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Social media CRMs are sales and marketing tools that help you generate and nurture leads via social media sites like Facebook, LinkedIn, and Twitter. The top social CRMs provide core CRM functions and also help you manage your paid and organic social media activity, allowing you to engage with social media leads and add relevant prospects to your sales pipeline for further lead nurturing. To help you choose the right option, we reviewed the best social CRMs on the market.
Here are the top seven social media CRMs for sales and marketing:
While several options scored highly in one category or another, we found that Zoho CRM is the best social CRM, ranking first in core features and customization. Most of our highest-scoring options are general CRMs, but three social media management tools made our list as well. Continue reading to check out each option's use case, pricing, and key features, or skip ahead to see our scoring logic.
Note: All per-user prices are with a one-year commitment unless noted otherwise.
Provides sales pipeline and marketing features that include robust organic social media management.
Zoho CRM is a rich lead nurturing CRM that combines pipeline features with social media tools and customization. Its social tab feature lets you engage with leads via Facebook or X (formerly Twitter), while keyword tracking helps you follow what competitors are saying about your brand. You can also set up custom triggers that automatically add contacts from social media and segment them into lists based on how they interact with your brand.
While Zoho CRM is our best overall social CRM, you need to integrate it with Zoho Social for features like ad management and bulk posting. If these tools are essential to you, try Bitrix24 for advertising, or Buffer for bulk posting across various channels.
Offers a free tier and robust paid tiers for full marketing management, including social media.
HubSpot Marketing Hub is an all-in-one marketing platform offering robust social media, email marketing, and blog SEO features, as well as seamless integrations with HubSpot CRM. Its social media tools let you monitor keywords with social whispering and analyze social performance. Plus, you can associate relevant marketing assets with social media campaigns by tagging them in your posts. Start with HubSpot CRM's free tools, then upgrade to Marketing Hub.
HubSpot is arguably the most robust marketing option on our list, but its lower tiers don't offer social features and its higher tiers can be pricey for some. If you're looking for a well-priced CRM option that focuses largely on social, check out Zoho CRM.
Helps sales teams collaborate and launch social media ads for various marketing campaigns.
Bitrix24 is a collaborative CRM with tools for managing paid marketing campaigns and organic social media. You can create lookalike audiences to reach people who are similar to your existing customers, run ads directly from the CRM, and add products and services linked to your website. Bitrix24 also tracks marketing costs and ROI for social ads, helping you identify which channels, keywords, and campaigns are most effective.
Bitrix24 might be good for running social media campaigns, but its interface can be hard to navigate. For a more user-friendly option that lets you post ads directly, try Buffer.
Allows you to engage with social media leads via posts, mentions, and direct messages.
EngageBay is an all-in-one CRM with a built-in social suite that allows you to interact with leads on various social platforms. You can monitor feeds from Facebook, X, Instagram, and LinkedIn accounts and use its streams feature to check out mentions of your business in posts and events. Exchange direct messages with leads or set up automatic welcome or thank-you responses for when someone mentions or messages you on social media.
While EngageBay is a great tool for managing conversations on social media, its customization capabilities are limited. For a more customizable CRM platform with a native social media feature, look into Zoho CRM.
Offers a user-friendly platform to plan, schedule, and manage social media posts on different channels.
Buffer is an easy-to-use social media management tool that helps you publish content for all channels on one dashboard. Create posts, add location and user tags, and schedule the release for each network by setting time slots throughout the week, or save them for later in your drafts. Using its AI assistant, you can also shuffle the order of the posts in your queue and repurpose content, like sharing a poll from X to LinkedIn or turning a blog into a TikTok video.
Buffer is a robust scheduling tool, but it lacks the functionality of traditional CRMs. If you’re looking for a general CRM with a social media scheduling feature, try HubSpot Marketing Hub.
Provides sales teams with content creation tools to launch personalized social media campaigns.
