6 Best Zoho CRM Alternatives & Competitors 2023

Learn about the top Zoho CRM alternatives and competitors with our independent editorial review of the best options and primary use cases.

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Zoho CRM is a cloud-based platform known for its strong lead nurturing capabilities and omnichannel marketing features. It offers a balance of sales and marketing tools, powerful customizations, and a free-for-life version. However, most useful features are in paid tiers, and they're not the best for overall usability. So, we’ve put together an independent review of the top six Zoho CRM alternatives and competitors to help you find the best CRM software.

Here are the best Zoho CRM alternatives for salespeople:

  • Freshsales: Best overall alternative for sales features and usability (free starting price)
  • HubSpot CRM: Best Zoho CRM alternative with a robust free option (free starting price)
  • EngageBay: Best CRM alternative with social media management (free starting price)
  • Bitrix24: Best alternative for team management and collaboration (free starting price)
  • Pipedrive: Best Zoho CRM alternative offering add-on upgrades (14-day free trial)
  • Insightly CRM: Best CRM with native project management features (free starting price)

If you’re still wondering whether Zoho CRM is right for you, read through our independent Zoho CRM review. Otherwise, see our list of the top Zoho CRM alternatives, which named Freshsales the overall winner and the best for customization and ease of use. Skip down below to see how we evaluated each CRM, including their use cases, pricing, and key features.

Note: All per-user prices are with a one-year commitment unless noted.

Freshsales: Best Overall Zoho Alternative

Offers an intuitive pipeline with sales features like AI forecasting, live chat, and a built-in phone.

Price Range: Free to $69 per user, per month (21-day free trial)

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-fullstar-full Customer Support star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Lots of customization available
  • AI-powered assistant
  • Easy-to-use interface

Cons:

  • Reporting tools could improve
  • Priced higher than Zoho
  • Limited social media integration

Freshsales is our top-rated overall CRM and offers intuitive yet robust tools for sales and marketing teams. Generate and identify your leads via its web forms and AI-powered predictive lead scoring in its Growth plan. Then, engage with them through live chat or built-in telephony, and integrate with Freshmarketer to create multichannel marketing campaigns. You can also customize your touchpoints with sales sequences to move deals through your pipeline.

While Freshsales is the top Zoho CRM alternative, it's missing some social media functionality. If you need more social marketing features, check out EngageBay, which offers a social suite.

Freshsales Pricing

  • Free Version: Supports up to 3 users
  • Growth: $15 per user, per month
  • Pro: $39 per user, per month
  • Enterprise: $69 per user, per month
  • Free Trial: 21 days
  • Integration with Freshworks' free marketing and service platform tiers

Freshsales Key Features

  • AI Sales Assistant: Present AI-driven insights based on sales and engagement history.
  • Predictive Contact Scoring: Quantify contacts based on behavior and demographics.
  • Live Chat: Engage with your leads and customers in real-time via chatbots or live reps.
  • Web Forms: Customized forms to embed on your website, landing pages, and email.

Freshworks Zoho CRM alternatives

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HubSpot CRM: Best Free Plan With Upgrades

Provides free tools for sales, marketing, and service with the option to upgrade as you scale.

Price Range: Free to $1,200+ per month (Sales Hub)

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Pros:

  • Fully-featured free plan
  • Easy to implement and use
  • Built-in dialer & chat

Cons:

  • Upgrades can become pricey
  • Free tier lacking premium features
  • Free does not include live support

HubSpot CRM is rated our top free CRM for salespeople and our best free Zoho CRM alternative thanks to its robust free-for-life option with a visual pipeline and basic marketing features. You can also integrate seamlessly with HubSpot's free marketing and service hubs for added features like help desk functionality. Upgrade to paid tiers for advanced tools like predictive lead scoring, custom reports, sales forecasting, and revenue tracking.

While HubSpot is a comprehensive sales and marketing platform, its paid tiers can be pricey for small teams or solo-users. For more cost-effective paid features, check out Freshsales.

HubSpot CRM Pricing

  • Free Version: Supports unlimited users
  • Sales Hub Starter: $18+ per month for 2 users
  • Sales Hub Professional: $450+ per month for 5 users
  • Sales Hub Enterprise: $1,200+ per month for 10 users
  • Additional users can be purchased for an extra fee
  • Access to free tiers of its marketing and service platforms

HubSpot CRM Key Features

  • Free Plan: Support unlimited users with sales, marketing, and service features.
  • Custom Reports: Generate and analyze multiple data sources across HubSpot.
  • Workflows: Send email alerts, create follow-up tasks, and log activities automatically.
  • Communication Tools: Interact with leads via its built-in dialer and live chat widgets.

