Check out our independent editorial review of the best crm software for sales professionals, including use cases for each option.
Are you a real estate agent who is neck-deep in spreadsheets yet not closing any deals? It’s time to transition to customer relationship management (CRM) software. In general, CRMs store and organize customer data. Real estate CRMs add features like referral tracking, drip campaigns, and integrations with major listing platforms. We’ve evaluated a variety of programs and chose the 8 best real estate CRM software options worth your consideration.
Here are the top eight best real estate CRM options:
If you're price-conscious or only want to test the CRM waters, we've also rated the top free real estate CRMs. However, features are limited and industry-specific options are few, so if you need a highly functional option, continue reading below.
The best real estate CRM software is inexpensive, easy to implement, and contains the right balance of general and industry-specific CRM features. Other factors we considered were customization, integration of productivity and real estate apps, and access to customer support. Take a look at our specific scoring criteria and analysis below, including the best in each category as well as the overall winner:
While some may score high in one category, we found that the overall best real estate CRM option is Zoho CRM with a total score of 4.2 stars. Check out how each CRM software scored across all six categories below, including a summary of features, pricing, and pros and cons:
Great option for agents needing an affordable general CRM with some real estate integrations.
Price Range: Free to $45 per user, per month (30-day free trial)
Zoho CRM may not be an industry-specific real estate CRM, but it ticks enough of the right boxes to take the top spot on our list. It has plenty of must-have general CRM features like lead generation and contact management, but adds industry-specific characteristics such as referral tracking and Zillow integration. The result is a well-rounded real estate CRM. Zoho CRM’s paid plans are among the most affordable (from $12) and all include a 30-day free trial.
Simple interface, easy-to-use software, and a 6-month free trial for new agents makes it great for those just starting out.
Price Range: $33 per month, per user (60-day free trial)
IXACT Contact is the perfect CRM for new real estate agents thanks to a simple interface, setup assistance from the Concierge Support Team, and an impressive 6-month risk-free trial. However, more seasoned realtors will still benefit from this CRM’s data-rich contact profiles, automated drip campaigns, and third-party integrations with various real estate platforms. Plus, veteran agents can still take advantage of IXACT Contact’s generous 60-day free trial.
Automates much of the lead generation and nurturing process, with over 100 productivity app integrations.
Price Range: $21-$83 per month, per user (30-day free trial)
LionDesk real estate CRM is here to relieve the burden of qualifying leads from busy real estate agents. Its intuitive AI, nicknamed Gabby, asks leads all the right qualifying questions via SMS. Meanwhile, LionDesk also automates multi-channel drip campaigns, generates Facebook leads, and integrates with over 100 apps. With a wealth of pre-built and automated options, LionDesk is worth it for agents who need to devote more time to closing. A 30-day limited trial is included.
Real estate-specific CRM for Mac users only, integrates seamlessly with other Apple products and software.
Price Range: Free to $24 per month, per user (30-day free trial)
Daylite is a real estate CRM designed for agents who are fully immersed in Apple’s ecosystem. It not only looks like a native Apple product, but it also integrates with Siri, Apple Mail, and many more Apple properties. Daylite also features an offline mode so you can work from anywhere — no internet connection required. Daylite has a single-tier pricing model along with a 30-day free trial that grants access to its entire suite of features.
General CRM with real estate features known for its drag-and-drop pipeline interface.
Price Range: $12.50 - $99 per month, per user (14-day free trial)
Pipedrive’s intuitive drag-and-drop interface gives it a low barrier to entry, which makes it a great choice for agents who aren’t particularly tech-savvy. Noteworthy features include matching clients to new property listings and sales forecasting so you can focus on what’s most important. Pipedrive’s basic plan is one of the least expensive out there ($12.50) but its higher-tier offerings provide more flexibility and functionality. All plans include a 14-day free trial, and the product was also rated our top mortgage CRM option.
Feature-rich, real estate-specific CRM with best-in-class customer support and training materials.
Price Range: $24.90-$29 per month, per user (14-day free trial)
Wise Agent not only provides 24/7 live customer support 365 days a year, it also includes complimentary on-boarding so your team can get up and running quickly. That’s in addition to Wise Agent’s vast library of video tutorials, how-to articles, and live webinars. As a feature-rich CRM capable of automated drip campaigns, custom landing pages, and referral tracking, you’ll certainly welcome the assistance. Save $5 per month by opting for the $299 annual plan.
Over 150 real estate app integrations making it versatile for your real estate needs.
Price Range: $45-$85 per month, per user
Top Producer real estate software has been around since 1982. Today, it’s a real estate CRM with an exquisite set of features. Top Producer integrates with over 150 real estate lead sources, tracks transactions using MLS data, and offers pre-made and custom messaging templates. Premium add-ons include FiveStreet Lead Management — which automatically organizes and contacts leads — and Market Snapshot for real-time reports and buyer insights.
Highly customizable workflows and sales pipelines make this great for tailoring to your needs.
Price Range: $49-$392+ per month, per user (14-day free trial)
Realvolve real estate CRM is a malleable piece of software that can be tailored to fit your agency’s specifications. Create workflows and pipelines that are solely made for you and your business. Realvolve’s high-level of customization means there aren’t any pre-built drip campaigns, so you can add a personal touch to every message you send. Every Realvolve subscription tier includes unlimited storage, 50,000 contacts, and a 14-day trial.
Whether you’re a solo realtor or part of a top 10 agency in New York City, a reliable real estate CRM is crucial to stay on top of leads, closings, and essential documents. We hope our list of the best real estate CRM software will point you toward an option that will maximize your closings and add to the overall success of your business.