6 Best Free Real Estate CRM Software for Agents & Teams

Read our independent editorial review to learn about the best free real estate CRM options and their use cases.

Free real estate CRMs are software that help real estate agents manage their sales pipeline, including their clients and listings. The best CRMs offer general features such as contact management plus basic sales and marketing tools, and they also include some level of referral tracking, property alerts, and MLS integrations. If you’re seeking a free real estate CRM to try, plus ways to upgrade as you need more functionality, we’ve put together a list of the six best options.

Here are the top six free real estate CRM options for agents and teams:

  • HubSpot CRM: Best overall free CRM for general and industry features (unlimited users)
  • Freshsales: Best free real estate CRM supporting direct sales activities (unlimited users)
  • Zoho CRM: Best free real estate CRM for advanced customization capabilities (3 users)
  • Zillow Premier Agent CRM: Best CRM for advertising to new real estate leads (1+ users)
  • Insightly CRM: Best free real estate CRM for project management functionality (2 users)
  • Bitrix24: Best free real estate CRM for collaboration among agents (unlimited users)

How We Evaluated the Best Free Real Estate CRMs

To determine the best no-cost CRM software for real estate professionals, we reviewed dozens of general and industry-specific options by assessing each on six relevant key categories. We assigned related subcriteria to each category to determine a quantitative score out of five for each option, then deemed the CRM with the highest overall score the winner. Finally, we used our research to assign a primary use case to each free CRM that made our list.

Evaluation Criteria

To ensure that the CRMs on our list offer solid features, are simple to implement, and can scale with a growing team, we placed the most emphasis on the free plans and trials offered, as well as each option's range of core features and overall ease of use. Next, we considered customization and third-party integrations, with customer support rounding out our evaluation.

Free Plans + Trials:
25%
Core Features:
25%
Ease of Use:
25%
Customization:
10%
App Integrations:
10%
Customer Support:
5%

Note: All premium per-user prices are with a one-year commitment unless noted.

With the exception of Zillow Premier Agent, our list of the best free real estate CRMs consists of general CRM software. This is because real estate–specific CRMs usually come with a cost, and most free versions are too limited for daily use. Meanwhile, the free general options on our list provide great functionality for generating and nurturing leads and clients. Overall, we found that HubSpot CRM is the best free solution for real estate pros. See how each top option scored below.

HubSpot CRM: Best Overall Free Option

Offers free sales, marketing, service, and operations features plus upgrades for additional functionality.

Price Range: Free to $1,200 per month (Sales Hub)

Overall Rating star-fullstar-fullstar-fullstar-full Free Plans + Trials star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full App Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Easy to learn and use
  • App Marketplace has 500+ apps
  • Customization to fit industry needs

Cons:

  • Expensive upgrades with no free trials
  • Lacks native real estate features
  • No automation with free plan

HubSpot CRM is a top free CRM offering basic sales, marketing, service, and operations tools that real estate agencies use, from email marketing to a deal pipeline to auto-scheduled meetings with clients and more. HubSpot isn't rich in real estate features, but incorporate its many third-party app integrations for relevant features like commission and referral tracking. Premium upgrades add enhanced tools like lead scoring, automation, and custom reports.

While HubSpot's free version offers the most functionality, upgrading to Sales Hub can get pricey and doesn't come with additional marketing or service features. For a CRM that will grow with you and provide advanced marketing, sales, and service tools, check out Zoho CRM.

HubSpot CRM Pricing

  • Free Plan: Support for unlimited users
  • Sales Hub Starter: $45 per month for 2 users
  • Sales Hub Professional: $450 per month for 5 paid users
  • Sales Hub Enterprise: $1,200 per month for 10 paid users
  • Additional users can be purchased for extra
  • Integration with HubSpot's free marketing, service, and operation platform tiers

HubSpot CRM Key Features

  • 500+ App Integrations: Includes Zapier, Calendly, HelloSign, and other relevant apps.
  • Drip Campaigns: Segment and market to your leads via designed email templates.
  • Custom Properties: Tailor HubSpot CRM to measure real estate–specific CRM metrics.
  • Chat Functionality: Answer your current or potential clients' questions live or via bots.

