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Cold calling is a vital skill for the modern sales professional. The best cold callers know not just the basics, but also the deeper-level knowledge of how to book and prepare for meetings, plus how to speak with different types of leads. We spoke with sales experts and compiled the best cold calling tips below to help you develop your skills and become a pro on the phone.
Check out our guide on how to cold call if you’re interested in step-by-step instructions on how to successfully implement cold calling into your sales process, including script creation and research plus cold call results tracking.
Prior to actually making cold calls, it's important to set yourself up for success. Check out these expert tips on how to prepare for a cold call to ensure you start off on the right foot:
Check out our article on how to write a cold calling script with a free general template and situational cold call template examples provided to elevate your cold calls.
Now that you're prepared to have successful cold calls, it's time to start dialing. Read through these expert tips on how to conduct yourself over the phone:
To better understand how to briefly start to qualify a lead over the phone in a cold call, read our article on how to conduct a needs assessment.
Once you've hung up the phone, check out these tips and ideas from selling experts on what to do to ensure you increase your cold calling success moving forward:
Read our article on objection handling for more clarity on how to sharpen the skill of facing objections and feeling confident in rebutting during cold calling.
Each of these tips is going to help you become a better cold caller as well as generate better leads. Consider reading our expert tip list on sales prospecting for more insight into identifying and engaging with leads. Incorporating all of them will not only improve your sales skills, but also make your job more enjoyable. At the end of the day, success is the greatest motivator, and these tried-and-true tips will increase your level of success in selling.