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Marketing CRMs are software that combine standard sales and pipeline management features with powerful marketing capabilities that help you generate and nurture inbound leads. The top options offer tools like social media integration, email marketing, website visitor tracking, and marketing automation and analytics, which help you reach leads from multiple sources and bring them into your pipeline. We've reviewed the best solutions to help you choose one.
Below is our list of the top seven marketing CRMs for marketers and salespeople:
- Zoho CRM: Best overall marketing CRM for features and pricing (free starting price)
- HubSpot Marketing Hub: Best free marketing CRM with upgrades (free starting price)
- Bitrix24: Best marketing CRM to run social media advertisements (free starting price)
- Mailchimp: Best marketing CRM option for email automation tools (free starting price)
- EngageBay: Best bundled marketing, sales, and service features (free starting price)
- Salesforce: Best CRM option for advanced reporting and analytics (30-day free trial)
- Pipedrive: Best software with advanced add-on marketing features (14-day free trial)
While all of the CRMs on this list are great options, we found that Zoho CRM offers the best overall value for sales and marketing professionals seeking a marketing CRM. Continue reading to dig deeper into each option, including its use case, pricing plans, and key features. Otherwise, skip down to see how we evaluated the CRMs across the six main categories.
Note: All per-user prices are with a one-year commitment unless otherwise noted.
Top 4 Marketing CRM Features
The best marketing CRM platforms provide the following features:
Email Marketing Builder
Email & Web Templates
Social Media Management
Marketing Analytics
Design, launch, and optimize targeted email drip campaigns to support your business’ marketing funnel to capture leads, generate ROI, and build email databases.
Boost your business’ marketing campaigns with attractive emails and website pages built from pre-made templates and customizable designs with the help of a drag-and-drop tool.
Create, schedule, and monitor social media campaigns across channels such as Facebook, LinkedIn, Instagram, and more directly from your CRM via built-in tools or app integrations.
Find patterns in your marketing data, including email opens, social media interactions, and website traffic, to see which campaign generates the most ROI and recommend the next best action based on past marketing performance.
How We Evaluated the Best Marketing CRM Software
In our evaluation of the best CRM software for marketing features, we used six criteria to analyze our options, each containing subcriteria and holding a specific amount of weight toward the final score. Then, we used these benchmarks to assign each option a rating out of five, as well as to determine an overall winner. Finally, we identified a main use case for each option on our list.
Evaluation Criteria
The best marketing CRMs offer core CRM features and strong marketing tools and are affordable, so these criteria held the most weight. Next, we assessed each option’s ease of use and ensured that each CRM also comes with solid advanced features and customization capabilities. Finally, we assessed the different types of customer support solutions available.
Core Features Overview
Here, we looked into standard CRM offerings, including lead management and pipelines, as well as marketing features including marketing analytics, campaign management, and built-in social media tools.
Criteria Winner: Zoho CRM
Cost Overview
This category takes into account each marketing CRM’s pricing plans, free versions or trials, and billing options.
Criteria Winner: Multiple winners
Ease of Use Overview
We determined the approachability and usability of each option based on real user reviews on certified sites and evaluated the accessibility of their knowledge bases.
Criteria Winner: EngageBay
Advanced Features Overview
We evaluated the premium tools each CRM offers, such as advanced marketing analytics, A/B testing, ad management, generative AI, and more.
Criteria Winner: Multiple winners
Customization Overview
We checked each option’s ability to create multiple pipelines, custom deal stages, and personalized emails, as well as its integration with both paid and free third-party apps.
Criteria Winner: Salesforce
Customer Support Overview
We browsed through user feedback and ratings on reputable sites to evaluate each CRM’s user support solutions via live chat, phone, and email.
Criteria Winner: Mailchimp
Frequently Asked Questions (FAQs)
How Do I Select the Right Marketing CRM for My Business Needs?
An effective marketing CRM will help your business generate and nurture leads through various tools and customization capabilities. Finding the right marketing CRM depends on your goals (both short-term and long-term), the audience you’d like to reach, and the types of marketing campaigns you’d like to run. Also consider the resources your business has, such as your budget allotted for marketing tools, manpower, and technical expertise.
What Are the Key Features to Look for in a Marketing CRM?
Marketing CRMs should include standard CRM tools for managing tasks, automating workflows, and basic reporting. Robust marketing platforms also offer lead generation tools such as lead capture forms and web visitor trackers, as well as nurturing tools including email builders, social media management, and marketing analytics. Marketers should also look for advanced tools (whether built-in or add-ons) for lead scoring, competitor tracking, A/B testing, and AI.
What Is a Marketing CRM & Why Is It Important for Businesses?
A marketing CRM is a platform that helps businesses manage their marketing activities and customer interactions. While general CRMs offer standard features for sales activities and daily operations, marketing CRMs put more weight on launching successful inbound campaigns across various channels. Businesses need marketing CRMs to reach the right audience with the right content and fund the activities that bring them the most revenue.
Bottom Line: Best Marketing CRM Software
Advertising and marketing campaigns are rarely successful in the 21st century without the support of CRM marketing software. But CRM software is more than a simple hub for connecting salespeople and marketers with their customers. In modern times, it can serve as a launchpad for your entire business model. Choose from this list of the best marketing CRMs or check out our article on the four types of CRMs, which includes marketing CRM software plus others.
This article was written by J.R. Johnivan and updated by Kezia Jungco.