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6 Best Free Real Estate CRM Software for Agents & Teams

Name: HubSpot CRM
Item: HubSpot CRM
Rating: 4.3
Author: Alison Barretta

Written By

Alison Barretta

Aug 8, 2023

2 minute read

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Free real estate CRMs are software that help real estate agents manage their sales pipeline, including their clients and listings. The best CRMs offer general features such as contact management plus basic sales and marketing tools, and they also include property alerts, referral tracking, and multiple listing service (MLS) integrations. If you're seeking a free real estate CRM to try, plus ways to upgrade as you need more functionality, we've evaluated six of the best options.

Here are the top six free real estate CRM options for agents and teams:

HubSpot CRM: Best free CRM for general features and customization (unlimited users)
Freshsales: Best free real estate CRM option supporting direct sales activities (3 users)
Bitrix24: Best free real estate software for collaboration among agents (unlimited users)
Zoho CRM: Best free real estate CRM for tracking client activity and interactions (3 users)
EngageBay: Best free real estate software for task scheduling and follow-ups (15 users)
Zillow Premier Agent CRM: Best CRM for advertising to new real estate leads (1+ users)

Overall, we found HubSpot CRM to be the best free solution for real estate professionals. With the exception of Zillow Premier Agent, our list of the best free real estate software consists of general CRMs, which tend to offer more affordable plans and robust free versions. Read more to see each option's use case, pricing, and key features, or skip down to see our scoring criteria.

Note: All per-user prices are with a one-year commitment unless noted.

HubSpot CRM: Best Overall Free Option

Offers free sales, marketing, service, and operations features plus upgrades for additional functionality.

Price Range: Free to $1,200+ per month (Sales Hub)

Overall Rating

4.3

Cost

4.3

Core Features

4.4

Customization

4.8

Ease of Use

4.0

Advanced Features

3.4

Customer Support

2.5

Pros

Easy to learn & use
Wealth of third-party apps
Customizable for real estate

Cons

Pricey upgrades with no free trials
Lacks native real estate features
No automation with free plan

HubSpot CRM is a top free CRM offering basic sales, marketing, service, and operations tools that real estate agencies use, from email marketing to a deal pipeline to auto-scheduled meetings with clients and more. HubSpot isn't rich in real estate features, but it incorporates many third-party app integrations for relevant features like commission and referral tracking. Premium upgrades add enhanced tools like lead scoring, automation, and custom reports.

While HubSpot's free version offers the most functionality, upgrading to Sales Hub can get pricey and doesn't come with additional marketing or service features. For a CRM that will grow with you and provide advanced marketing, sales, and service tools, check out Zoho CRM.

HubSpot CRM Pricing

Free Version: Supports unlimited users
Sales Hub Starter: $18+ per month for 2 users
Sales Hub Professional: $450+ per month for 5 users
Sales Hub Enterprise: $1,200+ per month for 10 users
Additional users can be purchased for extra
Integration with HubSpot's free marketing, service, and operation platform tiers

HubSpot CRM Key Features

500+ App Integrations: Includes Zapier, Calendly, HelloSign, and other relevant apps.
Drip Campaigns: Segment and market to your leads via designed email templates.
Custom Properties: Tailor HubSpot CRM to measure real estate–specific CRM metrics.
Chat Functionality: Answer your current or potential clients' questions live or via bots.

Freshsales: Best CRM for Direct Sales Features

Supports real estate agents' sales outreach efforts via built-in phone, live chat, and more.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating

4.0

Cost

2.8

Core Features

4.1

Customization

4.7

Ease of Use

4.4

Advanced Features

4.0

Customer Support

4.7

Pros

24/5 customer service for everyone
Chatbot helps nurture real estate leads
Integrates with popular third-party apps

Cons

Freddy AI features not included
Lacks native real estate app integrations
No basic reporting in free tier

Freshsales is a sales-focused CRM great for real estate agents who focus on direct outreach. The free version includes crucial sales features like tasks, notes, and appointments, plus a built-in dialer that allows you to call leads from within the CRM and a live chat tool to reach out as they browse your online listings. Meanwhile, the activity tracker records all engagement with your clients. Upgrade for advanced sales features like workflows and sequences.

Freshsales is our best overall CRM, but many of its particularly useful features, like AI, visual pipelines, reports, and dashboards, aren't available in the free version. For a robust free version that includes basic reporting, a visual deal pipeline, and more, consider using HubSpot CRM.

