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An ecommerce CRM is software that helps you understand your online customers, keep their data organized, and manage online sales or marketing activities. The most effective options offer marketing automation, so we looked at both CRMs and marketing software that help you manage leads and contacts. Then, to help you choose the best platform for you, we examined the top options and uncovered the six best, including an overall winner.
Here are the six best ecommerce CRM and marketing software:
Per our evaluation, ActiveCampaign is the best ecommerce CRM, scoring the highest among six options and tying for first in ease of use and customer support. However, all platforms on the list are good options for ecommerce and several scored highly in one category or another. Keep reading to find out how each option scored in terms of cost, core features, and more.
Note: All per-user prices are with a one-year commitment unless noted.
The best options for ecommerce platforms include these functions:
Store, organize, and manage your contact data, such as your interactions with your leads and customers, in a secure location that you can easily access.
In our evaluation, we defined six weighted categories based on the aspects important for ecommerce businesses. Then, we identified several subcriteria under each category and scored each one of them, which summed up to a total score out of five. Lastly, we determined the overall score for the best ecommerce CRM software and identified a use case for each option.
An ecommerce CRM is an industry-specific CRM that combines sales and marketing functions to help you attract and manage prospects through email and social media marketing, whereas a traditional CRM is more about outreach and building relationships. Hence, we gave cost and core features the most weight, followed by ease of use. We also evaluated each CRM’s customer service, customization, and integration to round out our list.
We evaluated each option based on subscription costs, free trial periods, billing options, and/or free plan offered.
We examined each CRM’s core offerings, like contact management, inventory management, email marketing, multiple languages and currencies, and more.
We looked at verified user reviews on review sites like G2, Capterra, and TrustRadius. We also assessed how comprehensive each option’s knowledge base or resources are.
We examined feedback from real users on G2 and Capterra and considered if email, chat, and phone support were included in each plan.
We assessed each CRM’s ability to create email drip campaigns, website content, sales funnels, reports, dashboards, and more.
Ecommerce platforms should sync well with other apps specific to different business needs. Because of this, we examined how each option syncs with third-party integrations for accounting, social media, retailers, and payment channels.
Ecommerce platforms provide tools needed to run a successful online B2C or B2B business. However, you also need a way to manage your growing customer database to understand your customer and why they buy. That’s why you need a reliable CRM software to organize your customer data and automate marketing. If you’re specifically planning to manage your ecommerce business via WordPress, you can check our list of the best WooCommerce CRMs.
Jen is a Pittsburgh-based contributing writer for Selling Signals specializing in CRM software buyer's guides. As a freelancer, she also writes about hospitality and tourism sales, including sales and marketing tech and travel content. When she isn't on assignment, Jen catches up on her many newsletter subscriptions, watches no-code tutorials, and spends time with her family.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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