In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
Free real estate CRMs are software that help real estate agents manage their sales pipeline, including their clients and listings. The best CRMs offer general features such as contact management plus basic sales and marketing tools, and they also include some level of referral tracking, property alerts, and MLS integrations. If you’re seeking a free real estate CRM to try, plus ways to upgrade as you need more functionality, we’ve put together a list of the six best options.
Here are the top six free real estate CRM options for agents and teams:
With the exception of Zillow Premier Agent, our list of the best free real estate CRMs consists of general CRM software. This is because real estate–specific CRMs usually come with a cost, and most free versions are too limited for daily use. Meanwhile, the free general options on our list provide great functionality for generating and nurturing leads. Overall, we found HubSpot CRM to be the best free solution for real estate pros. See how all options scored below, plus how we scored them.
Note: All premium per-user prices are with a one-year commitment unless noted.
Offers free sales, marketing, service, and operations features plus upgrades for additional functionality.
Price Range: Free to $1,200 per month (Sales Hub)
HubSpot CRM is a top free CRM offering basic sales, marketing, service, and operations tools that real estate agencies use, from email marketing to a deal pipeline to auto-scheduled meetings with clients and more. HubSpot isn't rich in real estate features, but incorporate its many third-party app integrations for relevant features like commission and referral tracking. Premium upgrades add enhanced tools like lead scoring, automation, and custom reports.
While HubSpot's free version offers the most functionality, upgrading to Sales Hub can get pricey and doesn't come with additional marketing or service features. For a CRM that will grow with you and provide advanced marketing, sales, and service tools, check out Zoho CRM.
Great option for real estate agents needing a free CRM to support their direct sales efforts.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales is a sales-focused CRM great for real estate agents who focus on direct outreach. The free version includes crucial sales features like tasks, notes, and appointments, plus a built-in dialer that allows you to call leads from within the CRM and a live chat tool to reach out as they browse your online listings. Meanwhile, the activity tracker records all engagement with your clients. Upgrade for advanced sales features like workflows and sequences.
Freshsales is our best overall CRM, but many of its particularly useful features, like AI, visual pipelines, reports, and dashboards, aren't available in the free version. For a robust free version that includes basic reporting, a visual deal pipeline, and more, consider using HubSpot CRM.
CRM that can be tailored to your industry needs using custom pages, tabs, and list views.
Price Range: Free to $52 per user, per month (15- to 30-day free trial)
Zoho CRM is a free sales and marketing CRM good for solo realtors or small agencies that want to customize a general CRM into a more industry-specific tool. Customize your home page to show the key info you need at a glance, and rename the tabs in the CRM (e.g., clients, listings, offers, closings) to better reflect your agency. Once you bring on clients, use custom list views to display specific client data at a time. Upgrade for advanced tools plus more customization.
Beyond its customization, Zoho CRM is well-known for its social media marketing features — but no social functionality is included in the free version. If you generate new clients via social media and you want to manage them within your CRM for free, look into Bitrix24.
Industry-specific CRM offering free lead and contact management, plus real estate lead generation tools for a fee.
Price Range: Free + fees for lead generation (contact for quote)
Zillow Premier Agent is a CRM made just for real estate agents. It includes key features like tasks, reminders, custom notes, lead routing, and desktop and mobile notifications to help you manage your pipeline. While Zillow's CRM is free, you can also pay to advertise on the platform — when a lead within your zip code finds a home they're interested in on Zillow and chooses to contact an agent or request a tour, they'll be automatically connected to you for nurturing.
Some users like Zillow's CRM because it's free and industry-focused, but it has mixed reviews online, which is common for platforms that can only be used in certain fields. If your priority is to use a reliable, highly useful CRM, try our top option, HubSpot CRM.
Project management tool that prompts you to treat properties as projects and move them through a custom pipeline.
Price Range: Free to $99 per user, per month (14-day free trial)
Insightly is a sales CRM known for its project management tools. You can set up industry-specific project pipeline stages — e.g., marketing, open house, walkthrough, proposal, and final contract — and associate tasks and their deadlines with each stage. Add a property as a new project, including key details and the seller's contact record, and your tasks will auto-prompt you to take certain actions that will help move the listing through each stage.
Insightly's project management functions are a great fit for agents, but its free version only includes two users. For a free platform that offers unlimited users, consider Freshsales, or HubSpot CRM if you want marketing features in addition to strong sales tools.
Offers an organized way for you to communicate with your team and invite outside vendors and clients.
Price Range: Free to $159 per user, per month (30-day free trial)
Bitrix24 is a well-rounded CRM providing team collaboration features that are often missing on free real estate CRMs. Specifically, you can view the files and calendars of your fellow agents or other employees within your agency and communicate with them via individual and group chats, channels, video calls, and a company social network. You can also invite clients to the platform, then keep them updated there throughout the renting or buying process.
Bitrix24’s premium tiers introduce nice amenities but add user caps, unlike its free plan. If you plan to upgrade eventually, check out Zoho CRM, which offers per-user pricing and holds the title of our best collaborative CRM for the robust team collaboration tools offered in its paid tiers.
The following top tools are included in the best free CRM software for real estate professionals:
These integrations allow you to take property listings direct from aggregate sites like Zillow and import them into your CRM.
With client matching, you can get and send alerts when a new property matching a client's preferences comes on the market.
Referral tracking helps you understand where your new business is coming from, including certain clients or organizations.
Drip campaign functionality helps you segment your leads and clients into specific lists, then auto-send emails and text messages to those lists at a calculated cadence.
Through commission tracking, understand how much revenue your agents should receive per sale, then schedule the payments accordingly.
To determine the best no-cost CRM software for real estate professionals, we reviewed dozens of general and industry-specific options by assessing each on six relevant key categories. We assigned related subcriteria to each category to determine a quantitative score out of five for each option, then deemed the CRM with the highest overall score the winner. Finally, we used our research to assign a primary use case to each free CRM that made our list.
Our list of the best free real estate CRMs includes options suited for various use cases. You can go for software that's designed just for real estate or choose a general CRM that excels in an area where your business could use the most help. No matter your decision, these free CRMs will help keep your data organized so you can focus on closing. If you need more robust real estate features than these free versions can offer, check out our list of the best real estate CRM software.