Learn the differences between leads, prospects, and opportunities. Understand how to turn leads into prospects and opportunities.
Social media advertising agencies are companies that help sellers generate leads by creating and managing ad campaigns across various social networks — from established ones like Facebook to newer ones like TikTok. The top social media ad agencies offer customized ad packages that include ad strategy, ad creation, campaign monitoring, testing, and consistent reporting on performance. To help you choose, we evaluated the best agencies and their use cases.
Here are the six best social media advertising agencies for salespeople:
Although some options scored highly in one category or another, overall, we found that MuteSix offers the best overall value for those seeking quality full-service social media advertising. However, if you're specifically looking for an agency to help with your Facebook ads, check out our guide to the best Facebook ad agencies. Otherwise, keep reading or jump down to learn how we evaluated the top options.
Note: All prices are with a month-to-month commitment unless noted.
Creates beautiful video ads, banners, landing pages, and designs that attract social media users.
Price Range: $3,000+ monthly management fee plus $20,000+ monthly ad spend
MuteSix is a digital advertising agency that creates and manages ad campaigns across various social networks like Facebook. Their award-winning in-house creative team works with their clients to create impressive videos, images, and photos to use in eye-catching ads, which help win more clicks and engagement. For this reason, businesses that sell aesthetic products such as makeup, fashion, cars, or food should try MuteSix.
If you’re more interested in an agency that offers more a la carte services rather than paying a large fee for campaign creation and management, MuteSix might not be for you. Instead, check out Fiverr Pro for their available freelance services.
Creates and manages ad campaigns across Facebook, LinkedIn, and Instagram to help companies book meetings with SQLs.
Price Range: $3,500+ monthly management fee plus monthly ad spend
Sculpt is a B2B social media advertising agency that offers social ad setup and ongoing management, as well as one-off projects like a product launch ad campaign. The company specializes in attracting qualified decision makers using highly targeted LinkedIn and Facebook advertising, and guaranteeing booked meetings after 100 days. This makes Sculpt perfect for B2B companies and salespeople looking to spend less time prospecting and more time selling.
Since Sculpt specifically services B2B companies, if you’re a B2C company or an individual rep, check out MuteSix for their advertising offerings. They emphasize the design component of marketing campaigns, which makes them great for when the solution you sell is a product.
Designs, manages, and optimizes ad campaigns across Twitter, Facebook, Instagram, and LinkedIn for small businesses.
Price Range: $650 to $1,150 monthly management fee plus $500 to $9,999 monthly ad spend
LYFE Marketing is an award-winning social media management agency that offers social advertising campaign setup, monitoring, and testing. Their minimum ad spend of $500 per month is more affordable than most other agencies; however, they still provide robust, quality advertising services, from strategy creation to reporting, on all major social networks, making LYFE the perfect partner for small businesses generating leads on a budget.
LYFE’s diverse pricing structure makes it a great choice for small businesses. But if you’re particularly interested in a social media advertising agency that also includes a dedicated account management team for your brand or online profiles, consider MuteSix.
Creates social media lead generation campaigns that include both organic and paid social media strategies.
Price Range: Contact for quote
Ignite Social Media is an ad agency that creates, manages, and optimizes customized social media lead generation campaigns for its clients. Unlike most ad agencies, Ignite also gives you the option to create a campaign that combines organic social and paid social, meaning they’ll run your social account and post free content on it while also managing advertisements across the network. As such, Ignite is great for those wanting a diverse inbound social strategy.
Ignite runs strong customized social media campaigns across a diverse portfolio of platforms. They also target supporting larger brands with complex marketing needs. If you’re interested in an agency to help with your small business, look into LYFE Marketing.
Provides an online marketplace for quality freelancers offering a variety of social media advertising services.
Price Range: $100 to $3,500 monthly management fee
Fiverr Pro isn’t quite a social media advertising agency but an online marketplace that offers access to top-notch freelance social media advertisers who will create and manage your campaigns at a low price. Freelancers offer a wide variety of services, from Facebook copywriting to Instagram ad management, so you can customize your strategy. It’s great for companies who want to test the market and networks before making a long-term commitment.
Since Fiverr Pro isn’t an advertising agency, the services you get are completely dependent on the freelancer(s) you hire through them. This may be the kind of personalization you want in a service, but if not, check out MuteSix for their campaign creation and management offerings.
Establishes your brand's voice through personalized responses to audience’s comments and DMs.
Price Range: Contact for quote
SmartSites is a multi-service marketing agency that offers SEO, web design, and email/SMS marketing in addition to social media advertising. They focus on building brand awareness and establishing your brand’s presence on social media like Meta, LinkedIn, TikTok, and more. After boosting your posts for maximum visibility, they manage engagement by replying to comments or DMs from your audience using tone and visuals that are consistent with your brand.
SmartSites is a great option if you’re wanting to strengthen your entire brand’s online presence and voice. If you’re more interested in a social media advertising agency that can design extremely eye-catching designs across your social media platforms, consider MuteSix instead.
The four most popular offerings by agencies include:
Content creation might be the top offering or feature social media ad agencies can offer. They take ownership of the actual design and uploading of content that serves the purpose of attracting an audience of customers. Some content might include posts, videos, profile photos, banners, and more.
Top social media ad agencies should provide ongoing dedicated support to you and your accounts. This can come in the form of a single account manager to be your primary contact or potentially an entire team of social media analysts and designers. Their purpose is to help your marketing efforts and campaigns and act as a representative of your brand.
With the rollout of posts and updates that make up your advertising campaign, the best ad agencies will support ad or A/B split testing. This is when they monitor or track the success or overall feedback of specific campaigns. These changes could be as minor as new designs or language used in posts, all the way to entire rebranding.
Transparency and access to dashboards that reflect live or previous campaigns are important when you’re investing so much money in an agency. They should offer some kind of dashboard for you to monitor metrics like clicks, followers, and account engagement. If not a 24/7 dashboard, some send out weekly or monthly reports with this information.
Good social media ad agencies should act as a lead generation tool for your business, creating and managing personalized ad campaigns. To evaluate and fairly score the ad agencies found above, we divided our evaluation into six weighted categories, each containing subcriteria. We scored each agency using that subcriteria that resulted in an overall category score out of 5. We then totaled the scores for each agency to find the top six agencies to include.
Each social media ad agency above offers services where they’ll create the right advertising campaign that takes into account your budget and audience. These companies have their merits, and the one you choose depends on your preferences and needs. Visit the website of the agency that sounds like a good fit, or give them a call to learn more. Read our social media lead generation article for free strategies you can adopt in addition to working with an agency.
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