Looking for the best CRM for freelancers? Check out our list of the top six CRM solutions for freelancers in 2024 to get the best features for your business.
Google CRMs are software that natively integrate with Google Workspace and other Google applications. Over six million businesses worldwide use Workspace to send emails, share documents, and schedule appointments. Several third-party CRMs sync well with the Google ecosystem, creating a central hub for contact management and event tracking. To help you decide which one is best for your business, we’ve compiled a list of the best Google CRMs.
Here are the six best Google CRM software and integrations:
While several options scored highly in one category or another, Zoho CRM took the top spot as the best Google CRM, placing first in the core features and Google integration categories and tying for cost. Keep reading to see our top Google CRM software options’ pricing, key features, and primary use cases, or skip down to know how we scored these CRMs.
Note: All per-user prices are with a one-year commitment unless noted otherwise.
The best Google CRMs offer these functionalities:
Google CRMs should provide standard CRM features like pipeline management, which helps you track your sales activities and customize deal stages, as well as identify opportunities and potential risks in your business or organization.
Collect, store, and organize lead or customer data from multiple sources in a centralized location for sales reps and teams to access. Marketers can also use this feature to personalize their nurturing efforts via email, social media, and more.
Turn your key CRM metrics into actionable insights so you can monitor how your business is doing and determine the next best steps to take. Google CRMs can sync with apps like Google Analytics and Google Looker Studio for web traffic analysis and data visualization.
Connect Google services like Gmail, Calendar, and Drive into your CRM or other Google-supported platform without the need for a separate app installation. For instance, two-way data sync allows a seamless data transfer between your CRM and Google, and any changes made in your CRM, such as new customer information, meeting notes, and schedule adjustments, are constantly updated in Google apps and vice versa.
When assessing the best Google CRM software, we divided our scoring criteria into six weighted categories. Then, we used a list of key subcriteria to score each of our options across all categories. Then, we summed the category scores to assign each option an overall score out of five, including the identification of primary use cases.
Google CRMs are software that natively integrate with Google Workspace (formerly G Suite) and other relevant tools, offering a unified platform for team communication, calendar scheduling, file sharing, and more. With this type of CRM, businesses can access and organize customer data efficiently, improve marketing campaigns, and make data-driven decisions.
You can determine the best Google CRM for your business by researching the top options available in the market, assessing your business’ specific needs and goals, and considering essential factors like business size, budget, and your ideal customer. Compare how each CRM option is mentioned above and see which one aligns best with your business and plans for scaling in the future.
Google CRMs are suitable for startups and small to medium-sized businesses, as they offer a mix of affordability and a wide range of features and functionalities for scaling. However, each business might require different levels of customization, so it’s important to evaluate which Google CRM best suits your business.
Google Workspace can serve as a reliable CRM in its own right when it comes to organizing contact data and scheduling appointments. However, a Google CRM will fill the gaps as far as important sales-centric features are concerned — think automation and sales forecasting. Let our list be a guide to finding the right Google CRM that fits your business and industry. If you’re looking for a general CRM option instead, see our review of the best CRMs for salespeople.