9 Best Sales Prospecting Tools for Quality Leads in 2021

Learn about the best sales prospecting tools for qualified leads with our editorially independent review, including use-cases for each.

Sales prospecting tools help salespeople find lead contact details and other data to close deals. The best sales prospecting tools will have searchable databases, browser extensions or website tracking for sourcing information before and during calls or creating targeted email campaigns. We evaluated the top tools and use cases to help you choose the best options for your type of outreach, including a determination of the overall winner.

Here are the top nine sales prospecting tools for quality lead generation:

  • ZoomInfo(Overall winner) Best database of quality B2B leads (quote-based pricing)
  • Leadfeeder: Best for tracking B2B leads on your website (free starting price)
  • Uplead: Best for a database of advanced filters ($99 starting price)
  • Hunter.io: Best email finder and verifier in one (free starting price) 
  • Clearbit: Best for lead scoring through data enrichment (quote-based pricing)
  • Datanyze: Best chrome extension for finding lead contact info ($39 starting price)
  • Soleadify: Best for sales tech prospecting (quote-based pricing)
  • Prospect.io: Best for sales productivity tools ($89 starting price)
  • LinkedIn Sales Navigator: Best for prospecting directly on LinkedIn ($64.99 starting price)

How We Evaluated the Best Sales Prospecting Tools

Sales prospecting tools for lead generation help build lists of prospects with details for direct outreach using core features like built-in customer databases and powerful search functions. Advanced features like website analytics and lead process management fine-tune sales and marketing functions. We also considered pricing and ease of use for each tool.

Evaluation Criteria

We scored each of our options on four key criteria, weighting each category at 25 percent. Then, we gave every option an overall score out of five, determining the best for each category as well as the overall best option.

Here are the criteria we used:

Pricing:
25%
Core Features:
25%
Advanced features:
25%
Expert score:
25%

Note: All per-user prices are with a one-year commitment unless noted.

While there are many good sales prospecting tools to choose from, we found that ZoomInfo scores highest across cost, features, and overall ease-of-use. However, that doesn’t mean the other options on our list aren’t a great choice for specific use-cases. Check out how each of our options scored below, including the best tools for buying business leads.

ZoomInfo: Best for a B2B Lead Database

Great for B2B salespeople needing a database of high quality business leads across different departments.

Price Range: Quote-based pricing

Overall Rating star-fullstar-fullstar-fullstar-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Comprehensive prospect database
  • Cell numbers and social media links

Cons:

  • Cumbersome integration and data export
  • Search function could use better filtering

ZoomInfo is a B2B prospecting tool offering a searchable database of B2B sales leads across roles in sales, marketing, account management, recruiting, enterprise, and more. In addition to lead contact information, you’ll also have access to key insights such as buyer intent and an ideal customer profile to match against your leads. Overall, this makes ZoomInfo a great option for B2B salespeople needing to source quality B2B leads across departments.

ZoomInfo Cost

  • Free trial: Available with email and business information opt-in
  • Pricing: Quotes based on features, number of licenses, and credit usage

ZoomInfo Key Features

  • Built-in database: Run advanced searches for companies and contacts
  • Targeted list builder: Advanced options for exporting are available
  • App integrations: Include Salesforce, Hubspot, Marketo, Bullhorn, Eloqua and Salesloft
  • Insights: Robust database analyzation
Visit Zoominfo

Leadfeeder: Best for Website Visitor Tracking

Best for those who want to track B2B leads on their website and collect data for outreach.

Price Range: Free to $599 per month (14-day free trial)

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Pros:

  • Track B2B website visitors & engagement
  • Lead scoring occurs automatically

Cons:

  • Data is dependent on Google privacy
  • Filtering visitor reports can be tricky

Leadfeeder enhances lead generation efforts by tracking the traffic on your website to help collect and acquire potential prospects. It uses web analytics to facilitate lead scoring with lead filters, which automatically adds leads of acceptable quality to your queue. Not only does it verify the company information of otherwise anonymous traffic, but it also tracks website visitor behavior, thereby providing sales teams with the lead’s intent to purchase.

Leadfeeder Cost

  • Free Forever Plan: Unlimited users and up to 100 leads
  • 101-200 leads: $79 per month
  • 201-400 leads: $135 per month
  • 401-700 leads: $189 per month
  • 701-1000 leads: $239 per month
  • 1001-2000 leads: $309 per month
  • 2001-3000 leads: $429 per month
  • 3001-5000 leads: $599 per month
  • More than 5000 leads: call for quote
  • Premium Trial: Free trial for 14-days, then $63 per month for up to 100 leads

Leadfeeder Key Features

  • List builder: Report the names of companies who visit your website
  • App integrations: Include Salesforce, Pipedrive, Google Analytics, Zoho and Hubspot
  • Data enrichment: Clean and update existing databases
  • Search tools: Find specific lead data quickly

 

Visit Leadfeeder

Uplead: Best For Advanced Data Filters

Robust and searchable database with over 50 data filters for advanced lead targeting.

