Top 7 Sales Presentation Templates With Real Examples

Check out our curated list of seven sales presentation templates and video examples to effectively craft your sales presentation and script.

As a sales professional, you’ll often find yourself presenting your offer live in countless scenarios, from introducing your solution at a trade show to upselling a current client in your office. To help, we’ve created seven sales presentation templates with associated video examples from successful presenters to help you craft a sales presentations for any situation.

Keep in mind that all seven presentation templates include a few universal presentation components. No matter the situation, each sales presentation introduces a problem, names the solution, and ends with a call-to-action.

Here are the seven sales presentation templates you can access. 

  • Delivering a Generic Sales Presentation: Multifaceted sales presentation template that follows the general problem/solution format. Read more below.
  • Presenting a Physical Product: Best template for physical products that can incorporate a demo within the presentation. Read more below.
  • Presenting When Short on Time: Use this sales presentation template in situations when an elevator pitch works best. Read more below.
  • Presenting to a Current Client: This is best used when you’re presenting to someone in which you have a prior relationship. Read more below.
  • Presenting to a Large Audience:  Rely on this template when presenting to a large audience at an event. Read more below.
  • When Working a Trade Show Booth: This sales presentation is most effective while working a trade show at an industry conference. Read more below.
  • Creating a Video Sales Presentation: Use this when recording a presentation video that can be viewed later. Read more below.

This article focuses on templates you can use to build your sales presentation script — the words you’ll be speaking during the presentation itself. We give you the key points to hit for each presentation situation and the order in which to present them. If you’re looking for sales deck templates (the slideshow a salesperson uses as supporting material while presenting), check out our article on sales deck templates and examples.

Disclaimer: The sales presentation example videos in this article may include products or services from which we do not earn any money.

Delivering a Generic Sales Presentation

A generic sales presentation is one that’s given by a salesperson or a group of salespeople to a prospective buyer, usually in-person or via video conferencing, and with the assistance of a sales deck (slideshow). Regardless of your business type, your goal here is to educate the prospect on the value of your solution so that they move forward in your sales process.

Here are some best practices for giving a generic sales presentation: 

  • Your Sales Deck Should Follow the 10/20/30 Rule: The 10/20/30 rule states a presentation should have at most 10 slides, last no longer than 20 minutes, and use a 30-point font or larger. This ensures the audience doesn’t get bored by text or length.
  • Use a Problem/Solution Narrative Structure: Begin by defining a problem and explaining its costs. Then paint a picture of a better world where that problem is gone. Then reveal how the prospect can get there with your product or service. 
  • Sprinkle Proof Throughout: Use data points, stats, and graphs to back your bold claims. And include testimonials and case studies from customers similar to the prospect to prove that they can expect to see a similar level of success.

Generic Sales Presentation Template

Here is the step-by-step sales presentation template that you can use to create your generic sales presentation script:

  1. Introduce Your Business: Briefly explain what type of customers you generally serve. And deliver your elevator pitch so the prospect has context about what you do. This can be done in one or two slides. 
  2. Build Credibility: This can be done during the introduction of your business or right after. Mention how many customers like the prospect you’ve helped in the past. Or bring up some past product successes or some experience that positions you as an expert. 
  3. Introduce a Common Problem: Discuss a common pain point relevant to your prospect, preferably one they mentioned to you during your previous conversations with you. 
  4. Discuss the Problem’s Associated Costs: Elaborate on the consequences of not solving the problem. Is it wasting their time? Is it preventing them from reaching certain goals? Agitate the pain so that they realize how important it is to remove it immediately. 
  5. Highlight a Promised Land: Tease the good life. Paint a picture with your words of a beautiful world where the problem is gone. Highlight three key benefits the prospect will receive in this promised land. “Imagine if” is a powerful opening phrase here. 
  6. Put the Competition’s Solutions on Trial: Now your prospect is wondering how to get to this promised land. Go through the current options, your well-known competitors, and explain why they fail as bridges to the promised land. Discuss their shortcomings. 
  7. Introduce Your Solution: Finally, reveal your solution to the problem. In one to two sentences explain how it works. Keep the language simple. State the value proposition.
  8. State Your Unique Selling Position (USP): Your USP is the main factor that differentiates your product or service from the competition. It shows why you’re the best pick.
  9. Give Proof Your Solution  Works: Walk the prospect through a few customer success stories. It’s best to use customers similar to the prospect as examples. Use quantitative success markers like “This company increased their revenue by 32%.” 
  10. Give Your Call-to-Action: Tell the prospect what you want them to do next and on your slide give them the means (contact information, address, etc.) to do it. The prospect will appreciate the direction.

