Learn about the best sales techniques and tactics backed by sales professionals that you can use to close more deals this quarter.
Cold email software refers to any tool that can support salespeople through the cold email process. That includes online tools that help reps find email addresses, verify that the address is valid, gather intel about a lead for personalization, and compose, send, and track cold emails. We’ve therefore separated 12 of the best tools into these four main stages of the cold email process and illuminated each tool’s costs, features, and use cases:
First, you’ll have to find your lead's email address. Email finder tools help you discover the emails of leads if you already have their names or company domain names. Most of the below tools have free options that give you a specific number of credits to unlock emails. However, they charge to uncover email addresses at a larger scale, which is usually necessary when creating prospecting lists. Read on to learn about Snov.io, VoilaNorbert, and Hunter plus their monthly pricing with an annual plan.
Snov.io is an affordable email finder tool with a Chrome extension for uncovering the email addresses associated with websites or social media profiles you visit. It also has a searchable database and other ways to find emails. B2B sellers can enter a company’s domain to find all of the possible decision makers’ email addresses. With bulk domain searches, you can enter up to 20,000 domains at a time to quickly build out your lists with emails from ideal companies.
Snovi.io's pricing tiers are listed below:
Check out Snov.io's key features below:
VoilaNorbert is an email finder tool that identifies business leads’ email addresses via their first name, last name, and company domain name with a high level of accuracy. Salespeople can also use its data enrichment tool for $20 for 500 email addresses, which will give you such information about the lead as their job title and social profiles. That means you may be able to forgo buying another tool for gathering lead information.
VoilaNorbert's pricing tiers are listed below:
Check out VoilaNorbert's key features below:
Hunter is an accurate email finder tool that enables salespeople to find email addresses in various ways. B2B sellers can type in a domain name and find all of the associated professional email addresses. Or they can use the email finder feature and search a specific person’s name and company domain name — a process you can also do in bulk for your whole prospecting list. Best of all, Hunter automatically verifies email addresses as it reveals them.
Hunter's pricing tiers are listed below:
Check out Hunter's key features below:
After you use an email finder tool to identify the email addresses of your leads, you can move on to email verification software to make sure the emails are valid and operational.
For more on these email finder tools and other comparable options, read our in-depth buyer’s guide on the best email finder tools available. There you’ll find their use cases, pricing, and additional features — extending past email finding functionality.
Now it’s time to verify the email addresses you’ve collected. Email verification software helps salespeople determine if an email address is valid so that they don’t waste their time and money crafting emails that don’t reach the intended lead. Verification also protects you from sending emails to inactive users, which can hurt your domain reputation and get your emails sent to spam. Read on to learn about DeBounce, Clearout, and Mailfloss.
DeBounce is an email verification tool with which salespeople can upload lists of email addresses that the software will then analyze for invalid, spammy, or non-operational mailboxes, leaving you with a clean list of emails. A trustworthy list will save you time and money while also preventing you from hurting your sender reputation. DeBounce is also one of the most affordable tools on the market with a starting price of $10 for 5,000 verifications.
DeBounce's pricing tiers are listed below:
Check out DeBounce's key features below:
Clearout is a verification service that cleans email lists in real time by detecting faulty addresses across your tech stack (CRM, marketing automation, etc.). Thanks to its third-party integrations with tools like MailChimp and Salesforce, you can easily check your list for invalid or non-operational addresses within the tool before initiating a campaign. Clearout also offers a bulk verification, which takes in an email list, analyzes it, and cleans it up.
Clearout's pricing tiers are listed below:
Check out Clearout's key features below:
Mailfloss is a “set it and forget it” email verification tool that every day automatically removes invalid email addresses in the email provider you connect with their system; the software will even fix typos for you. Setup takes one minute and a few clicks, and the service supports 32 popular email service providers, including HubSpot, Campaign Monitor, and MailChimp. This tool is ideal for those who want to know that their lists are clean without lifting a finger.
Mailfloss's pricing tiers are listed below:
Check out Mailfloss's key features below:
Now that you’ve verified your email addresses with a verification tool and formed a clean list, it’s time to use some prospecting tools to research these leads so you can write more personalized emails.
Read our article on the best email verification tools for sellers where we share each tool’s pricing plans and top features so you can choose the right one for your business.
With your emails verified, you now have to collect intel about your leads. There are prospecting software tools out there that can help you find this information so you can better qualify the leads you've generated and tailor your email messages to fit their interests, roles, and needs. Read on to learn about ZoomInfo (a B2B lead database), Clearbit (lead enrichment tool), and Datanyze (a Chrome extension).
ZoomInfo is a subscription-based B2B prospecting tool with a giant searchable database housing useful information about 130+ million B2B contacts and 100+ million companies. Users can find rich profiles of their leads that include their business and mobile numbers, education, job title, employment history, revenue, location, intent data, and intel about technologies they’re using, making it quite handy for B2B salespeople doing lead research.
