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Free real estate CRMs are software that help real estate agents manage their sales pipeline, including their clients and listings. The best CRMs offer general features such as contact management plus basic sales and marketing tools, and they also include property alerts, referral tracking, and multiple listing service (MLS) integrations. If you're seeking a free real estate CRM to try, plus ways to upgrade as you need more functionality, we've evaluated six of the best options.
Here are the top six free real estate CRM options for agents and teams:
Overall, we found HubSpot CRM to be the best free solution for real estate professionals. With the exception of Zillow Premier Agent, our list of the best free real estate software consists of general CRMs, which tend to offer more affordable plans and robust free versions. Read more to see each option's use case, pricing, and key features, or skip down to see our scoring criteria.
Note: All per-user prices are with a one-year commitment unless noted.
Offers free sales, marketing, service, and operations features plus upgrades for additional functionality.
HubSpot CRM is a top free CRM offering basic sales, marketing, service, and operations tools that real estate agencies use, from email marketing to a deal pipeline to auto-scheduled meetings with clients and more. HubSpot isn't rich in real estate features, but it incorporates many third-party app integrations for relevant features like commission and referral tracking. Premium upgrades add enhanced tools like lead scoring, automation, and custom reports.
While HubSpot's free version offers the most functionality, upgrading to Sales Hub can get pricey and doesn't come with additional marketing or service features. For a CRM that will grow with you and provide advanced marketing, sales, and service tools, check out Zoho CRM.
Supports real estate agents' sales outreach efforts via built-in phone, live chat, and more.
Freshsales is a sales-focused CRM great for real estate agents who focus on direct outreach. The free version includes crucial sales features like tasks, notes, and appointments, plus a built-in dialer that allows you to call leads from within the CRM and a live chat tool to reach out as they browse your online listings. Meanwhile, the activity tracker records all engagement with your clients. Upgrade for advanced sales features like workflows and sequences.
Freshsales is our best overall CRM, but many of its particularly useful features, like AI, visual pipelines, reports, and dashboards, aren't available in the free version. For a robust free version that includes basic reporting, a visual deal pipeline, and more, consider using HubSpot CRM.
Offers an organized way to communicate with your team and invite outside vendors and clients.
Bitrix24 is a well-rounded CRM providing team collaboration features that are often missing in free real estate CRMs. Specifically, you can view the files and calendars of your fellow agents or other employees within your agency and communicate with them via individual and group chats, channels, video calls, and a company social network. You can also invite clients to the platform, then keep them updated there throughout the renting or buying process.
Bitrix24's premium tiers introduce nice amenities but add user caps, unlike its free plan. If you plan to upgrade eventually, check out Zoho CRM, which offers per-user pricing and holds the title of our best collaborative CRM for the robust team collaboration tools offered in its paid tiers.
Helps you monitor clients via sales automation tools, custom pages, and Zoho integrations.
Zoho CRM is a free sales and marketing CRM for realtors and agencies needing a solid contact management system to monitor their clients' activities and interactions. Automate your meetings and calls with clients or add them as recurring tasks, and sync with Zoho Forms to know when clients download your forms. Then organize this data into a customizable homepage where you can sort key information such as client names, listings, and offers.
While Zoho CRM is well-known for its social media marketing features, its social functionality isn't included in the free version. If you generate new clients via social media and you want to manage them within your CRM for free, look into Bitrix24.
Helps you track and manage your appointments, tasks, and events with leads and clients.
EngageBay All-in-One is an intuitive platform that helps you handle your tasks, appointments, and client queries with its sales, marketing, and service tools. Let your clients book their own meetings with you and sync them with your calendar, or send automated reminders for property viewings with its task manager. Schedule your posts at the right time via its social suite's smart scheduler and respond to your clients' concerns with its live-chat-based ticketing system.
While EngageBay is a great tool to let you keep track of tasks and appointments, you need to upgrade for robust workflows. For a platform that offers sales and marketing automations in its free version, try Zoho CRM, which also offers a task management feature.
Offers free lead and contact management, plus real estate lead generation tools for a fee.
Zillow Premier Agent is a CRM made just for real estate agents. It includes key features like tasks, reminders, custom notes, lead routing, and desktop and mobile notifications to help you manage your pipeline. While Zillow's CRM is free, you can also pay to advertise on the platform — when a lead within your zip code finds a home they're interested in on Zillow and chooses to contact an agent or request a tour, they'll be automatically connected to you for nurturing.
Some users like Zillow's CRM because it's free and industry-focused, but it has mixed reviews online, which is common for platforms that can only be used in certain fields. If your priority is to use a reliable, highly useful CRM, try our top option, HubSpot CRM.
The following top tools are included in the best free CRM software for real estate professionals:
These integrations allow you to take property listings directly from aggregate sites like Zillow and import them into your CRM.
To determine the best no-cost CRM software for real estate professionals, we reviewed dozens of general and industry-specific options by assessing each on six relevant key categories. We assigned related subcriteria to each category to determine a quantitative score out of five for each option, then deemed the CRM with the highest overall score the winner. Finally, we used our research to assign a primary use case to each free CRM that made our list.
To ensure that the CRMs on our list offer solid features, are simple to implement, and can scale with a growing team, we placed the most emphasis on the free plan offered as well as each option's range of core features and customization. Next, we considered ease of use and advanced features, with customer support rounding out our evaluation.
This accounts for the number of users available for free plans plus applicable free trials for paid plans and basic tier pricing.
This entails features that are readily available for free — both general (pipelines, document management and esigning) and industry-specific (property management and interaction tracking).
We reviewed each CRM's ability to customize key elements and tailor the software to an agent's needs, as well as its capability for third-party app integrations.
We not only tested each software's free platform ourselves, but we also took general user consensus from review sites and the depth of their knowledge bases into consideration.
Does the CRM offer lead scoring, lead distribution, sales forecasting, live chat, and artificial intelligence?
We considered how accessible support is for free users via live chat, phone, and email. Then, we looked into real user feedback from reputable review sites.
Our list of the best free real estate CRMs includes options suited for various use cases. You can go for software that's designed just for real estate or choose a general CRM that excels in an area where your business could use the most help. No matter your decision, these free CRMs will help keep your data organized so you can focus on closing. If you need a more robust real estate platform, check out our list of the best real estate CRM software.
Alison is a Philadelphia-based technology writer for Selling Signals. She has 15 years of experience in the digital space, and her specialties include comparison guides and reviews across CRM, ecommerce, and various SaaS products. In her free time, Alison has received two HubSpot certifications plus a TEFL certification, as well as leads an online martial arts learning program.
Selling Signals delivers actionable advice for sales and marketing professionals. Learn strategies that help you hit targets, strengthen customer relationships, and win more business. Get expert advice on lead generation, sales processes, CRM software, sales management, and account management directly to your inbox.
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