Depending on your situation, there are other elements you could include in your presentation, such as pricing or team introduction. We go over these presentation elements in our how to create and deliver a sales presentation article. Give it a read to learn more.

Generic Sales Presentation Example

Although Apple’s 2019 sales presentation is over two hours and only roughly follows the above template for each new product or feature it introduces, it’s still a masterclass in what makes a sales presentation engaging. Apple does an amazing job of keeping the focused and energized for such a long time by consistently switching the visual stimuli, from who’s presenting to what’s up on the screen, which changes almost every 30 seconds.

Give it a watch and look out for: 

  • The in-presentation pre-recorded demos of the features and products. 
  • How the presenters focus on talking about the benefits. 
  • How the presenters use their tone of voice to hold attention and build excitement.
Apple keynote sales presentation example
Apple keynote sales presentation example

Presenting a Physical Product

When you’re presenting a physical product, showmanship is essential. Nothing sells better than demonstrations of the product. If it’s a potato peeler, peel some potatoes. If the product is something too large to demonstrate in person — like industrial equipment — show a video of it in action. This helps the customer visualize owning it and using it themselves, which assuages any uncertainty that it’ll work.

Here are some best practices for presenting a physical product: 

  • Let the Audience Take Your Product For a Spin: Hand it over to the prospect and let them try it for themselves. This makes them attached to the product and more eager to own it. 
  • Show How Other Solutions Are Ineffective: Present the competitions’ products and how they are flawed. Show videos or in-person demos of the product causing costly problems.
  • Be Expressive With Body Language: Hold up the product, use hand gestures to emphasize points, and smile and nod when making jokes or stating benefits.

Physical Product Presentation Template

Here is a sales presentation template for presenting a physical product:

  1. Introduce Your Business: Tell the prospect a little bit about yourself and your business. 
  2. Open With a Story: Tell a short relatable story that introduces the main problem you solve. A knife sharpener salesperson might tell a story about how their knife was dull so it slipped and cut their finger.
  3. List Current Undesirable Solutions: Go through the current solutions (your competitors) and explain why they fail to solve the problem. This could be because of faulty technology or a missing feature that your product has. 
  4. Introduce Your Solution (Your Product): If possible, show the product to the prospect. Let them hold it or use it. Name how it’s different from and better than the competition. 
  5. Show the Features and State the Benefits: While showing them each feature, tell them how it will make their lives better. 
  6. Give a Physical Demonstration: If you were the knife sharpener salesperson, you’d show them how sharp you can get the blade. The Shark Tank presentation example below is a great example of an interesting and fun physical demonstration. 
  7. Show Proof: Share some quotes from customers who have enjoyed your product or a video of some using it.
  8. Make a Call-to-Action: Tell your prospect what you want them to do next, whether that’s to buy now or to schedule another meeting. Create urgency by adding a time bomb, like a discount that ends in the next hour.

Shark Tank Sales Presentation Example

In this Shark Tank sales presentation, Rener Gracie presents Quikflip Apparel’s hoodie that doubles as a backpack. He does a great job of using showmanship and storytelling to keep the sharks engaged. Rener begins by jumping right into a story about him and his kid playing in the park. People are naturally interested in stories, so he’s successfully captured their attention.

