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Sales prospecting tools help salespeople find lead contact details and other data to close deals. The best sales prospecting tools will have searchable databases, browser extensions or website tracking for sourcing information before and during calls or creating targeted email campaigns. We evaluated the top tools and use cases to help you choose the best options for your type of outreach, including a determination of the overall winner.
Here are the top nine sales prospecting tools for quality lead generation:
Sales prospecting tools for lead generation help build lists of prospects with details for direct outreach using core features like built-in customer databases and powerful search functions. Advanced features like website analytics and lead process management fine-tune sales and marketing functions. We also considered pricing and ease of use for each tool.
Note: All per-user prices are with a one-year commitment unless noted.
While there are many good sales prospecting tools to choose from, we found that ZoomInfo scores highest across cost, features, and overall ease-of-use. However, that doesn’t mean the other options on our list aren’t a great choice for specific use-cases. Check out how each of our options scored below, including the best tools for buying business leads.
Great for B2B salespeople needing a database of high quality business leads across different departments.
Price Range: Quote-based pricing
ZoomInfo is a B2B prospecting tool offering a searchable database of B2B sales leads across roles in sales, marketing, account management, recruiting, enterprise, and more. In addition to lead contact information, you’ll also have access to key insights such as buyer intent and an ideal customer profile to match against your leads. Overall, this makes ZoomInfo a great option for B2B salespeople needing to source quality B2B leads across departments.
Best for those who want to track B2B leads on their website and collect data for outreach.
Price Range: Free to $599 per month (14-day free trial)
Leadfeeder enhances lead generation efforts by tracking the traffic on your website to help collect and acquire potential prospects. It uses web analytics to facilitate lead scoring with lead filters, which automatically adds leads of acceptable quality to your queue. Not only does it verify the company information of otherwise anonymous traffic, but it also tracks website visitor behavior, thereby providing sales teams with the lead’s intent to purchase.
Robust and searchable database with over 50 data filters for advanced lead targeting.
Price Range: Free to $399+ per month (7-day free trial)
Uplead is a sales prospecting tool that focuses on helping you find high-quality and accurate lead data, guaranteeing as much as 95% accuracy. It streamlines the lead capture process by allowing you to filter across 50+ search criteria and verifying emails in real-time to ensure you find the right lead. Uplead provides valuable insight, like the technology the lead’s company uses, which can serve as a starting point in your outreach conversation.
Email finder offering a chrome extension and searchable database along with a verification tool.
Price Range: Free to $399 per per month
Hunter.io is an ideal tool for sales teams that rely on cold emailing from lists to make initial contact. Not only does Hunter offer a searchable database, but with their Chrome extension, salespeople can find contacts when browsing a company website. Emails are verified and Hunter even offers an email verification tool for existing lists of email addresses. Email activity can be managed directly through the tool so uploading to a separate CRM isn’t necessary to start developing relationships.
For a full list of the top email finding software, check out our comparative guide on the best email finders, which includes Hunter.io
Sales prospecting tool offering advanced data insights for sales intelligence and lead scoring.
Price Range: Quote-based pricing
Clearbit doesn’t just allow you to find prospects but also helps you understand leads on a deeper level with added insights. Given an email or domain address, Clearbit turns this into a goldmine of contact and company details, using data enrichment to improve your lead scoring as well as your understanding of the prospect. Not only this, but it also helps drive engagement with personalized emails, as well as helps track website visitor interactions.
Offers a robust Google Chrome extension to source contact information from websites or social media profiles.
Price Range: $39 per month (90-day free trial)
Datanyze’s Google Chrome extension finds emails and phone numbers when browsing company websites or even social media platforms like LinkedIn. While other options offer extensions, this is the most robust and versatile on our list. Their interface and dashboard are also clean and easy to use. Not only, but Datanyze’s technographics also help sales teams identify their targets’ current tech systems and reveal gaps for more intelligent prospecting.
Robust database with powerful technology filters good for tech salespeople and teams.
Price Range: Quote-based pricing
With a database of more than 40 million companies over 100-plus countries, finding the right person is fast and easy with Soleadify’s niche market searchability. Tech companies will find prospecting with Soleadify particularly effective because of its technology filters. This is a powerful search engine for small and medium-sized tech-based businesses.
Sales prospecting tool with robust automations as well as tools for sales team productivity.
Price Range: $78 – $129 per month
Prospect.io is a sales automation platform that helps you find and engage leads through a multichannel campaign. Its streamlined prospecting process allows you to build contact lists, implement a good outbound strategy, and track your sales team’s goals with robust productivity features like project workflows and team collaboration. Prospect.io comes with an app and a Chrome Extension for easy accessibility. It’s perfect for those looking for ways to increase the productivity of their sales team.
LinkedIn Sales Navigator is the best prospecting tool for generating leads on LinkedIn’s large professional network. Sales Navigator turns your personal LinkedIn into a premium LinkedIn account, offering greater access to prospects, allowing you to contact leads even if you aren’t connected with them. It also has recommended lead suggestions customized for you, with an advanced lead and company search feature to target the right buyers.
While there are many types of lead generation software, sales prospecting tools might be the most important for direct outreach. If you look at the list above, there’s sure to be a good option for you and your team. Consider pricing, features, as well as primary use-cases when making your decision.