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Commercial real estate is a competitive field, which is why it’s crucial to stay on top of your leads and listings. One way to do that is to implement a CRM to keep your contacts and other key data stored in one central location. Commercial real estate CRMs also add industry-centric features like property management and commission tracking. After evaluating nearly two-dozen programs, we’ve created a list of the six best commercial real estate CRMs.
Here are the top six commercial real estate CRMs and their primary use cases:
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Commercial real estate agents will benefit most from a reasonably-priced CRM software with core functions like contact management and sales forecasting, as well as industry-specific features like listing management. We therefore considered both general and industry-specific options, placing the most emphasis on features and cost as well as ease of use and overall user experience. Other criteria we took into consideration include app integrations, overall customizations, and support.
Note: All per-user prices are with a one-year commitment unless noted.
Overall, the best real estate CRM for commercial agents is Freshsales. While it isn’t commercial real estate specific, it rated highest across all of our criteria. Take a look at a breakdown of our scoring for each of the top types below.
AI-powered forecasting, custom modules, and 24/5 support make this the top commercial real estate CRM.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales takes the top spot as the best commercial real estate CRM thanks to its breadth of features and accessible customer service. Of particular note is Freddy AI, which provides keen insights so you take the right steps with your clients. It also offers modules and reports you can tailor exclusively for commercial real estate deals. Try Freshsales at no cost via its free-for-life platform or 21-day trial — both of which include 24/5 support.
Freshsales also ranks as our best free real estate CRM software. However, it does lack commercial real estate forecasting and prospecting tools.
Solo brokers and small teams can get solid features—including automation—at one of the lowest prices around.
Price Range: Free to $20 per user, per month (30-day free trial)
Apptivo is a CRM well-suited for solo brokers or small firms wanting to streamline their processes. All plans come with basic automation tasks like syncing contacts and setting reminders. Upgraded automation options include mass email sends and lead conversions. Not only is Apptivo the most affordable CRM on this list, it also offers a free-for-life platform plus a generous 30-day trial for all paid plans. Best of all, 24/7 support is available for all users.
Integrates with G Suite for contact and property management with real-time alerts, automations, and integrations.
Price Range: $25 to $119 per user, per month (14-day free trial)
Copper CRM is made for commercial real estate brokers who regularly use G Suite to manage deals and leads. It syncs with GMail, Google Calendar, Google Drive, and Google Data Studio. But that’s not all — Copper CRM also integrates with third-party software like Slack, DocuSign, MailChimp, and other productivity apps to create a one-stop hub for your contact and property management needs within Google’s ecosystem. Copper CRM includes a risk-free 14-day trial.
Built on Salesforce, Propertybase CRM equips brokerage teams with a wide range of advanced features and integrations.
Price Range: Call for quote
Propertybase is a commercial real estate CRM with high-level features that will best suit larger firms. It’s built on the Salesforce platform and features myriad customization options, advanced reporting, AI-powered forecasting, and third-party integrations via Salesforce AppExchange. Propertybase also works with major MLS portals plus Homespotter, which makes it possible for agents to source and boost commercial property listings on social media and across the web.
New brokers will appreciate Clientlook’s Virtual Assistant service, frequent webinars, and a 4-month trial.
Price Range: $89 to $129 per user, per month (10-day trial; 4 months for new brokers)
ClientLook is a suitable commercial real estate CRM for brokers who need plenty of support — think new brokers just starting out or busy agents in general. A ClientLook subscription includes Virtual Assistant access, which encompasses everything from data entry to lead capture. That’s in addition to a wealth of video tutorials, frequent webinars, and multiple support channels. New brokers can try ClientLook free for four months; a 10-day trial is available for everyone else.
This Salesforce-powered CRM is enriched with property data to help brokers make the right decisions.
Price Range: $129 per user, per month
Apto is the commercial real estate CRM for teams that require advanced data. Built-in access to national property data means agents can access everything in one central location—no need to purchase data from multiple sources. Apto also allows users to keep tabs on commissions, lease expirations, and other metrics. Since it’s built on Salesforce CRM, Apto can be enhanced with third-party app integrations from Salesforce AppExchange.
Our list of the best commercial real estate CRMs includes a mix of general CRM software and industry-specific options. An industry-agnostic CRM will equip you with a solid set of tools to organize data and streamline workflow. Meanwhile, an industry-specific CRM will offer more niche features alongside a number of key general CRM functions. Ultimately, the right CRM for you depends on what your commercial real estate business needs most to succeed.
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