HubSpot CRM Zoho CRM alternatives

For a deeper dive on HubSpot CRM and how it compares to Zoho, check out our HubSpot vs Zoho CRM comparison. Otherwise, head to HubSpot's website below:

Visit Hubspot CRM

EngageBay: Best for Social Media

Helps you manage your online presence with its built-in social media tool and marketing suite.

Price Range: Free to $110.39 per user, per month

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Pros:

  • Robust free tier
  • Live chat & web forms
  • Social media & email marketing

Cons:

  • No free trial
  • Basic tier lacks automation
  • Phone support requires upgrade

EngageBay All-in-One is an integrated marketing, sales, and service platform with a free social media tool. Optimize your lead nurturing strategy with its social suite and monitor your feeds from Facebook, Instagram, Twitter, and LinkedIn. Capture leads by assigning keywords to its social listening tool to know when people are talking about your brand. Then, follow their accounts or reply to their posts directly from the CRM, and add them to your database.

Even though EngageBay offers an attractive free option paired with social media tools, it lacks basic automations. If you need a CRM that offers workflow automation even in its basic tier, check out Bitrix24, which is also one of our best social CRMs.

EngageBay Pricing

  • All-in-One Free Version: Supports up to 15 users
  • All-in-One Basic: $13.79 per user, per month
  • All-in-One Growth: $59.79 per user, per month
  • All-in-One Pro: $110.39 per user, per month

EngageBay Key Features

  • Free Visual Pipeline: Manage deals with a sales pipeline and lead generation tools.
  • Lead Management: Identify, score, and nurture your leads across various platforms.
  • Email Marketing: Create attractive drip campaigns using templates or custom emails.
  • Social Suite: Manage your brand and engagement on Facebook, Instagram, and more.

EngageBay Zoho CRM alternatives

Visit EngageBay

Bitrix24: Best for Team Collaboration

Provides an online platform for internal communication among sales and marketing teams.

Price Range: Free to $399 per month (30-day free trial)

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Pros:

  • Free online workspace
  • Affordable paid tiers
  • Built-in phone system

Cons:

  • Steep learning curve
  • Limited customizations
  • No free user support

Bitrix24 is sales tracking software that offers a unified platform to manage your team’s internal communication while maintaining relationships with external partners. Centralize activities, conversations, and announcements on its online workspace, where members can interact with each other. Extend your collaboration and invite your clients, suppliers, and partners in extranet workgroups to discuss projects and set appointments together via chat and video conferencing.

While Bitrix24 is an excellent CRM for customer-facing teams, its free plan lacks advanced marketing features. If you need a Zoho CRM alternative with strong built-in marketing features, try HubSpot CRM, which is one of our best collaborative platforms.

Bitrix24 Pricing

  • Free Version: Supports unlimited users
  • Basic: $49 per user, per month for 5 users
  • Standard: $99 per user, per month for 50 users
  • Professional: $199 per user, per month for 100 users
  • Ultimate: $399 per user, per month for 250 users
  • Free Trial: 30 days
  • Access to Bitrix24.Market

Bitrix24 Key Features

  • Team Collaboration: Post announcements, share files, and track projects in one place.
  • Built-in Telephony System: Make and receive calls 24/7 directly from your software.
  • Extranet Workgroups: Collaborate with authorized users outside of your organization.
  • Mobile Task Management: Set tasks and manage projects from your smartphone.

Bitrix24 Zoho CRM alternatives

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Pipedrive: Best for Add-On Upgrades

Allows you to purchase tools for web tracking, document management, campaigns, and more.

Price Range: $14.90 to $99 per user, per month (14-day trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-fullstar-full

Pros:

  • Clean, intuitive interface
  • Add-on upgrades available
  • Syncs with email & calendar

Cons:

  • Missing native features
  • Add-ons can be pricey
  • Can't automatically segment leads

Pipedrive is an intuitive CRM offering a highly visual sales pipeline with drag-and-drop functionality. It also syncs calls, appointments, and emails across devices and allows reps to see where their prospects sit in the sales funnel from any device. Among its standout alternative features to Zoho CRM are its available add-on upgrades like Smart Docs for document management and LeadBooster for generating, scoring, and engaging with your leads.

