling you to quickly draft sales contracts for each prospect you’re trying to close; all you have to do is fill the prompts with details relevant to the deal. Further, using a template ensures that all your contracts have the language and clauses needed to protect you and your clients. 

Free General Sales Contract Template

We created a free general sales contract template that includes the most important elements like identification of parties as well as payment and delivery terms. This template works for most sales situations, but is best suited for ongoing relationships between two businesses. Note that you can create and save your templates in contract management software, and send the final document through the platform. Click the image below to access the customizable template.

Sales contract template Free general sales contract template
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Standard Sales Contract Template Clauses

Sales contract templates contain different or additional clauses, aka sections, depending on the nature of the business and its relationships. However, there are some sections that almost every sales contract template, especially ones for ongoing partnerships, should have: identification of parties, description of products and/or services, payment terms, delivery terms, contract period and termination, governing law, and signatures. See each section’s details below.

Identification of Parties

Description of Products or Services

Payment Terms

Delivery Terms

Contract Duration & Termination

Governing Law


This section outlines the names of the parties involved in the sale (often the buyer and seller), their addresses, the date the agreement is made, and how each party will be referred to throughout the rest of the contract. For example, in a freelance writer contract, the contract may use “Writer” in place of the business name. This section should end with a contractual statement along the lines of “the parties agree to the following:” to make it legally binding.

Sales contract template Identification of parties clause

The goods or services section lists detailed descriptions of the deliverables or work the client will receive from the seller. For product-based businesses, it should outline the good’s size, weight, quantity, product line, and other important specifications. For service-based businesses, it should include details about the work being performed and the deliverables to be created.

Sales contract template Description of products or services clause

This part of the template ensures you’re paid on time and in the right manner for your work, so it’s important to be specific when you fill out the template. The template should include sections for how you’ll be paid, when you’ll be paid, the payment timeline, accepted payment methods (e.g., ACH transfers, credit card), any late fees, and other terms you want to clarify.

Sales contract template Payment terms clause

Most sales contract templates also include a section outlining delivery terms such as the time, cost, method, and place of delivery, as well as the liability for a failed or inadequate delivery. Some contracts also include a subsection called force majeure, which details who’s responsible for what should an event out of each party’s control, like a natural disaster or governmental actions, interfere with the delivery.

Sales contract template Delivery terms clause

This section of a sales contract template gives you space to write about when the contract goes into effect, if/when it ends, and how and when parties can terminate the agreement. It may also provide space to define what would happen if one of the parties breaches the contract.

Sales contract template Contract duration and termination clause

Here the contract template outlines which state law will be used for the enforcement and interpretation of the contract. This tells your clients which state’s courts will get involved should one of the parties sue for something like a breach of contract by the other party.

Sales contract template Governing law clause

A sales contract template should also provide lines for writing their signature and the date of signing. Usually, the document will preface these signature lines with a legal statement like “the following parties agree to the agreement laid forth in this contract as demonstrated by their signatures below.”

Sales contract template Signatures clause

Other sales contract templates might include sections for severability, confidentiality, transfer of ownership, notices or communication methods, and amendments. Your combination of sections will depend on the nuances of your relationship with your average customer.

5 Steps to Write Your Own Sales Contract Template 

If you’re creating your own sales contract template instead of using a premade one, there’s a five-step process you can follow to build a template. First, pick your sales contract type and select the sections you want to include. Then, review contracts from similar businesses to find ideas and the right legal phrasing. Lastly, write each section of your template, leaving blank prompts for personalization, and ask a legal expert to read it over. Now let’s go into each step.

1. Decide Your Sales Contract Type

There are multiple types of sales contracts, each of which is meant for a specific purpose and therefore includes a distinct collection of contract sections. Before you start writing, know the type of relationship your contract is outlining. Is it going to set up renewal terms with current customers or establish a contractual agreement with new business clients? Then, pick the contract type that relates to these needs.

Below are the main types of sales contracts and which types of businesses should use them:

  • General Sales Agreement: This common form of sales contract describes what’s being sold, payment terms, delivery terms, liability, and more. They’re used for one-time and recurring sales across almost every industry. Our template up top is a sales agreement.
  • Statement of Work (SOW): These are popular among contractors or freelancers because the contract devotes a lot of space to defining the scope of work and the nature of their relationship. Sometimes they’re used as precursors to more extensive contracts.
  • Renewal Agreement: This outlines the terms of a renewal of a contract and therefore will look similar to the previous one except for a few changes to delivery dates, pricing, etc. Companies often send them partially filled out to encourage renewal.
  • Master Service Agreement (MSA): MSAs are popular among SaaS companies and businesses engaged in multiple projects with clients over the long haul. The contract defines the terms of all future agreements, allowing for fast negotiations on new projects.
  • Order Form: Often used by businesses selling standardized products, order forms are partially-completed contracts that companies send out to customers who then fill in the blank spaces with information like name of the good and the quantity they want to buy.

