6 Best Commercial Real Estate CRMs for Agents & Teams 2022

Read our independent review of the best commercial real estate CRM software, featuring the best use cases for each option.

Commercial real estate CRMs help you stay on top of your leads and listings by keeping your key data, contacts, and tasks stored in one central location. The top options offer general tools such as contact and pipeline management, team collaboration, and basic reporting and analytics plus industry-centric features like property management and commission tracking. To help you choose, we've evaluated many commercial real estate CRMs and created a list of the best ones.

Here are the top six CRMs for commercial real estate professionals:

  • Freshsales: Best overall CRM for a mix of pricing and features (free starting price)
  • Pipedrive: Best commercial real estate CRM with a la carte add-ons (14-day free trial)
  • HubSpot CRM: Best free real estate CRM with premium upgrades (free starting price)
  • Buildout CRM: Best option for built-in property data and mapping tools (free demo)
  • Propertybase GO: Best CRM to build a branded website with listings (free demo)
  • Salesforce Essentials: Best CRM for advanced custom reporting (14-day free trial)

How We Evaluated the Best Commercial Real Estate CRMs

When deciding which commercial real estate CRM software are the best ones, we first divided our scoring criteria into six weighted categories based on the decision factors that tend to be the most important to users. Then, we used a list of key subcriteria to assign every CRM a score in each category, which allowed us to determine an overall winner and identify primary use cases.

Evaluation Criteria

Because commercial real estate agents need a reasonably-priced CRM with general and industry-specific functions, we placed the most emphasis on cost and features. Next, we reviewed each platform's ease of use and native or third-party integrations offered. Finally, we considered how customizable each option is, as well as the types and quality of support provided.

Cost:
25%
Core Features:
25%
Ease of Use:
20%
Integrations:
15%
Customization:
10%
Support:
5%

Note: All per-user prices are with a one-year commitment unless noted.

Overall, we found that the best real estate CRM for commercial agents is Freshsales. While it isn’t specific to commercial real estate, it ranked highly across all of our criteria and offers key tools agents need for a reasonable price. Take a look at the breakdown of our scoring for each of the top CRMs below.

Freshsales: Best for Pricing & Features

Affordable sales CRM offering commercial brokerages AI-powered forecasting, custom modules, and 24/5 support.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Robust features at great value
  • Excellent 24/5 customer support
  • AI-powered forecasting & lead gen

Cons:

  • Lacking real estate app integrations
  • Few AI features in Growth plan
  • Free tier might be too basic

Freshsales is a popular sales CRM offering robust general and real estate features within its affordable tiers. Of particular note is Freddy AI, which is available starting at the Growth tier and provides keen insights and suggestions on the right steps with your prospects and clients, plus automations to reduce admin work. Freshworks also offers modules you can customize for deals; for example, you can list each building's description, pricing, square footage, and more.

Freshsales' affordable features make it a great option, but because it's heavily sales-focused, it doesn't provide many of the marketing features that commercial firms using inbound lead generation might need. If this is you, check out Propertybase GO, or HubSpot CRM for a free tool.

Freshsales Pricing

  • Free Version: Support for unlimited users
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days
  • Integration with Freshworks' free marketing and service platform tiers

Freshsales Key Features

  • Visual Tools: In the paid tiers, access a visual pipeline plus reports and dashboards.
  • AI-Powered Features: Freddy AI captures, scores, and ranks leads and suggests tasks.
  • Client Communication: Make calls, send emails or texts, or start chats within the CRM.
  • Esignature Integrations: Easily send, sign, and store applications and agreements.

Freddy AI insights in Freshsales

Visit Freshsales

Pipedrive: Best for A La Carte Add-ons

Visual sales CRM with powerful included features plus advanced add-ons for more functionality.

Price Range: $14.90 to $99 per user, per month (14-day trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Highly visual pipeline
  • Pick & choose add-ons
  • Paid tiers are affordable

Cons:

  • No free version
  • Add-ons can get pricey
  • Integrations not always simple

Pipedrive is an easy-to-use CRM with a set of basic sales tools useful to commercial real estate agents. You can organize building details and customer insights, create pipelines for buyers and properties, track commissions, record updates in the mobile app on-site, and more. Use its advanced add-ons to turbocharge your lead generation (LeadBooster), site tracking (Web Visitors), email marketing (Campaigns), and lease/purchase agreement esigning (Smart Docs).