Price Range: Free to $399+ per month (7-day free trial)

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Pros:

  • 50+ data filters to choose from
  • Live chat customer service available

Cons:

  • Phone numbers likely not direct dial
  • Database may be smaller than others

Uplead is a sales prospecting tool that focuses on helping you find high-quality and accurate lead data, guaranteeing as much as 95% accuracy. It streamlines the lead capture process by allowing you to filter across 50+ search criteria and verifying emails in real-time to ensure you find the right lead. Uplead provides valuable insight, like the technology the lead’s company uses, which can serve as a starting point in your outreach conversation.

UpLead Cost

  • Free trial: 5 credits for a 7-day trial
  • Essentials: $99 per month for 170 credits
  • Plus: $199 per month for 400 credits
  • Professional: $399 per month for 1,000 credits
  • Enterprise: Customized pricing starting at 25,000 credits a year

UpLead Key Features

  • Database: Search more than 54 million contacts
  • High accuracy: 95% data accuracy or get your credit returned
  • Email list management: Verify emails in real-time
  • CRM integration: Include Salesforce, Hubspot, Insightly, Zoho, Pipedrive and Outreach
Visit Uplead

Hunter: Best Email Finder & Verifier

Email finder offering a chrome extension and searchable database along with a verification tool.

Price Range: Free to $399 per per month

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Pros:

  • Built-in CRM with automations
  • Works with Gmail for faster outreach

Cons:

  • Doesn't offer email domain alternatives
  • No automatic integration with other CRMs

Hunter.io is an ideal tool for sales teams that rely on cold emailing from lists to make initial contact. Not only does Hunter offer a searchable database, but with their Chrome extension, salespeople can find contacts when browsing a company website. Emails are verified and Hunter even offers an email verification tool for existing lists of email addresses. Email activity can be managed directly through the tool so uploading to a separate CRM isn’t necessary to start developing relationships.

For a full list of the top email finding software, check out our comparative guide on the best email finders, which includes Hunter.io

Hunter Cost

  • Free: Up to 25 searches per month
  • Starter: $49 for up to 500 searches per month
  • Growth: $99 for up to 2,500 searches per month
  • Pro: $199 for up to 10,000 searches per month
  • Enterprise: $399 for up to 30,000 searches per month

Hunter Key Features

  • Browser extension: Find and verify email addresses while browsing websites
  • Search tool: Find the domains of your target businesses
  • Bulk tasks: Perform search and verification functions for email addresses simultaneously
  • Email campaigns: Create and schedule emails directly in Gmail
Visit Hunter.io

Clearbit: Best for Lead Scoring Enrichment

Sales prospecting tool offering advanced data insights for sales intelligence and lead scoring.

Price Range: Quote-based pricing

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-fullstar-fullstar-full Advanced Features star-fullstar-fullstar-fullstar-fullstar-full Expert Score star-fullstar-full star-fullstar-full

Pros:

  • Integrates well with Salesforce
  • Robust data for detailed lead insights

Cons:

  • Phone numbers may not be direct-dial
  • Pricey with no free trial or free plan

Clearbit doesn’t just allow you to find prospects but also helps you understand leads on a deeper level with added insights. Given an email or domain address, Clearbit turns this into a goldmine of contact and company details, using data enrichment to improve your lead scoring as well as your understanding of the prospect. Not only this, but it also helps drive engagement with personalized emails, as well as helps track website visitor interactions.

Clearbit Cost

  • Pricing is based on CRM size and activity
  • Demo on request

Clearbit Key Features

  • Web visit tracker: Identify who visits your website and target them with custom ads and content
  • App integrations: Include Salesforce, Marketo, Segment, Zapier and Google Analytics
  • Data enrichment: Clean and update your existing database
  • List builder: Use a domain name to generate target account information and contacts
Visit Clearbit

Datanyze: Best Chrome Extension for Prospecting

Offers a robust Google Chrome extension to source contact information from websites or social media profiles.

Price Range: $39 per month (90-day free trial)

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-full star-full Core Features star-fullstar-fullstar-full star-full Advanced Features star-fullstar-fullstar-full star-full Expert Score star-fullstar-full star-fullstar-full

Pros:

  • Chrome extension for websites and social
  • Easily integrates with Salesforce

Cons:

  • Sharing data with CRMs can take time
  • Gives better data on large corporations

Datanyze’s Google Chrome extension finds emails and phone numbers when browsing company websites or even social media platforms like LinkedIn. While other options offer extensions, this is the most robust and versatile on our list. Their interface and dashboard are also clean and easy to use. Not only, but Datanyze’s technographics also help sales teams identify their targets’ current tech systems and reveal gaps for more intelligent prospecting.

