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Landing page builders create online pages designed to entice a user to take a specific action such as signing up or making a purchase. It's one of the primary ways to capture online leads and connect with prospects. There are many landing page builders out there requiring little-to-no code and offering basic to advanced features. To help, we used a scoring model to come up with a list of the best landing page builders and their primary use cases.
These are the top landing page builders for lead generation:
The list above only focuses on full landing page builders. If you're also interested in creating popups and embedded forms, check out our best lead capture software. Otherwise, keep reading for a rundown of the top landing page builders:
In evaluating the best landing page builders, looked at dedicated lead generation software builders as well as CRM or marketing software that offers landing page capabilities. To determine our list, we identified six scoring categories and assigned each category key subcriteria to score all top options out of five. Also determined were primary use cases for each. Check out our specific evaluation criteria below, then read on for our a product-specific breakdown:
We placed the most emphasis on costs, standard features (basic and advanced), and the overall ease of use for the user. In addition, we took into account the availability of customizable elements as well as factoring in access to things like customer service.
This includes monthly costs, free options (trials and/or free-for-life platforms), and the availability of unlimited landing pages.
This takes into account native features like real time editing, responsive layouts for mobile browsing, and marketing integrations.
In addition to testing the landing page builders ourselves, we also took user reviews regarding implementation into account.
We looked at how well each landing page builder integrates with popular third-party software — especially WordPress, WooCommerce, and Google Analytics.
This entails the availability of pre-made templates and widgets, as well as the potential for custom-made options.
We considered the quality of each landing page builder’s customer support channels and knowledge base — all essential for set-up and beyond.
Note: All monthly prices are with a one-year commitment unless noted.
Although every category features at least one clear winner, we found the top landing page builder overall to be HubSpot Marketing Hub with a cumulative 4.1 stars and two standalone criteria wins. See how each of our top landing page builders scored across all six categories below.
The best overall landing page builder is free while providing premium upgrades for larger companies.
HubSpot Marketing Hub’s landing page builder tops our list thanks to its suite of free features and drag-and-drop editor that allows individuals to create a page in minutes. HubSpot’s free builder is a great choice for small businesses that already use HubSpot CRM since it pulls data from the CRM to deliver personalized content for visitors. As your business scales, upgrade from $45 a month for unlimited pages and no HubSpot branding.
Leadpages ofters a landing page and lead capture form builder with unlimited traffic and leads for a low price.
Leadpages is a solid landing page builder offering unlimited traffic and leads for all its tiers. The lowest tier starts at $37 per month and offers landing pages, popups, and alert bars, but you can upgrade for advanced features like A/B split testing. It's advanced features are more limited than other options, however, making it best for those needing a basic builder that can scale for an inexpensive price.
Unbounce features an intuitive editor along with machine learning to help drive conversions and track visitor habits.
Unbounce’s user-friendly visual editor makes it easy for anyone to launch a landing page in no time. Drag and drop text, images, and widgets where you want them (you can preview your edits right before publishing). Meanwhile, under the hood is "Smart Traffic," an AI-powered optimization tool that directs visitors to pages where they’re most likely to convert. Smart Traffic takes the place of manual A/B testing; just set a conversion goal and the AI will handle the rest.
Freshsales offers a suite of sales and marketing features that includes a landing pag builder and a free tier.
Freshsales Suite is a sales CRM from Freshworks that includes a solid mix of sales and marketing features. In addition to sales pipeline features like deal and contact management, Freshsales Suite offers a landing page and form builder that integrates with your sales tools so your team can follow up with leads. The number of total landing pages you can create is limited, however, with only five in the Growth tier and 25 in Enterprise.
For the most sales features, you can also check out their Freshsales CRM which offers advanced sals tools as well as a form builder, but lacks landing page capabilities.
Entrepreneurs who are willing to pay a premium for an easy way to build viable sales funnels will find value in ClickFunnels.
ClickFunnels is geared toward entrepreneurs who want to build a viable sales funnel that they can automate for conversions. Users can create a drag-and-drop funnel featuring a landing page, sales page, upsell page, thank you page, membership area, and more. ClickFunnels is one of the pricier landing page builders on this list, but many business owners report that the step-by-step funnel approach has yielded an increase in lead generation and conversions, so it may pay for itself in the long run.
Instapage offers a single-tier landing page builder with unlimited page as well as advanced analytics and optimizations.
Instapage is an advanced landing page builder offering single-tier pricing and unlimited domains, landing pages, and conversions. While it may be the priciest on our list, it offers advanced features such as sophisticated A/B testing, heat mapping, customizations, reporting, and more. It also offers basic form building, however, you may find the forms limited and they don't offer popups.
Landing page builders not only help save you time and money, but they can add renewed vigor to a struggling website and help start your brand off on the right foot. They can even introduce new concepts in lead generation like offering personalized content and interactive elements that will motivate visitors to act. A landing page builder can be a valuable lead generation software, so consider incorporating any of the eight software options above into your overall marketing strategy.
Alison is a Philadelphia-based technology writer for Selling Signals. She has 15 years of experience in the digital space, and her specialties include comparison guides and reviews across CRM, ecommerce, and various SaaS products. In her free time, Alison has received two HubSpot certifications plus a TEFL certification, as well as leads an online martial arts learning program.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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