While Pipedrive's add-ons allow you to pay for the advanced features you need and skip the ones you don't, most brokerages will find that all four add-ons are useful to their business — which can get expensive. For a more affordable robust sales CRM, check out Freshsales.

Pipedrive Pricing

  • Essential: $14.90 per user, per month
  • Advanced: $24.90 per user, per month
  • Professional: $49.90 per user, per month
  • Enterprise: $99 per user, per month (minimum 10 users)
  • Free Trial: 14 days for all plans
  • Pay for sales and marketing add-ons like LeadBooster or Campaigns

Pipedrive Key Features

  • A La Carte Add-on Features: Boost your lead gen, email marketing, or other efforts.
  • Visual Pipeline: Offers a kanban-style pipeline with drag-and-drop functionality.
  • In-Depth Insights: Understand the strongest deals, your sales cycle length, and more.
  • Data Auto-Input: Add client information, activity, and communication automatically.

Pipedrive Smart Docs

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HubSpot CRM: Best Free Option With Upgrades

Fully-free sales, marketing, and service CRM offering available upgrades for premium sales features.

Price Range: Free to $1,200 per month (Sales Hub)

Overall Rating star-fullstar-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Highly useful free tier
  • UI is easy to get used to
  • Great support & knowledge base

Cons:

  • Upgrading is expensive
  • Not very customizable
  • Lacking advanced reporting

HubSpot CRM is a well-known CRM with free sales, marketing, and service tools plus the ability to upgrade as your agency grows. Use its marketing tools to generate leads via forms and share listings in email campaigns, as well as sales and service tools like live chat and bots to ensure that potential renters or buyers are a good fit for your commercial listings. Upgrade to access advanced tools like predictive lead scoring, sales automation, and calendar sync for showings.

HubSpot CRM is good for agents wanting to use the top-rated free tier for as long as possible, but its upgrades are pricey for small firms since you pay for more features and users. If you plan to upgrade eventually, consider Freshsales, which offers a free version plus affordable paid tiers.

HubSpot CRM Pricing

  • Free Plan: Support for unlimited users
  • Sales Hub Starter: $45 per month for 2 users
  • Sales Hub Professional: $450 per month for 5 paid users
  • Sales Hub Enterprise: $1,200 per month for 10 paid users
  • Additional users can be purchased for extra
  • Integration with HubSpot's free marketing, service, and operation platform tiers

HubSpot CRM Key Features

  • Marketing Forms: Leads can express interest via pop-up, embedded, or other form types.
  • Email Campaigns: Segment your leads and design emails via a drag-and-drop editor.
  • Live Chat: Chat with interested commercial buyers or renters and answer their questions.
  • Basic Bots: Bots can prequalify and auto-route leads, collect data, and book meetings.

HubSpot CRM email marketing

Visit HubSpot CRM

Buildout CRM: Best for Built-In Property Data

Salesforce-powered CRM with property data and mapping tools to help brokers show the best properties to their clients.

Price Range: $120 per user, per month + setup fee (free demo)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Integrations star-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Built-in property data
  • Industry-specific CRM & tools
  • Integration for marketing & insights

Cons:

  • Pricey single-tier pricing & setup fee
  • Commissions only in marketing product
  • No free version or trial

Buildout CRM is a commercial real estate–specific CRM built on the Salesforce platform. Since it's a niche CRM, it includes unique features like geo search tools and national property data; these show you options fitting your clients' needs plus info on the millions of properties in Buildout's database, eliminating the need to buy data from outside sources. Its marketing and insights platforms are also available for purchase and integrate seamlessly with the CRM.

Even though Buildout's CRM is useful, Insights and Marketing are separate products. If you prefer an industry-specific CRM but you want to pay for a single platform, learn more about Propertybase GO, which includes contact management plus marketing and insight tools.

Buildout CRM Pricing

  • Single-Tier Pricing: $120 per user, per month
  • Setup Fee: $250+ one-time fee
  • Free Demo: Contact for information
  • Integration with Buildout's paid marketing and insights platforms

Buildout CRM Key Features

  • Built-in Property Data: Access property data, including geo mapping capabilities.
  • Automated Workflows: Automate updates for your team and your brokerage as a whole.
  • Native Integrations: Purchase Buildout's marketing and/or insights platforms, too.
  • Salesforce Base: Built on Salesforce, with full access to AppExchange integrations.

