Reverse email lookup is the act of discovering information about someone via their email address. Most salespeople use reverse email lookup tools to figure out the identity of a person who has emailed them or to learn more about a lead. Depending on the tool, reverse email lookups can return more than just their name, revealing information like their location and phone number. Email lookups help reps qualify potential leads and personalize their outreach.
How Does Reverse Email Lookup Work?
There are two main ways salespeople use reverse email lookup tools. One is to find the owner of an unfamiliar email address in your inbox to identify an inbound lead or detect spam. The other is more research oriented — you can do a reverse email lookup to learn more about an outbound lead. This intel can help you qualify them, prepare for a phone call, or personalize your cold outreach, thereby assisting in lead generation.
To do a reverse email lookup, most reps use a dedicated reverse email lookup tool, into which they type the person’s email address. After clicking search, the tool pulls up information about the owner of the email address. Typically, it will reveal their name, contact info, location, social media profiles, employment history, and more, depending on the tool or method you use.

Reverse email lookup tools are the most effective options for finding data about the owner of the address. That effectiveness, however, comes at a price. You’ll typically need to pay for an email lookup, especially if you want detailed profiles of the person. But, there are some free, alternative methods you can try. Below, we’ll teach you how to use reverse email lookup tools plus domain lookups, Google, email finder tools, and social media to conduct a reverse email lookup.
What Information Can Reverse Email Lookup Reveal?
Reverse email lookups show information about the owner of the email address, including their full name, location, social media accounts, relatives and associates, criminal history, and more. It all depends on what the reverse email lookup tool offers and what data it can actually find as it conducts its search. Some tools give you the option to pay more for more detailed reports.
Below are some pieces of information you can expect to find with a reverse email lookup:
- Owner’s Details: First name, last name, age, location, and date of birth.
- Contact Information: Associated phone numbers, addresses, and email addresses.
- Photos: Pictures of the person, usually on social media.
- Digital Footprint: Social profiles across all networks, videos, photos, etc.
- Web Activity: Articles, blogs, comments, and deep web activity.
- Personal Information: Education, employment history, employer information, etc.
- Possible Peers: Relatives, associates, past colleagues, and spouses or significant others.
- Court Records: Criminal records, permits, licenses, and businesses owned.
As you look through the best tools, pay attention to the information they reveal, and see if they offer the data you need. Perhaps you need just their name for spam checking or a full profile for lead qualification, research, or data enrichment.
5 Best Reverse Email Lookup Tools
We’ve researched various reverse email lookup tools and found the five best tools available. Each is unique in its own way. It might be the most affordable or the most data-rich. Some offer free lookups, but most make you pay to access the information. Regardless, each is trusted in the space and accurate in the data it provides. There’s a tool on this list for every salesperson, so read through and pick the one that fits your budget and data needs.
Spokeo
Who It’s Right For: Sellers looking to find the name of an unknown email sender for free and businesses wanting to pay for background reports with extensive wealth data (free starting price)
Spokeo’s reports can reveal the following information:
- Owner’s Basic Details: Learn the person’s full name, age, and relatives.
- Contact Info: Discover their phone numbers, secondary emails, and address.
- Digital Footprint: Find their social accounts (across 120+ platforms), dating profiles, and photos.
- Personal Details: Learn their estimated income, property ownership, other wealth data, and personal interests.
Expand the below for details on Spokeo and their pricing:
Social Catfish
Who It’s Right For: Salespeople looking to find the full name, location, language, associates, and gender of the owner of an email address for free, or sellers in the dating industry who want data on a person’s relationship history (free starting price)
Their full reverse email lookup reports can tell you the following information:
- Owner’s Basic Details: Find their first and last name.
- Contact Info: Locate other landline numbers, cellular numbers, and addresses.
- Digital Footprint: Learn their social profiles on platforms where you can conduct further research.
- Photos: Find images of the person to see if you recognize them.
- Personal Details: See their employment history and their memberships or affiliations, which tell you what communities they belong to so you can gauge their interests and hobbies.
Check out more information and subscription pricing for Social Catfish here:
CocoFinder
Who It’s Right For: Salespeople who have tried Social Catfish and want more free and accurate information about the owner of an email address quickly (free starting price)
When it works, CocoFinder’s reverse email lookup reports can tell you the following:
- Owner’s Basic Details: Learn the person’s first and last name along with any aliases.
- Contact Info: Reveal their phone numbers, both landline and cellular, and their addresses.
- Social Footprint: Discover their social media profiles across platforms like Twitter and Facebook. You can head there to further investigate the person.
- Photos: Find pictures of the person, which can help you remember if you’ve met them, perhaps at a trade show or past sales meeting.
- Personal Details: Learn the person’s education and employment history.
More details on CocoFinder below:
BeenVerified
Who It’s Right For: Businesses wanting an accurate background check service that will deliver comprehensive reports on individuals and provide solid customer support ($1.00 starting price)
BeenVerified reports can uncover the following data points:
- Owner’s Basic Details: Learn the person’s full name, aliases, and age.
- Contact Information: Discover relevant phone numbers, other email addresses, and home addresses.
- Digital Footprint: Find the person’s social media accounts, where you can learn more about them.
- Personal Details: Look over their employment and education history.
