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Facebook advertising agencies are companies that help sellers generate leads and hit other marketing objectives, such as increased traffic or purchases. The top agencies typically take a personalized approach and create custom ad campaigns for each client that they then manage, optimize, and report on, making lead generation feel automatic for the client. To help you choose the right one, we’ve evaluated the best options and created ideal use cases for each.
Here are the six best Facebook ad agencies for salespeople:
Even though some options scored highly in one category or another, overall, we found that Hibu offers the best overall value, especially for those seeking a Facebook advertising agency that focuses on customizing the ad campaigns to your objectives and audience. Read on to see how each fared in terms of core offerings, pricing, and main use cases. To see exactly how we scored these agencies, jump down to our evaluation criteria.
Note: All prices are with a month-to-month commitment unless noted.
Learns about your specific objectives and audience to create a custom Facebook ad package for you.
Hibu is a digital marketing agency that focuses on creating and running customized Facebook advertising campaigns with the goal of generating high-quality leads. They talk with you on the phone to learn about your objectives and design your perfect ad package. Using that insight, Hibu creates and manages your campaign, tweaking it whenever a strategy is underperforming. This personalization makes them great for businesses wanting a strategy tailored to their needs.
Hibu is a dynamic marketing agency, but if you’re interested in an agency with offerings beyond Facebook ad campaigns, check out Marketing 360 for their end-to-end marketing platform and additional services like web, email, and SMS marketing.
Helps generate leads through Facebook advertising and online digital marketing campaigns.
Marketing 360 is a marketing agency with a robust marketing automation platform enabling clients to easily manage every aspect of online marketing, from social ads to email marketing. Additionally, from $595 per month, a dedicated account manager will create, manage, and optimize your Facebook ad campaigns. The platform and human approach make Marketing 360 a fit for those wanting both the ad technology and the full-service ad creation and management.
Marketing 360 offers full-scope online marketing management, but doesn’t allow full access to detailed data reports. Consider checking out Hibu for their 24/7 online dashboard to see some key metrics at a glance.
Provides full-service Facebook ad management and a la carte services to support your ad campaigns.
Voy Media is a Facebook ad agency that offers one-off services like ad copywriting or ad targeting research or full-service ad management. For companies ready for full-service, "Boost" offers Facebook, Instagram, and Google ads, and "Boost+" also includes email management and a growth consulting course. As such, Voy Media is perfect for those looking to test the company via a la carte ad services and then eventually outsource all Facebook advertising.
Voy Media’s full-service advertising offering is innovative, but if you need custom pricing from a renowned agency with tried and tested Facebook ad management, look into Hibu and their offerings and custom pricing.
Requires a low minimum ad spend great for small businesses that want to outsource all of their Facebook advertising.
LYFE Marketing is a boutique ad agency that creates and operates Facebook advertising at an affordable cost. For as little as $1,150 (ad spend of $500 + management fee of $650), LYFE Marketing creates and manages your Facebook ad campaigns, and you can add another social network for as little as $100 per month. Not only is their cost low, but they also specialize in helping small businesses, making it perfect for small, growing companies on a budget.
If you need more customizable options for your business and marketing campaigns than LYFE Marketing offers, look into Hibu. They take the time to learn your company’s objectives and make sure that’s translated into your advertising.
Scales your Facebook campaigns by tracking the outreach of successful ads and cutting ineffective ones.
One 10 Media is an ecommerce performance agency that prioritizes simplicity when strategizing Facebook ad campaigns. Using a three-step process, they audit your ad account, launch personalized ads, and optimize scale. With a focus on retention, One 10 media tracks the engagement of your most successful ad campaigns, cuts the dormant ones, and repeats this process to increase your ROI without sacrificing cost per acquisition.
One 10 Media’s visual ad designs can be limited, so if you need more dynamic design offerings from an ad agency, consider looking into Hibu for their custom ad designs and range of online marketing solutions.
Leverages its in-house design and video production team to create stunning Facebook ads to hook leads.
MuteSix is a digital marketing agency that creates and manages custom and data-driven Facebook ad campaigns for direct-to-consumer brands. They have a powerful in-house creative team that can produce bespoke image and video ads for you and even create visually appealing landing pages. These eye-catching campaigns make MuteSix an appropriate choice for businesses selling aesthetic products (e.g., beauty, consumer products, food, fashion).
Since MuteSix is an expensive agency to hire for Facebook ads, consider LYFE Marketing for more competitive rates. They also offer services for other social media platforms such as Instagram and Twitter for a low additional cost.
The four most popular offerings by agencies include:
Top ad agencies will provide you with a dedicated account manager or agency representative who supports your company directly from beginning to end. This account manager will act as your main point of contact when pitching new Facebook campaigns and then monitoring performance and ad spend.
To generate high-quality leads through Facebook ads, you need an agency that takes a bespoke approach to creating, managing, and optimizing your Facebook ad campaigns. For this reason, we based our evaluation on six weighted categories, each of which contained a subset of weighted criteria. We scored each agency using that subcriteria using resources and material provided by the agency. We then totaled the category scores and determined a winner.
Since we placed the most emphasis on each agency's core offerings that bring leads to your site, that’s what we scored first. Next, we scored price and access to agency data to ensure reasonable cost and transparency. Reporting capabilities, additional features, and customer support rounded out our evaluation.
This covers essential services offered, like ongoing ad management, a dedicated account manager, and creative ad design.
We looked at the starter ad management fee, minimum monthly ad spend, availability of a la carte options, and any account setup fees.
This refers to the amount of ad spend each company has managed since inception, customers they’ve helped, and years they've been in operation.
We assessed how often the companies deliver performance reports and analytics, along with the availability of their performance.
We researched if the company also offers supplemental services like website optimization, Google advertising, or email marketing.
This criteria refers to the customer service available including live chat, phone, and email support and the hours they operate in.
A quality Facebook ad agency should make lead generation easier for you. It should learn about your objectives, whether that’s lead generation or increased traffic to your site, and create an ad campaign that satisfies these goals. They’ll also consistently monitor your ads, test them, and tweak them for higher performance. Alongside the efforts of any of these top agencies, consider also using Facebook lead generating strategies to source leads in paid or organic ways.
Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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