Read our article on crafting a personalized sales presentation and delivering it with confidence to move prospects through your pipeline.
Sales decks are slide presentations that salespeople use to pitch their product or service. These decks come in handy in a variety of sales situations, from generating meetings with cold leads to holding presentations for warm prospects. To help you create the best sales deck, we’re sharing the top sales deck templates from around the web, including some of our own. Also included are great examples from reputable companies to use as inspiration.
Here are the seven sales deck templates you can access:
For more help creating an effective sales deck for any situation, check out our ultimate guide on how to make a winning sales deck. Otherwise, keep reading for a full list of the best templates to use as your foundation.
A generic sales deck can be used in almost any situation, from pitching a cold lead to upselling a current client. A generic sales deck usually follows a problem/solution narrative structure in which the seller presents a problem-ripe world and its costs, a pleasant afterworld where the problem is solved, and, lastly, a bridge to get there: the product or service. Every company should build a generic sales deck that can act as your baseline guide.
Slidebean’s generic sales pitch deck template adheres to the problem/solution narrative structure so important in a generic sales deck. It presents the problem, teases a better world, and shows the buyer how to get there. The template also uses minimal text and has a clean layout with plenty of space for pictures, graphs, or diagrams, making it great for sales presentations. Below is the deck’s agenda page, which lists each slide in the template.
If you want to cherry-pick some ideas and slides from a reputable sales deck while making your own, check out the Richter sales deck. It includes all the main points a generic sales deck should cover, including the common problem the business solves, how they solve it, the benefits clients receive, and plenty of social proof. Because this sales deck is rich in text, it might serve best as a generic sales deck that is sent out to prospects who want to learn about the offer.
The Mattermark sales deck begins by expressing a common problem for its B2B customers — getting data-backed answers to their business questions. The deck then presents screenshots of common business questions in Google that its ideal prospects might ask, before presenting its solution, a B2B search engine. This deck does a great job of using relevant pictures to demonstrate to the prospect how well they know their business situation and problem.
Creative agencies, such as marketing or ad agencies, need a sales deck that convinces prospects not only of the value of their services but also of the creativity of their team. Therefore, your sales deck should present your value proposition while also helping the buyer get to know your team through photos of them and descriptions of their talents and experiences. The design should be aesthetically pleasing, more so than in other industries.
Venngage’s client marketing pitch deck template helps creative agencies show off their creative side by offering a vibrant color scheme and plenty of room for images. The template can be edited into an informational piece of content you send to your potential buyers or into a backdrop for your presentations. In the template, you can customize the background, icons, header, pictures, and layout.
Creative agencies can learn a lot from the IMPRiNT sales deck, which is perfect to use in situations when you need to email a sales deck to decision makers who might have been absent from a presentation. The sales deck explains at a high level what the agency accomplishes for its customers. And its “who we are” slide includes personality-rich pictures of its team. This helps buyers get a feel for the people they’ll be working with.
The Vulpine sales deck is a visually appealing deck with in-depth information about the agency’s process, services, and pricing that gives a prospect a good sense of whom they’ll be working with if they decide to buy. The deck also includes photos of the team members, adding a nice personal touch that humanizes the business and makes them more likable to their prospects.
In an effort to book a sales meeting, you might use your sales deck as a prospecting tool, sending it out to cold leads as an attachment on your cold email. In these cases, your sales deck needs to immediately grab the lead’s attention and influence them to flip through the slides with abandon. To do this, your sales deck should begin with something provocative, like a common pain point that is top of mind for the lead.
Because you will likely be sending this sales deck out to hundreds of cold leads, you aren’t going to want to have to personalize it every time. So make sure the sales deck hones in on a problem that’s highly relevant to your target buyer.
Our own prospecting sales deck template will help you create a sales deck that you can email to cold leads to book meetings. The deck is meant to grab their attention early and give leads a basic understanding of the pain points you solve and the benefits you provide. The sales deck template is also only eight short slides. This brevity increases the odds a cold leads reads the whole thing and makes it to your call-to-action page, where you ask for a meeting.
The Immediately sales deck does a great job of capturing a prospect’s attention right off the bat and showing their product’s value. It begins with three slides highlighting three pain points and their consequences, each backed by data. Plus, it includes pictures of real people experiencing the pains, which engages the reader’s empathy. It then succinctly, and with the help of pictures, illustrates how their tool solves the pains. A sales deck like this can land you more meetings.
The ProdPad sales deck gets right into the heart of the problem it solves — spreadsheets are wasting project managers’ precious time. Slides #2-6 of the deck list grievances with spreadsheets and their associated costs, going as far as to call them the place where good ideas go to die. Even though the deck is a bit long for a prospecting email, it’s bound to catch the attention and interest of any project manager who’s using spreadsheets.
If you’re in B2B sales, you’ll run into situations where there are decision makers in the buying process with whom you have never spoken. Sometimes the champion, the person you’ve been selling, has to sell your solution internally. Instead of letting them go in empty-handed, give them a sales deck that they can share with the other B2B decision makers. The deck should be rich in information that helps the decision makers see your solution’s value.
Because this situation will usually occur later in the sales cycle when you should have a solid understanding of the prospect’s specific needs and interests, it’s best to personalize this sales deck to each prospect’s situation. So, there’s no perfect sales deck template we can offer that will work for every case. But, if you need a theme to get started, we recommend using Slidebean’s b2b sales pitch deck template, since it offers a nice layout and is very customizable.
