6 Best Free Real Estate CRM Software for 2021

Understand the best free real estate crm options with our independent editorial review, which includes the area that each option excels.

Successful real estate agents rely on CRM software to manage their sales pipeline. The best real estate CRMs help you to organize leads, track referrals, and set up property alerts, but they often come at a high price. If you’re seeking a more limited free option to try, we’ve put together a list of the six best free CRMs for real estate.

Here are the top six free real estate CRM options for 2021:

  • Freshsales: Best overall free real estate CRM solution (unlimited users)
  • Daylite: Best free real estate CRM for Mac users (unlimited users) 
  • HubSpot CRM: Best CRM for agents who need integrated apps (unlimited users)
  • Bitrix24: Best free real estate CRM for managing invoices (unlimited users)
  • Zoho CRM: Ideal for agents who require workflow automation (3 users)
  • Zillow Premier Agent CRM: Best free CRM for generating real estate leads (N/A)

As you can see, many of the top free options for real estate agents aren't industry-specific. This is because most real estate CRMs come with a fee. Still, these free general options provide great functionality for generating and nurturing leads and clients. However, if you need more robust real estate features, check out our list of the best real estate CRM software.

How We Evaluated the Best Free Real Estate CRMs

The best free real estate CRMs offer a solid range of features (both general and industry-specific), are fairly simple to implement, and can scale with a growing business. In evaluating and scoring this software, we placed the most emphasis on the availability of free options, the range of core features, and overall ease of use. We also took into consideration customization options, third-party app integration, and customer support accessibility.

Evaluation Criteria

We looked at both industry-specific and general CRMs, evaluating them on six essential categories, using various subcriteria to determine a winner for each category as well as the overall best option.

Free Plans & Trials:
25%
Core Features:
25%
Ease-of-Use:
25%
Customization:
10%
App Integrations:
10%
Customer Support:
5%

Note: All premium per-user prices are with a one-year commitment unless noted.

With the exception of Zillow Premier Agent, our list of the best free real estate CRMs consists of general CRM software. Real estate-specific CRMs usually come with a cost, and most free versions are too limited for daily use. Thus, we found that Freshsales offers the best free real estate CRM solution. Check out each of our top options and how they scored below:

Freshsales: Top Free Real Estate CRM

Great option for real estate agents needing a free CRM with basic features and unlimited users.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-full star-fullstar-full App Integration star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • 24/5 customer service for everyone
  • Chatbot helps nurture real estate leads
  • Integrates with popular third-party apps

Cons:

  • Freddy AI features not included
  • Lacks native real estate app integrations
  • No basic reporting in free tier

Freshsales is the highest-rated option on our list of free real estate CRMs that’s available to everyone.  Accessibility is a major reason Freshsales stands out — it offers all customers 24/5 support via chat, email, and phone. Key features include interaction tracking, live chat widgets, and integration with popular productivity apps. Freshsales’ famous Freddy AI is only available on its paid plans but you can try it free with a 21-day trial.

Freshsales Pricing Upgrades

  • Free Version: Support for unlimited users
  • Growth: $15 per user, per month; 1,000 active contacts and Freddy AI contact scoring
  • Pro: $39 per user, per month; 3,000 active contacts and Freddy AI deal insights
  • Enterprise: $69 per user, per month; 5,000 active contacts and Freddy AI forecasting
  • Free Trial: 21 days

Freshsales Key Features

  • 24/5 customer support: Phone, email, live chat is available for all users.
  • Interaction tracking: Track page visits, downloads, and form sign-ups.
  • Chatbot widget: Nurture leads with customizable, intuitive messages.
  • App integrations: Popular apps include PandaDoc, Asana, Slack, and Zapier.
Visit Freshsales

Daylite: Best for Apple & Mac Users

Mac-specific CRM offering real estate features and robust integrations with Apple products and software.

Price Range: Free to $29 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Easy-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full App Integration star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Works with or without internet
  • Customizable reports and pipelines
  • Integrates with Apple products

Cons:

  • Only 100MB storage on free tier
  • Limited to two projects and tasks each
  • Exclusive to Apple users

Daylite tied for the highest overall score despite being a Mac-only product. That caveat doesn’t diminish Daylite’s solid core of features, which include offline access, customizable properties, and referral tracking. Plus, Daylite integrates with a wide range of Apple and third-party business apps. A drawback to Daylite’s free tier is its lack of storage (100MB); busier agencies may want to upgrade to the premium plan with 100GB storage.

Daylite Pricing Upgrades

  • Free-for-Life: Unlimited users and 2 projects
  • Single-Tier Pricing: $24 per user, per month
  • Free trial: 30-day free trial

Daylite Key Features

  • Apple Integration: Daylite plays nice with Siri, Mail, Notification Center, and more.
  • Other app integrations: Popular apps include Zapier, MailChimp ,and SignEasy.
  • Customization: You can customize pipelines, reports, and contact fields.
  • Offline access: No internet is needed to access data.
Visit Daylite

HubSpot CRM: Best Free CRM for App Integrations

Free general CRM option offering 500 app integrations and rated as our best general CRM option.

Price Range: Free to $1,200 per month (Sales Hub)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-full star-fullstar-full Core Features star-fullstar-full star-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full App Integration star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • App Marketplace has 500+ apps
  • Unlimited users plus 1mm contacts
  • Customize to fit industry needs

Cons:

  • Expensive upgrades with no free trials
  • Lacks native real estate features
  • No automation with free plan

HubSpot’s free CRM can be tailored to fit the needs of any real estate business. It supports unlimited users and can store one million non-marketing contacts. While HubSpot is not rich in native real estate features, you can fill most of those gaps via custom properties and third-party app integrations, of which HubSpot’s marketplace has over 500. Premium upgrades are costly but add enhanced features like lead scoring, automation, and custom reports.

