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Free real estate CRMs are software that help real estate agents manage their sales pipeline, including their clients and listings. The best CRMs offer general features such as contact management plus basic sales and marketing tools, and they also include property alerts, referral tracking, and multiple listing service (MLS) integrations. If you're seeking a free real estate CRM to try, plus ways to upgrade as you need more functionality, we've evaluated six of the best options.
Here are the top six free real estate CRM options for agents and teams:
Overall, we found HubSpot CRM to be the best free solution for real estate professionals. With the exception of Zillow Premier Agent, our list of the best free real estate software consists of general CRMs, which tend to offer more affordable plans and robust free versions. Read more to see each option's use case, pricing, and key features, or skip down to see our scoring criteria.
Note: All per-user prices are with a one-year commitment unless noted.
The following top tools are included in the best free CRM software for real estate professionals:
These integrations allow you to take property listings directly from aggregate sites like Zillow and import them into your CRM.
With client matching, you can get and send alerts when a new property matching a client's preferences comes on the market.
Referral tracking helps you understand where your new business is coming from, including certain clients or organizations.
Drip campaign functionality helps you segment your leads and clients into specific lists, then auto-send emails and text messages to those lists at a calculated cadence.
Through commission tracking, understand how much revenue your agents should receive per sale, then schedule the payments accordingly.
To determine the best no-cost CRM software for real estate professionals, we reviewed dozens of general and industry-specific options by assessing each on six relevant key categories. We assigned related subcriteria to each category to determine a quantitative score out of five for each option, then deemed the CRM with the highest overall score the winner. Finally, we used our research to assign a primary use case to each free CRM that made our list.
Our list of the best free real estate CRMs includes options suited for various use cases. You can go for software that's designed just for real estate or choose a general CRM that excels in an area where your business could use the most help. No matter your decision, these free CRMs will help keep your data organized so you can focus on closing. If you need a more robust real estate platform, check out our list of the best real estate CRM software.