Read our in-depth Zoho CRM review to learn if this popular sales and marketing CRM is right for your business.
Commercial real estate CRMs help you stay on top of your leads and listings by keeping your key data, contacts, and tasks stored in one central location. The top options offer general tools such as contact and pipeline management, team collaboration, and basic reporting and analytics plus industry-centric features like property management and commission tracking. To help you choose, we've evaluated many commercial real estate CRMs and created a list of the best ones.
Here are the top six CRMs for commercial real estate professionals:
When deciding which commercial real estate CRM software are the best ones, we first divided our scoring criteria into six weighted categories based on the decision factors that tend to be the most important to users. Then, we used a list of key subcriteria to assign every CRM a score in each category, which allowed us to determine an overall winner and identify primary use cases.
Note: All per-user prices are with a one-year commitment unless noted.
Overall, we found that the best real estate CRM for commercial agents is Freshsales. While it isn’t specific to commercial real estate, it ranked highly across all of our criteria and offers key tools agents need for a reasonable price. Take a look at the breakdown of our scoring for each of the top CRMs below.
Affordable sales CRM offering commercial brokerages AI-powered forecasting, custom modules, and 24/5 support.
Price Range: Free to $69 per user, per month (21-day free trial)
Freshsales is a popular sales CRM offering robust general and real estate features within its affordable tiers. Of particular note is Freddy AI, which is available starting at the Growth tier and provides keen insights and suggestions on the right steps with your prospects and clients, plus automations to reduce admin work. Freshworks also offers modules you can customize for deals; for example, you can list each building's description, pricing, square footage, and more.
Freshsales' affordable features make it a great option, but because it's heavily sales-focused, it doesn't provide many of the marketing features that commercial firms using inbound lead generation might need. If this is you, check out Propertybase GO, or HubSpot CRM for a free tool.
Visual sales CRM with powerful included features plus advanced add-ons for more functionality.
Price Range: $14.90 to $99 per user, per month (14-day trial)
Pipedrive is an easy-to-use CRM with a set of basic sales tools useful to commercial real estate agents. You can organize building details and customer insights, create pipelines for buyers and properties, track commissions, record updates in the mobile app on-site, and more. Use its advanced add-ons to turbocharge your lead generation (LeadBooster), site tracking (Web Visitors), email marketing (Campaigns), and lease/purchase agreement esigning (Smart Docs).
While Pipedrive's add-ons allow you to pay for the advanced features you need and skip the ones you don't, most brokerages will find that all four add-ons are useful to their business — which can get expensive. For a more affordable robust sales CRM, check out Freshsales.
Fully-free sales, marketing, and service CRM offering available upgrades for premium sales features.
Price Range: Free to $1,200 per month (Sales Hub)
HubSpot CRM is a well-known CRM with free sales, marketing, and service tools plus the ability to upgrade as your agency grows. Use its marketing tools to generate leads via forms and share listings in email campaigns, as well as sales and service tools like live chat and bots to ensure that potential renters or buyers are a good fit for your commercial listings. Upgrade to access advanced tools like predictive lead scoring, sales automation, and calendar sync for showings.
HubSpot CRM is good for agents wanting to use the top-rated free tier for as long as possible, but its upgrades are pricey for small firms since you pay for more features and users. If you plan to upgrade eventually, consider Freshsales, which offers a free version plus affordable paid tiers.
Salesforce-powered CRM with property data and mapping tools to help brokers show the best properties to their clients.
Price Range: $120 per user, per month + setup fee (free demo)
Buildout CRM is a commercial real estate–specific CRM built on the Salesforce platform. Since it's a niche CRM, it includes unique features like geo search tools and national property data; these show you options fitting your clients' needs plus info on the millions of properties in Buildout's database, eliminating the need to buy data from outside sources. Its marketing and insights platforms are also available for purchase and integrate seamlessly with the CRM.
Even though Buildout's CRM is useful, Insights and Marketing are separate products. If you prefer an industry-specific CRM but you want to pay for a single platform, learn more about Propertybase GO, which includes contact management plus marketing and insight tools.
Real estate CRM that builds a highly customizable website for you to attract leads and show them filtered listings.
Price Range: Contact for quote (free demo)
Propertybase GO is a real estate CRM that provides an SEO-optimized website for your listings. Within your CRM, you can personalize your site structure, branding, and properties. You can even create custom areas including commercial listings, interactive market trends, and points of interest and allow your clients to conduct property searches using MLS data. All site activity is funneled into your CRM, where you can manage leads, create email campaigns, and more.
Propertybase GO's CRM and website features are helpful for brokerages wanting to easily create a site for their agents and listings, but reviews indicate that the platform isn't always reliable. For an industry-specific CRM that's highly ranked by agents who use it daily, see Buildout CRM.
Affordable CRM within the Salesforce Sales Cloud platform that provides advanced but affordable features and reporting.
Price Range: $25 per user, per month (14-day free trial)
Salesforce Essentials is the most affordable CRM tier within the Salesforce Sales Cloud platform, offering powerful features at a reasonable price. Of particular use to commercial real estate firms are its sophisticated reports and dashboards. Start with a template report, then customize it to show the industry-specific metrics you want (e.g., appointment to listing conversion rate, leads generated, listings closed), and finally add them to dashboards to see key info at a glance.
Essentials is best to track and report on your sales while keeping your monthly costs low, but many of its other advanced features are locked in higher Sales Cloud tiers, which quickly get expensive. To access a broader set of sales tools at a low cost, consider Freshsales.
The best CRMs for commercial real estate professionals include the following top tools:
Organize commercial property information such as their square footage, pricing, and how close you are to renting or selling them.
Import commercial property listings from aggregates so you can share them with your clients immediately after they're listed.
Track commercial real estate agents' sales and calculate what they should earn per property leased or sold, then schedule the payouts.
Gather emails and phone numbers, segment your lists, and automate emails and text messages to each list according to their commercial property needs.
Our list of the best commercial real estate CRMs includes a mix of general CRM software and industry-specific options. An industry-agnostic CRM will equip you with a solid set of tools to organize data and streamline workflow. Meanwhile, an industry-specific CRM will offer more niche features alongside a number of key general CRM functions. Ultimately, the right CRM for you depends on what your commercial real estate business needs most to succeed.
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