Not to mention, he plays on the sharks’ sensitivities by making the story about father and son. With the sharks focused on him, Rener labels a common problem that he encountered during his time at the park — how people never know what to do with their hoodies when it gets too hot. He states the current, undesirable options: tying it around your waist, wrapping it around your shoulders, or slinging it around your shoulder — which he chose.

But, while playing, the hoodie slips off his shoulder and falls onto the wet ground. Now that he’s stated the problem, he introduces his unique solution: the hoodie backpack. With theatrics that include a Jiu-Jitsu match with a colleague, he demonstrates how the product stays attached to your body no matter what. This gets the sharks laughing and in a good mood, increasing their chances of investing. Give it a watch to see how to present a product with showmanship.

Shark Tank sales presentation example
Shark Tank sales presentation example

Presenting When You’re Short on Time

Sometimes you’ll only have one or two minutes to present your product or service to a new lead. This could occur on a cold call, at a networking event, or during an on-stage presentation at a conference. Usually, your audience knows nothing about your offer. Sometimes, these short presentations are referred to as elevator pitches, although, in practice, elevator pitches should be longer than 30 seconds.

Here are some best practices for presenting when you’re short on time:

  • Share the Most Crucial Information: When you lack adequate time to give a full sales presentation, be economical with what you choose to share. Focus on getting across the problem you solve and your main value proposition. 
  • Speak With Pace: Long dramatic pauses have no place here. Also, speak at a faster rate than normal. Get through your entire presentation before time’s up or you lose the lead’s attention. 
  • Forget the Sales Deck: You don’t need the slideshow. Focus on engaging the audience with eye contact, hand gestures, and passion.

Short Sales Presentation Template

Here is the sales presentation template to use when you have only a few minutes to present:

  1. Open With a Shocking Statement: This could be a startling, but true, statistic connected to the problem you solve (e.g., Americans read for personal interest for 10 minutes or less per day.) It could also be a bold claim (e.g., You’re showering all wrong).
  2. Tell a Story That Elucidates a Problem: It has to be a very short story, and the protagonist should be your ideal customer. 
  3. Introduce Your Product or Service: Tell them the name of your product or service and its main value proposition — its most powerful benefit. 
  4. Explain How It Works in One Sentence: In one sentence clarify how it works and achieves this value proposition. “It does this by X.” 
  5. State Your Call-to-Action: Ask them for the meeting, the purchase, or whatever it is you want them to do. Try including the value proposition again in your CTA. “If you want to see a 33% increase in X, let’s schedule a meeting for next week to go over it more.”

MIT Sales Presentation Example

In the MIT sales presentation, an app creator presents his app, Allergy X, during a sales pitch contest where the contestants have but one minute to present their product. The presenter kicks off the presentation with an eye-opening statistic: 500,000 people a year go to the hospital because of an allergic reaction to food. This gets the audience’s attention and sets the stage for what’s to come — an app that’ll trim this number.

He then tells a personal story that brings up a serious problem people with allergies face — when one walks into a restaurant, accurate information about the food’s ingredients isn’t readily available. He then explains how his app solves this problem and follows up with his main value proposition. Also, notice how confidently and passionately he speaks. This makes him come across as an expert who cares. This is a winning example of a short presentation.

MIT sales presentation example
MIT sales presentation example

Presenting to a Current Client

This is relevant to anyone upselling or cross-selling a current client. When you’re doing this, you must personalize the presentation to their wants, needs, and goals that they have expressed to you during your partnership. Regardless of outcome, these presentations are great chances to grow your relationship.

Here are some best practices for presenting to a current client:

  • Discuss Their Past Successes With You: To remind them of how well you’ve helped them already, show them a snapshot of what their life was like before they signed up with you and how much better it’s become. Do this at the beginning.
  • Personalize It: Bring up use-cases — come up with ways your client can use the new or upgraded version of a product to reach their goals or solve their problems.
  • Bring in Backup: If there’s an account manager or someone else who manages the client’s account, bring them along to make the client feel comfortable. They don’t have to present, but they can help kick off the rapport-building small talk beforehand.