Email marketing in HubSpot CRM

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Freshsales: Best CRM for Direct Sales Features

Great option for real estate agents needing a free CRM to support their direct sales efforts.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Free Plans + Trials star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full App Integration star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • 24/5 customer service for everyone
  • Chatbot helps nurture real estate leads
  • Integrates with popular third-party apps

Cons:

  • Freddy AI features not included
  • Lacks native real estate app integrations
  • No basic reporting in free tier

Freshsales is a sales-focused CRM great for real estate agents who focus on direct outreach. The free version includes crucial sales features like tasks, notes, and appointments, plus a built-in dialer that allows you to call leads from within the CRM and a live chat tool to reach out as they browse your online listings. Meanwhile, the activity tracker records all engagement with your clients. Upgrade for advanced sales features like workflows and sequences.

Freshsales is our best overall CRM, but many of its particularly useful features, like AI, visual pipelines, reports, and dashboards, aren't available in the free version. For a robust free version that includes basic reporting, a visual deal pipeline, and more, consider using HubSpot CRM.

Freshsales Pricing

  • Free Plan: Support for unlimited users
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days
  • Integration with Freshworks' free marketing and service platform tiers

Freshsales Key Features

  • Mobile App: Manage your contacts, listings, and deals from your desktop or on-site.
  • Interaction Tracking: Track page visits, downloads, and form sign-ups from clients.
  • Chatbot Widget: Nurture leads through customizable, intuitive messages.
  • Integrations: Use apps for productivity, esignatures, or other real estate functions.

Freshsales built-in dialer

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Zoho CRM: Best for Advanced Customization

CRM that can be tailored to your industry needs using custom pages, tabs, and list views.

Price Range: Free to $52 per user, per month (15- to 30-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Free Plans + Trials star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-fullstar-full App Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Workflow automation rules
  • Lead generation & email marketing tools
  • Visual reports & user-friendly UI

Cons:

  • Free tier only supports three users
  • Very limited third-party apps
  • Social media integration not included

Zoho CRM is a free sales and marketing CRM good for solo realtors or small agencies that want to customize a general CRM into a more industry-specific tool. Customize your home page to show the key info you need at a glance, and rename the tabs in the CRM (e.g., clients, listings, offers, closings) to better reflect your agency. Once you bring on clients, use custom list views to display specific client data at a time. Upgrade for advanced tools plus more customization.

Beyond its customization, Zoho CRM is well-known for its social media marketing features — but no social functionality is included in the free version. If you generate new clients via social media and you want to manage them within your CRM for free, look into Bitrix24.

Zoho CRM Pricing

  • Free Plan: Support for 3 users
  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
  • Ultimate: $52 per user, per month
  • Free Trial: 15 to 30 days for all paid plans

Zoho CRM Key Features

  • Workflow Automation: Create rules for tasks, campaigns, offers, and more.
  • Lead Generation: Use live chat widgets and web forms to capture leads.
  • Email Marketing: Includes premade templates and email opt-out for clients.
  • Integrations: Connect to Zoho’s suite of productivity and referral apps.

Zoho CRM custom list views

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Zillow Premier Agent: Best for Lead Gen Ads

Industry-specific CRM offering free lead and contact management, plus real estate lead generation tools for a fee.

Price Range: Free + fees for lead generation (contact for quote)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full App Integration star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Rich in real estate-centric features
  • Integrates with over 30 lead aggregates
  • Create a free custom agent website

Cons:

  • Not as polished as established CRMs
  • Paid Zillow leads not always vetted
  • Email is only support option

Zillow Premier Agent is a CRM made just for real estate agents. It includes key features like tasks, reminders, custom notes, lead routing, and desktop and mobile notifications to help you manage your pipeline. While Zillow's CRM is free, you can also pay to advertise on the platform — when a lead within your zip code finds a home they're interested in on Zillow and chooses to contact an agent or request a tour, they'll be automatically connected to you for nurturing.

Some users like Zillow's CRM because it's free and industry-focused, but it has mixed reviews online, which is common for platforms that can only be used in certain fields. If your priority is to use a reliable, highly useful CRM, try our top option, HubSpot CRM.

Zillow Premier Agent Pricing

  • Free Plan: Support for individual agents to use the CRM and join a team
  • Premier Agent Advertising: Contact for quote (per-lead prices vary by ZIP code)
  • Flex: Contact for quote (prices vary and are only due after closing a transaction)

Zillow CRM Key Features

  • Lead Generation: Get leads from Zillow and Trulia (zip code determines per-lead cost).
  • Search Insights: View clients' search and save activity and use it for client matching.
  • Customer Experience Report: Gather client feedback and learn what’s working.
  • Agent Page: Market yourself with a custom web page, and attach your MLS agent ID.

zillow crm dashboard

Visit Zillow Premier Agent CRM

Insightly CRM: Best for Project Management

Project management tool that prompts you to treat properties as projects and move them through a custom pipeline.