- Potential Peers: See their potential relatives and associates, who might also be worth considering as potential buyers.
- Court Records: Look through criminal records such as traffic tickets and more.
Check out more pricing details and more on BeenVerified here:
InfoTracer
Who It’s Right For: B2B and B2C salespeople wanting an affordable membership with unlimited background checks and reverse email lookups ($24.95 starting price)
InfoTracer can reveal the below information about an email sender:
- Owner’s Basic Details: Find the person’s full name and age.
- Contact Info: See email addresses, usernames, phone numbers, addresses, and more. This can help you cold call or send sales packages.
- Digital Footprint: Discover the sender’s profiles, usernames, photos, and videos. See if you recognize them. Find dark web activity and uncover blogs and articles. The last two can be very helpful when crafting a personalized cold email.
- Assets: Discover if they own real estate, automobiles, vessels, unclaimed funds, and more.
- Personal Details: Uncover their education and job history. If they’re a lead, this can help you tailor any sales messaging to their interests and responsibilities.
- Court Records: Learn about their criminal history, driving record, professional licenses (lawyer, financial advisor, etc.), businesses owned, and court cases.
Keep reading for more insight, including pricing tiers:
These five options we’ve compiled are great places to start your research before committing to a lookup tool. Each can offer you vast information at a range of starting prices. If you find that using a reverse email lookup website isn't what you want to do, there are several alternative tools and methods, most at no cost, that you can consider using.
Best Alternative Ways to Do a Reverse Email Lookup
If you don’t want to pay for a reverse lookup tool, and the free versions aren’t finding anything, there are some craftier free methods you can try. These include using a domain name lookup tool, employing the help of the email finder tool Hunter.io, and typing the email address into Google and social network search engines.
Email finder tools typically enable you to find someone’s email address, but [fitlink slug="hunter-io"]Hunter.io[/fitlink] can also help you find the owner of a corporate email address through a bit of a workaround. You’ll use it in a similar fashion to how you’d use a domain lookup. On Hunter.io’s homepage there’s a search bar that asks you to type in a domain name. Type in the domain of the sender. Hunter will then show you all the email addresses that have the domain name, as shown below:
Once you find the email address, click on it, and a dropdown menu of links will appear, which are sources you can check out to learn the name of and information about the owner of the address. For example, in the picture below the owner of the email address is listed on a slideshare, where one can probably find their name and other details.
To access the full list of associated email addresses, you’ll have to make a free account. With that you’ll get 25 free searches a month. As an added benefit, if you’re a B2B salesperson, this tool also helps you build prospecting lists for cold email by revealing the email addresses of employees at companies, thereby enriching your contact data. To learn more about email finders, read our buyer’s guide on the best email finder tools.
While these alternative methods might not be as accurate or informative as official reverse email lookup tools, they can often still give you basic details about the person.
Top 5 Tips for Reverse Email Lookup
There are some best practices you can follow when conducting reverse email lookups that could save you some time, money, and Advil. These involve using social media correctly, being wary of lofty promises, using other types of search tools, trying reverse email lookup tools before jumping to the alternative methods, and considering paying for memberships.
After you’ve found the person’s social accounts, scan through them to find a truckload of information about their hobbies, interests, and priorities, all of which can help you craft sales messaging that excites them.
Don’t get your hopes up when the checkout page says things like “You won’t believe what we found about this person!” The tools on our list are pretty honest, but there are some out there making false, lofty promises.
Most of the companies with reverse email lookup also offer the ability to search for someone by phone number, address, or name. If you have their number, check out our article on reverse phone lookup, where we share the best tools.
The tools usually bring up accurate data and require little effort on your part. All you do is type in the address and click search, so try them before using a workaround.
The free options usually just reveal basic data like a person’s name and location. For lead data enrichment, get a membership with unlimited background reports, like the ones offered by BeenVerified or InfoTracer.
If you follow these tactics and ensure that the service is right for your needs, you should succeed in your search for data about unfamiliar email addresses that hit your inbox or new leads you'd like to pursue. After you've found the lead information, check out our guide on writing cold emails, where you’ll learn the steps for writing emails that convert.
Frequently Asked Questions (FAQ)
Are There Free Reverse Email Lookup Tools?
There are free reverse lookup tools if all you’re after is basic details, such as the name of the owner of an email address. One such tool is
CocoFinder, which will also tell you the person’s social profiles, contact info, address, and more. Other tools like
Spokeogive you the name for free, but charge for the rest of the information available in their report. In general, the more information and higher data accuracy you want, the more you’re going to have to pay.
Which Reverse Email Lookup Tool Is the Most Accurate?
Reverse email lookup tools all tend to be accurate, but background check services like
BeenVerifiedoften have the most accurate data. When vetting services for accuracy, check to see how often they update their information and where they pull their data from. If it’s from government records, the information is usually trustworthy.
Bottom Line: Reverse Email Lookup
Reverse email lookups illuminate information, from names to social profiles, about the owner of an email address. Salespeople looking to find the identity of the owner of an email that appeared in their inbox, or to begin qualifying a lead, can do so with paid-for reverse email lookup tools or free workarounds that require a few more steps. Now that you know the options, pick the one that works for you and see what you can find with just an email address.