Buildout CRM property data & mapping tools

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Propertybase GO: Best for a Branded Website

Real estate CRM that builds a highly customizable website for you to attract leads and show them filtered listings.

Price Range: Contact for quote (free demo)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Integrations star-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Relatively turnkey solution
  • Quickly build an attractive website
  • Email marketing included

Cons:

  • No upfront pricing or trials
  • Middling customer support
  • Could be more intuitive

Propertybase GO is a real estate CRM that provides an SEO-optimized website for your listings. Within your CRM, you can personalize your site structure, branding, and properties. You can even create custom areas including commercial listings, interactive market trends, and points of interest and allow your clients to conduct property searches using MLS data. All site activity is funneled into your CRM, where you can manage leads, create email campaigns, and more.

Propertybase GO's CRM and website features are helpful for brokerages wanting to easily create a site for their agents and listings, but reviews indicate that the platform isn't always reliable. For an industry-specific CRM that's highly ranked by agents who use it daily, see Buildout CRM.

Propertybase GO Pricing

  • Contact for Quote
  • Free Demo: Contact for information

Propertybase GO Key Features

  • Agent Websites: Create a separate personalized website for each of your agents.
  • CRM Site Manager: Edit your website entirely from the backend of your CRM.
  • Property Search: Integrate all local MLS data plus pocket listings, and filter the options.
  • Dynamic Market Insights: Show interactive market trends, including data on buildings.

Propertybase GO agent websites

Visit Propertybase GO

Salesforce Essentials: Best for Advanced Reporting

Affordable CRM within the Salesforce Sales Cloud platform that provides advanced but affordable features and reporting.

Price Range: $25 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Ease of Use star-fullstar-fullstar-full star-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Separate pipeline tracking
  • Create custom dashboards
  • Sales & marketing automations

Cons:

  • Not always intuitive
  • Customer support could improve
  • Must upgrade for most features

Salesforce Essentials is the most affordable CRM tier within the Salesforce Sales Cloud platform, offering powerful features at a reasonable price. Of particular use to commercial real estate firms are its sophisticated reports and dashboards. Start with a template report, then customize it to show the industry-specific metrics you want (e.g., appointment to listing conversion rate, leads generated, listings closed), and finally add them to dashboards to see key info at a glance.

Essentials is best to track and report on your sales while keeping your monthly costs low, but many of its other advanced features are locked in higher Sales Cloud tiers, which quickly get expensive. To access a broader set of sales tools at a low cost, consider Freshsales.

Salesforce Essentials Pricing

  • Essentials: $25 per user, per month (up to 10 users)
  • Free Trial: 14 days

Salesforce Essentials Key Features

  • Multiple Pipeline Views: Track new clients and ones ready to close separately.
  • Lead Routing: Automatically route new leads to the best agent to help them.
  • Sales Cloud Access: As you need more functionality, simply upgrade to a higher tier.
  • Communication Tools: Send emails, use the built-in dialer, live chat online, and more.

Salesforce Essentials reporting

Visit Salesforce Essentials

Top 4 Commercial Real Estate CRM Features

The best CRMs for commercial real estate professionals include the following top tools:

Property Details

MLS App Integrations

Commission Tracking

Drip Campaigns

Organize commercial property information such as their square footage, pricing, and how close you are to renting or selling them.

Import commercial property listings from aggregates so you can share them with your clients immediately after they're listed.

Track commercial real estate agents' sales and calculate what they should earn per property leased or sold, then schedule the payouts.

Gather emails and phone numbers, segment your lists, and automate emails and text messages to each list according to their commercial property needs.

Bottom Line: Best Commercial Real Estate CRM

Our list of the best commercial real estate CRMs includes a mix of general CRM software and industry-specific options. An industry-agnostic CRM will equip you with a solid set of tools to organize data and streamline workflow. Meanwhile, an industry-specific CRM will offer more niche features alongside a number of key general CRM functions. Ultimately, the right CRM for you depends on what your commercial real estate business needs most to succeed.

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