Price Range: Free to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-fullstar-fullstar-full App Integration star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Manage properties using mobile app
  • Separate pipelines for leads & properties
  • Hundreds of app integrations

Cons:

  • UI could be better
  • Subpar customer support
  • Free plan only includes 2 users

Insightly is a sales CRM known for its project management tools. You can set up industry-specific project pipeline stages — e.g., marketing, open house, walkthrough, proposal, and final contract — and associate tasks and their deadlines with each stage. Add a property as a new project, including key details and the seller's contact record, and your tasks will auto-prompt you to take certain actions that will help move the listing through each stage.

Insightly's project management functions are a great fit for agents, but its free version only includes two users. For a free platform that offers unlimited users, consider Freshsales, or HubSpot CRM if you want marketing features in addition to strong sales tools.

Insightly Pricing Upgrades

  • Free Plan: Support for 2 users
  • Plus: $29 per user, per month
  • Professional: $49 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days for all paid plans

Insightly Key Features

  • Separate Pipelines: Create a pipeline for new leads and another for clients' properties.
  • Mobile App: Update the status of your listings or add interested buyers' info while on-site.
  • High Security: Use data encryption and more to protect your client and property info.
  • Business Intelligence: Track key metrics using dashboards, custom insights, and more.

Project management in Insightly

Visit Insightly CRM

Bitrix24: Best for Team Collaboration

Offers an organized way for you to communicate with your team and invite outside vendors and clients.

Price Range: Free to $159 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full App Integration star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Unlimited users, leads, and contacts
  • CRM is fully customizable
  • Built-in team communication tools

Cons:

  • Customer support could improve
  • Bulk messaging only with paid plan
  • Automation rules missing on free plan

Bitrix24 is a well-rounded CRM providing team collaboration features that are often missing on free real estate CRMs. Specifically, you can view the files and calendars of your fellow agents or other employees within your agency and communicate with them via individual and group chats, channels, video calls, and a company social network. You can also invite clients to the platform, then keep them updated there throughout the renting or buying process.

Bitrix24’s premium tiers introduce nice amenities but add user caps, unlike its free plan. If you plan to upgrade eventually, check out Zoho CRM, which offers per-user pricing and holds the title of our best collaborative CRM for the robust team collaboration tools offered in its paid tiers.

Bitrix24 Pricing

  • Free Version: Support for unlimited users
  • Basic: $43 per month for 5 users
  • Standard: $87 per month for 50 users
  • Professional: $175 per month for 100 users
  • Enterprise: $350 per month for 250 users
  • Free Trial: 30 days

Bitrix24 Key Features

  • Unlimited Users: The free plan doesn't include any user, contact, or deal caps.
  • Team Communication: Chat, voice calls, videoconferencing, and more are built in.
  • Website Builder: Create a website from scratch or a template and connect your domain.
  • Custom Fields: Tailor the fields within your CRM to reflect your real estate needs.

Bitrix24 social network

Visit Bitrix24

Top 5 Free Real Estate CRM Features

The following top tools are included in the best free CRM software for real estate professionals:

MLS Integration

Client Matching

Referral Tracking

Drip Campaigns

Commission Tracking

These integrations allow you to take property listings direct from aggregate sites like Zillow and import them into your CRM.

With client matching, you can get and send alerts when a new property matching a client's preferences comes on the market.

Referral tracking helps you understand where your new business is coming from, including certain clients or organizations.

Drip campaign functionality helps you segment your leads and clients into specific lists, then auto-send emails and text messages to those lists at a calculated cadence.

Through commission tracking, understand how much revenue your agents should receive per sale, then schedule the payments accordingly.

Bottom Line: Best Free Real Estate CRM

Our list of the best free real estate CRMs includes options suited for various use cases. You can go for software that's designed just for real estate or choose a general CRM that excels in an area where your business could use the most help. No matter your decision, these free CRMs will help keep your data organized so you can focus on closing. If you need more robust real estate features than these free versions can offer, check out our list of the best real estate CRM software.

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