Current Client Sales Presentation Template

Here is a template for delivering sales presentations to current clients:

  1. Talk About Past Successes: Remind them of your value. Share any key performance indicators that you have directly contributed to improving. 
  2. Summarize Your Last Discussion: A discussion should’ve taken place before this meeting in which you asked the client about their current goals. Bring up these goals to give them context for why you’re presenting to them today. 
  3. Discuss Reasons Why They Aren’t Hitting Their Goals: Talk about some reasons why they aren’t performing as well as they could be. For example, perhaps one of their processes is inefficient.
  4. Pitch the Idea: Explain how your product or service can solve the problem for them and help them achieve their goals. 
  5. Show Proof: Show them how other clients like them have benefited by making the purchase. Use statistics and case studies here to prove your point. 
  6. Give the Client Use-Cases: Share some examples of exactly how the client can use this tool or service in their day-to-day life. Take into account their internal business processes or daily responsibilities while crafting these use-cases. 
  7. Make the Call-to-Action: Ask them if they want a follow-up meeting to go over it more in-depth, or if they’d like you to send over a proposal.

Mad Men Sales Presentation Example

In the Mad Men sales presentation, Don Draper pitches the idea about an advertising campaign his ad agency has designed specifically for Kodak’s new product, a slideshow projector. It seems like the execs and the ad agency team have already had conversations about the campaign. Therefore, the pitch is personalized to the execs’ specific desire: the inclusion of a wheel concept in the slide projector’s branding strategy.

Don begins the pitch by making a claim: “The public can be engaged beyond flash if they have a sentimental bond with the product.” Essentially, he’s saying you can sell products by making buyers feel something, which he does a lot during his own presentation. Don then dives into a personal story about how he learned that the feeling of nostalgia, specifically, can be used to sell a product. The story supports his claim and helps the execs connect with him personally.

This idea of selling by inducing a feeling of nostalgia acts as the main idea, around which he has crafted his sales deck, which consists of old photographs. Better yet, some of these photos are of Don and his family, which helps the execs once again connect with him. He finishes by giving the execs what they wanted. The product name he proposes is Carousel, a play on their desired wheel concept. Watch this sales presentation for some inspiration.

Mad Men sales presentation example
Mad Men sales presentation example

Presenting to an Audience at an Event

This is effective for large audiences to be over 100 people. This often occurs when you’re on a stage presenting your product or service at an industry event (conference, trade show, etc.) that you’re hosting or attending. The audience usually consists of industry peers eager to learn about new brands and solutions that’ll help them achieve their goals.

Here are some best practices for presenting to large audiences: 

  • Practice to Gain Confidence: Because there are so many people in the room, it can be nerve-racking. You’re going to want to have practiced this presentation a lot so that you’re comfortable. If possible, practice on the stage. 
  • Use Your Stage: Usually, you’ll have a lot of space on the stage at these events. Use it. Changes in the audience’s visual field, including your walking, keeps them alert. Also, make sure you consistently switch which part of the audience you’re facing. 
  • Involve the Audience: Ask audience members to raise their hands if they hold a certain opinion, have had a specific experience, or are in a particular position. You might say, “Raise your hand if you’ve ever had {insert struggle here}.” This makes them feel invested.

Large Audience Sales Presentation Template

Here is a sales presentation template for presenting to large audiences:

  1. Build Curiosity: Open with a statement that gets the audience excited for what you’re going to reveal. You could declare that what you’re about to show them will forever change the way they {insert action or task here}. 
  2. Build Credibility: Quickly summarize your business’s origin story. Then, if possible, chronicle your company’s past successes or product releases and explain how they changed the industry. 
  3. Highlight the Key Problem: Now, name a new problem in the industry that you plan to tackle. Make it one that’s relatable and painful to your audience. 
  4. Tackle the Competition: Discuss today’s solutions and cast them aside with your arguments for why they don’t work. It’s helpful to find one feature or approach your main competitors all have or employ and then explain why that is their shortcoming. 
  5. Introduce Your Product or Service: Reveal your solution to the problem. Show pictures or videos of it on the big screen. Explain its key differentiator and value proposition. 
  6. Go Through Features and Benefits: Flip through slides that name and show images of the relevant features while you talk about the benefits.  
  7. Make Your Call-to-Action: Tell them what to do next, whether that’s to go to your website and sign up or to dial a number on the handout they received before the show.