Mailchimp is an email marketing and automation platform that helps you design and publish attractive organic social media posts. Manage digital assets like brand colors, photos, and logos with its content studio feature, or use its AI creative assistant to instantly build on-brand designs. Mailchimp also syncs with Canva, meaning you can easily create graphics, infographics, and videos by connecting your account.
While Mailchimp offers simple solutions to your social media design needs, its free version has limited features, especially in terms of CRM capabilities. For a robust, free CRM with content generation tools, look into HubSpot Marketing Hub.
Offers prospecting tools to manually source contact details and data from social media profiles.
Nimble is a single-tier social CRM with a prospecting browser extension that lets you source lead contact information from social sites, websites, and cloud applications. Pull up a contact's profile and history when you hover over their name on social media or the web, or have Nimble scour multiple data points including email, phone number, website URL, and location by typing a contact’s name and company domain into the CRM.
Nimble charges extra for contact records over 25,000 and doesn't offer social media management. If a well-priced option with social management is what you're looking for, check out Zoho CRM instead.
The best social CRMs offer a mix of sales pipeline and social media management tools, including:
The best social CRMs allow you to post updates from within the platform across all the major social networks. You can schedule posts several months in advance using a social calendar, as well as create recurring posting schedules for automated social media interactions.
To determine the best social media CRM software, we broke down our evaluation into six weighted categories, assigning each potential option a score in every category. From there, we tallied all the weighted categories to give each product an overall score out of five. The top seven scoring social CRMs made our list, along with a primary use case for each. Check out our evaluation criteria below:
We first looked at each social CRM option’s core CRM features, followed by cost and levels of social media functionality. We then considered their ease of use and customization capabilities, as well as the quality of their customer support solutions, which rounded out our evaluation.
This category covers the most fundamental features of CRM software, including pipeline and lead management, list segmentation, reports, dashboards, and more.
Here, we considered each option’s pricing plans, billing options, free trial length, and/or free version offered.
We rated each social CRM option on its social media functionality via native support or third-party integrations.
We evaluated each social CRM’s usability based on real user reviews on certified sites and checked how comprehensive their knowledge bases were.
This covers the ability to customize pipelines, reports, views, and filters, as well as third-party integrations.
We assessed how each option provides support solutions via live chat, email, and phone and looked at user ratings on reputable review sites.
Social CRMs are a type of sales and
marketing CRMsoftware specializing in social media integrations and native social media features, while traditional CRMs focus mainly on managing customer data, workflows, and pipelines for leads and prospects. In addition to core CRM functions, social CRMs offer features that help with
social media lead generationand management, including social posting, social listening, social selling, and ad management.
Most social CRMs offer social media features for both inbound and outbound lead generation, allowing you to focus on sourcing and acquiring high-quality leads. You can also track what people say about your brand online via social monitoring, which helps in resolving issues and spotting trends for future social media or brand initiatives. Sales and marketing teams can also interact and work more efficiently to generate and nurture leads through deal closure.
Social CRMs allow brands to capture customer data from social media profiles and real-time interaction, which gives you a better sense of existing customers as well as potential prospects. You can message customers directly or reply to their comments without leaving your CRM, and reach new audiences via organic and paid content. Publishing meaningful posts regularly also improves your brand identity and increases your website’s traffic.
From live chat to interactive forms, advertisements, and everything in between, the most successful salespeople and marketers know how to utilize social CRMs to their fullest extent. However, with so many different CRMs available, it can be tough to find the one that’s right for you. By narrowing down your choices, you can easily refine your search and find the best social CRM for you. If you’re looking for a general CRM instead, read our list of the best CRMs for salespeople.
JR Johnivan is a contributing writer for Selling Signals and a self-identifying tech nerd with a background in programming and hardware. He uses his understanding of tech to help people make SaaS- and software-related decisions through comparative guides. For Selling Signals, JR writes about CRMs and related software to help readers choose the best option for their business.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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