Freshsales Pricing

Free Version: Supports up to 3 users
Growth: $15 per user, per month
Pro: $39 per user, per month
Enterprise: $69 per user, per month
Free Trial: 21 days
Integration with Freshworks' free marketing and service platform tiers
Access to Freshworks Marketplace

Freshsales Key Features

Mobile App: Manage your contacts, listings, and deals from your desktop or on-site.
Interaction Tracking: Track page visits, downloads, and form sign-ups from clients.
Chatbot Widget: Nurture leads through personalized and scheduled messages.
Integrations: Use apps for productivity, esignatures, or other real estate functions.

Bitrix24: Best for Team Collaboration

Offers an organized way to communicate with your team and invite outside vendors and clients.

Price Range: Free to $399 per month (30-day free trial)

Overall Rating

3.9

Cost

5.0

Core Features

3.7

Customization

4.0

Ease of Use

3.5

Advanced Features

1.3

Customer Support

4.4

Pros

Unlimited users, leads & contacts
CRM is fully customizable
Built-in team communication tools

Cons

Customer support could improve
Bulk messaging only with paid plan
Automation rules missing from free plan

Bitrix24 is a well-rounded CRM providing team collaboration features that are often missing in free real estate CRMs. Specifically, you can view the files and calendars of your fellow agents or other employees within your agency and communicate with them via individual and group chats, channels, video calls, and a company social network. You can also invite clients to the platform, then keep them updated there throughout the renting or buying process.

Bitrix24's premium tiers introduce nice amenities but add user caps, unlike its free plan. If you plan to upgrade eventually, check out Zoho CRM, which offers per-user pricing and holds the title of our best collaborative CRM for the robust team collaboration tools offered in its paid tiers.

Bitrix24 Pricing

Free Version: Supports unlimited users
Basic: $49 per user, per month for 5 users
Standard: $99 per user, per month for 50 users
Professional: $199 per user, per month for 100 users
Ultimate: $399 per user, per month for 250 users
Free Trial: 30 days
Access to Bitrix24.Market

Bitrix24 Key Features

Unlimited Users: The free plan doesn't include any user, contact, or deal caps.
Team Communication: Chat, voice calls, videoconferencing, and more are built in.
Website Builder: Create a site from scratch or a template and connect your domain.
Custom Fields: Tailor the fields within your CRM to reflect your real estate needs.

Zoho CRM: Best for Activity Tracking

Helps you monitor clients via sales automation tools, custom pages, and Zoho integrations.

Price Range: Free to $52 per user, per month (15- to 30-day trial)

Overall Rating

3.8

Cost

2.8

Core Features

4.2

Customization

4.4

Ease of Use

4.0

Advanced Features

3.5

Customer Support

2.8

Pros

Workflow automation rules
Lead generation & email marketing tools
Visual reports & user-friendly UI

Cons

Free tier only supports 3 users
Steep learning curve
Social media integration not included

Zoho CRM is a free sales and marketing CRM for realtors and agencies needing a solid contact management system to monitor their clients' activities and interactions. Automate your meetings and calls with clients or add them as recurring tasks, and sync with Zoho Forms to know when clients download your forms. Then organize this data into a customizable homepage where you can sort key information such as client names, listings, and offers.

While Zoho CRM is well-known for its social media marketing features, its social functionality isn't included in the free version. If you generate new clients via social media and you want to manage them within your CRM for free, look into Bitrix24.

Zoho CRM Pricing

Free Version: Supports up to 3 users
Standard: $14 per user, per month
Professional: $23 per user, per month
Enterprise: $40 per user, per month
Ultimate: $52 per user, per month
Free Trial: 15 to 30 days
Access to Zoho One Marketplace Apps

Zoho CRM Features

Workflow Automation: Create rules for tasks, campaigns, offers, and more.
Lead Generation: Use live chat widgets and web forms to capture leads.
Email Marketing: Includes premade templates and email opt-out for clients.
Integrations: Connect to Zoho's suite of productivity and referral apps.

EngageBay: Best for Task Scheduling

Helps you track and manage your appointments, tasks, and events with leads and clients.

Price Range: Free to $91.99 per user, per month

Overall Rating

3.5

Cost

2.4

Core Features

3.7

Customization

4.3

Ease of Use

4.4

Advanced Features

3.0

Customer Support

4.0

Pros

Easy to use & set up
Free task management tool
Built-in social suite

Cons

Customization needs upgrade
Cumbersome reporting tools
Limited phone support

EngageBay All-in-One is an intuitive platform that helps you handle your tasks, appointments, and client queries with its sales, marketing, and service tools. Let your clients book their own meetings with you and sync them with your calendar, or send automated reminders for property viewings with its task manager. Schedule your posts at the right time via its social suite's smart scheduler and respond to your clients' concerns with its live-chat-based ticketing system.