Apple Sales Presentation Example

In Apple’s 2007 sales presentation, Steve Jobs presents the first iPhone. Right off the bat, he builds curiosity in the audience by saying that this is a moment he’s been looking forward to for two and a half years. He also indicates that what he’s about to share is a product that will change the world — which wasn’t far off the mark.

He segues into sharing Apple’s origin story, highlighting past successes like the Mac and the iPod, and thereby building credibility and trust. Then, to introduce the newest product, he makes a genius move by painting a picture of a tool that’s three systems at once: an iPod, an internet communicator, and a mobile phone. He declares it the iPhone, which gets the audience roaring.

Next, he goes over why Apple created the iPhone. He talks about the problem with current smartphones — they’re hard to use. And then he starts to demolish the competition, focusing on how their fixed physical keyboards can’t adapt to different user needs. To emphasize his point, he even brings up a picture of all four competitors’ phones. Finally, he gets into the solution of this keyboard problem, multitouch technology, the unique selling proposition of the iPhone.

For the rest of the presentation, he goes into the features of the iPhone, spending very little time talking about the functionality and a lot of time talking about the benefits. Also throughout, Steve shows he knows the audience. He keeps comparing iPhone components to iPod features, something the audience is familiar with. You can learn a lot from this sales presentation.

Apple sales presentation example
Apple sales presentation example

Presenting at a Trade Show Booth

Sometimes you’ll find yourself at a trade show or conference presenting to cold leads who have gathered around your booth for a quick presentation of your product or service. The goal of this presentation is to quickly turn these leads into prospects hungry to learn more.

Here are some best practices for presenting at a trade booth: 

  • Keep It Between 5-10 Minutes: The trade show members have other exhibits to see. Respect their time and keep it succinct, fast-paced, and powerful. 
  • Build Brand Recognition: At a trade show, you might be surrounded by booths filled with competitors. Therefore it’s key to win a spot in your audience’s memory by highlighting your key differentiators that make your brand unique. 
  • Make Each Powerpoint Slide Stand on Its Own: People might show up at your booth during slide one or four. Therefore, make sure each slide has a straightforward concept in large font that audience members can grasp without having to see the previous slide.

Trade Show Booth Sales Presentation Template

Here is the template for a trade show booth sales presentation:

  1. Quickly Set the Agenda: Summarize what you plan to cover in your presentation. 
  2. Give a Reason to Stick Around:  Include this in the last part of your agenda. This could be a chance to enter into a contest or win something or a sneak peek at a new feature.
  3. Help People Self-Qualify: Start talking about your ideal customer and their responsibilities. Involve the audience by asking them to raise their hands if they fall into one of the mentioned categories. This way the ideal customers will know to stay. 
  4. Name a Common Desire of Your Customers: Bring up something that your ideal customer wants. This could be a goal they want to achieve or a problem they want gone.
  5. Explain How Your Product or Service Satisfies the Desire: Introduce your solution and describe how it satisfies this need.
  6. State 3 Key Benefits: Name three benefits that your buyers will receive with the product or service. It helps to tell anecdotes about specific clients enjoying each benefit you mention. 
  7. Make a Call-to-Action: Help them move through the sales pipeline by telling them what action to take. This could be to talk to someone at the booth or grab a brochure. Also, give them a reason to comply. Andy Saks in the example below does a good job of this.

SOMN Sales Presentation Example

Andy Saks begins the SOMN sales presentation by setting an agenda for what’s to come. He also gives the audience a reason to stick around until the end. He promises that later he’ll reveal a chance to win $200,000. He then switches to involving the audience by asking them to raise their hands if they are in certain job positions. This helps audience members self-qualify as people who’ll benefit from watching this presentation. They’ll therefore be more likely to stay.

