Construction CRMs are software that help construction companies and contractors organize their leads, clients, and projects. The top construction CRM software generally includes sales and project pipelines, task automation, and sales forecasting, as well as tools to manage client information, bids, and contracts. To help you choose the best option for you, we’ve reviewed the top platforms and identified the best use cases for each.
Here are the top seven CRMs for the construction industry:
- Freshsales: Best overall construction CRM for features and pricing (free starting price)
- Pipedrive: Best construction CRM for a la carte advanced features (14-day free trial)
- HubSpot CRM: Best no-cost-to-start CRM with premium upgrades (free starting price)
- Insightly: Best construction CRM for project management tools (free starting price)
- Salesforce Essentials: Best construction CRM for custom reporting (30-day free trial)
- TopBuilder: Best CRM for construction-specific tools (60-day money-back guarantee)
- MarketSharp: Best CRM for collecting customer feedback and referrals (free demo)
All seven CRMs offer a mix of features, but five general CRMs scored higher than the construction-specific platforms that made our list since they provide the key features firms need while also being more customizable and affordable. Freshsales offers the best overall value for construction businesses needing to manage projects and relationships. Check out how each CRM scored and its primary use case, or learn about our scoring below.
Note: All per-user prices are with a one-year commitment unless noted.
Top 4 Construction CRM Features
The best CRMs for construction professionals and contractors include the following tools:
Lead and client tracking helps you organize your potential and current customers' information and activity and easily reach out to them at the right time.
How We Evaluated the Best Construction CRM Software
Construction sales reps and contractors can use general CRM software or an industry-specific platform to generate leads and manage bids, projects, and payments. To determine the best tools for the industry, we scored a mix of quality general CRMs and construction-focused CRMs. We used six weighted scoring categories consisting of subcriteria, and the CRM with the most points out of five was deemed the overall winner. Finally, we identified each top option's primary use case.
Evaluation Criteria
Pricing as well as general relationship and project management features are among users' top priorities when choosing a construction CRM. We also looked at ease of use and advanced functions such as built-in texting and calling. Finally, we checked if reports and forms were customizable and customer support was readily available.
We evaluated features included plus how many users are supported on any free plans, subscription costs, and free trial periods.
This includes each CRM’s core offerings, such as project management, contract management, client tracking, and forecasting.
We considered how easy it is to use the CRM by looking at construction manager and contractor reviews.
Does the CRM provide SMS messaging, built-in calling, and proposal generation?
We assessed the CRM’s ability for customizing forms, reports, and dashboards, as well as its scalability.
Is support offered by email, chat, and phone?
Bottom Line: Best Construction CRM
Construction businesses are in the unique position of balancing real estate customers with presale marketing and projects. A good CRM will streamline these functions and increase productivity, which is critical in such a time-sensitive industry. Many general CRMs can be customized to fit the needs of builders and remodelers, but there are also quality construction-specific solutions. Use our buying guide to help steer you to the right CRM for your needs.
