6 Best CRMs for Construction & Contractors 2022

Learn which construction CRM will best help you organize your customers and projects through our independent editorial review of the top options.

Construction CRMs are software that help construction companies and contractors organize their contacts and projects. The top construction CRM software generally includes forecasting and client tracking, as well as tools to manage contracts, projects, sales pipelines, and quotes. To help you choose the best option for you, we’ve reviewed the top platforms and identified the best use cases for each.

Here are the top six CRMs for the construction industry:

  • Pipedrive (Overall Winner): Best CRM for a kanban-style pipeline (14-day free trial)
  • Freshsales: Best construction CRM for AI-powered sales forecasting (21-day free trial)
  • Insightly: Best construction CRM for project management (14-day free trial)
  • HubSpot CRM: Best no-cost-to-start CRM with premium upgrades (free starting price)
  • TopBuilder: Best CRM for construction-specific tools (60-day money-back guarantee)
  • MarketSharp: Best for collecting customer feedback and referrals ($99 starting price)

How We Evaluated the Best Construction CRM Software

Construction sales reps and contractors can use a general CRM or an industry-specific one to help them generate leads and manage bids, projects, and payments. To determine the best software for the industry, we scored a mix of well-known, quality CRMs plus several construction-specific CRMs. We used six weighted scoring categories, and the CRM with the most points out of five was ultimately deemed the overall winner. Finally, we identified each top option's primary use case.

Evaluation Criteria

Pricing as well as general relationship and project management features are among users' top priorities when choosing a construction CRM. We also looked at ease of use and advanced functions such as built-in texting and calling. Finally, we checked if reports and forms were customizable and customer support was readily available.

Pricing:
25%
General Features:
25%
Ease of Use:
20%
Advanced Features:
15%
Customization:
10%
Customer Service:
5%

Note: All per-user prices are with a one-year commitment unless noted.

All six CRMs offer a mix of general and advanced features, plus customization options and support. However, four general CRMs scored higher than the construction-specific CRMs that made our list since they provide all the key features construction firms need while being more customizable and affordable. We found Pipedrive offers the best overall value for construction businesses needing to manage projects and relationships. Check out how each CRM scored and its primary use case.

Pipedrive: Best for a Kanban-Style Pipeline

Pipedrive offers richly visual pipelines for tracking sales activities needed for closing the deal.

Price Range: $14.90 to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-full star-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Service star-fullstar-fullstar-full star-full

Pros:

  • Highly visual pipelines track activity
  • Many ways to customize pipelines
  • Intuitive and easy to use

Cons:

  • Scalability limited for business growth
  • Third-party integrations are limited
  • Few marketing functions

Pipedrive is a customizable CRM with a visual pipeline to help track your projects. You can see at a glance what stage your leads and clients are in and move deals along from lead generation to estimating to bidding to project management. Throughout the pipeline, you can set pop-up reminders to follow up with leads or provide status reports on client projects, making Pipedrive best for construction salespeople wanting visual representations of their sales activities.

Pipedrive Pricing

  • Essential: $14.90 per user, per month 
  • Advanced: $24.90 per user, per month
  • Professional: $49.90 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days

Pipedrive Key Features

  • Sales Pipeline Management: Visualize the sales process to see which construction projects are ready to close and which ones are in peril.
  • Quote/Estimate Manager: Create bids and estimates quickly and manage them through the pipeline.
  • Mobile App: Initiate contact, respond to inquiries, and access all sales data and activities from the job site or on the road.
  • Activity Management: Track contracts, sales activity, permits, and other tasks related to the job and your customers.
  • Customizable: Create fields that are relevant to the construction business like products and project types.