He then brings up two salient desires of his audience: they want more computing power or want to sell surplus computing power. Next, about three minutes in, he shows them how to realize those desires. He introduces the product, SONM, which he likens to Uber in that it connects buyers and sellers of computer power. This technique is called linking. It makes it easy for people to comprehend a difficult product by thinking of it in terms of one they are familiar with.

Next, Andy lists three key benefits: cheap costs, speed, and scalability. Three is a magic number because it’s short enough to remember and long enough to make an impact. Andy finishes with a call-to-action and a reason for complying with it. He states that the audience has the chance to talk with SONM experts at the booth right now — an opportunity that their absent competitors lack. Watch it and notice the high energy with which he delivers the presentation.

SONM sales presentation example

Creating a Video Sales Presentation

Video sales presentations usually consist of a seller standing in front of a camera and briefly explaining their solution and its benefits. Once you’ve filmed the video successfully one time, you can use it again and again. Often, businesses film these video sales presentations to put on their landing page, sales page, or any other page on their website designed to convert visitors into leads or buyers. They also use it as a video advertisement.

Here are some best practices for creating a video sales presentation:

  • Keep It Under Five Minutes: You want to get to your call-to-action before the audience gets bored and moves onto another webpage. 
  • Focus on Benefits Over Features: Focus on talking about how the features will improve the buyer’s life. The iPod’s benefit was “1,000 songs in your pocket.” Few buyers cared how that was possible. 
  • Let Your Personality Shine Through: Share personal stories of your experiences in the industry helping people like them or of your own challenges.

Video Sales Presentation Template

Here is a sales presentation template for creating your video presentation:

  1. Introduce Yourself: State your name and your business. Then share any credentials or experiences that show you’re an expert in the field.  
  2. Name One or Two Pain Points: Come across as a problem-solver by labeling one or two pain points that your target audience struggles with. 
  3. Introduce Your Solution: Name your product or service and give a one-sentence high-level overview. 
  4. Describe the Promised Land: Talk about how amazing the viewer’s life will be once they have this solution. Focus on evoking positive emotions from them. 
  5. Walk the Viewer Through the Product or Service: With the help of images and videos, walk the viewer through the basic features of your offer. Be sure to highlight the benefits of each one. 
  6. Make a Call-to-Action: Tell them to fill out the form on the page that will collect their contact information. Tell them what will happen after they do this. Or, if they can purchase on the page, tell them where they can do this.

Income School Video Sales Presentation Example

Income School’s sales presentation sells an online course called Project 24 that helps people create profitable blogs. The video is located on their website’s product page and it’s simple, short, and effective. For the majority of the video, it’s just a shot of co-founder Jim Harmer talking to the camera. This creates a personal feel. The presentation also contains screenshots and video recordings of the parts of the course as he discusses them.

The structure of the presentation is similar to our template above. Jim begins the video by introducing himself and then discussing common pain points that bloggers face. By mentioning these pain points right away, visitors (also bloggers) are hooked from the start. He then introduces their product, Project 24, and the promised land it offers — full-time passive income in 24 months.

Next, Jim breaks down the product into three parts: the 60-step course, up-to-date info on internet marketing, and the community of other bloggers. This segmentation makes the course features memorable. He then explains why each part is pertinent to reaching the full-time passive income he promised. Throughout, Jim also brings up anecdotes and case studies that demonstrate the course’s effectiveness. This is a great example of a video sales presentation.

Income School sales presentation example

Bottom Line: Sales Presentation Templates

Sales presentations are your chance to convince your prospective buyer of the value of your product or service, to come across as an expert problem-solver, and to further nurture the buyer/seller relationship. To do this, your sales presentation should be tailored to the unique situation in which you find yourself, as well as to the audience. Now, take what you’ve learned from these templates and examples and go build and deliver an amazing sales presentation.

For more presentation best practices, read our article on sales presentation tips that’ll help you win over your audience.

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