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LinkedIn advertising agencies are teams of marketing experts that help businesses create and manage paid advertising campaigns on LinkedIn to generate leads. The top options typically manage your entire advertising process, from campaign strategy and targeting all the way to ad design, bidding, and ongoing campaign monitoring and reporting. To help you find the right partner, we’ve evaluated the best agencies on their pricing, use cases, offerings, and more.
Here are the six best LinkedIn ad agencies for salespeople:
To find and assess the most valuable LinkedIn ad agencies, we started by creating a rubric of six weighted categories and their associated subcriteria (which were also weighted). We then researched each agency in depth and scored them on the subcriteria until the rubric was complete and we found our overall winner and the winner for each category. Our extensive research also allowed us to identify each agency’s ideal use case.
We assigned the most weight to core offerings, followed by cost, as these two factors are the most important for potential buyers. We then evaluated each agency on the quality of their customer service, the transparency of their performance reporting, and the breadth of their additional services. Lastly, we checked each agency's experience in the work they do.
This includes ad design, audience targeting, bidding, campaign strategy, ongoing monitoring and optimization, and other essential LinkedIn ad services.
We looked at each agency’s monthly management fees, minimum ad spend, a la carte offerings, custom packages, and any setup fees.
This takes into account their response time via email and phone and the hours of free consult customers get with their account manager.
We evaluated each agency’s ad performance reporting transparency, the frequency of reports, and the availability of a user dashboard.
This includes ad services supplemental to LinkedIn advertising like organic LinkedIn marketing, PPC ads, Facebook ads, website SEO, etc.
We checked to see how much ad spend each company has managed as well as how long they’ve been in business.
All prices are with a three-month commitment unless otherwise noted in the Pros sections.
Although some of the agencies won one or more specific categories, we found that Cleverly delivers the most outstanding overall value for those in need of a LinkedIn advertising partner. Keep reading to learn how each agency did in use cases, pricing, core offerings, and more.
Cleverly is a LinkedIn ad agency with affordable and powerful LinkedIn ad management.
Cleverly is a LinkedIn ad agency that offers affordable full-service advertising on the platform, from strategy and customer targeting to ad design and ongoing campaign management. Across all plans, you’ll receive an account manager who’ll work with you to define your target audience and build a funnel of various LinkedIn ad types and retargeting campaigns. They'll then A/B test the ads to optimize performance and hold free monthly strategy calls to update you.
Although it’s our top option, Cleverly focuses on LinkedIn ads and doesn't offer advertising services across other popular networks like Facebook or Instagram. If you want a multichannel social media advertising strategy, check out LYFE Marketing.
Fiverr Pro is an online marketplace where freelancers offer a variety of low-cost ad services to choose from.
Fiverr Pro is an online marketplace where businesses can find freelancers offering various LinkedIn ad services at low costs compared to what you’d find at a true agency. Offers include full-service ongoing ad management or one-off projects like building a lead magnet or creating a LinkedIn lead gen form campaign. Fiverr Pro is ideal if you want to outsource all or part of your LinkedIn advertising process at an affordable cost with no long-term commitment.
Even the most efficient and experienced freelancer can’t give you all the offerings you’d find at an ad agency. If you’re looking for a full-service LinkedIn advertising experience while still getting a variety of affordable service packages, check out Cleverly, our overall winner.
LYFE Marketing is an agency offering paid social on LinkedIn, Facebook, and other networks.
LYFE Marketing is a social media marketing agency that offers LinkedIn advertising services for small businesses. They provide ad strategy, audience targeting, ad development, campaign creation, and ongoing optimization for LinkedIn as well as other popular social networks like Facebook, Twitter, and Instagram. This allows you to run ads across all of the social networks where your customers are active without having to work with multiple agencies.
Social media platforms are great places for lead generation, but some businesses might want a more widespread approach. If you need an ad agency with expertise in paid social, SEO, website optimization, PPC ads, and email marketing, check out Disruptive Advertising.
Disruptive Advertising is an advertising agency offering a variety of paid and organic services.
Disruptive Advertising is a marketing agency that provides full-service LinkedIn ad creation and management in addition to a wide variety of off-platform advertising and marketing services, including PPC advertising, email marketing, and website optimization. Disruptive’s range makes it attractive to customers wanting to leverage and outsource a versatile lead gen strategy that combines LinkedIn ads with other powerful methods, all working in unison.
Though Disruptive Advertising's offerings are generally wide, when it comes to LinkedIn they stick solely to advertising. If you want top-notch LinkedIn advertising paired with LinkedIn organic marketing like direct outreach and post creation and scheduling, check out Cleverly.
Impactable is a LinkedIn ad agency offering weekly video reports and a user reporting dashboard.
Impactable is a B2B LinkedIn advertising agency that handles audience targeting, design, and ongoing campaign management and optimization, primarily for small to midsize companies. To promote transparency, they offer in-depth weekly video or screenshare reports updating you on your campaign’s performance. You’ll also get access to an advanced reporting dashboard to which you can connect your other ad channels for unified reporting.
Impactable’s great for paid and organic LinkedIn lead generation, but they don’t offer many tangential services like Twitter or Facebook advertising. If you want an agency with expertise in multiple channels, check out LYFE Marketing.
Sculpt is an agency that creates LinkedIn ad packages that reflect your budget and goals.
Sculpt is a B2B social media marketing agency that offers LinkedIn advertising services and custom plans. While they do have three set services — one-off projects, ongoing ad management, and ad consulting — they want you to bring them your budget, goals, and historical advertising data. With this info, they create a personalized service package that uses the right ad spend and mix of services and social channels for your specific situation.
Although Sculpt will design a service package based on your budget, their minimum monthly management fee is $5,000. For more cost-friendly LinkedIn ad management that’s still personalized to your needs, consider Cleverly, our overall winner for pricing and offerings.
LinkedIn advertising agencies help your business generate leads on LinkedIn by creating and managing LinkedIn ad campaigns for you. Most offer audience targeting, ad bidding, ad design, performance reporting, and the other activities involved in effective LinkedIn advertising. Choose an agency that has experience working with businesses of your size and budget. Most offer a free consultation, so use that time with their sales rep to ensure they’re the right match.
Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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