ZoomInfo's pricing tiers are listed below:
Check out ZoomInfo's key features below:
Clearbit is a B2B lead enrichment tool that supplies sellers with advanced data about their leads. Users can search via a lead’s email or domain address, and the software will return over 100 attributes on the person and/or their company. This intel helps sellers and marketers better qualify leads and conduct more personalized email outreach. Additionally, Clearbit can track website visitor interactions so you know what pages your leads have been checking out.
Clearbit's pricing tiers are listed below:
Check out Clearbit's key features below:
Datanyze’s Google Chrome extension uncovers contact and company data associated with websites and social profiles as you visit them. This includes info like technographics — data about the software and tools they use. B2B sellers can also use the tool’s icebreakers feature to find out what’s occurring in the lead’s world, like recent news in their area or hot posts in their social media feed. With this intel, reps can more easily spark sales conversations with leads.
Datanyze's pricing tiers are listed below:
Check out Datanyz's key features below:
Armed with data regarding the leads on your prospecting list, you can now start to craft personalized emails and send them off to individuals or groups of leads using specialized tools like sales engagement software or marketing-forward CRMs.
Lead databases like ZoomInfo are powerful tools for creating prospecting lists of ideal customers. In our article on the best prospecting tools, we’ve written about other databases, including how much they cost and what they do best.
Now it’s time to write and send those emails out to your leads. Marketers and salespeople take advantage of tools with cold email features like templates, email campaign builders, and automated fields to write more effective cold emails and send them efficiently. Plus, these tools track all email communication for easy reference and analyze email performance. Read on to learn about how Outreach, Agile CRM, and ActiveCampaign can increase conversions.
Outreach is a sales engagement platform that increases the rate at which sales reps can create and send personalized cold emails. Salespeople can use its workflow feature to build out repeatable cadences (cold outreach processes) containing calls, tasks, and emails that use automated fields for name, job title, etc., and auto-populate with each lead’s details. Reps can also quickly create one-off cold emails using saved templates and snippets.
Outreach's pricing tiers are listed below:
Check out Outreach's key features below:
Agile CRM is a customer relationship management system with email marketing functionality like its email template builder, which enables sellers to use templates and canned responses when sending a cold email. Marketers can also send bulk emails, easily build campaigns, and track the engagement of recipients to see what’s working. Best of all, this software is free for up to 10 users, making it great for smaller sales or marketing teams.
Agile's pricing tiers are listed below:
Check out Agile's key features below:
ActiveCampaign is a CRM with email marketing features like automated follow-ups and autoresponders when a lead takes a certain action like visiting a page. With the drag-and-drop editor, you can build automated campaigns that send emails based on how leads interact with other emails and your website, thereby personalizing the experience. Sales reps can also use the template library to design and save reusable individual cold email templates that work.
ActiveCampaign's pricing tiers are listed below:
Check out ActiveCampaign's key features below:
After sending a cold email, be sure to follow up consistently over the span of two weeks until you get a reply — send a maximum of four emails. In the meantime, track the open and reply rates of your cold emails to figure out which copy is working best and which needs tweaking.
Check out our buyer’s guide on the best CRMs for email marketing to see other tools like the above and investigate their costs and features, as well as who each CRM is right for.
There are some ways to increase the effectiveness of the emails you send to cold leads. For example, you can add videos to them using Loom or screenshots of your digital product using Placelt, or you can simply run a grammar check with a tool like Grammarly. Techniques like these can help you stand out from the crowd and ensure you come across as both sharp and personable.
Loom (free starting price) is a software that allows users to create and share promotional videos in their cold emails. Salespeople can film themselves giving a personalized introduction and pitch, thereby making the email feel much more personal and improving the likelihood the recipient trusts them enough to respond. Its free account supports 25 videos under five minutes in length. For $8.00 per month, you get unlimited videos with no cap on duration.
Placelt ($14.95 starting price) is an online tool that enables you to easily add high-quality screenshots of your website, digital product, or app to your cold emails. The editor also allows you to add text and other design features to your screenshots, making them even more engaging. This strategy can help your leads better understand your product and the value it offers. Marketers can also make their email campaigns more interesting through visuals.
Grammarly is a free Chrome extension that when turned on will automatically scan your email for spelling, syntax, or grammar mistakes and recommend corrections. An email with errors can make you seem unprofessional and lazy to your leads, so it’s best to be safe and use a tool like this. Grammarly also offers a premium option ($12 per month) that helps you improve the clarity of sentences, adjust an email’s tone to fit its purpose, and choose the most appropriate words.
Salespeople can use the above tools to make their emails more engaging with video, visuals, and wordsmithing. These tools, alongside your email finder, verifier, prospecting tool, and CRM, are destined to increase your cold email reply rates.
Cold email software is any online tool that can help you more effectively send emails to cold leads and get positive responses. Therefore, tools that help you find and verify email addresses, gather intel about the lead for personalization, and properly send the email all fall under the umbrella term "cold email software." With the right tools at your disposal, you can send out more personalized emails more quickly, and therefore generate more sales for your business.