Knowing which type of sales contract you need to use will help you pick the correct sections and find contract templates and examples online that you can borrow inspiration and legal language from. To learn more about how to pick the right type, check out Ironclad’s article on the types of sales contracts, where they illuminate the nuanced differences between each contract type.

2. Pick Which Sections to Include

There are some contract sections like identification of parties and payment terms that almost every business should include in their contract template. Meanwhile, there are other optional sections, like severability and confidentiality, that might be irrelevant to your average deal. Learn about the possible sales contract sections and decide which ones are important to include.

Here are the common sales contract sections and what they accomplish:

  • Standard Sales Contract Sections: We describe these must-have sections at the beginning of this article — identification of parties, description of the product or service, payment terms, delivery terms, contract duration and termination, governing law, and signatures. It’s usually best to include all of these clauses in your template.
  • Severability: Declares that if one part of the contract is unenforceable or illegal the rest of the contract is still valid. Companies include this as an extra layer of protection.
  • Confidentiality: Explains which details about the company cannot be divulged. This is common in relationships where confidential information is exchanged between parties.
  • Notices: Outlines the communication frequency and methods between the parties involved in the agreement. Include this if you want to avoid and settle any disputes about you not being available to talk or email as much as the customer would like.
  • Inspection Period: Gives customers a set time period during which they can examine the deliverable and reject it if it doesn’t meet the terms of the agreement. Including this section can help clients feel more confident about doing business with you.
  • Warranties: Defines the minimum requirements of service or product and states what they’ll do if they do not meet these requirements. Including this explicit protection for your clients can make your prospects more likely to agree to the contract.

There may be other contingencies you want to create sections to account for. To come up with “what if” scenarios to cover in your contract template, think of experiences with past customers that were confusing to navigate or that resulted in harm to your business. And do research and ask peers about bad experiences. For example, you might find that others in your industry often struggle with late payments, so you decide to outline a late fee provision in the contract.

3. Review Contract Templates for Businesses Like Yours

We offer contract templates in this article that you can use for inspiration, but there are also plenty of others online on websites like PandaDoc, which shares hundreds of legally-binding sales contracts for different industries and situations. For example, they offer one designed specifically for roofing companies, and another for wedding photographers. These examples will give you ideas about what terms to define in your sales contract, and what language to use.

4. Write Each Section of Your Template

Now that you’ve decided on which sections to put into your sales contract template, start writing your sections inside of a Microsoft Word or Google document. When it’s saved online, you can easily make copies of the template and fill it in for each new customer. Writing legal phrasing can be tough. Almost every word matters, so feel free to copy phrasing from reputable contract templates you found online. Also, include prompts like {Client Name} for easy personalization.

5. Ask a Legal Expert to Review Your Template

Your contract template is going to serve as the foundation of numerous sales contracts to come, so you need to make sure it’s well-written and covering all the bases. Therefore, it’s best to get someone with a legal background to look it over for loopholes and errors. If you have a friend or company peer who can do so, that’s the best option. But you can also use a service like LegalZoom, which will have a lawyer read over your legal document for a fee starting at $39.

If you follow the above steps you’ll create a reusable sales contact template that includes the right sections and language to protect your business. You’ll also have an easy time filling it out for each individual prospect. Of course, instead of creating one from scratch, you can also start with a professionally-made contract template.

5 Best Tailored Sales Contract Templates

Check out these five free sales contract templates for product-based businesses, statement of work contracts, contract renewals, master service agreement contracts, and order forms. The below templates are for more specific sales scenarios and business types than our general sales agreement template, which can be easily edited or expanded to fit almost any purpose.

Product-Based Business Sales Contract Template

Product-based business sales contract template
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Signaturely’s sales contract template is designed for businesses that sell products. It’s structured as a sales agreement, so it’s slightly similar to our general sales contract template, but ours works well for service-based businesses as well. This template includes all the key sections, but also some specifically meant for product businesses.

As you can see, this template includes a helpful table that you can fill in with descriptions of your goods, the quantity sold, and the prices. On the second page, the template covers product-based business concerns by including sections such as warranties and inspection period, which will give customers peace of mind.

