Learn about the best CRM for law firms, plus the primary use case of each top law firm CRM option, in our independent editorial review.
Commercial real estate is a competitive field, which is why it’s crucial to stay on top of your leads and listings. One way to do that is to implement a CRM to keep your contacts and other key data stored in one central location. Commercial real estate CRMs also add industry-centric features like property management and commission tracking. After evaluating nearly two-dozen programs, we’ve created a list of the six best commercial real estate CRMs.
Here are the top six commercial real estate CRMs and their primary use cases:
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Commercial real estate agents will benefit most from a reasonably-priced CRM software with core functions like contact management and sales forecasting, as well as industry-specific features like listing management. We therefore considered both general and industry-specific options, placing the most emphasis on features and cost as well as ease of use and overall user experience. Other criteria we took into consideration include app integrations, overall customizations, and support.
Note: All per-user prices are with a one-year commitment unless noted.
Overall, the best real estate CRM for commercial agents is Freshsales. While it isn’t commercial real estate specific, it rated highest across all of our criteria. Take a look at a breakdown of our scoring for each of the top types below.
Our list of the best commercial real estate CRMs includes a mix of general CRM software and industry-specific options. An industry-agnostic CRM will equip you with a solid set of tools to organize data and streamline workflow. Meanwhile, an industry-specific CRM will offer more niche features alongside a number of key general CRM functions. Ultimately, the right CRM for you depends on what your commercial real estate business needs most to succeed.