The Microsoft Office 365 sales deck is a good example of a sales deck you would send to B2B decision makers. It is rich in information about the product’s functionality and benefits to the company. But, instead of going in-depth on a few key features, it takes the width approach, sharing one-sentence high-level explanations about each feature’s benefit. It also uses pictures of the technology in action to make the functionality even clearer to the reader.
The Salesforce sales deck makes their complicated tool easy to understand by using flowcharts, diagrams, and most importantly, simple language free of technical jargon that even the most technically challenged executives can understand. It’s mainly educational, and any busy decision maker trying to learn about this software will appreciate the thousand-foot view offered by this sales deck.
During sales presentations, use a sales deck that is light on text. Keep each slide to one main idea and use the few words on each slide as guides for your speaking, which will carry the presentation. Use the rest of the space on the slides to include statistics, diagrams, flowcharts, or images. But, remember, this stuff is like on-stage scenery at a play; the cardboard trees improve the visitor’s experience, but far less than the performances of the actors and actresses.
We created our own presentation sales deck template that guides you through the process of creating your own presentation. It’s only eleven slides long and includes ones for your elevator pitch, problem explanation, solution, testimonials, and more. It also follows the problem/solution narrative structure: it begins by explaining the relevant problem, then it highlights the benefits the prospect will receive after solving that problem, then it introduces the solution near the end.
The Keptify sales deck is an example of a deck designed for sales presentations. It is light on text, rich in images and diagrams, and visually engaging and appealing. The sales deck begins by introducing a problem, cart abandonment, that’s a burden for its prospects. It then discusses what causes this problem and how Keptify’s solution can prevent it from happening. It also dedicates a slide to its unique selling proposition: how it’s better than its competitors.
Relink’s sales deck successfully passes a sales presentation evaluation technique known as the airplane test. If the deck were left at the airport and found by a stranger, the stranger would finish a bit confused and feeling like information was missing. This is a good thing. When presenting, the words on the slides are starting points, almost nonsensical without your elaboration. Use spoken word to give insights that surpass the value of the blurbs on each slide.
At times, you are going up against specific competitors vying for your prospect’s time and attention. In this situation, use a sales deck that highlights your unique selling proposition (USP): the main reason your business is better than the competition. If you know it’s one specific competitor you are going head to head with, use the differentiator that propels you above that specific company. Ask yourself, “Why do customers choose us over them?”, and present the answer throughout the deck.
The sales pitch methodology template by Slidebean offers a great customizable foundation for a sales deck that emphasizes your USP and wins out against the competition. The deck starts with a slide on which you highlight one main idea; in this case, that’s your USP. You can then use the next few slides to defend with stats and data why your claim to fame is true. Then, on the fourth slide, you can discuss your competitors’ shortcomings.
The Snapchat ad sales deck is a perfect example of a sales deck designed to beat its competitors by focusing on its USP — its large audience of 13- to 34-year-olds. On the first slide, it presents this impactful declaration and then goes on to back its claim up with data and logic. Any of their prospects looking for this specific value proposition would likely pick Snapchat over Facebook or Instagram after seeing this.
The Zenefits sales deck is short and sweet. By the fifth slide, it’s already focusing on destroying the competition with a telling comparison image below, where it highlights the fact that, unlike its competitors in the space, Zenefits leaves you with no administrative work. If you’re in a competitive battle for the sale, it makes sense to create an image like this one that shows why your prospect should choose you.
If your prospects are experiencing a market shift that is changing the way they work, it might be useful to use a sales deck that uses a change/opportunity narrative structure. The sales deck should begin by harping on the shift and explaining how your clients are using your solution to come out on top in this new, unfamiliar environment. Whether it’s a new technology or a market crash that’s shaking up the industry, this type of sales deck can relieve your nervous buyers.
The Zuora sales deck template allows you to customize the now-famous Zuora sales deck, which taught its prospects how to succeed in the new subscription economy. The template spends the first five slides discussing the change and how it’s affecting companies like your prospects’. It then introduces how a few companies are succeeding through the shift. Lastly, it has a slide where you explain to your prospects how your solution can help them do the same.
We created our own industry change sales deck for a fictitious dog-training business, Woof Woof Academy, that is currently operating under a huge industry shift — dogs are in the middle of a cognitive revolution and now have a facility for language.
The deck first focuses on the potential benefits of this big change (e.g., conversations with dogs) but then explains how most dog owners (its clientele) are struggling to capitalize on it and therefore miss the rewards of owning dogs who can speak, read, and write. The deck then goes on to demonstrate how their training program can help these dog owners bridge this gap to doggy literacy. Flip through the deck for some ideas about how to organize yours.
The LeadCrunch sales deck does a fantastic job of employing the change/opportunity story structure. It begins by stating that we now live in a world of prediction and personalization. It then shows how some well-known brands are thriving in this new world, before highlighting some roadblocks to achieving that kind of success. Finally, the deck introduces their software and explains how it can help prospects overcome these common roadblocks.
The DocSend sales deck begins by telling the audience how the internet has changed sales: buyers are more in control than ever before. It then discusses how marketing content plays a huge role in capitalizing on this new buyer-centric market but that businesses are failing to do this correctly; they’re not tracking the effectiveness of their content. It then introduces its product and explains how it helps marketers and sellers succeed in this new environment.
Whether you want to edit and customize a sales deck template to fit your own lead nurturing process or cherry-pick ideas from another company’s sales deck, tailor your sales deck to your target audience. Your deck should discuss problems and market changes that are important to the buyer and clearly state how your product or service will help them through these difficult times to the other, more profitable and enjoyable side of life.