Pipedrive - Construction CRM Software

VISIT PIPEDRIVE

Freshsales: Best for AI Sales Forecasting

Freshsales helps contractors manage multiple bids and uses AI to predict which ones will close.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Pricing star-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Simple set-up and operation
  • Many ways to customize
  • Automatically enriches new lead records

Cons:

  • Best features only in paid tiers
  • Third party integrations are limited
  • No client tracking available

Freshsales is an easy-to-use CRM with a focus on sales. All tiers help you manage customers, partners, bids, and tasks, but upgrading allows you to autoenrich contact records, deals, and leads via AI. Most importantly, the Freddy AI assistant can predict which bids are most likely to result in a contract, helping you properly focus your sales efforts. Freshsales works best for construction firms wanting to forecast and prioritize multiple bids at once. 

Freshsales Pricing

  • Free Version: Supports unlimited users 
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days

Freshsales Key Features

  • Lead Generation: The Enterprise level captures lead information from email and online forms, then autoenriches the records with pertinent information.
  • Deal Management: Qualified leads for presales are automatically converted into deals with alerts that warn against letting them go stale.
  • Automated Workflows: Simplify operations by automating repetitive tasks.
  • Sales Pipeline Management: Easily move deals and presales through drag-and-drop pipelines until they close.
  • AI Assistant: Automatically create steps with insight for easier and more predictable conversion of leads into customers.

Freshsales - Construction CRM Software

 

VISIT FRESHSALES

Insightly: Best for Project Management

Insightly is a CRM offering strong project management tools along with marketing capability.

Price Range: Free to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-full star-full General Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-full star-fullstar-full Customization star-fullstar-fullstar-full star-full Customer Service star-fullstar-fullstar-full star-full

Pros:

  • Project management syncs to apps
  • Templates for email marketing
  • Attractive interface

Cons:

  • Live support is an add-on
  • No email sync
  • Must upgrade for many automations

Insightly is a feature-packed CRM and project management tool with which contractors and construction sales reps can hand off won bids to team members without any loss of data. Conversations, activities, and notes are kept intact so team members can follow construction projects as they progress, and you can also track project milestones along the way. Insightly is best for those looking for a seamless way to manage each project and its details and deadlines.

Insightly Pricing

  • Free Version: Supports two users 
  • Plus: $29 per user, per month
  • Professional: $49 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days

Insightly Key Features

  • Project Management: Track tasks, sync to calendars, and customize processes for projects.
  • Lead Capture: Online forms and landing pages capture visitors' contact information and send it to the CRM for follow-up on presales.
  • Mobile App: Manage multiple projects while on the road or at the job site.
  • Customizable Reports: Create visualizations of data that update in real time to easily spot patterns and trends in metrics important to your projects.
  • Email Marketing: Design and send attractive newsletters and emails to promote presales.

Insightly - Construction CRM Software

VISIT INSIGHTLY

HubSpot CRM: Best Free Option With Upgrades

HubSpot CRM is a cost-optional solution to manage construction customer data, with key upgrades available.

Price Range: Free to $1,200 per month (Sales Hub)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-full star-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-full star-fullstar-full Customization star-fullstar-fullstar-fullstar-fullstar-full Customer Service star-fullstar-full star-fullstar-full

Pros:

  • Customizable to your industry needs
  • Templates for emailing and invoicing
  • Manages contracts and quotes

Cons:

  • Pricey upgrade to full capability
  • Less customer support in free plan
  • Automated workflows are limited

HubSpot CRM is a free CRM offering solid marketing and sales features. You can use email templates and social media tools to market your services and promote legitimacy and expertise, then the CRM's free quote feature can help with bidding. Upgrading to Sales Hub provides more advanced sales features to use as you bid on more projects. HubSpot CRM is a good choice for startup construction businesses looking for free tools and the ability to upgrade as you grow.

HubSpot CRM Pricing

  • Free Version: Supports unlimited users 
  • Sales Hub Starter: Starts at $45 per month for two users
  • Sales Hub Professional: Starts at $450 per month for five users
  • Sales Hub Enterprise: Starts at $1,200 per month for 10+ users

HubSpot CRM Key Features

  • Lead Capture: Use forms and landing pages to instantly collect contact information and turn web visitors into leads.
  • Quote/Estimate Manager: Create and manage quotes inside the CRM to engage prospects quickly.
  • Mobile App: Communicate with prospects with access to sales data while at the job site or from the road.
  • Marketing and Ad Tools: Create and launch ads from the CRM and access reporting and analytics.
  • Customizable: Collect data on your prospects relevant to the construction business and track activities.

