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Social media advertising agencies are companies that help sellers generate leads by creating and managing ad campaigns across various social networks — from established ones like Facebook to newer ones like TikTok. The top social media ad agencies offer customized ad packages that include ad strategy, ad creation, campaign monitoring, testing, and consistent reporting on performance. To help you choose, we evaluated the best agencies and their use cases.
Here are the six best social media advertising agencies for salespeople:
Although some options scored highly in one category or another, overall, we found that MuteSix offers the best overall value for those seeking quality full-service social media advertising. However, if you're specifically looking for an agency to help with your Facebook ads, check out our guide to the best Facebook ad agencies. Otherwise, keep reading or jump down to learn how we evaluated the top options.
Note: All prices are with a month-to-month commitment unless noted.
Creates beautiful video ads, banners, landing pages, and designs that attract social media users.
MuteSix is a digital advertising agency that creates and manages ad campaigns across various social networks like Facebook. Their award-winning in-house creative team works with their clients to create impressive videos, images, and photos to use in eye-catching ads, which help win more clicks and engagement. For this reason, businesses that sell aesthetic products such as makeup, fashion, cars, or food should try MuteSix.
If you’re more interested in an agency that offers more a la carte services rather than paying a large fee for campaign creation and management, MuteSix might not be for you. Instead, check out Fiverr Pro for their available freelance services.
Creates and manages ad campaigns across Facebook, LinkedIn, and Instagram to help companies book meetings with SQLs.
Sculpt is a B2B social media advertising agency that offers social ad setup and ongoing management, as well as one-off projects like a product launch ad campaign. The company specializes in attracting qualified decision makers using highly targeted LinkedIn and Facebook advertising, and guaranteeing booked meetings after 100 days. This makes Sculpt perfect for B2B companies and salespeople looking to spend less time prospecting and more time selling.
Since Sculpt specifically services B2B companies, if you’re a B2C company or an individual rep, check out MuteSix for their advertising offerings. They emphasize the design component of marketing campaigns, which makes them great for when the solution you sell is a product.
Designs, manages, and optimizes ad campaigns across Twitter, Facebook, Instagram, and LinkedIn for small businesses.
LYFE Marketing is an award-winning social media management agency that offers social advertising campaign setup, monitoring, and testing. Their minimum ad spend of $500 per month is more affordable than most other agencies; however, they still provide robust, quality advertising services, from strategy creation to reporting, on all major social networks, making LYFE the perfect partner for small businesses generating leads on a budget.
LYFE’s diverse pricing structure makes it a great choice for small businesses. But if you’re particularly interested in a social media advertising agency that also includes a dedicated account management team for your brand or online profiles, consider MuteSix.
Creates social media lead generation campaigns that include both organic and paid social media strategies.
Ignite Social Media is an ad agency that creates, manages, and optimizes customized social media lead generation campaigns for its clients. Unlike most ad agencies, Ignite also gives you the option to create a campaign that combines organic social and paid social, meaning they’ll run your social account and post free content on it while also managing advertisements across the network. As such, Ignite is great for those wanting a diverse inbound social strategy.
Ignite runs strong customized social media campaigns across a diverse portfolio of platforms. They also target supporting larger brands with complex marketing needs. If you’re interested in an agency to help with your small business, look into LYFE Marketing.
Provides an online marketplace for quality freelancers offering a variety of social media advertising services.
Fiverr Pro isn’t quite a social media advertising agency but an online marketplace that offers access to top-notch freelance social media advertisers who will create and manage your campaigns at a low price. Freelancers offer a wide variety of services, from Facebook copywriting to Instagram ad management, so you can customize your strategy. It’s great for companies who want to test the market and networks before making a long-term commitment.
Since Fiverr Pro isn’t an advertising agency, the services you get are completely dependent on the freelancer(s) you hire through them. This may be the kind of personalization you want in a service, but if not, check out MuteSix for their campaign creation and management offerings.
Establishes your brand's voice through personalized responses to audience’s comments and DMs.
SmartSites is a multi-service marketing agency that offers SEO, web design, and email/SMS marketing in addition to social media advertising. They focus on building brand awareness and establishing your brand’s presence on social media like Meta, LinkedIn, TikTok, and more. After boosting your posts for maximum visibility, they manage engagement by replying to comments or DMs from your audience using tone and visuals that are consistent with your brand.
SmartSites is a great option if you’re wanting to strengthen your entire brand’s online presence and voice. If you’re more interested in a social media advertising agency that can design extremely eye-catching designs across your social media platforms, consider MuteSix instead.
The four most popular offerings by agencies include:
Content creation might be the top offering or feature social media ad agencies can offer. They take ownership of the actual design and uploading of content that serves the purpose of attracting an audience of customers. Some content might include posts, videos, profile photos, banners, and more.
Good social media ad agencies should act as a lead generation tool for your business, creating and managing personalized ad campaigns. To evaluate and fairly score the ad agencies found above, we divided our evaluation into six weighted categories, each containing subcriteria. We scored each agency using that subcriteria that resulted in an overall category score out of 5. We then totaled the scores for each agency to find the top six agencies to include.
We put the most emphasis on core offerings like ad creation, management, and ongoing optimization. Next, we looked at cost and reporting analytics to ensure each agency's pricing and reporting were reasonable. Access to ad data, additional features, and customer service rounded out our evaluation.
We evaluated which social networks each agency is compatible with and if they offer campaign setup and personalized ongoing campaign management.
We checked the regularity of each agency's reporting and how easy it is to access performance analytics.
We assessed minimum ad spend, starting management fees, and a la carte/customized pricing options.
Based on their years in operation, number of customers/ad spend managed, and technology, we estimated how data-driven each agency's campaigns are.
We checked if they offered TikTok advertising, Snapchat advertising, website design, and other niche-specific services.
This criteria scored the customer service available, including live chat, phone, and email support and the hours they operate in.
Each social media ad agency above offers services where they’ll create the right advertising campaign that takes into account your budget and audience. These companies have their merits, and the one you choose depends on your preferences and needs. Visit the website of the agency that sounds like a good fit, or give them a call to learn more. Read our social media lead generation article for free strategies you can adopt in addition to working with an agency.
Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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