Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
Successful real estate agents rely on CRM software to manage their sales pipeline. The best real estate CRMs help you to organize leads, track referrals, and set up property alerts, but they often come at a high price. If you’re seeking a more limited free option to try, we’ve put together a list of the six best free CRMs for real estate.
Here are the top six free real estate CRM options for 2021:
As you can see, many of the top free options for real estate agents aren't industry-specific. This is because most real estate CRMs come with a fee. Still, these free general options provide great functionality for generating and nurturing leads and clients. However, if you need more robust real estate features, check out our list of the best real estate CRM software.
The best free real estate CRMs offer a solid range of features (both general and industry-specific), are fairly simple to implement, and can scale with a growing business. In evaluating and scoring this software, we placed the most emphasis on the availability of free options, the range of core features, and overall ease of use. We also took into consideration customization options, third-party app integration, and customer support accessibility.
Note: All premium per-user prices are with a one-year commitment unless noted.
With the exception of Zillow Premier Agent, our list of the best free real estate CRMs consists of general CRM software. Real estate-specific CRMs usually come with a cost, and most free versions are too limited for daily use. Thus, we found that Freshsales offers the best free real estate CRM solution. Check out each of our top options and how they scored below:
Great option for real estate agents needing a free CRM with basic features and unlimited users.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales is the highest-rated option on our list of free real estate CRMs that’s available to everyone. Accessibility is a major reason Freshsales stands out — it offers all customers 24/5 support via chat, email, and phone. Key features include interaction tracking, live chat widgets, and integration with popular productivity apps. Freshsales’ famous Freddy AI is only available on its paid plans but you can try it free with a 21-day trial.
Mac-specific CRM offering real estate features and robust integrations with Apple products and software.
Price Range: Free to $29 per user, per month (30-day free trial)
Daylite tied for the highest overall score despite being a Mac-only product. That caveat doesn’t diminish Daylite’s solid core of features, which include offline access, customizable properties, and referral tracking. Plus, Daylite integrates with a wide range of Apple and third-party business apps. A drawback to Daylite’s free tier is its lack of storage (100MB); busier agencies may want to upgrade to the premium plan with 100GB storage.
HubSpot’s free CRM can be tailored to fit the needs of any real estate business. It supports unlimited users and can store one million non-marketing contacts. While HubSpot is not rich in native real estate features, you can fill most of those gaps via custom properties and third-party app integrations, of which HubSpot’s marketplace has over 500. Premium upgrades are costly but add enhanced features like lead scoring, automation, and custom reports.
Solid all-around CRM option with invoicing features for seamless payment transactions.
Price Range: Free to $159 per user, per month (30-day free trial)
Bitrix24 has features that are often limited or missing on most free real estate CRMs. Noteworthy is Bitrix24’s invoicing system, which allows agents to create custom invoices from existing deals, then email them. Meanwhile, real estate teams will appreciate the ability to send messages, make audio calls, and hold video conferences within the CRM. Bitrix24’s premium tiers introduce nice amenities but most also add user caps, unlike its free plan.
Zoho CRM’s free tier is a great choice for solo realtors or small agencies that need to streamline their workflow. You can create automation rules for tasks, campaigns, deals, leads, and more. Zoho CRM also includes tools for lead generation, email marketing, and contact management. As your business grows, upgrade to one of Zoho CRM’s paid plans for social media integration, advanced reporting and app integrations, and transaction management.
Only free real estate-specific option on our list with robust real estate lead generation capabilities.
Price Range: Free, with fees for lead generation ($20-$60 per lead)
Zillow Premier Agent CRM is made just for real estate agents. It pulls data from 30-plus aggregates like Realtor.com and BoomTown. You can also attract leads with a customizable Zillow Agent Page. Other noteworthy features include search insights and Customer Experience Reports so you can deliver exactly what your clients need. You don’t have to pay to upgrade Zillow’s CRM, but optional lead advertisements cost at least $20 per lead.
Our list of the best free real estate CRM software features options that are suited for various use cases. You can go for software that is designed just for real estate or choose a general CRM that excels in an area where your business could use the most help. No matter your decision, these free real estate CRMs will help keep your data organized so you can focus on closing.