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Google CRMs are software that natively integrate with Google Workspace and other Google applications. Over six million businesses worldwide use Workspace to send emails, share documents, and schedule appointments. Several third-party CRMs sync well with the Google ecosystem, creating a central hub for contact management and event tracking. To help you decide which one is best for your business, we’ve compiled a list of the best Google CRMs.
Here are the six best Google CRM software and integrations:
- Zoho CRM: Best overall Google CRM for pricing and features (free starting price)
- Freshsales: Best CRM for syncing and scheduling appointments (free starting price)
- Salesflare: Best Google CRM software for B2B sales prospecting (30-day free trial)
- HubSpot CRM: Best free Google CRM software with upgrades (free starting price)
- Salesforce: Best Google CRM software for advanced features (30-day free trial)
- Copper CRM: Best for team collaboration via Google Workspace (14-day free trial)
While several options scored highly in one category or another, Zoho CRM took the top spot as the best Google CRM, placing first in the core features and Google integration categories and tying for cost. Keep reading to see our top Google CRM software options’ pricing, key features, and primary use cases, or skip down to know how we scored these CRMs.
Note: All per-user prices are with a one-year commitment unless noted otherwise.
Top 4 Google CRM Features
The best Google CRMs offer these functionalities:
Pipeline Management
Contact Management
Reports & Dashboards
Native Google Integration
Google CRMs should provide standard CRM features like pipeline management, which helps you track your sales activities and customize deal stages, as well as identify opportunities and potential risks in your business or organization.
Collect, store, and organize lead or customer data from multiple sources in a centralized location for sales reps and teams to access. Marketers can also use this feature to personalize their nurturing efforts via email, social media, and more.
Turn your key CRM metrics into actionable insights so you can monitor how your business is doing and determine the next best steps to take. Google CRMs can sync with apps like Google Analytics and Google Looker Studio for web traffic analysis and data visualization.
Connect Google services like Gmail, Calendar, and Drive into your CRM or other Google-supported platform without the need for a separate app installation. For instance, two-way data sync allows a seamless data transfer between your CRM and Google, and any changes made in your CRM, such as new customer information, meeting notes, and schedule adjustments, are constantly updated in Google apps and vice versa.
How We Evaluated The Best Google CRM Software
When assessing the best Google CRM software, we divided our scoring criteria into six weighted categories. Then, we used a list of key subcriteria to score each of our options across all categories. Then, we summed the category scores to assign each option an overall score out of five, including the identification of primary use cases.
Evaluation Criteria
First, we looked at how Google CRMs seamlessly link to Workspace and other Google apps while simultaneously providing a range of general CRM functions. Then, we looked at the affordability of their pricing plans, followed by their ease of use and advanced features offered. Finally, we considered how each option offers reliable customer support solutions.
Google Integration Overview
We evaluated how well a CRM software option integrates with Workspace and other popular apps, like Google Analytics.
Criteria Winner: Zoho CRM
Core Features Overview
Aside from Google integration, we also looked for standalone CRM features like contact and lead management, pipelines, and reports.
Criteria Winner: Zoho CRM
Cost Overview
We considered each CRM’s pricing plans, billing options, and no-cost options available.
Criteria Winner: Multiple winners
Ease of Use Overview
Is the software easy to implement and maneuver? We based this grade on real user feedback from reputable review sites and the availability of their knowledge bases or learning resources.
Criteria Winner: Salesflare
Advanced Features Overview
Does the Google CRM offer lead scoring and distribution, forecasting, live chat, and artificial intelligence?
Criteria Winner: Salesforce Sales Cloud
Customer Support Overview
We reviewed each CRM’s user rating on certified sites and its accessibility to support channels via phone, email, and live chat.
Criteria Winner: Salesforce Sales Cloud
Frequently Asked Questions (FAQs)
What Is Google CRM Software & Why Is It Important for Businesses?
Google CRMs are software that natively integrate with Google Workspace (formerly G Suite) and other relevant tools, offering a unified platform for team communication, calendar scheduling, file sharing, and more. With this type of CRM, businesses can access and organize customer data efficiently, improve marketing campaigns, and make data-driven decisions.
How Can I Determine the Best Google CRM Software for My Business's Needs?
You can determine the best Google CRM for your business by researching the top options available in the market, assessing your business’ specific needs and goals, and considering essential factors like business size, budget, and your ideal customer. Compare how each CRM option is mentioned above and see which one aligns best with your business and plans for scaling in the future.
Is Google CRM Software Suitable for Businesses of All Sizes & Industries?
Google CRMs are suitable for startups and small to medium-sized businesses, as they offer a mix of affordability and a wide range of features and functionalities for scaling. However, each business might require different levels of customization, so it’s important to evaluate which Google CRM best suits your business.
Bottom Line: Best Google CRM Software
Google Workspace can serve as a reliable CRM in its own right when it comes to organizing contact data and scheduling appointments. However, a Google CRM will fill the gaps as far as important sales-centric features are concerned — think automation and sales forecasting. Let our list be a guide to finding the right Google CRM that fits your business and industry. If you’re looking for a general CRM option instead, see our review of the best CRMs for salespeople.