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A WooCommerce CRM is any plugin or software built for WordPress-based sites that allows you to manage an online store and engage with your customers. The top WooCommerce options offer seamless integration with your ecommerce platform and help you manage your contacts, track orders, accept payments, and customize workflows for your store operations. To help you find the best WooCommerce solution, we’ve evaluated six CRMs in our independent review.
Here are the six best WooCommerce CRM solutions:
At the end of our research, Mailchimp emerged as the overall winner, scoring the highest for core features and customer support. All of the CRM software evaluated are good platforms for WooCommerce and scored highly in one category or another. Below, see how each WooCommerce solution performed per category and check out their primary use cases, key features, pros and cons, and pricing plans.
Note: All per-user prices are with a one-year commitment unless noted.
The top options for WooCommerce platforms include these tools:
Organize your products or assemble product kits in a digital catalog so you can easily reference invoices and quotes or present information for your customers.
In our evaluation, we created a rubric with six weighted categories, each of which contained related scoring criteria based on the factors essential to WooCommerce stores. The category scores summed up to an overall score out of five, and then we named the CRM that scored the highest across all categories the winner. Finally, we assigned a primary use case to each top option.
Online sellers need an affordable CRM software beyond WooCommerce’s basic tools, so we placed the most emphasis on cost and features that help you understand your customers' buying behavior and let you engage with them. If your site is built on WordPress, you’ll also need robust and user-friendly tools to tailor your business, so we looked at customizations and ease of use as well. Finally, customer service and app integrations rounded out our evaluation.
We evaluated the CRM’s cost per plan, free trial length, billing options, and/or free plans available.
We examined each CRM’s core offerings, such as contact management, billing and payment, order tracking, list segmentation, and automations.
We assessed the CRM’s ability to create drip campaigns, set up shipping processes, customize reports, and modify the platform using custom fields and modules.
We considered how easy it is to use and set up the software by looking at real customer reviews on sites like Capterra, TrustRadius, and G2. We also looked at how comprehensive their knowledge base or learning resources are.
We looked at how each option offers support, including email, live chat, and phone. We also considered real user reviews on sites like G2 and Capterra.
Does the CRM sync well with third-party apps for customer support, social media, accounting, and more?
WooCommerce is an excellent ecommerce solution, but to fully engage your customers, you need CRM software that helps you understand who they are, how they buy, and why they buy. For this reason, you need a reliable CRM that lets you interact with your customers and manage your business operations using industry-specific tools. If you don’t necessarily need a WordPress platform for your online store, you can see our list of the best ecommerce CRMs.
Jen is a Pittsburgh-based contributing writer for Selling Signals specializing in CRM software buyer's guides. As a freelancer, she also writes about hospitality and tourism sales, including sales and marketing tech and travel content. When she isn't on assignment, Jen catches up on her many newsletter subscriptions, watches no-code tutorials, and spends time with her family.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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