Statement of Work Contract Template

Statement of work contract template
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PandaDoc’s Statement of Work (SOW) template is meant for contractors and freelancers who’ll be performing one ongoing project for a client. The template includes sections for identifying parties, describing the project, setting the schedule, defining what’s expected from both parties in this relationship, and signing the SOW.

The template also comes with a section for defining payment terms and methods and another for creating an invoice schedule and outlining who will pay for extraneous expenses like travel or materials. As a bonus, the contract template comes with a well-designed cover page that lends professionalism to the document. One thing to note — some of the template is written from the POV of a freelancer designer, but you can change that writing to fit your own service.

Contract Renewal Sales Contract Template

Contract renewal sales contract template
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JotForm’s contract renewal template is for businesses that are trying to extend or renew a contract with a current customer. Because there’s already a contract in place, this one is short and simply states that all the terms set forth in that contract are sustained unless otherwise noted in this renewal contract.

The template contains the following sections: parties involved, renewal specifics, cost of services, non-disclosure, and signatures. Consider sending this out to customers you want to extend relationships with, along with a friendly email asking them to continue working with you.

Master Service Agreement Contract Template

Master service agreement contract template
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Gonitro’s master service agreement template is for businesses that intend to work with a company over the long term on multiple projects. It’s nine pages and includes legally intricate clauses like confidentiality, insurance requirements, invoice dispute protocols, as well key sections like scope of services, compensation, delivery, and contract termination.

Using a Master Service Agreement (MSA) like this enables you to simply create and send simple 1–2 page statements of work (SOW) contracts whenever you start a new project for the client. In the SOW you’ll simply state that the MSA still governs the relationship.

Purchase Order Form Contract Template

Purchase order form contract template
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Jotform’s purchase order form template is designed for businesses that sell standardized products or services and want to use the same sales contract for each buyer. The below template is meant to be sent to prospects or embedded on your website.

To place orders, prospects simply fill out the order form with the appropriate information, like their name, email address, shipping address, what they’re buying, and how much. Customize the above template to fit your business’s needs by uploading your product images and adding your branding.

To find more sales contract templates for a variety of business types and sales situations, check out PandaDoc’s template library. Their service is great because you also gain access to a simple editor that allows you to quickly tailor their templates to fit your needs.

Top 4 Tips for Writing a Sales Contract Template

When writing a sales contract template, there are some best practices you should adhere to if you want to create the best possible template. They include thinking about your customer’s concerns, using prompts for personalization, leveraging contract management software, and proofreading the document. Read on to learn about each tip.

Address Your Customer’s Potential Concerns

If you anticipate and address the concerns of your average customer within the contract template it’s less likely that you’ll go into long contract negotiations or scare one away from taking the deal. For example, including a section outlining your warranties will improve the customer’s confidence in you and make them feel like you’re looking out for them. As you write, remember that the contract is meant to protect both you and the customer.

Include Plenty of Prompts for Personalization

Prompts are the parts of the template that you fill in when you personalize it to a specific customer. A good prompt won’t just be a blank space. It will instruct users about what to write. For example, a prompt could be {Date Contract Goes Into Effect} or {Product Size}. Make sure your template uses a prompt as a placeholder for any information that changes from customer to customer.

Leverage Contract Management Software

Alongside helping you send, negotiate, and store your completed contracts, a contract management software platform like PandaDoc comes with pre-written contract templates that you can alter and design to fit your business’s specific needs. Check out our article on the best contract management software for salespeople, where we break down their pricing, features, and use cases.

Proofread Your Sales Contract Template

Your sales contract template is hopefully going to turn into a lot of real sales contracts. Always proofread and double-check it to make sure there aren’t any confusing sentences or words that might be misunderstood or misinterpreted by your customer or a court official. Here’s a guide by Express Proofreading describing how to proofread a legal document. Get some of your peers to look at it as well, especially those with legal experience or an eye for details.

If you follow the above tips and the five-step process we outlined earlier in the article, you’ll create a sales contract template that promotes mutually beneficial relationships between you and your customers.

Bottom Line: Sales Contract Template

A well-written sales contract template with the right clauses will help you quickly draft personalized sales contracts that prospects can sign once they’re through the nurturing phase and ready to buy your solution. You’ll protect your business and avoid the unfortunate situation of a customer getting cold feet while waiting for you to write up a contract from scratch. For more on this topic, read our article on how to create a sales contract for an individual customer.

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