In our independent editorial review of retail CRM solutions, learn about the top options along with their primary use cases.
Nonprofit CRM software offers core pipeline functions helpful for process or project management as well as features to organize fundraisers, manage donors and volunteers, spread awareness via social media, and more. The best nonprofit CRMs include both general options as well as nonprofit-specific choices. Whether your organization is long-established or just getting started, check our list of the six best CRM software for nonprofits and see which is the right for you.
These are the top six nonprofit CRM software options in 2022:
In evaluating nearly two dozen general and industry-specific nonprofit CRM options, we first divided our scoring criteria into six weighted categories. From there, we used key subcriteria to assign every CRM a score in each category as well as an overall score out of five. The top six scoring options made our list. Check out our specific evaluation criteria below:
Note: All per-user prices are with a one-year commitment unless noted.
While each category had at least one clear winner, we found the best nonprofit CRM overall is Zoho CRM with a cumulative score of 4.1 stars. Head below to see how our top nonprofit CRM options scored across all six categories, including a summary of features, pricing, and more.
The best CRM for nonprofits features an array of tools to make engaging with past and potential donors much easier.
Price Range: Free to $52 per user, per month (15+ day free trial)
Zoho CRMis a well-rounded, affordable CRM for nonprofits. It really shines when it comes to engaging with current and prospective donors. Customized user portals allow outside contributors to input information regarding donations and volunteer hours right into the CRM — a huge timesaver for busy organizations. Meanwhile, automated email and social media marketing campaigns make it much easier to attract the attention of prospective donors.
Fundraisers will like this CRM’s third-party donation apps, custom crowdfunding pages, and lack of extra transaction fees.
Price Range: From $100 per month for 1,000 contacts
Kindful is a nonprofit CRM that caters to organizations heavily involved in fundraising. It integrates with nearly 20 third-party fundraising apps, including DonorSearch and GivingFuel. Kindful also provides unlimited crowdfunding and peer-to-peer fundraising pages that are customizable and shareable on social media. Best of all, Kindful does not charge additional transaction fees for donations on top of payment processing fees.
Neon CRM helps nonprofits track volunteer data, organize events, and create effective digital and direct mail campaigns.
Price Range: From $99 per month for unlimited users
Neon CRM, which looks to be soon rebranded as “Neon One,” has an attractive set of general and nonprofit-centric features. It stands out for its volunteer management tools like unlimited online signup forms and project assignments. It also has a nice suite of event management tools, such as custom registration forms and advanced ticketing options. Following up with constituents is easy with built-in email and direct mail campaign tools. In lieu of a free trial, Neon CRM offers a demo upon request.
Pipedrive helps you nurture long-term relationships such as donors, volunteers, employees, and more.
Price Range: $14.90 to $99 per user, per month (14-day trial)
Pipedrive is a general-purpose CRM offering key features helpful for nonprofit organizations. Nurture new and existing donors using robust campaigns and personalized messaging. Manage volunteers via a database of custom fields that can turn your CRM into a volunteer management platform. Plus, use smart segmentation to personalized ongoing communication and pull custom reports to stay on top of fundraising estimates and more.
Get a comprehensive set of nonprofit features, which larger organizations can then augment with premium add-ons.
Price Range: From $99 per month for 1,000+ contacts
DonorPerfect’s core feature set is already quite solid. It has customizable donor and fundraising management systems, integrated donation forms, and integrated payment processing (with no extra monthly fees). However, it also has a number of add-ons so larger organizations can pay for the premium features they need. Those include additional constituent records, crowdfunding features, advanced tracking, and workflow automation.
Salsa CRM’s digital marketing tools help nonprofits tailor a uniform message across email, social media, and SMS.
Price Range: Call for quote
Salsa CRM is enriched with tools that nonprofits running multi-channel campaigns can harness to grab the attention of current and potential supporters. Build custom email templates, manage social media messaging across all platforms, and send broadcast text messages to select groups. Another noteworthy feature is SmartEngagement, which uses machine learning to suggest donor gifts and mine data for comprehensive progress reports.
The top nonprofit CRM software typically has the following feature-set:
Nurture new and existing donors through robust donor management capabilities. This includes customizable donor profiles so you always have relevant data such as engagement levels at your fingertips, but also includes communication and nurturing tools like targeted email campaigns and more.
Stay on top of a large number of revolving volunteers using a custom database of active members. Track interests, availability, scheduling, and more using a volunteer management system available in many nonprofit CRMs.
Many nonprofit organizations source donors and volunteers via online and offline marketing campaigns. Manage marketing efforts like social media, email marketing, events, and more using a nonprofit CRM with marketing campaign management.
Many nonprofit CRMs offer prebuilt as well as custom reports you can put together in a real-time reporting dashboard to stay on top of key metrics. The best CRMs for nonprofits also offer donation forecasting so you can plan ahead as well as track how many donations are coming through various marketing campaigns.
Some nonprofit organizations manage ongoing projects for their nonprofit activities. These projects include fundraising efforts like events as well as projects related to the distribution of donations. The top nonprofit CRMs offer project management capabilities to help with any of the above.
Our list of the top CRM software for nonprofits includes a mix of options spanning various use cases. Whether your organization needs to improve its fundraising goals, increase awareness, or find a better way to engage with volunteers, we’re confident that you can find those tools (and then some) among our featured nonprofit CRMs.
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