In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
Sales tracking software are platforms that allow businesses to analyze sales activities and see the status of each deal. Ultimately, they help users better understand their target market, which lead generation and nurturing efforts work best, and how and when to ask for a sale. The best software offer tools to manage leads, opportunities, data, and pipelines, as well as forecast future sales. So you can choose the right one for you, we’ve examined the top choices and their use cases.
Here are the best sales tracking software for salespeople and teams:
One CRM that didn’t quite make our list is Salesforce Essentials, which offers a good sales tracking feature for the price. We didn’t include their details because the full tracking capabilities of this powerful CRM are only available by upgrading. However, if none of the above options fits your unique sales tracking needs, Salesforce Essentials may be the best one for you.
Sales tracking software can be a standalone platform or a tool included in a CRM, so we examined both types of software and their tracking capabilities. We created six standard criteria, then compared and graded each software based on weighted subcriteria, which determined an overall score out of five plus a primary use case for each. Because the top CRMs include robust sales tracking as a key function plus additional CRM features, all best options ended up being CRMs.
Note: All per-user prices are with a one-year commitment unless noted.
Even though some CRMs scored highly in one category or another, we found that Freshsales offers the best overall value for those seeking sales tracking software. Check out how each fared in terms of pricing, general and advanced features, and primary use cases.
Sales tracking software helps sales reps manage their own progress, and it also allows managers to view stats and data to know who's hitting their sales goals and who may need more coaching to reach their full potential. Sales tracking is also necessary for forecasting future revenue. Use this guide on sales tracking CRMs to find the right one that will help you lead your sales team and reach your sales goals.