While EngageBay is a great tool to let you keep track of tasks and appointments, you need to upgrade for robust workflows. For a platform that offers sales and marketing automations in its free version, try Zoho CRM, which also offers a task management feature.

EngageBay CRM Pricing

All-in-One Free Version: Supports up to 15 users
All-in-One Basic: $13.79 per user, per month
All-in-One Growth: $45.99 per user, per month
All-in-One Pro: $91.99 per user, per month

EngageBay Key Features

Contact Management: Organize contacts, deals, and tasks on an intuitive platform.
Autoresponders: Send messages every time a user takes a specific action on your site.
Appointment Scheduling: Allow clients to book their own meetings with you online.
Live Chat: Deliver quick and personalized support to your clients' queries or concerns.

Zillow Premier Agent: Best for Lead Gen Ads

Offers free lead and contact management, plus real estate lead generation tools for a fee.

Price Range: Free + fees for lead generation (contact for quote)

Overall Rating

3.5

Cost

1.5

Core Features

4.6

Customization

4.5

Ease of Use

4.3

Advanced Features

4.5

Customer Support

3.9

Pros

Rich in real estate-centric features
Integrates with over 30 lead aggregates
Create a free custom agent website

Cons

Not as polished as established CRMs
Paid Zillow leads not always vetted
Email is only support option

Zillow Premier Agent is a CRM made just for real estate agents. It includes key features like tasks, reminders, custom notes, lead routing, and desktop and mobile notifications to help you manage your pipeline. While Zillow's CRM is free, you can also pay to advertise on the platform — when a lead within your zip code finds a home they're interested in on Zillow and chooses to contact an agent or request a tour, they'll be automatically connected to you for nurturing.

Some users like Zillow's CRM because it's free and industry-focused, but it has mixed reviews online, which is common for platforms that can only be used in certain fields. If your priority is to use a reliable, highly useful CRM, try our top option, HubSpot CRM.

Zillow Premier Agent Pricing

Free Plan: Support for individual agents to use the CRM and join a team
Premier Agent Advertising: Contact for quote (per-lead prices vary by zip code)
Flex: Contact for quote (prices vary and are only due after closing a transaction)

Zillow CRM Key Features

Lead Generation: Get leads from Zillow and Trulia (zip code determines per-lead cost).
Search Insights: View clients' search and save activity and use it for client matching.
Customer Experience Report: Gather client feedback and learn what's working.
Agent Page: Market yourself with a custom web page, and attach your MLS agent ID.

Top 5 Free Real Estate CRM Features

The following top tools are included in the best free CRM software for real estate professionals:

These integrations allow you to take property listings directly from aggregate sites like Zillow and import them into your CRM.

How We Evaluated the Best Free Real Estate CRMs

To determine the best no-cost CRM software for real estate professionals, we reviewed dozens of general and industry-specific options by assessing each on six relevant key categories. We assigned related subcriteria to each category to determine a quantitative score out of five for each option, then deemed the CRM with the highest overall score the winner. Finally, we used our research to assign a primary use case to each free CRM that made our list.

Evaluation Criteria

To ensure that the CRMs on our list offer solid features, are simple to implement, and can scale with a growing team, we placed the most emphasis on the free plan offered as well as each option's range of core features and customization. Next, we considered ease of use and advanced features, with customer support rounding out our evaluation.

Methodology weights

Cost 25%

Core Features 25%

Customization 15%

Ease of Use 15%

Advanced Features 10%

Customer Support 10%

Bottom Line: Best Free Real Estate CRM

Our list of the best free real estate CRMs includes options suited for various use cases. You can go for software that's designed just for real estate or choose a general CRM that excels in an area where your business could use the most help. No matter your decision, these free CRMs will help keep your data organized so you can focus on closing. If you need a more robust real estate platform, check out our list of the best real estate CRM software.

Alison Barretta

Alison is a Philadelphia-based technology writer for Selling Signals. She has 15 years of experience in the digital space, and her specialties include comparison guides and reviews across CRM, ecommerce, and various SaaS products. In her free time, Alison has received two HubSpot certifications plus a TEFL certification, as well as leads an online martial arts learning program.