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Google CRMs are software that natively integrate with Google Workspace and other Google applications. Over six million businesses worldwide use Workspace to send emails, share documents, and schedule appointments. Several third-party CRMs sync well with the Google ecosystem, creating a central hub for contact management and event tracking. To help you decide which one is best for your business, we’ve compiled a list of the best Google CRMs.
Here are the six best Google CRM software and integrations:
While several options scored highly in one category or another, Zoho CRM took the top spot as the best Google CRM, placing first in the core features and Google integration categories and tying for cost. Keep reading to see our top Google CRM software options’ pricing, key features, and primary use cases, or skip down to know how we scored these CRMs.
Note: All per-user prices are with a one-year commitment unless noted otherwise.
Provides a combination of exceptional customer outreach tools and key Google integrations.
Zoho CRM is a top marketing CRM offering cost-effective options for businesses looking for a robust suite of core CRM features and Google integrations. Publish web forms on Google Sites to generate online leads or monitor which campaigns, ad groups, and keywords drive the most conversions via Google AdWords. Reach out to leads by leveraging Google Docs’ personalized email templates and Zoho’s live chat widgets, social media tools, and PhoneBridge call tracking.
Although Zoho CRM is our best overall Google CRM, it has a steep learning curve. For a Google CRM platform that’s easy to implement and use, look into Salesflare.
Offers two-way sync between the CRM and Google Calendar to easily update your schedule.
Freshsales is our top-rated CRM software, which helps sales teams rely on Google Calendar to schedule appointments and major events. A two-way sync between the CRM and Google Calendar makes it possible to add dates in either app and update the schedule across platforms. Add appointments inside Freshsales, which automatically informs all attendees and related contacts of the time, venue, and purpose of the appointment ahead of time.
While Freshsales is a great tool for syncing and scheduling appointments, most of its Google apps are connected through Zapier. For software that offers a wealth of native Google app integrations, look into Zoho CRM.
Built directly on the Google Cloud and offers robust integrations as well as prospecting tools.
Salesflare is a B2B CRM built directly on the Google Cloud framework. Its clean and simple interface allows you to manage prospects, opportunities, and customers throughout your sales pipeline. It integrates with almost any Google app you need and also offers sales prospecting tools for B2B success. Leverage its email finder, relationships score, and LinkedIn prospecting tool, as well as manage the data you’ve gathered in a secured cloud-based environment.
Salesflare offers robust B2B sales prospecting tools, but it lacks a built-in AI assistant. For an AI-powered Google CRM, check out Salesforce Sales Cloud, which has Einstein GPT.
Offers a free CRM platform with Google integrations for sales and marketing activities.
HubSpot CRM is our best free CRM that offers free Google app integrations as well as sales and marketing features. Sync with Gmail to log emails sent and track opens and clicks in real time directly from your CRM. Create attractive ads for your leads and customers with its Google Ads integration, or optimize your blogs and websites with Google Search Console. Upgrade for advanced features like analytics, predictive lead scoring, revenue tracking, and automation.
HubSpot CRM offers a robust CRM platform and Google integrations, but growing sales teams will have to upgrade to a much more expensive plan. For a Google CRM with more cost-effective tiers, try Zoho CRM.
Provides advanced features and robust Google integrations for long sales processes.
Salesforce Sales Cloud is a customizable CRM with advanced tools, AI-powered automations, and Google integrations for teams working on complex processes. Sync Google Analytics for in-depth website traffic analysis and marketing insights, as well as Google Looker Studio to visualize the reports and sales forecasts generated by Einstein GPT. Teams can also engage with leads and customers in real-time with AI-powered chatbots integrated with Google Chat.
Even though Salesforce offers a wealth of advanced features and integrations, it has limited built-in marketing tools. For a Google CRM that provides a balance of sales and marketing features, look into Zoho CRM.
Helps boost teamwork and productivity with Google app integrations via Workspace.
Copper is CRM software specifically built for businesses using Workspace, offering collaboration tools and close integration with Google’s data-driven apps. Add leads from Gmail, track email conversations on Google Chat, and find files on Google Drive directly in your CRM, as well as sync productivity tools without the need to switch tabs. Access reminders and tasks alongside your inbox or Google Calendar, so you can get a holistic view of your priorities.
While Copper is a great tool for businesses that heavily rely on Google Workspace, it doesn’t offer a free forever plan. For a Google CRM with a free version, try HubSpot CRM.
The best Google CRMs offer these functionalities:
Google CRMs should provide standard CRM features like pipeline management, which helps you track your sales activities and customize deal stages, as well as identify opportunities and potential risks in your business or organization.
When assessing the best Google CRM software, we divided our scoring criteria into six weighted categories. Then, we used a list of key subcriteria to score each of our options across all categories. Then, we summed the category scores to assign each option an overall score out of five, including the identification of primary use cases.
First, we looked at how Google CRMs seamlessly link to Workspace and other Google apps while simultaneously providing a range of general CRM functions. Then, we looked at the affordability of their pricing plans, followed by their ease of use and advanced features offered. Finally, we considered how each option offers reliable customer support solutions.
We evaluated how well a CRM software option integrates with Workspace and other popular apps, like Google Analytics.
Aside from Google integration, we also looked for standalone CRM features like contact and lead management, pipelines, and reports.
We considered each CRM’s pricing plans, billing options, and no-cost options available.
Is the software easy to implement and maneuver? We based this grade on real user feedback from reputable review sites and the availability of their knowledge bases or learning resources.
Does the Google CRM offer lead scoring and distribution, forecasting, live chat, and artificial intelligence?
We reviewed each CRM’s user rating on certified sites and its accessibility to support channels via phone, email, and live chat.
Google CRMs are software that natively integrate with Google Workspace (formerly G Suite) and other relevant tools, offering a unified platform for team communication, calendar scheduling, file sharing, and more. With this type of CRM, businesses can access and organize customer data efficiently, improve marketing campaigns, and make data-driven decisions.
You can determine the best Google CRM for your business by researching the top options available in the market, assessing your business’ specific needs and goals, and considering essential factors like business size, budget, and your ideal customer. Compare how each CRM option is mentioned above and see which one aligns best with your business and plans for scaling in the future.
Google CRMs are suitable for startups and small to medium-sized businesses, as they offer a mix of affordability and a wide range of features and functionalities for scaling. However, each business might require different levels of customization, so it’s important to evaluate which Google CRM best suits your business.
Google Workspace can serve as a reliable CRM in its own right when it comes to organizing contact data and scheduling appointments. However, a Google CRM will fill the gaps as far as important sales-centric features are concerned — think automation and sales forecasting. Let our list be a guide to finding the right Google CRM that fits your business and industry. If you’re looking for a general CRM option instead, see our review of the best CRMs for salespeople.
Alison is a Philadelphia-based technology writer for Selling Signals. She has 15 years of experience in the digital space, and her specialties include comparison guides and reviews across CRM, ecommerce, and various SaaS products. In her free time, Alison has received two HubSpot certifications plus a TEFL certification, as well as leads an online martial arts learning program.
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