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Nonprofit organizations typically rely on various software programs to organize fundraisers, manage donors and volunteers, and spread awareness via social media. But CRM software can centralize all of those functions — and in many cases, it can automate those tasks, too. Whether your organization is long-established or just getting started, check out our list of the six best CRM software for nonprofits and see which one is the right fit for your cause.
These are the top six nonprofit CRM software options in 2021:
In evaluating nearly two dozen nonprofit CRM options, we placed the most emphasis on core CRM software features, monthly costs, and ease of use. We find that the best nonprofit CRMs are simple to implement and offer a solid range of general and industry-specific CRM features at a reasonable price. Other criteria we took into consideration include customization options, third-party app integration, and access to user support.
Note: All per-user prices are with a one-year commitment unless noted.
While each category had at least one clear winner, we found the best nonprofit CRM overall is Zoho CRM with a cumulative score of 4.1 stars. Head below to see how our top nonprofit CRM options scored across all six categories, including a summary of features, pricing, and more.
The best CRM for nonprofits features an array of tools to make engaging with past and potential donors much easier.
Price Range: Free to $52 per user, per month (15-day free trial)
Zoho CRM is a well-rounded, affordable CRM for nonprofits. It really shines when it comes to engaging with current and prospective donors. Customized user portals allow outside contributors to input information regarding donations and volunteer hours right into the CRM — a huge timesaver for busy organizations. Meanwhile, automated email and social media marketing campaigns make it much easier to attract the attention of prospective donors.
Fundraisers will like this CRM’s third-party donation apps, custom crowdfunding pages, and lack of extra transaction fees.
Price Range: From $100 per month for 1,000 contacts
Kindful is a nonprofit CRM that caters to organizations heavily involved in fundraising. It integrates with nearly 20 third-party fundraising apps, including DonorSearch and GivingFuel. Kindful also provides unlimited crowdfunding and peer-to-peer fundraising pages that are customizable and shareable on social media. Best of all, Kindful does not charge additional transaction fees for donations on top of payment processing fees.
Neon CRM helps nonprofits track volunteer data, organize events, and create effective digital and direct mail campaigns.
Price Range: From $99 per month for unlimited users
Neon CRM, which looks to be soon rebranded as “Neon One,” has an attractive set of general and nonprofit-centric features. It stands out for its volunteer management tools like unlimited online signup forms and project assignments. It also has a nice suite of event management tools, such as custom registration forms and advanced ticketing options. Following up with constituents is easy with built-in email and direct mail campaign tools. In lieu of a free trial, Neon CRM offers a demo upon request.
Apptivo offers rich customization capabilities, robust contact management, and around-the-clock support at low rates.
Price Range: Free to $20 per user, per month (30-day free trial)
Apptivo is an ideal nonprofit CRM for grassroots organizations that need an inexpensive option that can handle the basics. It may not have a wealth of native industry features, but it is highly customizable with excellent contact management and automated workflows useful for streamlining donor and volunteer data. Paid plans start at only $8.00 per month and come with 24/7 access to customer support via email and chat; phone support is on standby 24/5.
Get a comprehensive set of nonprofit features, which larger organizations can then augment with premium add-ons.
Price Range: From $99 per month for unlimited users
DonorPerfect CRM’s core feature set is already quite solid. It has customizable donor and fundraising management systems, integrated donation forms, and integrated payment processing (with no extra monthly fees). However, it also has a number of add-ons so larger organizations can pay for the premium features they need. Those include additional constituent records, crowdfunding features, advanced tracking, and workflow automation.
Salsa CRM’s digital marketing tools help nonprofits tailor a uniform message across email, social media, and SMS.
Price Range: Call for quote
Salsa CRM is enriched with tools that nonprofits running multi-channel campaigns can harness to grab the attention of current and potential supporters. Build custom email templates, manage social media messaging across all platforms, and send broadcast text messages to select groups. Another noteworthy feature is SmartEngagement, which uses machine learning to suggest donor gifts and mine data for comprehensive progress reports.
Our list of the top CRM software for nonprofits includes a mix of options spanning various use cases. Whether your organization needs to improve its fundraising goals, increase awareness, or find a better way to engage with volunteers, we’re confident that you can find those tools (and then some) among our featured nonprofit CRMs.
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