Hubspot - Construction CRM Software

VISIT HUBSPOT CRM

TopBuilder: Best for Industry-Specific Tools

TopBuilder offers sales and marketing tools specifically for the construction industry.

Price Range: $35 to $90 per user, per month (60-day money-back guarantee)

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-fullstar-fullstar-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-full star-fullstar-fullstar-full Customization star-full star-fullstar-fullstar-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Dedicated support manager
  • Robust marketing automations
  • Manage pre-construction bids and jobs

Cons:

  • Customizations are limited
  • No integrations with Google Workspace
  • Does not offer pipeline management

TopBuilder is a highly-rated CRM specifically made for construction professionals. Industry-specific tools like a proposal builder, bid manager, and promotional campaign manager save you time on sales and marketing so you can focus more on won projects. The CRM also organizes customer data and can be accessed from an office or a job site. TopBuilder is best for builders and contractors interested in a CRM that understands construction and your unique needs.

TopBuilder Pricing

  • Essentials: $35 per user, per month + one-time set-up fee
  • Professional: $50 per user, per month + one-time set-up fee
  • Enterprise: $90 per user, per month + one-time set-up fee
  • Money-Back Guarantee: 60 days

TopBuilder Key Features

  • Bid Management: Track bids by job and get analytics on quote performance based on multiple variables.
  • Bid Calendar: Track, view, and assign bids to the right person on your team so that every deadline is met.
  • Forecasting: Score bids so you can accurately predict which ones will land the job and its profitability.
  • Job Resource Management: See at-a-glance the status of your crews, vehicles, equipment, and key personnel.
  • Email Marketing: Create and launch promotional newsletters and emails for presales.

TopBuilder - Construction CRM Software

VISIT TOPBUILDER

MarketSharp: Best for Customer Referrals

MarketSharp helps builders and remodelers gather customer feedback and referrals.

Price Range: $99 to $299 for one user, per month + $40 to $50 per additional user, per month

Overall Rating star-fullstar-fullstar-full star-full Pricing star-fullstar-full star-fullstar-full General Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-full star-fullstar-fullstar-full Customization star-fullstar-full star-fullstar-full Customer Service star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Unique reputation management tools
  • Can handle service and warranty calls
  • Referral marketing campaigns

Cons:

  • Pricier than others
  • Cumbersome to set up
  • Customizations limited

MarketSharp is a construction-specific CRM with built-in reputation management tools that solicit customer feedback and encourage referrals — especially useful for remodelers who rely on word-of-mouth advertising. You can automate campaigns so that when you finish a job, your customer is prompted to provide a referral or an online review for future leads to see. MarketSharp is best for builders looking to leverage their quality work to make more sales.

MarketSharp Pricing

  • Standard: $99 per user, per month + $40 per additional user, per month
  • Pro: $199 per user, per month + $45 per additional user, per month
  • Ultimate: $299 per user, per month + $50 per additional user, per month

MarketSharp Key Features

  • Reputation Management: Solicit customer feedback and facilitate referral campaigns.
  • Automated Marketing Tools: Generate online leads and close presales with scripts, follow-ups, and appointment scheduling.
  • Mobile App: Access leads, customer data, and project details from the road or the job site.
  • Project Management: Automate and organize processes and workflows and efficiently schedule crews, materials, and equipment.
  • Service and Warranty Management: Organize service calls and warranty work for higher levels of customer satisfaction after the build.

MarketSharp - Construction CRM Software

VISIT MARKETSHARP

Bottom Line: Best Construction CRM

Construction businesses are in the unique position of balancing real estate customers with presale marketing and projects. A good CRM will streamline these functions and increase productivity, critical in such a time-sensitive industry. Many unspecialized CRMs can be customized to fit the specific needs of builders and remodelers. But there are also a few solutions geared for the construction industry. Use our buying guide to help steer you to the right CRM for your needs.

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