In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
Commercial real estate CRMs help you stay on top of your leads and listings by keeping your key data, contacts, and tasks stored in one central location. The top options offer general tools such as contact and pipeline management, team collaboration, and basic reporting and analytics plus industry-centric features like property management and commission tracking. To help you choose, we've evaluated many commercial real estate CRMs and created a list of the best ones.
Here are the top six CRMs for commercial real estate professionals:
Overall, we found that the best real estate CRM for commercial agents is Freshsales. While it isn’t specific to commercial real estate, it ranked highly across all of our criteria and offers key tools agents need for a reasonable price. Take a look at the breakdown of our scoring for each of the top CRMs below, or skip down to see our scoring logic.
Note: All per-user prices are with a one-year commitment unless noted.
Provides AI-powered sales tools, custom modules, and 24/5 support at an affordable price.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales is a popular sales CRM offering robust general and real estate features within its affordable tiers. Of particular note is Freddy AI, which is available starting at the Growth tier and provides keen insights and suggestions on the right steps with your prospects and clients, plus automations to reduce admin work. Freshworks also offers modules you can customize for deals; for example, you can list each building's description, pricing, square footage, and more.
Freshsales' affordable features make it a great option, but because it's heavily sales-focused, it doesn't provide many of the marketing features that commercial firms using inbound lead generation might need. If this is you, check out Propertybase GO, or HubSpot CRM for a free tool.
Offers commercial brokerages custom fields, modules, and templates for sales and marketing.
Price Range: Free to $52 per user, per month (15- to 30-day trial)
Zoho CRM is a highly-customizable CRM that offers complete control over your sales and marketing processes. It comes with predefined layout settings, which you can modify or replace entirely with an intuitive editor. Create modules like builders, buildings, and tenants, or add fields for apartment description, address, or rent amount. You can even personalize communications and marketing campaigns for potential buyers by merging your CRM data with email templates.
While Zoho CRM has robust customization capabilities and integrations with other apps, these features can be overwhelming. If you need a simpler interface and easy-to-use features, consider Freshsales.
Features free sales, marketing, and service tools with upgrades for premium sales features.
Price Range: Free to $1,200 per month (Sales Hub)
HubSpot CRM is a well-known CRM with free sales, marketing, and service tools plus the ability to upgrade as your agency grows. Use its marketing tools to generate leads via forms and share listings in email campaigns, as well as sales and service tools like live chat and bots to ensure that potential renters or buyers are a good fit for your commercial listings. Upgrade to access advanced tools like predictive lead scoring, sales automation, and calendar sync for showings.
HubSpot CRM is good for agents wanting to use the top-rated free tier for as long as possible, but its upgrades are pricey for small firms since you pay for more features and users. If you plan to upgrade eventually, consider Freshsales, which offers a free version plus affordable paid tiers.
Includes powerful core sales features plus advanced add-ons for more functionality.
Price Range: $14.90 to $99 per user, per month (14-day trial)
Pipedrive is an easy-to-use CRM with a set of basic sales tools useful to commercial real estate agents. You can organize building details and customer insights, create pipelines for buyers and properties, track commissions, record updates in the mobile app on-site, and more. Use its advanced add-ons to turbocharge your lead generation (LeadBooster), site tracking (Web Visitors), email marketing (Campaigns), and lease/purchase agreement esigning (Smart Docs).
While Pipedrive's add-ons allow you to pay for the advanced features you need and skip the ones you don't, most brokerages will find that all four add-ons are useful to their business — which can get expensive. For a more affordable robust sales CRM, check out Freshsales.
Enables brokers to show the best properties to clients using Salesforce-powered CRM tools.
Price Range: $120 per user, per month + setup fee (free demo)
Buildout CRM is a commercial real estate–specific CRM built on the Salesforce platform. Since it's a niche CRM, it includes unique features like geo search tools and national property data; these show you options fitting your clients' needs plus info on the millions of properties in Buildout's database, eliminating the need to buy data from outside sources. Its marketing and insights platforms are also available for purchase and integrate seamlessly with the CRM.
Even though Buildout's CRM is useful, Insights and Marketing are separate products. If you prefer an industry-specific CRM but you want to pay for a single platform, learn more about Propertybase GO, which includes contact management plus marketing and insight tools.
Builds a highly customizable website to attract leads and show filtered listings.
Price Range: Contact for quote (free demo)
Propertybase GO is a real estate CRM that provides an SEO-optimized website for your listings. Within your CRM, you can personalize your site structure, branding, and properties. You can even create custom areas including commercial listings, interactive market trends, and points of interest and allow your clients to conduct property searches using MLS data. All site activity is funneled into your CRM, where you can manage leads, create email campaigns, and more.
Propertybase GO's CRM and website features are helpful for brokerages wanting to easily create a site for their agents and listings, but reviews indicate that the platform isn't always reliable. For an industry-specific CRM that's highly ranked by agents who use it daily, see Buildout CRM.
The best CRMs for commercial real estate professionals include the following top tools:
Organize commercial property information such as their square footage, pricing, and how close you are to renting or selling them.
Import commercial property listings from aggregates so you can share them with your clients immediately after they're listed.
Track commercial real estate agents' sales and calculate what they should earn per property leased or sold, then schedule the payouts.
Gather emails and phone numbers, segment your lists, and automate emails and text messages to each list according to their commercial property needs.
When deciding which commercial real estate CRM software are the best ones, we first divided our scoring criteria into six weighted categories based on the decision factors that tend to be the most important to users. Then, we used a list of key subcriteria to assign every CRM a score in each category, which allowed us to determine an overall winner and identify primary use cases.
Our list of the best commercial real estate CRMs includes a mix of general CRM software and industry-specific options. An industry-agnostic CRM will equip you with a solid set of tools to organize data and streamline workflow. Meanwhile, an industry-specific CRM will offer more niche features alongside a number of key general CRM functions. Ultimately, the right CRM for you depends on what your commercial real estate business needs most to succeed.
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