Datanyze Cost

  • Nyze Lite: 90-day free trial including 10 credits per month, email addresses, phone numbers and Chrome extension
  • Nyze Pro: $39 per month for 1080 credits a year

Datanyze Key Features

  • Browser extension: Discover technographic intel, company information and contact data by visiting websites or social media
  • Icebreakers: Scrape prospects’ local news, social media accounts and other sources are for conversation-starters
  • Market Share pages: See what’s trending in various industries and with competitors
  • List management: Tag and segment lists for exporting into CRMs
Visit Datanyze

Soleadify: Best For Tech Sales Prospecting

Robust database with powerful technology filters good for tech salespeople and teams.

Price Range: Quote-based pricing

Overall Rating star-fullstar-fullstar-full star-full Cost star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-full star-fullstar-full Advanced Features star-full star-fullstar-fullstar-full Expert Score star-fullstar-fullstar-fullstar-fullstar-full

Pros:

  • Find leads based on tech needs
  • Ability to add search criteria

Cons:

  • Doesn't integrate with all CRMs
  • Limited reporting and analytics

With a database of more than 40 million companies over 100-plus countries, finding the right person is fast and easy with Soleadify’s niche market searchability. Tech companies will find prospecting with Soleadify particularly effective because of its technology filters. This is a powerful search engine for small and medium-sized tech-based businesses.

Soleadify Cost

  • Free Plan: Unlimited searches and data sampling
  • Contact for customized pricing: Based on number of leads needed per month

Soleadify Features

  • List building: Scrape websites to generate leads
  • Filters: Segment by technological issues to offer solutions
  • Notifications: Discover newcomers to market
  • Database: Search for contacts using niche target criteria
Visit Soleadify

Prospect.io: Best for Sales Productivity Tools

Sales prospecting tool with robust automations as well as tools for sales team productivity.

Price Range: $78 – $129 per month

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Pros:

  • Team collaboration & automation features
  • Customizable email templates

Cons:

  • No free trial available
  • Email campaign set-up not intuitive

Prospect.io is a sales automation platform that helps you find and engage leads through a multichannel campaign. Its streamlined prospecting process allows you to build contact lists, implement a good outbound strategy, and track your sales team’s goals with robust productivity features like project workflows and team collaboration. Prospect.io comes with an app and a Chrome Extension for easy accessibility. It’s perfect for those looking for ways to increase the productivity of their sales team.

Prospect.io Cost

  • Essential: $78 per month for 250 Email Finder credits and up to 400 sent emails
  • Business: $129 per month for 1,000 Email Finder credits and up to 1,500 emails sent
  • Additional Email Finder Credits: $35 – $450 monthly for 250 – 10,000 additional emails

Prospect.io Key Features

  • Email list management: Import, manage and segment subscribers
  • Email campaigns: Personalize and automate drip campaigns
  • Browser extension: Work in Salesforce or LinkedIn through a Google Chrome extension
  • Tracking: Trace and store prospect response to emails
Visit Prospect.io

LinkedIn Sales Navigator: Best LinkedIn Prospector

Turns your LinkedIn profile into a premium account, offering greater access to leads on the platform.

Price Range: Free to $45 per user, per month (30-day free trial)

Overall Rating star-fullstar-full star-fullstar-full Cost star-fullstar-fullstar-fullstar-fullstar-full Core Features star-fullstar-fullstar-full star-full Advanced Features star-full star-fullstar-fullstar-full Expert Score star-fullstar-fullstar-full star-full

Pros:

  • Access to millions of decision-makers
  • Ability to customize lists

Cons:

  • Only works on LinkedIn
  • Limits the length of messages

LinkedIn Sales Navigator is the best prospecting tool for generating leads on LinkedIn’s large professional network. Sales Navigator turns your personal LinkedIn into a premium LinkedIn account, offering greater access to prospects, allowing you to contact leads even if you aren’t connected with them. It also has recommended lead suggestions customized for you, with an advanced lead and company search feature to target the right buyers.

LinkedIn Sales Navigator Cost

  • Professional: $64.99 per month
  • Team: $103.33 per month
  • Enterprise: Request a free demo for pricing information
  • Free Trial: One month free for Professional

LinkedIn Sales Navigator Key Features

  • Messaging: InMail message prospects directly without needing email
  • Search tools: Advanced lead search capability in a network of 740 million members
  • CRM integrations: Available for Team and Enterprise subscriptions
  • List management: Highly customizable
Visit LinkedIn Sales Navigator

Bottom Line: Best Sales Prospecting Tools

While there are many types of lead generation software, sales prospecting tools might be the most important for direct outreach. If you look at the list above, there’s sure to be a good option for you and your team. Consider pricing, features, as well as primary use-cases when making your decision.

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