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Website visitor tracking software are online tools that help B2B salespeople and marketers identify companies that come to their website. The top visitor tracking tools identify anonymous site visitors, reveal their demographics and web activity, and score and rank them based on these factors. To help you choose the right software for you, we’ve scored the six best tools and highlighted their use cases, pricing, lead generation features, and more.
Here are the six best website visitor tracking software for salespeople:
To figure out the leading website visitor tracking tools in the space, we first divided our scoring criteria into six overarching categories, each consisting of its own weighted subcriteria. Next, we scored each tool out of five total points for each category, and then summed them up to arrive at a total score for each software. The software with the highest overall score was the winner, but each tool has its own specific use case that makes it the best option for certain users.
We first looked into the costs and core visitor tracking features for each tool, knowing that these were the most important factors to consider. Next, we examined their ease of use, integration capabilities, and customer support. Lastly, at the end of our extensive research, we assigned each tool a score based on our expert knowledge of the marketplace.
We looked at the pricing, access to free trials, and the number of unique web visitor reveals supported on the lowest plan.
This accounts for the tool’s web visitor tracking features such as visitor identification, web activity tracking, and lead scoring, and their impact on lead generation.
We looked into user reviews on top tech review sites for ease of use and ease of setup, and assessed each tool’s training resources.
This category covers integration capabilities with CRMs, marketing tools, A/B testing software, and Google Analytics.
We evaluated each tool’s phone, chat, and email options, as well as their average customer service scores on review sites.
This allows us to give an informed, qualitative judgment based on our knowledge of the web visitor tracking space and each individual tool.
Note: All per-user prices are with a one-year commitment unless noted.
Even though some software platforms dominated one category or another, we found that Leadfeeder is overall the most valuable website visitor tracking software for those trying to identify web visitors for purposes of lead generation. Continue reading to learn about each tool’s use cases, pricing, and core features.
Website activity tracking software should enable you to reveal the identities of anonymous companies visiting your lead generation website, track their web behavior, and rank them based on a variety of factors. These features help you find leads, qualify them, and reach out to them in a personalized, timely manner. That said, any one of the above six tools would make a great addition to your business’s lead generation software stack.
Sam is a former SaaS sales rep turned freelance writer. He spent his career selling real estate technology to C-suite executives before switching over to blogging, where he now covers sales, marketing, and small business topics. Sam specializes in lead generation, lead nurturing, and deal closing articles for Selling Signals. When he’s not researching the latest sales trends, he’s either penning short stories, hiking, or reading in NYC’s Washington Square Park.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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