HubSpot CRM Pricing

  • Free-for-Life: Unlimited users and 1 million contacts
  • Sales Hub Starter: $45 per month, starting at two users
  • Sales Hub Professional: $450 per month, starting at five users
  • Sales Hub Enterprise: $1,200 per month, starting at 10 users

HubSpot CRM Key Features

  • Hundreds of app integrations: Includes Zapier, Calendly, HelloSign, and MailChimp.
  • Users and contacts: Comes with unlimited users and a million non-marketing contacts.
  • Custom properties: Tailor HubSpot CRM to measure real estate-specific metrics.
  • Contact management tools: Track activity and receive 10 email notifications a month.
Visit Hubspot

Bitrix24: Best for Client & Vendor Invoicing

Solid all-around CRM option with invoicing features for seamless payment transactions.

Price Range: Free to $159 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-full star-fullstar-full Ease-of-Use star-fullstar-fullstar-fullstar-fullstar-full Customization star-fullstar-fullstar-full star-full App Integration star-full star-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Unlimited users, leads, and contacts
  • Generate and send custom invoices
  • Built-in team communication tools

Cons:

  • Customer support limited to live chat
  • Bulk messaging only with paid plan
  • Automation rules missing on free plan

Bitrix24 has features that are often limited or missing on most free real estate CRMs. Noteworthy is Bitrix24’s invoicing system, which allows agents to create custom invoices from existing deals, then email them. Meanwhile, real estate teams will appreciate the ability to send messages, make audio calls, and hold video conferences within the CRM. Bitrix24’s premium tiers introduce nice amenities but most also add user caps, unlike its free plan.

Bitrix24 Pricing

  • Bitrix24 Free-for-Life: Support for unlimited users
  • Basic: $39 per user, per month; 5-seat max
  • Standard: $79 per user, per month; 50-seat max
  • Professional: $159 per user, per month
  • Free Trial: 30 days

Bitrix24 Key Features

  • Unlimited: Unlimited users with access to unlimited contacts, deals, and leads. 
  • Invoicing: Convert deals to invoices, then print or send via email.
  • Communication: Chat, voice calls, and video conferencing are built-in.
  • Landing pages: Create a website and connect your own domain.
Visit Bitrix24

Zoho CRM: Best for Workflow Automation

Great for workflow management with robust automation rules, also rated our top paid real estate CRM.

Price Range: Free to $45 per user, per month (30-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Free Plans + Trials star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Ease-of-Use star-fullstar-fullstar-full star-full Customization star-fullstar-fullstar-full star-full App Integration star-full star-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Workflow automation rules
  • Lead generation and email marketing tools
  • Visual reports and user-friendly UI

Cons:

  • Free tier only supports three users
  • Very limited third-party apps
  • Social media integration not included

Zoho CRM’s free tier is a great choice for solo realtors or small agencies that need to streamline their workflow. You can create automation rules for tasks, campaigns, deals, leads, and more. Zoho CRM also includes tools for lead generation, email marketing, and contact management. As your business grows, upgrade to one of Zoho CRM’s paid plans for social media integration, advanced reporting and app integrations, and transaction management.

Zoho CRM Pricing

  • Free-for-Life: 3 users and automation rules
  • Standard: $12 per user, per month
  • Professional: $20 per user, per month
  • Enterprise: $35 per user, per month
  • Ultimate: $45 per user, per month
  • Free trial: 30 days for all paid plans

Zoho CRM Key Features

  • Workflow automation: Create rules for tasks, campaigns, deals, and more.
  • Lead generation: Use live chat widgets and web forms to capture leads.
  • Email marketing: Includes pre-made templates and email opt-out.
  • Integrations: Connect to Zoho’s suite of free productivity apps.
Visit Zoho CRM

Zillow Premier Agent: Best for Lead Generation

Only free real estate-specific option on our list with robust real estate lead generation capabilities.

Price Range: Free, with fees for lead generation ($20-$60 per lead)

Overall Rating star-fullstar-full star-fullstar-full Free Plans + Trials star-full star-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Ease-of-Use star-fullstar-fullstar-full star-full Customization star-fullstar-full star-fullstar-full App Integration star-full star-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Rich in real estate-centric features
  • Integrates with over 30 lead aggregates
  • Create a free custom agent website

Cons:

  • Not as polished as established CRMs
  • Paid Zillow leads not always vetted
  • Email is only support option

Zillow Premier Agent CRM is made just for real estate agents. It pulls data from 30-plus aggregates like Realtor.com and BoomTown. You can also attract leads with a customizable Zillow Agent Page. Other noteworthy features include search insights and Customer Experience Reports so you can deliver exactly what your clients need. You don’t have to pay to upgrade Zillow’s CRM, but optional lead advertisements cost at least $20 per lead.

Zillow CRM Pricing

  • Zillow CRM Free-for-Life: Individual agents can create an account then join a team
  • Premier Agent Advertising: Between $20-$60 per lead, prices vary by ZIP code
  • Flex: Connect with potential homebuyers and pay a fee at closing

Zillow CRM Key Features

  • Lead sources: Choose from Realtor.com, BoomTown, and 30+ more sources.
  • Search insights: View search activity to see what clients have seen and saved.
  • Customer Experience Report: Gather client feedback and learn what’s working.
  • Zillow Agent Page: Market yourself to home buyers with a custom web page.
Visit Zillow Premier Agent CRM

Bottom Line: Best Free Real Estate CRM

Our list of the best free real estate CRM software features options that are suited for various use cases. You can go for software that is designed just for real estate or choose a general CRM that excels in an area where your business could use the most help. No matter your decision, these free real estate CRMs will help keep your data organized so you can focus on closing.

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