Although Pipedrive offers flexibility with its a la carte add-ons, customizing via mix-and-match upgrades can be costly. For a strong CRM with pre-built tiers and strong customizations, look into Freshsales.

Pipedrive CRM Pricing

  • Essential: $14.90 per user, per month
  • Advanced: $27.90 per user, per month
  • Professional: $49.90 per user, per month
  • Power: $64.90 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days
  • Pay for a la carte add-ons for sales, marketing, and more
  • Access to Pipedrive Marketplace

Pipedrive CRM Key Features

  • Sales Pipelines: Manage deals with its unlimited, customizable, and visual pipelines.
  • Lead Management: Keep leads separate from contacts and prioritize their positions.
  • Chat Capabilities: Source leads from customer conversations with a chatbot tool.
  • Web Forms: Create customizable forms to embed on your website or email campaigns.

Pipedrive Zoho CRM alternatives

Visit Pipedrive

Insightly: Best for Project Management

Offers visual project management pipelines and task management to streamline client projects.

Price Range: Free to $99 per user, per month (14-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-full star-fullstar-full Core Features star-fullstar-fullstar-fullstar-full Customizations star-fullstar-fullstar-fullstar-fullstar-full Integrations star-fullstar-fullstar-fullstar-fullstar-full Ease of Use star-fullstar-fullstar-full star-full Customer Support star-fullstar-fullstar-full star-full

Pros:

  • Simple design
  • Built-in project management
  • Good integrations with third-party apps

Cons:

  • User experience could improve
  • Customer support is an add-on
  • Free plan is limited

Insightly CRM is a cloud-based platform that helps teams increase their productivity with project management tools accessible through its simple interface. Included in these tools are a separate project management pipeline as well as ongoing project task management, which Zoho CRM doesn't offer. Manage your sales process with its visual pipeline and free project management tools, and upgrade for advanced tools like custom milestones and task tracking.

Even though Insightly is a good alternative for project management, its free tier only includes two users and lacks some sales functionality. For a fully-featured free version, check out HubSpot CRM, which also offers a project management tool.

Insightly Pricing

  • Free Version: Supports up to 2 users
  • Plus: $29 per user, per month
  • Professional: $49 per user, per month
  • Enterprise: $99 per user, per month
  • Free Trial: 14 days

Insightly Key Features

  • Pipelines: Manage your deals and track your projects in two separate pipelines.
  • Project Management: Monitor tasks, deadlines, and milestones for your projects.
  • Business Integration: Sync with apps for accounting, productivity, and more.
  • Kanban View: Visualize your projects, opportunities, and leads with colorful boards.

Insightly Zoho CRM alternatives

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Top 4 Zoho CRM Alternatives Features

The best alternative software for Zoho CRM include these tools:

Omnichannel Engagement

Marketing Automation

Social Media Tools

Customization

Interact with your leads and customers across multiple platforms like phone, live chat, email, surveys, and social media.

Cut down on manual tasks and set up workflows for your marketing efforts, such as capturing leads via web-to-lead forms, sending bulk emails, and engaging with leads through chatbots.

Build your presence online and engage with leads or prospects on platforms like Facebook, Instagram, Twitter, and LinkedIn directly from your CRM.

Personalize your sales and marketing processes to fit your business’ needs by adding workflow rules, customizing multiple pipelines, integrating with other software, and more.

How We Evaluated Zoho CRM Alternatives & Competitors

Zoho CRM is a powerful platform that strikes a balance between sales and marketing, but for some, all of Zoho’s functionalities aren’t needed or are difficult to use. To help you choose the right one for your business, we gave each Zoho CRM alternative an overall score based on six weighted criteria. The CRM that scored the highest overall was named our winner, but each option has a valid alternative use case to Zoho. Read our evaluation criteria below:

Evaluation Criteria

In our evaluation, we placed the highest weight on cost, core features, customization options, and integration with third-party apps. We also reviewed the ease of use and the customer support solutions offered for each CRM.

Cost:
25%
Core Features:
25%
Customizations:
15%
Integrations:
15%
Ease of Use:
10%
Customer Support:
10%

Bottom Line: Zoho CRM Alternatives & Competitors

While many consider Zoho to be the best CRM software available, it won’t tick every box for every organization. Or, you may not want to pay for an upgraded tier to unlock only another feature or two. Zoho will also cost you in time to customize it the way you need it. Fortunately, there are many solid CRMs in the market, all offering an array of features at different price points. Our list of the best alternatives should help you find a solution to fit your exact needs.

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