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Customer relationship management (CRM) software is a tool used in various industries that organizes client data and automates tasks. Most companies can find success with a general CRM, but an industry-specific CRM includes a suite of niche features that can be more effective in helping your business remain competitive in your field. To help you find the right option for your niche, we’ve compiled a list of industry-specific CRMs with their benefits and key features.
Here is the alphabetical list of industry-specific CRMs we cover:
While these industry-specific CRMs cater to each industry with unique features and offerings, choosing to implement a general CRM is still an option. Top CRMs like Freshsales offer similar, customizable features that can often improve and automate your process just as well.
An accounting CRM is designed for accountants and bookkeepers who want to organize financial data and simplify tasks that are often drawn out and laden with paperwork. CRM software for accounting can provide real-time analysis of a business’s financial health and includes multiple modules such as accounts payable, payroll, and billing. It’s an ideal solution for making accounting processes more efficient and compliant with tax codes.
Discover more information about the benefits of a CRM for accountants and bookkeepers by checking out our guide to the best accounting CRM software.
Automotive CRM software allows car dealerships to connect with potential buyers and prioritize leads who are ready to buy a vehicle. It gives auto dealerships the tools they need to manage interactions with current and potential customers, access up-to-date purchase insights, and track buyer activity — resulting in a higher level of customer service, a more refined sales process, and an overall boost in revenue.
Discover all the ways a CRM benefits automotive dealerships by heading over to our list of the best automotive CRM software.
A B2B CRM is geared toward companies that sell their products and services directly to other businesses. It includes ways for B2B organizations to organize sales data, automate marketing tasks, and manage emails and B2B leads. B2B sales and marketing professionals can use B2B CRM software to better understand their customers, develop effective marketing messages, and reach key decision makers at the optimal time.
Explore the ways a CRM can give a B2B company an advantage over its competitors by checking out our guide to the best B2B CRM software.
A call center CRM combines inbound and outbound calling features with sales management tools for enhanced customer support. It ideally integrates seamlessly with a call center’s phone provider and helps call center reps track activity, manage tickets, and create marketing automations. CRM software for call centers will help call center agents organize tasks, enhance customer relationships, and even uncover sales opportunities.
Learn more about the benefits of a CRM for call centers by checking out our guide to the best call center CRM software.
Ecommerce CRM is software that helps online retailers monitor customer behavior, organize buyer data, and manage digital marketing activities. It provides ways for retailers to generate and convert web traffic through marketing automation, social media, and email drips. Most importantly, ecommerce CRM software offers insight into buyer trends so retailers can better understand their motivations to buy — and ultimately increase sales.
If you need even more reasons to adopt a CRM for your online retail store, read our guide to the best ecommerce CRM software.
A financial advisor CRM is software geared toward certified financial planners (CFPs) who want to generate leads, optimize workflow, and secure client data. It’s a convergence of spreadsheets, calendars, and word processing that also adds features like task automation, activity tracking, and lead capture. A CRM for financial advisors can help CFPs market their services, keep accounts in compliance, and strengthen client relationships.
Gain an even better understanding of how CFPs can increase their business with a CRM by reading our list of the best CRM software for financial advisors.
Freelancer CRM software is designed for independent contractors who want to keep better track of clients and effectively manage projects. Since it’s made with single users or very small teams in mind, a CRM for freelancers is often simple to use and comes with ample customer support for easy implementation. A freelancer CRM acts as a utility player for solo freelancers by automating tasks like invoicing and billing, lead nurturing, and client management.
Freelancers who want to know how a CRM can give them a hand in managing their business can take a look at our guide to the best CRMs for freelancers.
Healthcare CRM software is made to help hospitals, medical practices, and care facilities streamline their billing and scheduling processes, improve patient outreach, and organize sensitive medical data in compliance with HIPAA. Using a healthcare CRM will give private practices and larger health networks an advantage when it comes to staying connected with patients, acquiring new clients, and streamlining essential administrative tasks.
Find out more about healthcare CRMs in our guide to the best HIPAA-compliant healthcare CRM software.
Insurance CRM software is made for insurance agents who want to improve customer retention, capture new leads, and closely track policy updates. It also helps automate mundane tasks like updating client data, sending follow-up and reminder emails, and scheduling appointments. An insurance CRM is necessary for insurance agents who want a simpler way to grow their client list, maintain close customer relationships, and keep an organized record of policies.
See how else insurance agents and firms can use a CRM to their advantage by heading over to our article on the best insurance CRM software.
A CRM for law firms adds law-specific features that enable law firms to track critical information, perform client intake, and manage workflow. While a standard CRM can nurture leads and clients, a law firm CRM does this while also maintaining legal compliance requirements. A CRM for law firms helps lawyers focus on billable work by automating workflows and streamlining client intake so they can establish new relationships and meet key deadlines.
For more information on how a law firm CRM can streamline a lawyer’s workflow and client intake process, head over to our guide of the best CRM software for law firms.
Nonprofit CRM software is used to help nonprofit organizations engage with current and prospective donors, manage volunteers and contributions, and create effective marketing campaigns. Nonprofits of all sizes can benefit from an industry-specific CRM that aids in developing feasible fundraising goals, boosting awareness of their cause, and improving relationships with volunteers, donors, and contributors.
Learn more about why a CRM makes sense for nonprofits by taking a look at our guide to the best nonprofit CRM software.
A real estate CRM is designed to help real estate agents manage current and potential leads, source new property listings, and set up alerts so they can match clients to the best listings. It’s useful for both commercial and residential real estate agents who want to organize lead and property data, streamline transactions, and create a centralized hub of property listing sources — leaving agents with more time to focus on closing deals and building client relationships.
For more information on how a CRM can benefit real estate agents, check out our guide to the best real estate CRM software.
Recruitment CRM software helps independent recruiting agencies or internal talent acquisition teams streamline a lengthy process of sourcing and hiring candidates for open roles. These platforms allow users to automate processes for attracting applicants across job boards, qualifying candidates through assessments, interviewing those candidates, and then onboarding them as new hires. This is ideal if you want to house all of your end-to-end recruitment efforts within one hub.
Discover more information about the benefits of a CRM for recruitment agencies by checking out our complete guide to the best recruitment CRM software.
A retail CRM is software that supports customer-facing B2C sales, whether in-store or online. It includes features such as a point-of-sale (POS) system and inventory management to analyze customers’ shopping patterns and purchase history. Retail CRM software can play an instrumental role in helping online and brick-and-mortar stores reduce costs, satisfy customers, and generate more sales in a shorter amount of time.
Explore more ways a CRM can help brick-and-mortar and online retail stores by checking out our guide to the best retail CRM software.
A startup CRM is software that helps early-stage companies attract and manage leads so they can grow their customer base and generate revenue. CRM software for startups is affordable and scalable since startups are usually on a tighter budget and immersed in a competitive, ever-changing environment. Startup CRM software is an essential time-saving measure for startup employees who can focus less on menial tasks in order to grow their business.
If you’re a startup founder looking for a CRM solution that addresses your unique needs, head over to our guide to the best CRMs for startups.
General CRM software can equip your business with the right tools to organize data, optimize workflow, and improve customer relationships. However, an industry-specific CRM includes niche features combined with key general CRM features to amplify your organization’s chance for success. Ultimately, the right CRM for you depends on what your business needs to remain competitive within your industry.
Alison is a Philadelphia-based technology writer for Selling Signals. She has 15 years of experience in the digital space, and her specialties include comparison guides and reviews across CRM, ecommerce, and various SaaS products. In her free time, Alison has received two HubSpot certifications plus a TEFL certification, as well as leads an online martial arts learning program.
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